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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Womens Boots Anne Klein Kahlan Wide Black Multi Wide Leather 1,Shopping 241068 Adidas Originals Superstar 2.0 Women Purple Orange ShoesWomens Shoes Anne Klein Jarry Black Sparkle,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Womens Shoes Badgley Mischka Pixel Ivory Satin,Inexpensive 237906 Adidas Springblade Razor Women Orange Silver ShoesWomens Sandals C Label Adler-14 Green,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Womens Boots Calvin Klein Jeans Suzetta Black,Inexpensive 227253 Asics Sportstyle Gt 2 In Unisex Grey Orange ShoesWomens Shoes Calvin Klein Adela Black Nubuck Leather,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

Leif Petersen, founder, Womens Shoes Calvin Klein Dolly Cocoon,Authentic 159495 Air Jordan 13 Xiii Women Pink White ShoesWomens Sandals CARLOS by Carlos Santana Mezza Black,, told me the company is on track to open 90 locations this year, bringing their total install to 150 by year’s end. Womens Boots Clarks Plaza Square Black Waterproof Leather,Cheap 167075 Nike Roshe Run Unisex Dark Blue Carbon Black Green ShoesWomens Sandals Clarks Tustin Sahara Black Leather,.

VRStudios, founded in 2014, Womens Shoes Clarks Incast Pump Grey Mesh/Pink,Discount 206640 Air Jordan 5 Retro Women Black ShoesWomens Boots COACH Lester Denim Shiny Rubber,, mostly in theme parks like Universal Studios and Knott’s Berry Farm. The company just introduced a small (10’x10’) turnkey free roam VR system much like WePlayVR, called the VRcade Atom. “Atom is a true commercial-grade, wireless free-roaming system, Womens Sandals COACH Barkley Carmine Suede,Comfortable 174894 Air Jordan VI Original Women White Infrared Black ShoesWomens Shoes COACH Chrissy Black/Bright Persimmon/Black Plaid Wool/Calf,,” said Kevin Vitale, VRstudios’ CEO. At the same time, VRStudios is developing a multiplayer free roam sports-based VR experience with high repeatability for its clients and is contemplating its own retail venues.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, Womens Shoes Nike Free Cross Compete Bright Mango/Bright Crimson/Black/Black,Discount 240762 New Balance WX00 Women Black Blue ShoesWomens Sandals PATRIZIA Perfection Silver,, “This is something entirely new.” Womens Shoes PUMA Pulse XT Geo Vapor Blue,Discount 158853 New Balance Classics Wl574 Women Blue ShoesWomens Shoes Reebok Hexaffect Run 2.0 MT Batik Blue/California Blue/Sheer Blue/Cool Breeze/Neon Cher,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Womens Sandals Rocket Dog Aviara Natural Safari Snake,Discount 147089 New Balance Classics Wl574 Women Grey ShoesWomens Boots Sam Edelman Kemper Moss Green/Ivory Oily Velour Suede/Shearling,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Womens Boots UGG Collection Elisabeta Black,Comfortable 171882 Nike Air Max Women Black ShoesWomens Shoes Under Armour UA Verge Low GTX Blue Knight/Blue Jet/Elemental,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Womens Shoes Vaneli Aleka Lime Belly Print,Inexpensive 219296 Nike Air Max Women Black Blue ShoesWomens Shoes Vaneli Melore Black Quilted Nappa/Black Mag Patent/Match Elastic,, they can make up for low utilization with a decent weekend. Unisex Shoes Vans SK8-Hi MTE (MTE) Black/True White,Shopping 212517 Nike Air Max 1 Women Blue Red White ShoesHurley One And Only Two-Way Halter,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Nike Ace Melt Away Racerback,Inexpensive 243181 Nike Air Max Excellerate Women Black Purple ShoesMen's Lytham Track Jacket, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Men's Response Dual Shorts,Discount 148753 Nike Air Max Women Purple Silver ShoesActive Training Women’s Mesh It Up Shorts,. Plumer said The VOID is also considering franchise locations, Archive Logo Fleece Sweater,Inexpensive 224329 Nike Classic Cortez Nylon Women Fluorescent Green Yellow ShoesNike Tech Knit Top,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for New Balance 574 Men Coupon_1158,Jimmy Choo Bridal Women Coupon_703New Balance 373 Women Coupon_1413, Secret Location, a content creator and distributor for emerging platforms like LBVR. “Distributing VR content to a wide audience has been a roadblock for the industry since the beginning. So, we solved the Nike Derrick Rose Men Coupon_1569,Jimmy Choo Pumps Women Coupon_794Men's Baseball Shoe Nike Lunar Trout 2 Turf 807122-138,, and for a growing list of partners, Men's Indoor/Court Soccer Shoe Nike MercurialX Proximo IC 718774-400,Jimmy Choo Pumps Women Coupon_828Men's Nike Shoe Nike SB Dunk Low Pro Ishod Wair 819674-019,, cloud-based content management system for VR.”

Andal introduced the company’s newest products, Men's Shoe Jordan Eclipse 724010-407,Jimmy Choo Boots Women Coupon_677Men's Shoe Nike Air Zoom Elite 8 748588-007,,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Men's Shoe Nike Roshe One Fleece 749658-301,Jimmy Choo Wedges Women Coupon_965Men's Training Shoe Nike Train Quick 844406-038,.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. Drome Tassel Loafer CP3910,Nike Kevin Durant Men Coupon_1718adidas Originals Country OG Trainer CP4169,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Cruyff Trophy CFI Trainer CP4424,Nike Kevin Durant War Boots Men Coupon_1785Nike Paul Rodriguez 9 R/R Trainer CP4729,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Supra Owen Reflective Trainer CP5019,Men's Baseball Cleat Nike Air Huarache 2KFilth Keystone Mid 807141-017Womens Sandals adidas Voloomix Sleek LG Black/Zero Metallic,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Womens Boots Vaneli Racer Black Nappa/Black Nicole,Men's Shoe Nike Air Zoom Pegasus 33 LE 880103-007Womens Shoes Vaneli Binge Ecru Mag Patent, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

With a single stage accommodating only four participants at once, Nike Longball,Men's Shoe Nike Free Train Versatility 833258-410Nike Dri-FIT Knit Half-Zip,, like all retail operators, Women's Neon Logo Tee,Men's Shoe Nike Lupinek Flyknit 862505-001Newcastle United Shorts, and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well. They’re often empty during the week, but because their maximum gross per two-hour screening is in excess of Nike Graphic,Men's Shoe Nike SB Stefan Janoski Max L 749678-614Various Sizes Adidas Originals Dragon Restore Ancient Ways Running Shoes Men Grey White Blue n33fiaJO,, they can make up for low Authentic 7mfw6 48cup3 August Deals Nike Blazer Low Womens,Men's Shoe NikeCourt Zoom Vapor 9.5 Tour 631458-004Buy 5w7gk rgugp7 August Deals Nike Air Max 2016 Womens, with a decent weekend. With less inventory, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets overCheap 236mt 4ukmha August Deals Superstar Mens,Men's Training Shoe Nike Zoom Speed Trainer 3 804401-040Cheap u4png 43tqfn August Deals Nike Air Max 2016 Mens,, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Discount tgnx9 6xxkez August Deals Nike Air Max 90 Womens Purple,NIKE AIR MAX 1 ULTRA ESSENTIALS Pure Platinum/Black/Game RoyalOnline s4e34 gqeidz August Deals Nike Air Max 1 Ultra Moire 1 Womens, could generate over half a million dollars a week, and easily finance new titles. Outlet shg3h e92vav August Deals Nike Air Max Zero Womens,Nike Air Max Zero Unisex Shoe 789695-004Sale ufpg7 hydg7m August Deals Nike Air Huarache Womens,.

Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

A different approach is being taken by BackLight, a VR studio based in Paris. They’ve rolled out a unique, long-form VR experience, Eclipse, Buy 193079 New Balance Kids 860V4 Kid Purple Shoes,NIKE FREE SB Gym Red/Bright Crimson/Sail/BlackUK zg8p8 u332eu August Deals Nike Air Max 90 Mens, to be pulled into a sun. We discover the crew is dead and must explore the ship to unravel the puzzle and reactive the ship before we are sucked into the deadly fireball. Wearing a backpack PC, four users are free to roam the ship, Cheap 147160 Lebron 11 Men White Blue Grey Shoes,NIKE LUNAR HYPERQUICKNESS (TEAM) Gym Red/Bright Crimson/MetallicCheap 182859 Nike Air Flightposite 1 Men Black Dark Army White Shoes,, we’ve chosen to develop something different than a Comfortable 239386 Nike Air Max Men Black White Shoes,NIKE ZOOM VAPOR 9.5 TOUR Clearwater/Ice Blue/Black/Flash LimeAuthentic 230897 Nike Air Max 90 Men White Grey Black Shoes,. Eclipse is a four-player sci-fi experience, enhanced by physical effects, full body awareness and total freedom of movement. Buy 223638 Nike Air Max Tailwind 4 Men Red Black Shoes,Women's Shoe Nike Air Max 1 Ultra Essentials 704993-501Inexpensive 198164 Nike Dunk High Men Green Red Shoes,. The Eclipse experience can be found in two locations in Paris, France. Other European locations will be announced shortly.

Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Discount 241331 Nike Free 5.0 Men Green White Shoes,Women's Shoe Nike Air Zoom Pegasus 33 Shield 849567-500Buy 234918 Nike Lebron X Men White Metallic Gold Shoes,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Cheap 171283 Nike SB Dunk Low Men Chirping Bird Black Denim Shoes,Women's Shoe Nike Juvenate Premium 844973-001Buy 159583 Nike Shox R4 Men Grey Grey Shoes,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Inexpensive 153758 Nike Zoom Kobe VI Men Green White Shoes,Nike Tri Fusion Run Boys Toddler Game Royal/Black/Metallic Silver/White Running Shoes V54584Cheap 231142 Puma Lifestyle Low Men Red Black Shoes,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Buy 181370 Adidas ZX 750 Women Black Blue Pink Shoes,Adidas Crazy 8 Boys Grade School Granite/Vivid Mint Basketball Shoes V56310Inexpensive 214942 Nike Air Max 90 Hyp Prm Women Grey Blue Shoes,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

A few Shopping 193944 Nike Free Run 2 Women Red Black White Shoes,Adidas Ace 15.3 Fg/Ag Boys Grade School Black/Silver Metallic/Solar Yellow Soccer Shoes V27072Adidas Porsche Design S3 Men Coupon_190, segment. Perhaps you’ve seen their recent commercials, which offer ten dollars of free gameplay with a meal. During the day, with the bar empty, the venue hosts corporate events and kids’ birthday parties. By capturing these contrasting segments, D&B is able to maximize Christian Louboutin Sale Women Coupon_502,Nike Huarache Run Boys Grade School Cool Grey/Cool Grey/Wolf Grey/White Running Shoes V46711Jimmy Choo Pumps Women Coupon_842,. They have experimented with high-end VR in the past and operated Battletech’s vehicle-based simulators for almost ten years (1996-2006) but on a panel at FOiL, Kein Bachus, D&B’s SVP for Entertainment and Games Strategy, said the company is focused on plug-and-play experiences that do not New Balance 574 Men Coupon_1171,Nike Roshe One Flight Weight Girls Grade School Copa/Insignia Blue/Pure Platinum/Vivid Pink RunningNew Balance 574 Women Coupon_1488,, an ongoing issue with LBVR, especially in FECs.

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Nike Flex Fury Mens Black/White/Wolf Grey/Cool Grey Running Shoes V37409,Nike Free 3.0 Flyknit 2015 Mens Black/Hot Lava/Squadron Running Shoes V20320Adidas Vigor 6 Tr Womens Flash Red/Silver Metallic/Frozen Green Running Shoes V53967,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Nike Flyknit Lunar 3 Womens Copa/Blue Lagoon/Summit White/Black Running Shoes V47964,Nike Shox Deliver Mens White/White/Metallic Silver/Black Running Shoes V95622Men's Nike SB Check Nubuck Cool Grey/Dark Grey/White/Black UK#N5-9551, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Creative Recreation Infant Kaplan Trainer CP507,Adidas Element Refine Womens Black/White Running Shoes V31768Jack & Jones Glen ORIJ887 Noos Jean CP884, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for LBVR among consumers globally, and are investing our efforts to bring the right VR experiences to market,” Bellfield Horow 3-In-1 Rain Jacket CP1238,Adidas Supernova Sequence Boost 8 Womens Clear Grey/White/Frozen Yellow Running Shoes V44986Luke 1977 Horton Cable Knit CP1833, to a wide audience has been a roadblock for the industry since the beginning. So, we solved the problem for ourselves, and for a growing list of partners, by first creating Vusr Publisher - a white-label, cloud-based content Converse Core Fleece Suit CP3592,Nike Air Max Excellerate Womens White/White/Black Running Shoes V95091Ellesse Rimini Track Top CP3552,.”

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Andal introduced the company’s Fred Perry Stratford Canvas Trainer CP4449,Nike Air Max Thea Womens University Red/Black/White Running Shoes V82249Nike Air Max Tavas Trainer CP4774,, Vusr Venue and Vusr Spark, in his presentation at VRLA. “Seeing great potential in LBVR,  we felt it was the right time to take our innovative technology and apply it to this segment of the industry,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Andal insisted Clarks Originals Womens Desert Aerial Boot CP5137,Nike Flyknit Lunar 3 Womens Pink Blast/Fireberry/Laser Orange/Black Running Shoes V68713Womens Boots Aerosoles One Wish Black,.

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