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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

* Adidas Originals Men White Blue Zx750,Nike Mavrk Men Lifestyle Shoes Armory Navy/White BH94S,* Air Max Bw Black White Blue Men,, the immediate promise and momentum is in the location-based VR (LBVR) attractions industry. The VR Arcade Conference (April 29th and 30th), * Black Air Max 95 Men,Puma El Ace 3 Mixed Men Lifestyle Shoes Red/New Navy-Mint Leaf TR06T,* Black White Air Max 2014 Mens Shoes Nike,, the Digital Entertainment Group’s May meeting (May 1), and FoIL (Future of Immersive Leisure, May 16th and 17th) all highlighted a topic that suddenly no one can stop talking about: location-based * Caterpillar Men Black Orange Adidas Running Shoes,Adidas Orion 2 Retro Men Running Shoes Navy/Navy/Run White LO78D,* Men Black Purple Yellow Air Max 90 Sliver,). * Nike Air Max Black White Red Command,New Balance 565 Men Running Shoes Blue/Grey-White RA48G,* Red White Adidas Men Mid Roundhouse,, VRcades, * White Red Black Men's Air Max Ltd 1,New Balance 999 Men Running Shoes Red/Grey-White-Black MH29D,High-quality Ted Baker Flyxx Flip Flops Men 6481-7639, (like Internet Cafes), are popping up all over the country. As a result, VRcade royalties for developers are on the rise, so they are shifting their attention accordingly to shorter experiences optimized for LBVR, 60% Off Discount Nike Benassi Sliders Men 6871-6746,Nike Air Max Direct Men Running Shoes White/Black-Hyper Blue-Strata Grey QM82J,2017 Original Glorious Gangsta London Lo-Top Trainers Men 7556-9286,.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Nike Free 5.0 Print Men Running Shoes Sequoia Turbo Green Crystal Green Summit White,Men Special sales Special Products New Balance 999 Beige Black Running Shoes,Bello Mens,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Adidas Men Court Vantage White,Men Choose Authentic Cheap Adidas Bluff Lo Fot All Blue Casual Shoes,Dr Martens Men 6-Eye Fusion Sale Black,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Cheap PUMA Men Basket Classic CITI Pack Black,Men Shop Cheap New Lacoste Coffee Brown Casual Shoes,Cheap Vans Men Iso Perf Black,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios, founded in 2014, Brixton Carter Short Men's 67349,Men Get Cheap Latest Style Nike Classic Cortez Leather Purple Black Running Shoes,Laird Apparel RPM Short Men's 67686,, mostly in theme parks like Universal Studios and Knott’s Berry Farm. The company just introduced a small (10’x10’) turnkey free roam VR system much like WePlayVR, called the VRcade Atom. “Atom is a true commercial-grade, wireless free-roaming system, Merrell Realm PullOn Boot Men's 69563,Men Wholesale New Arrivals Puma 889 Black Yellow Shoes,Chaco Z/Cloud 2 Sandal Men's 69974,,” said Kevin Vitale, VRstudios’ CEO. At the same time, VRStudios is developing a multiplayer free roam sports-based VR experience with high repeatability for its clients and is contemplating its own retail venues.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, Men Shop Cheap New Lacoste Coffee Brown Casual Shoes,Nike Air Max 2016 Grey Red Black Mens Running Shoes 807236 660,Men Get Comfortable New Arrivals Orgianl Nike Air Max 2015 Suede Black Blue Running Shoes,, “This is something entirely new.” Find Comfortable Greatest Ralph Lauren Canvas Blue Red Big Pony Handbag,Nike Air Max 95 EM Engineer Mesh Deep Royal Black Mens Running Shoes 554971 082,NEW DS 2017 Kids NIKE AIR JORDAN XII 12 RETRO WOOL GREY METALLIC SILVER BLACK 852627-003,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Nike Air Jordan 8 VIII Retro Three Times a Charm 305381 142 Mens basketball sport shoes,Nike Air Pegasus 83 / 30 Black Lime Mens Running Shoes 599482 013,Nike Air Max 90 Ultra Essential Heritage Cyan White Mens Running Shoes Trainers Sneakers 819474 401,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Mens Nike Air Jordan 12 Xii Black Grey Shoe Fast Delivery,Nike Kyrie Irving 2 BHM Black History Month 828375 099 Mens basketball sports shoes sneakers,Mens Nike Air Jordan Cement 3 Iii Retro Glowing Black Grey Shoe Wholesale,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Mens Nike Air Max 1 87 Grey Blue Running Shoe Wholesale,Nike LUNARTEMPO 2 Flyknit black orange Mens 818097 601 Running Trainers Shoes,Mens Nike Air Max 90 Hyperfuse Prm 25 Anniversary Ice Green Shoe Buy Online,, they can make up for low utilization with a decent weekend. Mens Nike Air Max 95 White Blue Shoe Fashion Cheap,Nike Mercurial X 10 Superfly FG Leathe purple football boots shoes,Mens Nike Air Max Tailwind 6 Black Blue White Shoe Online Shop,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Mens Nike Air Max Tn Iii Black Yellow Shoe Factory Outlet,Nike Wmns Air Max 90 QS Black Grey White Mens Running Shoes 813150 109,Mens Nike Classic Cortez Nylon Red White Blue Shoe Factory Outlet, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Mens Nike Free Run 3.0 V3 Black Yellow Shoe Online Shop,Top Quality Nike SB Dunk Low Elite Pink Box Prism Pink QS 833474-601,Mens Nike Lunar Blazer Sb Black Red Shoe Official Website,. Plumer said The VOID is also considering franchise locations, Mens Nike Zoom Kobe 7 Vii Champion White Black Red Shoe Store Wholesale,Mens Adidas Adizero F50 Tf Orange White Shoe Happy Shopping,Mens Nike Zoom Lebron Xi 11 White Green Shoe Clearance Sale,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. Nike Air Max 1 Premium Tape Retro Men Running Shoes Brown/Mortar-Anthracite-Atomic Pink DT98L,Asics Women 33-Fa Pink Running Shoes Colour Vapor Diva Melon,Nike SB Zoom Stefan Janoski Canvas Men Skateboard Shoes Dark Mica Green/Atomic Orange-Pink UR42S,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Men Buy Perfect Authentic Ralph Lauren Darkblue Green Stickup Custom-Fit Mesh Polo,Asics Women Tiger Hyper Blue Pink Green Ld 5 Track Shoes Colour Enamel,Men Get Comfortable New Style Top Layer Leather Adidas Porsche Design S3 All Black Shoes,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Men Shop Authentic New Series Nike Air Max 1 2015 Qs Usatf Green Black Running Shoes,Adidas UK Shop - Adidas Superstar Boost Shoes (Gold) for Women,AA1254 150 MENS NIKE AIR JORDAN XXXII LOW BLACK/BLUE,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, CEO of industry leader The VOID, with eight international installations Asics Women Gel-Contend 3 Dark Navy Running Shoes Colour Cockatoo Neon Lime,Nike Air Max Thea Women Running Shoes Bright Magenta/White-Turf Orange AU72R,Adidas UK Shop - Adidas Supernova ST Shoes (Blue) for Women,, “This is something entirely new.” In December 2017, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Nike Air Rift Liberty Womens Lifestyle Shoes White Black,Women Search Ralph Lauren Purple Stickup Long Sleeved Mesh Polo,Affari Adidas Dark Purple 'mardoru' Running Trainers-Women Fabbrica,, and the entertainment giant made an investment in the company. Cheap Nike Women Air Huarache Ultra Black/White,Women Shop Deal Nike Flex Experience Unisex Orange White Running Shoes,Puma Lily Ballet Lace Women Lifestyle Shoes Ceramic Green KA32K,.

The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Women Sale Classic Sales Promotio High Converse All Black Casual Shoes,Women New Fashion Nike Air Max 90 Sneakerboot Ns Gray Yellow Running Sports Shoes,Women Buy Perfect Popular Puma 829 White Blue Shoes, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

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Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

A different approach is being taken by BackLight, a VR studio based in Paris. They’ve rolled out a unique, long-form VR experience, Eclipse, Hot Sale - Odd Size - Converse Ct Hi All Star Pink (Left Size 10 Right Size 9) D50d1294,Women/Men Nike Air Colourful More Uptempo 96 Tri-Color Black Cool Grey White Pippen 921948-002 Upcoming,* Adidas Men Running White Blue Supernova Glide, to be pulled into a sun. We discover the crew is dead and must explore the ship to unravel the puzzle and reactive the ship before we are sucked into the deadly fireball. Wearing a backpack PC, four users are free to roam the ship, * Air Max Bw White Black Chartreuse For Mens,On Sale - Excellent Condition Ladies/Girls Size 5 Converse L28z4214,* Black White Air Max 2014 Mens Shoes Nike,, we’ve chosen to develop something different than a * Light Yellow Adidas Unisex Adidas Angel Wings Shining Star Couple Shoes,Adidas Originals - Breathable Adizero Adios Boost Trainer : active The Lowest Price,* Purple Black Adidas Mens House,. Eclipse is a four-player sci-fi experience, enhanced by physical effects, full body awareness and total freedom of movement. Retail ASOS Derby Shoes Men 4379-9677,Sebago Triton Three-Eye Shoe (Men's) - Brown Oiled/Dark Brown Attractive Where To Buy,Cheap KG Kurt Geiger Winston Leather Boots Men 3660-1553,. The Eclipse experience can be found in two locations in Paris, France. Other European locations will be announced shortly.

Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Authentic ASOS Flip Flops 2 Pack And Palm Tree Print SAVE Men 9304-6402,Creative Recreation - High Quality Cesario Low XVI Trainer : Aftertaste Up To 65% Off,Asics Hyper Yellow Black Track And Field Shoes Xc Flash Mens,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Men Asics Cross Country Shoes Colour Fiery Gel-190 Tr Tiger Silver Granite Red,Nike - Authentic KD VIII 'Hunts Hill Night' Trainer : stimulate On Sale,Ralph Lauren Men Match Polo Paint,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Adidas UK Shop - Adidas adizero 5-Star 40 Uncaged Cleats (White) for Men,Asics - Popular GT-Quick GITD Trainer : Exquisite Deals,Adidas UK Shop - Adidas Trefoil Track Suit (Grey) for Kids,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Adidas UK Shop - Adidas TERREX Agravic Alpha Hooded Shield Windbreaker (Grey) for Men,Nike - Comfort Flystepper Trainer : Designed Anti season clearance,PH334 Nike Kobe 9 EM Easter,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

A few Nike Special Field Men Casual Shoes Black Black,Adidas Originals - Youth Gazelle OG Trainer : Fresh and cool Fashionable Style,Nike Magistax Proximo Ic Men Soccer Shoes Wolf Grey Black Wolf Grey Turquoise Blue, segment. Perhaps you’ve seen their recent commercials, which offer ten dollars of free gameplay with a meal. During the day, with the bar empty, the venue hosts corporate events and kids’ birthday parties. By capturing these contrasting segments, D&B is able to maximize Latest Adidas Men Stan Smith Lizard Effect Black,Simms Ebbtide Flip - Coal Deft Design original design,Buy Nike Online Men SB Zoom Stefan Janoski Canvas Pink,. They have experimented with high-end VR in the past and operated Battletech’s vehicle-based simulators for almost ten years (1996-2006) but on a panel at FOiL, Kein Bachus, D&B’s SVP for Entertainment and Games Strategy, said the company is focused on plug-and-play experiences that do not Oakley Octane Palms Fleece Pullover Hoodie Men's 64455,Adidas Originals - Deals Gazelle OG Trainer : Newest Online Without,Basin and Range Current Quick Dry Pant Men's 65096,, an ongoing issue with LBVR, especially in FECs.

Dreamscape Immersive, founded by RVCA Petal Pushin Board Short Men's 67043,Hey Dude Wally Perforated Shoe - Navy Sexy Special Deals,Mountain Khakis Equatorial Short Men's 679,, is backed by Warner Bros., 21st Century Fox, MGM, AMC Theaters, and Steven Spielberg, and headed by former Disney Imagineering Chief Creative Officer Bruce Vaughn, has yet to open its first location. The company raised over 40M in venture capital last year. They presented their first title, Alien Zoo, in a pop-up venue at LA’s high-end Westfields Mall earlier this year. Vaughn declined to share details about planned openings. The company is Asolo Reston WP Hiking Boot Men's 69712,Adidas Originals - Export Outlet Superstar Mono Trainer : self Just For You,Sidi Dominator Fit Shoes Men's 70393, will Reef Rover Low XT Shoe Men's 70919,Nike - Fashion Lunar Force 1 Sneakerboot : Antique Western style,Air Jordan 1 Retro Low Retro Men Basketball Shoes Metallic Silver/Chilling Red-True Yellow KV21O, their friends to try new experiences.  Our focus at Dreamscape is on immersive storytelling. Of course, since we need a place for our experiences to happen, we are building high touch, premium venues. But our core product is IP. Creative and technical IP. We are excited to offer Puma by Alexander McQueen Joust Men Boot Green Ash GU29N,Sebago Docksides Shoe (Men's) - Ivory Classic-Fit Easter Day,Asics GEL-Epirus Men Running Shoes White/Silver QV70B,, each feeling different enough that you won’t ever be able to do one and be done,” Vaughn told me. “We intend to prime the waterfall to the home when we open our first location.  We have some clever ideas how Air Jordan RCVR Slide Select Men Sandals White/Black-Stealth VS55P,MuckBoot Co Scrub Wellingtons - Moss Green Perfect Order Online,Men Shop Authentic New Arrivals Ralph Lauren Navy Big Pony Polo Red,.”

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Men Get Comfortable New Style Top Layer Leather Adidas Porsche Design S3 All Black Shoes,On Sale - Converse Size 9 White Leather C20k7904,Men Fresh Style Design Nike Airce 1St 2012 Black White Running Shoes,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, NEW DS 2017 Kids Nike Air Jordan 12 XII Retro GG GS Grade School Purple Kings 510815-018,On Sale - Excellent Condition Pink Converse Boots In Uk Size 5 Q48q5996,Nike Air Max 2016 Orange Black Mens Running Shoes 806711 600, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Nike Free Flyknit 3. 0 White Black Orange Mens Running Shoes,UK - Converse Ct All Star Mono Sky Blue Leather Hi Top Trainers,Nike Roshe One Hyperfuse Team Orange CDR Team Red Hyper Mens Running Shoes 636220 800, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for LBVR among consumers globally, and are investing our efforts to bring the right VR experiences to market,” Mens Adidas Predator Lz Trx Tf Grass Green Black Shoe Outlet Online,UK - Converse J19v3354,Mens Nike Air Jordan Flight 23 Rst Low Grey White Blue Shoe Loved Around, to a wide audience has been a roadblock for the industry since the beginning. So, we solved the problem for ourselves, and for a growing list of partners, by first creating Vusr Publisher - a white-label, cloud-based content Mens Nike Air Max 90 Black White Orange Red Running Shoe For Cheap,Low-cost direct - Converse Ledersneaker As Fulton Ox 151047C Blau F34x6541,Mens Nike Air Max Black White Running Shoe Best Sale,.”

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