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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Men's Shoe Nike Roshe One 511881-069,Womens Shoes adidas Golf adiPower Boost Clear Grey/Running White/Flash Red,Men's Training Shoe Nike Lunar Caldra 803879-015,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Nike Air Zoom Streak 5 Unisex Running Shoe (Men's Sizing) 641318-308,Womens Shoes adidas Outdoor Response Trail Boost Light Brown/Ash Purple/Solar Red,NIKE ROSHE Pure Dark Electric Blue/White/Clearwater,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, NIKE ROSHE RUN Bright Crimson/Team Orange/White/Bright Crimson,Womens Boots Aerosoles Enamel Grey Combo,Adidas D Rose 5 Boys Toddler Black/White/Light Onix/Scarlet Basketball Shoes V35009,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, Nike Air Jordan Future Low Trainer CP4759,Womens Sandals C Label Darla-9A Black,Reebok Classic Leather Casual Trainer CP4982,, “This is something entirely new.” adidas Originals Womens Stan Smith Crackle Trainer CP5259,Womens Shoes C Label Napoli-25 Silver,Womens Shoes adidas Running Springblade Drive 2 Clear Onix/Flash Red/Silver Metallic,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Womens Sandals Aerosoles Light N Sweet Red,Womens Boots Calvin Klein Jeans Melina Tan Leather,Womens Shoes ALDO Passarello Silver,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Womens Boots CARLOS by Carlos Santana Loretta Doe,Womens Shoes Calvin Klein Daphne Shadow Grey Leather/Elastic,Womens Sandals Clarks Hayla Theme Brown Leather,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Womens Shoes Clarks Glick Avalee Black Leather/Printed Haircalf,Womens Shoes Calvin Klein Gayle Black Liquid Patent,Womens Sandals COACH Alessa Grey/Grey Rubber/Geo Signature,, they can make up for low utilization with a decent weekend. Womens Boots Cole Haan Balthasar Bootie Black,Womens Sandals CARLOS by Carlos Santana Selena Soft Taupe,Womens Shoes Cole Haan Bradshaw JWL Pump 45 Black Suede,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Womens Shoes Cole Haan Lena Open Toe Pump 75 Dark Silver Metallic,Womens Boots Clarks Palma Trina Black Leather,Womens Shoes ECCO Damara Tie Bootie Woodrose, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Womens Shoes GUESS Ara Blue Suede,Womens Sandals Clarks Zia Castle Nude,Womens Sandals Naturalizer Harrison Sea Coral Leather,. Plumer said The VOID is also considering franchise locations, Womens Shoes New Balance WW812 Hook-and-Loop Black,Womens Sandals Clarks Helio Float 4 Fuchia,Womens Shoes New Balance Classics 501 - Composite Grey/Blue,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

Women's Essentials Blossom Tee,Womens Shoes COACH Olive Petal,Nike ENMY Selvedge, I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Guests are cast as Galactic Marines,Men's Training Hoodie,Womens Boots Cole Haan Putnam Waterproof Boot Black Suede,Nike Equilibrium Modern Tempo,, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Nike Victory Bold Stripe,Womens Sandals Cole Haan Elsie Slide 40 II Black,Women's Techfit Long Tights,. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, there are more ways we can pull off the illusion of presence, using cold, wind, vibration, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues, Wholesale UK Adidas Originals Casual High Heeled Shoes Women Black White 5sNZ8KXP,Womens Shoes Cole Haan Sarina Pump Black/Black Patent,Authentic gt3t6 nnixaq August Deals Nike Air Max 90 Womens Pink,.

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Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Andal introduced the company’s newest products, Nike Derrick Rose Men Coupon_1566,Womens Sandals PATRIZIA Apple Bronze,Men's Baseball Cleat Jordan 4 Retro Metal 807710-110,,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Men's Nike Flex Run 2015 709022-100,Womens Sandals PATRIZIA Anoush Black,Men's Running Shoe Nike Tri Fusion 749170-001,.

Men's Shoe Nike Air Penny II 333886-005,Unisex Shoes PUMA Match 74 White/Fern Green,Men's Shoe Nike Roshe One 511881-405,, added this final observation: "I am struck by how LBVR seems to be repeating many of the mistakes of the previous phase of adoption in the 90s that fizzled. NIKE AIR FORCE 1 HIGH 07 White/White,Womens Shoes PUMA Cell Riaze Knit Mesh Black/Pink Glo/Mint Leaf,NIKE ROSHE RUN PRINT Total Orange/Black/White,, I expect we’ll see that VR is becoming part of a much wider multi-media entertainment landscape."

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. Converse Chuck Taylor All Star Ox Leather Mono Trainer CP4273,Womens Boots UGG Kisses Mini Moonstone Hearts Suede,Nike Roshe Run Print Trainer CP4661,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Reebok NPC Vintage Trainer CP4983,Womens Boots UGG Bailey Gold Mariko Rabbitbrush/Twinface,Womens Shoes adidas Speed Trainer 2 Silver Metallic/Semi Night Flash/Frozen Green,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Womens Sandals Aerosoles Boyzenberry Tan Stripe,Womens Shoes UGG Blaney Crystals Chocolate Leather,Womens Shoes ALDO Czarnecki Bone,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios

Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Authentic 3k38a scnagp August Deals Nike Air Max 2015 Mens,Hurley Modern Rebel One-Piece,Authentic x76gr gkg5gd August Deals ZX Flux Womens, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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