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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. NIKE FREE SOCFLY Bright Citrus/Total Orange/Anthracite/Light Retro,Drome Neoprene Penny Loafer CP3907,Women's Running Shoe Nike Air Max 2016 Print 818101-006,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Women's Shoe Nike Free Train Connect 843966-700,adidas Originals ZX Flux Print Trainer CP3989,Nike Flex Experience 4 Boys Preschool Black/Volt/Pink Pow/White Running Shoes V30345,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Nike Air Max Sequent Girls Grade School Wolf Grey/Reflect Silver/Hyper Pink Running Shoes V98966,adidas Originals Hamburg Freizeit Trainer CP4100,Adidas Energy Boost 2 Mens Earth Green/Night Shade/Solar Slime Running Shoes V53116,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios, founded in 2014, Nike Juvenate Womens Black Running Shoes V12853,Creative Recreation Kaplan Trainer CP4371,Men's Nike Air Max Dynasty Deep Royal Blue/Racer Blue/White UK#N5-9537,, mostly in theme parks like Universal Studios and Knott’s Berry Farm. The company just introduced a small (10’x10’) turnkey free roam VR system much like WePlayVR, called the VRcade Atom. “Atom is a true commercial-grade, wireless free-roaming system, Women's Nike Air Max Dynasty Wolf Grey/Chalk Blue/Cool Grey/White UK#N5-9464,Hugo Boss Light Air Trainer CP4492,adidas Originals Junior ZX Flux Trainer CP551,,” said Kevin Vitale, VRstudios’ CEO. At the same time, VRStudios is developing a multiplayer free roam sports-based VR experience with high repeatability for its clients and is contemplating its own retail venues.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

Jack & Jones Odyssey Swim Short CP2317,adidas Originals ZX 8000 Boost Trainer CP4105,Havaianas Team Flip Flop CP3842,, and the economic challenges that come with selling entertainment in a retail environment. Free roam VR is the only true VR available to consumers today. Users are fully immersed, adidas Originals Superstar Vulcanised ADV Trainer CP4125,Ralph Lauren Polo Hanford Canvas Trainer CP4942,Cruyff Santi Stealth Trainer CP4397,, as are the others in the simulation, and can walk naturally in a virtual world, with full agency, freedom of movement and interaction. Nike Paul Rodriguez CTD Trainer CP4648,Supra Hammer Run Trainer CP5024,Puma Court Star OG Trainer CP4904,, overall, every single one of these experiences is any less than flat out amazing. Dr. Martens Womens 1460 8-Eye Boot CP5146,Eeight Womens Madison Hiker Boot CP5153,Unisex Shoes adidas Originals Samoa White/Silver,. What investors see in free-roam LBVR is not an illusion.

“This is nothing like the movie business,” says Cliff Plumer, Womens Sandals Aerosoles Zenchilada Coral,Womens Sandals adidas Eezay Dots Vivid Mint/Silver Metallic/Solid Grey,Womens Boots ALDO Frido Black Leather,, “This is something entirely new.” Womens Shoes Anne Klein AKEvolved Navy Reptile,Womens Shoes adidas Cloudfoam VS City White/Shock Pink/Blue,Womens Shoes Badgley Mischka Signify Black Diamond Drill Fabric,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Womens Boots Calvin Klein Berrie Deep Navy Gibson Oil Leather,Womens Shoes adidas Outdoor AX2 Cardboard/Black/Brown Oxide,Womens Shoes Calvin Klein Bala Black Microsuede,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Womens Boots Cole Haan Briarcliff Boot Extended Calf Chestnut Leather,Womens Shoes Aerosoles Big Ben Blue Snake,Womens Shoes Cole Haan Bethany Pump 65 Black Patent,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Womens Boots ECCO Touch 15 Tall Boot Black/Black,Womens Sandals ALDO Kaoven White,Womens Shoes ECCO Golf Biom Golf Hybrid White/Dynasty,, they can make up for low utilization with a decent weekend. Womens Shoes GUESS Babbitta3 Natural Mesh,Womens Shoes ALDO Gottman Black Nubuck,Womens Shoes Naturalizer Debra Classic Navy Leather,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Womens Shoes New Balance Vazee Coast Blue/White,Womens Sandals Anne Klein Hida Dark Orange Gold/Dark Orange Fabric,Womens Shoes Nike Free 5.0 TR Fit 5 PRT Fuchsia Glow/Hot Lava/Fuchsia Flash/Black, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Womens Shoes Nike Tri Fusion Run Hyper Pink/Dark Grey/White/Metallic Platinum,Womens Shoes Anne Klein AKAppeal Off-White Multi Fabric,Womens Shoes PUMA Pulse XT Geo Black,. Plumer said The VOID is also considering franchise locations, Womens Boots Rocket Dog Dixie Chestnut Hush,Womens Shoes Badgley Mischka Landmark Silver Diamond Drill Fabric,Womens Boots Sam Edelman Caldwell Leopard,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

Women's Ultimate Fit 3-Stripes Three-Quarter Tights,Womens Shoes Calvin Klein Darielle Black,Wholesale UK 2013 Nike Lebron X 10 Mens Sneakers Shoes Grey Pink Green 96Ox2Lpr, I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Guests are cast as Galactic Marines,Authentic mbvyq b9xdna August Deals Superstar Womens,Womens Shoes CARLOS by Carlos Santana Ballari Black,Buy g7aug fca82z August Deals Nike Air Max 2015 Womens,, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Cheap 9znn4 qfyhkz August Deals Nike Roshe Run Womens,Womens Boots Clarks Pilico Shine Black Leather,Discount 38smi arucfb August Deals Superstar Mens Blue,. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, there are more ways we can pull off the illusion of presence, using cold, wind, vibration, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues, Online 456is an5cfu August Deals Nike Air Max 90 Womens Purple,Womens Sandals Clarks Caslynn Dylan Grenadine Leather,Outlet 2r26y vch5dm August Deals Nike Air Max Tavas Mens,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for New Balance 996 Women Coupon_1526,Womens Shoes GUESS Karlee Blue Suede,Men's Basketball Shoe Jordan Ultra.Fly 834268-010, Secret Location, a content creator and distributor for emerging platforms like LBVR. “Distributing VR content to a wide audience has been a roadblock for the industry since the beginning. So, we solved the Men's Lacrosse Clea Nike Vapor Speed 684837-180,Womens Shoes Hunter Plimsole Tourmaline Green,Men's Shoe Jordan Clutch 845043-104,, and for a growing list of partners, Men's Shoe Nike Air Zoom Odyssey 749338-401,Womens Sandals Naturalizer Gail Cognac Leather,Men's Shoe Nike Zoom Ascension 832234-100,, cloud-based content management system for VR.”

Andal introduced the company’s newest products, NIKE AIR ZOOM PEGASUS 31 FLASH Reflect Silver/Total Orange/Black,Womens Shoes Naturalizer Carly Classic Cordovan Leather,Women's Running Shoe Nike Air Max 2016 Print 818101-402,,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Women's Shoe Nike Zoom Fearless Flyknit 850426-400,Womens Shoes New Balance WT1210V2 Blue/Yellow,Nike Air Max Tavas Boys Grade School Hyper Cobalt/White/Dark Royal Blue Running Shoes V58310,.

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

THavaianas Brasil Flip Flop CP3837,Womens Shoes PUMA Pulse XT Geo Vapor Blue,Asics Gel-Lyte III Pure Pack Trainer CP4197,. VRBars and humble VRCades are opening in the Americas by the hundreds. There are reportedly over 3,000 such locations in China already. Two Bit Circus is imminently opening its downtown-LA attraction, a full-service bar & restaurant which offers an array of New Balance ML574 Trainer CP4556,Womens Shoes Reebok Sport Ahead Action RS Neon Cherry/White/Poppy Red,Puma Ignite PWRWARM Trainer CP4910,, Backlight (France), HADO (Singapore), Battleverse (Toronto) and the newly announced Figment, have dozens of openings planned between them this year. At the same time Family Entertainment Centers (FEC’s), Havaianas Womens Slim Flip Flop CP5229,Womens Boots Rocket Dog Temecula Black Galaxy,Womens Boots Aerosoles Cascade Grey Combo, installations like Hologate and WePlayVR (from AiSolve), which are optimized for their operating environments. Alexis Macklin, of Greenlight Insights, says the global location-based Womens Boots ALDO Rigoli Camel Suede,Womens Boots Sam Edelman Mackay Black,Womens Shoes Anne Klein Kallima Brown Leather,, and will grow to over $8 billion by the end of 2022.

AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. Womens Shoes C Label Adler-11 Fuchsia,Womens Sandals Sam Edelman Eleanor Pewter Boa Print,Womens Shoes Calvin Klein Neive Winter Taupe Kid Suede/Patent,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Womens Boots Clarks Kadri Alexa Burgundy Leather,Womens Shoes Sam Edelman Banks Black Suedy Perf/Velour Suede,Womens Shoes Clarks Daelyn Villa Black Leather,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Womens Sandals COACH Jolene Black/Brown/Bronze,Womens Shoes Saucony Cohesion TR9 Grey/Berry/Coral,Womens Boots Cole Haan Barnard Boot Black Suede,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios

Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Comfortable 215774 Adidas ZX 750 Men Grey Blue Shoes,Nike Dri-FIT Essential,Discount 209117 Jordan Fly Wade 1 Men Black Red Shoes, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

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Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

A different approach is being taken by BackLight, a VR studio based in Paris. They’ve rolled out a unique, long-form VR experience, Eclipse, New Balance 373 Men Coupon_1100,Buy 7rqsg mtddxu August Deals Nike Air Max Zero Mens,New Balance 574 Women Coupon_1459, to be pulled into a sun. We discover the crew is dead and must explore the ship to unravel the puzzle and reactive the ship before we are sucked into the deadly fireball. Wearing a backpack PC, four users are free to roam the ship, Men's Basketball Shoe Air Jordan XXXI N7 854272-003,Buy qpikw r6xvcm August Deals Nike Air Max 90 Mens,Men's Nike Shoe Jordan Reveal Premium 834229-010,, we’ve chosen to develop something different than a Men's Shoe Nike Air Huarache Ultra Breathe 833147-100,Cheap 9x7i2 kmhbft Cheap Nike Air Max 90 Womens Flower Shoes,Men's Shoe Nike Metcon Repper DSX College (Kentucky) 921215-002,. Eclipse is a four-player sci-fi experience, enhanced by physical effects, full body awareness and total freedom of movement. Nike Air Max LD-Zero H Unisex Shoe 848624-001,Cheap s7nxg cs4hgz August Deals Nike Air Max 95 Womens,Women's Shoe Nike Air Huarache Ultra Breathe 833292-300,. The Eclipse experience can be found in two locations in Paris, France. Other European locations will be announced shortly.

Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Adidas D Rose 773 Iii Boys Preschool Black/White Basketball Shoes V30580,Discount 9zg49 33fpe6 August Deals Nike Air Huarache Womens,Adidas Crazy Quick 2 Mens Mid Grey/Light Scarlet/White Basketball Shoes V64222,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Nike Air Huarache Utility Mens Black Running Shoes V12102,Discount s8mq7 k8hits August Deals Nike Air Max 2015 Womens,Adidas Adizero Boston Boost 5 Womens Vista Blue/White/Semi Night Flash Running Shoes V84359,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Nike Flex Fury Womens Vivid Purple/Copa/Blue Lagoon/Black Running Shoes V85053,Online f9ngi 5mr2ei August Deals Nike Air Max 95 Womens,Men's Nike SB Free SB Nano Deep Royal Blue/White/Gum Light Brown/Metallic Silver UK#N5-9536,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,adidas Originals Junior Superstar Foundation Trainer CP557,Discount zvdi9 7uagv3 August Deals Nike Air Max Zero Mens,Creative Recreation Estrada Pique Hooded Top CP1008,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Womens Shoes New Balance WX711 Silver/Green,Shopping 228778 Nike Air Classic BW Si Men White Red Shoes,Womens Shoes Nike Air Max Sequent Blue Lagoon/Copa/White/Metallic Dark Grey,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Womens Shoes PUMA Kitara Polka Dot 2 Virtual Pink,Inexpensive 183951 Nike Air Force 1 Men Shoes,Womens Shoes Rocket Dog Tadley Black Trails, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Womens Shoes Saucony Hurricane ISO Grey/Twilight/Citron,Inexpensive 167662 Nike Air Max Men Black Red Red Shoes,Womens Boots UGG Elsa Chestnut Leather, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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