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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. New Balance Men Coupon_1021,Toms Womens Avalon Sneaker Shoe CP5252,New Balance 574 Men Coupon_1221,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, New Balance 574 Women Coupon_1444,Womens Shoes adidas Adizero Ubersonic Frozen Yellow/White/Silver Metallic,Nike Kevin Durant Men Coupon_1717,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Men's Basketball Shoe Jordan Extra.Fly 854551-001,Womens Shoes adidas Cloudfoam Groove Core Black/Core Black/Shock Pink,Men's Football Cleat Nike Vapor Untouchable Pro 833385-010,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

Leif Petersen, founder, Men's Nike Shoe Jordan Ultra.Fly 834268-401,Womens Shoes adidas Outdoor Kanadia 7 Trail Ash Purple/Black/Bold Pink,Men's Running Shoe Nike LunarTempo 2 818097-701,, told me the company is on track to open 90 locations this year, bringing their total install to 150 by year’s end. Men's Shoe Nike Air Max 120 819857-001,Womens Boots Aerosoles Ride Out Mushroom,Men's Shoe Nike Cortez Ultra 833142-003,.

VRStudios, founded in 2014, Men's Shoe Nike Roshe Two Flyknit 365 859535-600,Womens Sandals Aerosoles Dream Plush Bronze,Men's Training Shoe Nike Train Quick 844406-002,, mostly in theme parks like Universal Studios and Knott’s Berry Farm. The company just introduced a small (10’x10’) turnkey free roam VR system much like WePlayVR, called the VRcade Atom. “Atom is a true commercial-grade, wireless free-roaming system, NIKE DUAL FUSION BALLISTEC ADVANTAGE Blue Force/Blue Lagoon/Black,Womens Sandals Aerosoles Boyzenberry Black Stripe,Nike SB Zoom Stefan Janoski Slip-On Premium Unisex Skateboarding Shoe 833582-114,,” said Kevin Vitale, VRstudios’ CEO. At the same time, VRStudios is developing a multiplayer free roam sports-based VR experience with high repeatability for its clients and is contemplating its own retail venues.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, Converse Infant Chuck Taylor All Star Double Tongue Trainer CP486,Womens Shoes Anne Klein Larna Ivory Leather,adidas Originals Crib Superstar Trainer CP712,, “This is something entirely new.” Converse Core Overhead Hooded Top CP997,Womens Shoes Anne Klein Tapio Dark Orange Multi Synthetic,Asylum Depay Harrington Jacket CP1225,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Native Youth Curved Hem Varsity Jacket CP1452,Womens Shoes Badgley Mischka Susan Taupe Satin,Good For Nothing Pique Side Panel Short CP2143,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

The VOID opened a new mall location in The Glendale Galleria in Glendale, Ellesse Fonda Poly Track Top CP3567,Womens Shoes Badgley Mischka Seduce White Satin,adidas Originals Gazelle OG Trainer CP3945,, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part,adidas Originals Stan Smith Gold Trainer CP4175,Womens Sandals C Label Iria-3 Blue,Cruyff Puente Diamond Trainer CP4413,, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Nike Safari Deconstruct Trainer CP4642,Womens Shoes C Label Adler-11 Blue,Oill Athens Signature Trainer CP4885,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Kickers Womens Kopey High Leather Boot CP5163,Womens Boots Calvin Klein Gigi Caribou Wide Calf Suede/Neoprene,Womens Shoes adidas BBNEO Raleigh Mid Cyber Metallic / Cyber Metallic / Running White,, they can make up for low utilization with a decent weekend. Womens Sandals Aerosoles A2 by Aerosoles Wipline Black,Womens Sandals Calvin Klein Udela Warm Gold/Black Leather,Womens Boots ALDO Etiwiel Rust,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Womens Boots Anne Klein Camdenw Brilliant Suede,Womens Sandals Calvin Klein Jeans Opel White Leather,Womens Shoes ASICS Gel-Zaraca 4 Purple/Silver/Flamingo, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Womens Shoes C Label Olive-21 Black,Womens Shoes Calvin Klein Brie Vapor Leather/Elastic,Womens Sandals Calvin Klein Jeans Opel Black Vachetta Leather,. Plumer said The VOID is also considering franchise locations, Womens Shoes Calvin Klein Patna Sandstorm Leather/Snake Print Leather,Womens Shoes Calvin Klein Karmen Cocoon Haircalf/Leather,Womens Boots Clarks Enfield Ellen Black Leather,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

A different approach is being taken by BackLight, Womens Shoes Clarks Aubria Fay Black Leather,Womens Boots CARLOS by Carlos Santana Gramercy Taupe,Womens Boots COACH Roma Black/Black Suede/Box Calf,, long-form VR experience, Eclipse, Womens Sandals COACH Pelican Black Shiny Jelly,Womens Sandals CARLOS by Carlos Santana Tonalea Tawny Tan,Womens Boots Cole Haan Tioga Bootie II Chestnut Leather,. We discover the crew is dead and must explore the ship to unravel the puzzle and reactive the ship before we are sucked into the deadly fireball. Wearing a backpack PC, four users are free to roam the ship, Womens Shoes Cole Haan LunarGrand Wing Tip Dusty Rose Suede/Silver Cloud,Womens Boots Clarks Malia Poplar A - Wide Shaft Black Leather,Womens Boots ECCO Touch 15 Tall Boot Mocha/Coffee,. Eclipse is a four-player sci-fi experience, enhanced by physical effects, full body awareness and total freedom of movement. Players discover two spaceships during their adventure, without teleporting once. Womens Shoes Ecco Performance Ulterro Lo GTX Dark Shadow/Dark Shadow/Woodrose,Womens Sandals Clarks Brinkley Arney White Synthetic,Womens Shoes GUESS Corben White,.” Said Frédéric Lecompte, co-founder of BackLight. The Eclipse experience can be found in two locations in Paris, France. Womens Shoes Naturalizer Lifetime Grey Heather Fabric,Womens Sandals Clarks Manilla Penna Pewter Leather,Womens Shoes New Balance W1080v5 Blue/Yellow,.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for Cheap 165840 Nike Air Max 90 Men White Black Green Shoes,Womens Shoes GUESS Hilarie3 Leopard Patent,Discount 172230 Nike Air Penny V Men Crimson Black Shoes, Secret Location, a content creator and distributor for emerging platforms like LBVR. “Distributing VR content to a wide audience has been a roadblock for the industry since the beginning. So, we solved the Inexpensive 151358 Nike Dunk High Men Maize Shoes,Womens Boots Hunter Original Short Gloss Bright Cerise,Inexpensive 210389 Nike Free 4.0 Men Black White Dark Grey Shoes,, and for a growing list of partners, Buy 169378 Nike Lebron 8 Men Black White Shoes,Womens Boots Naturalizer Talley Black Leather,Buy 193785 Nike Roshe Run Men Grey Black White Shoes,, cloud-based content management system for VR.”

Andal introduced the company’s newest products, Inexpensive 180227 Nike Shox R2 Men White Purple Shoes,Womens Shoes Naturalizer Mozart Black Leather,Discount 203206 Nike Zoom Hyperfuse Low Men Grey White Blue Shoes,,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Discount 170356 Puma Bmw Motorsport Men Brown Shoes,Womens Shoes Naturalizer Haute Pewter,Cheap 149062 Adidas Springblade Razor Women Pink Orange Shoes,.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

TMen's Running Shoe Nike Air Zoom Pegasus 32 749340-014,Womens Shoes Nike Golf FI Impact White/Wolf Grey/Dark Grey/Black,Men's Shoe Nike Air Max BW Ultra 819475-001,. VRBars and humble VRCades are opening in the Americas by the hundreds. There are reportedly over 3,000 such locations in China already. Two Bit Circus is imminently opening its downtown-LA attraction, a full-service bar & restaurant which offers an array of Men's Shoe Nike LunarGlide 8 LE 878706-007,Womens Sandals PATRIZIA Majes Red,Men's Shoe Nike Air Huarache Ultra Breathe 833147-400,, Backlight (France), HADO (Singapore), Battleverse (Toronto) and the newly announced Figment, have dozens of openings planned between them this year. At the same time Family Entertainment Centers (FEC’s), Men's Shoe NikeCourt Air Zoom Ultra 845007-400,Womens Shoes PUMA Cell Riaze TTM Quarry/Micro Chip,Women's Shoe Nike Air Rift Premium QS 848502-600, installations like Hologate and WePlayVR (from AiSolve), which are optimized for their operating environments. Alexis Macklin, of Greenlight Insights, says the global location-based Adidas Crazy 8 Boys Grade School Intense Pink/Cool Grey Basketball Shoes V60451,Womens Shoes PUMA Asha Alt 2 Shine Blue Coral/Clearwater,Adidas Adipure Crazyquick Mens Collegiate Royal/White/Joy Blue Basketball Shoes V46179,, and will grow to over $8 billion by the end of 2022.

AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. Adidas Voloomix Mens Black/Metallic Silver Slippers V22049,Womens Shoes Reebok RealFlex Train 4.0 Night Beacon/Electric Blue/Icono Pink/White,Nike Flex Fury Mens Black/White/Wolf Grey/Cool Grey Running Shoes V37409,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Nike Air Max 90 Mens White/White/Silver/Dark Grey Running Shoes V95904,Womens Boots Rocket Dog Timmy Tribal Brown Hush,Nike Flex Experience Run 4 Womens Wolf Grey/Voltage Green/White/Hyper Pink Running Shoes V99227,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Men's Nike Free Trainer 5.0 V6 AMP FLT Silver/Volt/Black UK#N5-8958,Womens Boots Sam Edelman Hannah Black,New Balance Mellow Backpack CP71,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios

Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, CEO of industry leader The VOID, with eight international installations Womens Shoes Cole Haan Cee Sandal Optic White/Snake Print,Womens Sandals Vaneli Lassie Platino Ket Fabric/Gold Buckle,Womens Sandals ECCO Touch 25 T-Strap Slide Moon Rock,, “This is something entirely new.” In December 2017, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Womens Shoes GUESS Hotspot White Lace,Womens Shoes Vaneli Birdine Black Mag Patent/Black Mesh,Womens Shoes Naturalizer Referee Black Leather,, and the entertainment giant made an investment in the company. Womens Shoes New Balance W1980GY Grey/Yellow,Womens Shoes Vaneli Anemone Multi Black Large Floral Liz Print/Black Elastic,Womens Shoes Nike Lunar Lux TR Stealth/Pure Platinum/Wolf Grey/Pink Pow,.

The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Womens Shoes PATRIZIA Christine Grey,Unisex Shoes Vans SK8-Hi Reissue (Geo Weave) Eclipse,Womens Boots Rocket Dog Camilla Brown Galaxy, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

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Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Nike Fs Lite Run 2 Womens Black/Fuchsia Flash/White Running Shoes V18846,Outlet pm7ty z5wt82 August Deals Nike Roshe Run Mens,Nike Kids Free 5.0 Lava Court Purple/Fuchsia Glow/Hot Lava/Metallic Silver UK#N5-9545,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Kickers Junior Kick High Core Boot CP612,Sale buvh9 sp7chq August Deals Ultra Boost Mens,Foray Beam Mesh Detail Hooded Top CP1060, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Nicce Wool Bomber Jacket CP1465,Sale s6mt6 tx23a7 August Deals Superstar Womens Pink,adidas Originals Sports Essential Fleece Short CP2059, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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