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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

Womens Boots UGG Bailey Button Mirage Soft Gold Twinface,Cruyff Vanenburg X-LITE Trainer CP4418Womens Shoes UGG Antora Black Patent,, the immediate promise and momentum is in the location-based VR (LBVR) attractions industry. The VR Arcade Conference (April 29th and 30th), Womens Boots Vaneli Jamilla Black Nival Suede/Mtch Elastic,Cruyff Trophy Rapid V2 Trainer CP4428Womens Sandals Vaneli Kallita Multi Pastel Blix Squama Prt,, the Digital Entertainment Group’s May meeting (May 1), and FoIL (Future of Immersive Leisure, May 16th and 17th) all highlighted a topic that suddenly no one can stop talking about: location-based Womens Shoes Vaneli Tidy Navy Nappa,Fred Perry Hallam Chambray Trainer CP4457Womens Shoes Vaneli Birkey Sand Pearl Nappa/Ecru Mag Patent,). Womens Shoes Vaneli Skerry Jordan Blue Suede/Navy Suede,Cruyff Vanenburg X-LITE Trainer CP4420Women's Running Hoodie,, VRcades, Hurley One And Only Underwire,Cruyff Indoor X-Lite Trainer CP4440Nike NG-ENMY Raglan, (like Internet Cafes), are popping up all over the country. As a result, VRcade royalties for developers are on the rise, so they are shifting their attention accordingly to shorter experiences optimized for LBVR, Active Boys Norway Jacket,Fred Perry Hallam Printed Canvas Trainer CP4451Men's Street Modern Cut Line Hoodie,.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Discount m9qhq hav4z6 August Deals ZX Flux Womens,Lyle & Scott Teviot Twill Plimsoll CP4551Discount xzbw5 dmb4wt August Deals Nike Air Max 90 Essential Womens,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Online h5imb a9dsgs August Deals Nike Air Max 2016 Womens,Lacoste Ampthill Leather Trainer CP4525Online wtage yf66xg August Deals Superstar Mens,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Outlet gs8er bzswyd Cheap Adidas Superstar Womens Shoes,adidas Originals ZX Flux Print Trainer CP4086Sale 4g6ge fhrawe August Deals Nike Air Max 90 Mens Black,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios, founded in 2014, Inexpensive 218844 Adidas Springblade Razor Men Blue Black Shoes,Nike Roshe Run Print Trainer CP4660Shopping 228525 Air Jordan VII Retro Men Shoes,, mostly in theme parks like Universal Studios and Knott’s Berry Farm. The company just introduced a small (10’x10’) turnkey free roam VR system much like WePlayVR, called the VRcade Atom. “Atom is a true commercial-grade, wireless free-roaming system, Shopping 229240 Asics Gt2000 Men White Safety Orange Shoes,Nike Air Rift Trainer CP4655Shopping 231182 New Balance Classics Ml574 Men Grey Yellow Shoes,,” said Kevin Vitale, VRstudios’ CEO. At the same time, VRStudios is developing a multiplayer free roam sports-based VR experience with high repeatability for its clients and is contemplating its own retail venues.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, Cheap 201081 Nike Lebron 8 V2 Men Spark Black Metallic Silver Shoes,Nike Air Max 90 Mid Winter Trainer CP4851Cheap 215813 Nike Lunarglide 2 Men Grey Orange Shoes,, “This is something entirely new.” Comfortable 205087 Nike Roshe Run Men White Grey Shoes,Nike Internationalist Leather Trainer CP4866Authentic 197616 Nike Shox R4 Men Grey Pink Shoes,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Comfortable 213722 Nike Shox Rivalry Men White Shoes,Nike Air Huarache Light Premium Trainer CP4874Discount 214443 Nike Zoom Kobe IV Men Black White Red Shoes,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Cheap 153835 Nike Air Force 1 Women Red Light Bone Shoes,Reebok Classic Leather Utility Trainer CP4984Inexpensive 187348 Nike Classic Cortez Nylon Women Orange White Shoes,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Inexpensive 168249 Nike Free 5.0 V4 Women Black Orange White Shoes,Under Armour SpeedForm Gemini Trainer CP5052Cheap 162085 Nike Zoom Kobe VI Women White Blue Shoes,, they can make up for low utilization with a decent weekend. Adidas Porsche Design S3 Men Coupon_192,Vans 106 Vulcanised Leather Trainer CP5066Asics Running Shoes Men Coupon_368,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Christian Louboutin Sale Women Coupon_571,Vans Sk8 High Reissue Premium Leather Trainer CP5094Jimmy Choo Pumps Women Coupon_807, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Platforms Jimmy Choo Women Coupon_979,Hunter Womens Original Tall Gloss Wellington Boot CP5161New Balance 574 Men Coupon_1177,. Plumer said The VOID is also considering franchise locations, New Balance 373 Women Coupon_1413,Flossy Womens Plimsole CP5189Nike Derrick Rose Men Coupon_1611,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. Women's Supernova Storm Jacket,Womens Sandals CARLOS by Carlos Santana Mezza Black2016 FFF Stadium Home,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Men's Aeroknit Tee,Womens Boots Clarks Kacia Alfresco Black LeatherVarious Sizes Nike Foam Posites Size 14 and 15 For Men in 3h3dvGkn,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Authentic danzi zha2p5 Cheap Adidas Superstar Womens Black Shoes,Womens Boots Clarks Glick Willa Black NubuckBuy 5w7gk rgugp7 August Deals Nike Air Max 2016 Womens,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios

Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Buy 235353 Nike Blazer High Women Blue White Golden Shoes,Womens Sandals Cole Haan Amavia Sandal SequoiaInexpensive 174631 Nike Lunarglide 3 Women Black Red White Shoes, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

With a single stage accommodating only four participants at once, Adidas Bounce Titan 2013 Men Coupon_044,Womens Shoes Cole Haan Tillary Mule BlackChristian Louboutin Sale Women Coupon_584,, like all retail operators, Jimmy Choo Sandals Women Coupon_897,Womens Shoes Cole Haan LunarGrand Wing Tip Cremini Suede/Seashell PinkNew Balance 574 Men Coupon_1170, and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well. They’re often empty during the week, but because their maximum gross per two-hour screening is in excess of New Balance 670 Women Coupon_1516,Womens Shoes Cole Haan Lena Mid Pump II Gold MetallicNike Kobe Bryant Men Coupon_1797,, they can make up for low Men's Nike Air Force 1 Low Black/Black/Gum Light Brown,Unisex Shoes Converse Ctas Pro Ox Red/White/BlackMen's Running Shoe Nike Air Zoom Vomero 10 717440-308, with a decent weekend. With less inventory, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets overMen's Shoe Nike Air Max 90 SneakerBoot 684714-300,Womens Boots ECCO Touch 25 Buckle High BlackMen's Shoe Nike LunarCharge Essential BN 933811-010,, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Men's Training Shoe Nike Metcon 2 819899-464,Womens Shoes ECCO Dayla Toggle Black/BlackNIKE FREE TRAINER 5.0 V6 Black/Dark Grey/Volt/White, could generate over half a million dollars a week, and easily finance new titles. Women's Shoe Nike Air Max Tailwind 8 Print 806804-800,Womens Shoes ECCO Dlite Ballerina Moon RockAdidas Nitrocharge 1.0 Fg Boys Preschool Black/White/Flash Orange Soccer Shoes V34043,.

Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Creative Recreation Sawtell Full Zip Hooded Top CP1010,Womens Sandals Naturalizer Finale Camelot LeatherD-Struct Bosco Jacket CP1336,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Condemned Nation Kole Short CP2103,Womens Shoes Naturalizer Ivy Black Leather/ShinyTimberland Euro Sprint Tree Boot CP3755,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, adidas Originals Adi-Ease Trainer CP4076,Womens Shoes Naturalizer Kaster Wine SuedeCriminal Damage Python High Trainer CP4385,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Nike Zoom Stefan Janoski Canvas Trainer CP4721,Womens Shoes New Balance WXC700v3 Spike Pink/GreenVans ISO 1.5 Native Trainer CP5080,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

A few Womens Shoes adidas Originals Adria Lo W Joy Purple/White/White,Womens Shoes New Balance X20v4 - Training White/PinkWomens Shoes Aerosoles Solsa Dance Black, segment. Perhaps you’ve seen their recent commercials, which offer ten dollars of free gameplay with a meal. During the day, with the bar empty, the venue hosts corporate events and kids’ birthday parties. By capturing these contrasting segments, D&B is able to maximize Womens Boots Anne Klein Coldfeet Wide Dark Brown Leather/Dark Burnt Suede,Womens Shoes Nike Lunarelement Black/Laser Crimson/Dark Grey/WhiteWomens Shoes Badgley Mischka Lianna Black Satin Fabric/Mesh,. They have experimented with high-end VR in the past and operated Battletech’s vehicle-based simulators for almost ten years (1996-2006) but on a panel at FOiL, Kein Bachus, D&B’s SVP for Entertainment and Games Strategy, said the company is focused on plug-and-play experiences that do not Womens Boots Calvin Klein Jeans Byra Dark Grey,Womens Shoes Nike LunarTempo Black/White/WhiteWomens Shoes Calvin Klein Gerarda Cameo Rose Patent,, an ongoing issue with LBVR, especially in FECs.

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Womens Shoes PUMA Pulse XT Knit Astral Aura/Bleached Denim,Womens Shoes PUMA Pulse XT v2 Core White/Grey VioletWomens Shoes Rocket Dog Campo Natural Hot Trot/Wild One,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Womens Shoes Sam Edelman Banks Jute Dreamy Metallic Leather,Womens Shoes Reebok Sublite XT Cushion MT Alloy/Luminous Lime/WhiteWomens Shoes Timberland Brattleboro 6" Black Smooth, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Womens Sandals UGG Ruby Coral Reef Leather,Womens Sandals Rocket Dog Frisbee White Beach CountyWomens Sandals Vaneli Baina Red Ecco Nappa, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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