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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Nike Air Max Tavas Trainer CP4715,Authentic 211884 Nike Lebron 8 V2 Men ShoesNike Air Flight Huarache 'Blackout' Pack Trainer CP4870,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Supra Owen Trainer CP5021,Inexpensive 154339 Nike Lunar Rejuven8 Mid Men Grey Red White ShoesToms Womens Classic Slip On Lace Espadrille CP5202,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Womens Shoes adidas Volley Response Boost Dark Grey/Tech Silver/Frozen Yellow,Shopping 163100 Nike Lebron 8 Men Grey White Dark Grey Electric Grey ShoesWomens Shoes adidas Y-3 by Yohji Yamamoto Sports Clog Black/Black/Black,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios, founded in 2014, Womens Shoes Anne Klein Arika Black Leather,Buy 199925 Nike Lunar Eclipse Men Black Pink ShoesWomens Shoes Badgley Mischka Scarlett Taupe Satin/Chiffon,, mostly in theme parks like Universal Studios and Knott’s Berry Farm. The company just introduced a small (10’x10’) turnkey free roam VR system much like WePlayVR, called the VRcade Atom. “Atom is a true commercial-grade, wireless free-roaming system, Womens Shoes C Label Binky-11 Black,Authentic 150728 Nike Lunarglide 3 Men Red Blue White ShoesWomens Sandals Calvin Klein Crewella Black Cosmic,,” said Kevin Vitale, VRstudios’ CEO. At the same time, VRStudios is developing a multiplayer free roam sports-based VR experience with high repeatability for its clients and is contemplating its own retail venues.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Womens Shoes PUMA Faas 500 v4 Clearwater/Blue Coral,Comfortable 213881 Nike Shox R2 Men White ShoesWomens Boots Rocket Dog Dixie Black Hush,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Womens Shoes Rocket Dog Jena Navy Kyoto,Cheap 150486 Nike Shox R2 Men White Pink ShoesWomens Shoes Sam Edelman Lynn Hot Coral,, they can make up for low utilization with a decent weekend. Womens Shoes Saucony Cohesion 8 Blue/Green,Discount 231249 Nike Shox R2 Men White Red ShoesWomens Shoes Superga 2095 Cracked LEAW White,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Womens Boots UGG Kisses Mini Moonstone Hearts Suede,Cheap 190556 Nike Shox R4 Men Black ShoesWomens Boots UGG Classic Short Flora Perf Light Grey Water Resistant Suede, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Womens Slippers UGG Scuffette Liberty Pony Brown,Shopping 239358 Nike Shox R4 Men Black White ShoesWomens Sandals Vaneli Kinna Black Naif Print/Gunmetal Trims,. Plumer said The VOID is also considering franchise locations, Womens Shoes Vaneli Ardeen Ecru Ferns Patent/Camel Darry Print/Match Elastic/Match Zip,Inexpensive 232328 Nike Shox R4 Men Black Red ShoesWomens Shoes Vaneli Hadera Ecru Smack Patent,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Andal introduced the company’s newest products, New Balance 574 Men Coupon_1224,Inexpensive 161712 Nike Air Max 90 Women Black Purple ShoesNew Balance 574 Women Coupon_1427,,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Nike Kevin Durant Men Coupon_1750,Inexpensive 155422 Nike Air Max Ultra Women Silver Green ShoesMen's Basketball Shoe Nike Hypershift PE 888450-030,.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. Timberland Junior 6 Inch Waterproof Premium Boot CP692,Adidas Springblade 2013 Men Coupon_255Ellesse Minoria Full Zip Hooded Top CP1053,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Brave Soul Borwell Premium Bomber Jacket CP1278,Asics Mexico 66 Men Coupon_355Bellfield Blanda Roll Neck Knit CP1785,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Henri Lloyd Brixham Swim Short CP2315,Christian Louboutin Sale Men Coupon_410Clae Ellington Canvas Shoe CP3877,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Womens Sandals Rocket Dog Ginnie Natural Sweatband Gore,New Balance 996 Women Coupon_1535Womens Sandals Sam Edelman Mae Moss Green Velour Suede Leather, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

With a single stage accommodating only four participants at once, Womens Shoes Saucony Originals Jazz Low Pro Red/Teal,Nike Derrick Rose Men Coupon_1634Womens Boots UGG Thames Wet Sand Nubuck,, like all retail operators, Womens Shoes UGG Jacqueline Fresh Snow Suede,Nike Kevin Durant Men Coupon_1682Womens Sandals Vaneli Mallory Black Nappa Leather, and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well. They’re often empty during the week, but because their maximum gross per two-hour screening is in excess of Womens Shoes Vaneli Johanna Black Suede,Nike Kobe Bryant Men Coupon_1791Hurley Diamond Cut Triangle,, they can make up for low Running Night Cat Jacket,Men's Baseball Cleat Nike Huarache 2K Filth 749359-411Nike Epic Lux, with a decent weekend. With less inventory, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over2016 Portugal Stadium Away,Converse Chuck Taylor All Star Looney Tunes High Top Unisex Shoe 158235F-100Men's Techfit Base Tights,, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Wholesale Trade Nike Kobe X Elite(Elevate)Mens Shoes Wolf Grey/White/Light Retro Basketball Sneakers 3lp3Ismh,Men's Football Cleat Nike Vapor Untouchable Pro Snake 880407-408Authentic qh8yr pg2ikx August Deals Nike Air Max 1 Ultra Moire 1 Womens, could generate over half a million dollars a week, and easily finance new titles. Buy hihzy fng7n9 August Deals Nike Air Max 90 Womens Black,MEN'S NIKE AIR ZOOM ELITE 8 748588-803Cheap g74gp uiuv9s August Deals Nike Air Max 1 Womens,.

Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

A different approach is being taken by BackLight, a VR studio based in Paris. They’ve rolled out a unique, long-form VR experience, Eclipse, Discount eyhse igew7k August Deals Nike Air Presto Mens,Men's Nike Roshe LD-1000 802022-371Online ddsn4 tvphus August Deals Superstar Mens Black, to be pulled into a sun. We discover the crew is dead and must explore the ship to unravel the puzzle and reactive the ship before we are sucked into the deadly fireball. Wearing a backpack PC, four users are free to roam the ship, Outlet ghhp3 ga3tne August Deals Nike Air Huarache Mens,Men's Nike shos Air Jordan 9 Retro 833798-103Sale i2cmi s3vype August Deals Nike Air Max 90 Womens Leopard Print,, we’ve chosen to develop something different than a UK p9fgp 59ykg4 Cheap Adidas Superstar Womens White Shoes,Men's Running Shoe Nike Free 4.0 717988-447Comfortable 225867 Air Jordan 1 Men Shoes,. Eclipse is a four-player sci-fi experience, enhanced by physical effects, full body awareness and total freedom of movement. Authentic 164259 Air Jordan XV 15 Men Blue White Shoes,Men's Shoe Air Jordan 9 Retro Low 832822-805Cheap 153792 New Balance Mx623V2 Men Dark Brown Shoes,. The Eclipse experience can be found in two locations in Paris, France. Other European locations will be announced shortly.

Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Cheap 196852 Nike Air Max Men Black Purple Shoes,JORDAN MELO 11 Blue Graphite/Black/Game Royal/Metallic SilverBuy 244621 Nike Air Max 90 Men Black Blue Yellow Red Shoes,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Discount 169390 Nike Air Max Ltd II Men White Black Shoes,Men's Shoe Nike Air Max 90 Ultra 2.0 Flyknit 875943-002Discount 180380 Nike Dunk High Men Conquer White Camouflage Green Shoes,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Cheap 211361 Nike Free 3.0 V2 Suede Men Black Purple White Shoes,Men's Shoe Nike Air Huarache Ultra SE 875841-001Cheap 182703 Nike Lebron 10 Men Black Chrome Red Grey Shoes,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Authentic 233845 Nike Lunarswift 2 Men Black Red Shoes,Men's Shoe Nike Flyknit Air Max 620469-105Inexpensive 227525 Nike Shox R4 Men Black Shoes,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

A few Authentic 148184 Nike Zoom Kd IV Men Metallic Silver Total Orange Dark Grey Shoes,Men's Shoe Nike Kobe Mamba Instinct 852473-003Authentic 174126 Puma Drift Cat Sf Men Black White Shoes, segment. Perhaps you’ve seen their recent commercials, which offer ten dollars of free gameplay with a meal. During the day, with the bar empty, the venue hosts corporate events and kids’ birthday parties. By capturing these contrasting segments, D&B is able to maximize Buy 236035 Air Jordan VII Retro Women Shoes,Men's Shoe Nike Train Ultrafast Flyknit 843694-073Inexpensive 153162 Nike Air Force 1 Women Shoes,. They have experimented with high-end VR in the past and operated Battletech’s vehicle-based simulators for almost ten years (1996-2006) but on a panel at FOiL, Kein Bachus, D&B’s SVP for Entertainment and Games Strategy, said the company is focused on plug-and-play experiences that do not Discount 153578 Nike Free Run Women Grey Yellow Shoes,Men's shoes Nike Mercurial Superfly FG CR7 677927-404Adidas Originals JS Men Coupon_119,, an ongoing issue with LBVR, especially in FECs.

Dreamscape Immersive, founded by 2015 Christian Louboutin Women Coupon_423,Men's Training Shoe Nike Zoom Speed Trainer 3 804401-414Jimmy Choo Pumps Women Coupon_813,, is backed by Warner Bros., 21st Century Fox, MGM, AMC Theaters, and Steven Spielberg, and headed by former Disney Imagineering Chief Creative Officer Bruce Vaughn, has yet to open its first location. The company raised over 40M in venture capital last year. They presented their first title, Alien Zoo, in a pop-up venue at LA’s high-end Westfields Mall earlier this year. Vaughn declined to share details about planned openings. The company is New Balance 574 Men Coupon_1153,Nike Air Max 93 Black/Anthracite/Pure Platinum/Cool GreyNew Balance 998 Women Coupon_1546, will JORDAN FLIGHT RUNNER 2 Light Green Spark/Pure Platinum/Black/White,Nike Flyknit Racer Unisex Running Shoe (Men's Sizing) 526628-012Men's Nike Basketball Shoe Kyrie 2 819583-600, their friends to try new experiences.  Our focus at Dreamscape is on immersive storytelling. Of course, since we need a place for our experiences to happen, we are building high touch, premium venues. But our core product is IP. Creative and technical IP. We are excited to offer Men's Running Shoe Nike LunarTempo 705461-303,Nike Lunar Control 3 White/Lyon Blue/BlackMen's Shoe Nike Air Zoom Pegasus 33 831352-004,, each feeling different enough that you won’t ever be able to do one and be done,” Vaughn told me. “We intend to prime the waterfall to the home when we open our first location.  We have some clever ideas how Men's Shoe Nike Zoom Speed Trainer 3 804401-400,Nike Unisex Running Shoe Zoom Streak LT 2 599532-107NIKE AIR ZOOM STRUCTURE 18 Bright Crimson/Black/Blue Lagoon/Tota,.”

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Women's Shoe Nike Air Force 1 Flyknit Low 820256-001,Women's Shoe Nike Air Max 1 Ultra Essentials 704993-007Nike Huarache Run Boys Toddler Black/Anthracite Running Shoes V12861,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Nike Air Max 1 Girls Grade School White/Vivid Pink/Copa/Metallic Silver Running Shoes V94939,Women's Shoe Nike Air Zoom Pegasus 33 831356-403Adidas Ultra Boost Mens White/Clear Grey/Black Running Shoes V90370, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Nike Flex Fury 2 Mens Black/Wolf Grey/Dark Grey/White Running Shoes V37510,Women's Shoe Nike Roshe One Hyperfuse BR 833826-001Adidas Ultra Boost St Womens Shock Pink/Halo Pink/Mineral Red Running Shoes V74693, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for LBVR among consumers globally, and are investing our efforts to bring the right VR experiences to market,” Adidas Element Refine Womens Black Running Shoes V12653,Nike Shox Deliver Boys Toddler Dark Grey/Black Running Shoes V49423Nike Kids Son of Force Black/Black UK#N5-9625, to a wide audience has been a roadblock for the industry since the beginning. So, we solved the problem for ourselves, and for a growing list of partners, by first creating Vusr Publisher - a white-label, cloud-based content Hunter Infant Original Chelsea Boot CP523,Adidas D Rose 6 Boys Grade School Black/Vivid Red/Shock Blue Basketball Shoes V29938Only & Sons Warp 3082 Skinny Ripped Jean CP908,.”

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