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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

Nike Air Max Thea Trainer CP4634,New Balance 891 Men Coupon_1303Nike Jordan New School Trainer CP4790,, the immediate promise and momentum is in the location-based VR (LBVR) attractions industry. The VR Arcade Conference (April 29th and 30th), Puma Trinomic XT 1 Yin Yang Trainer CP4896,New Balance 996 Men Coupon_1324Supra Hammer Run Trainer CP5023,, the Digital Entertainment Group’s May meeting (May 1), and FoIL (Future of Immersive Leisure, May 16th and 17th) all highlighted a topic that suddenly no one can stop talking about: location-based Birkenstock Womens Arizona Sandal CP5208,New Balance Women Coupon_1354Womens Shoes adidas Barricade Team 4 White/Night Sky/Flash Orange,). Womens Shoes adidas Golf Climacool Ballerina II Flash Pink/Running White/Running White,New Balance 996 Men Coupon_1326Womens Boots Aerosoles Barricade Tan Combo,, VRcades, Womens Sandals Aerosoles May Plush Black Fabric,New Balance Women Coupon_1347Womens Shoes Aerosoles Redwood Tan Patent, (like Internet Cafes), are popping up all over the country. As a result, VRcade royalties for developers are on the rise, so they are shifting their attention accordingly to shorter experiences optimized for LBVR, Womens Sandals ALDO Perillo Cognac,New Balance Women Coupon_1357Womens Boots Anne Klein Coldfeet Wide Black Leather,.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

Womens Shoes Anne Klein Weekend Blue/Grey,New Balance 996 Men Coupon_1319Womens Shoes Anne Klein Tameron Cognac/White Fabric,, and large-scale international attractions like Oriental Science Fiction Valley, which opened April 29th, Womens Shoes Badgley Mischka Amaze Scarlet Red Satin,Christian Louboutin Sale Women Coupon_585Womens Shoes C Label Liberty-22A Royal Blue,, China, open to the public. Womens Sandals Calvin Klein Udela Platinum White/Greige Leather,New Balance Women Coupon_1397Womens Shoes Calvin Klein Gella Black Patent,. Two Bit Circus is imminently opening its downtown-LA attraction, a full-service bar & restaurant which offers an array of VR experiences and casual entertainment like robot bartenders. More expensive, Womens Shoes Calvin Klein Wisteria Black/White Stretch Knit/Leather,New Balance 996 Men Coupon_1331Womens Boots CARLOS by Carlos Santana Galina Titanium,, Pure Imagination, Womens Boots Clarks Lucette Diva Black Leather,New Balance Women Coupon_1392Womens Sandals Clarks Hayla Cavern White Leather,, Backlight (France), HADO (Singapore), Battleverse (Toronto) and the newly announced Figment, have dozens of openings planned between them this year. Womens Shoes Clarks Un.Rosily Tan,New Balance Women Coupon_1352Womens Shoes Clarks Haley Skylar Navy Nubuck,, hungry for high revenue cutting-edge VR, are snapping up smaller VR installations like Hologate and WePlayVR (from AiSolve), which are optimized for their operating environments. Womens Sandals COACH Janine Khaki/Midnight Navy Sig Embossed PVC/Calf,New Balance 410 Women Coupon_1417Womens Shoes COACH Seneca Chestnut,, says the global location-based VR entertainment market will more than double in 2018, Womens Shoes COACH Corey Black Calf Suede,New Balance Women Coupon_1386Womens Sandals Cole Haan Margate Wedge II New Bronze,.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Womens Shoes Cole Haan Bethany Pump 85 Maple Sugar Patent,New Balance 574 Women Coupon_1452Womens Shoes Cole Haan Zerogrand Wing Oxford Wild Aster,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Womens Boots ECCO Sculptured 75 Mid Boot Black,New Balance 574 Men Coupon_1232Womens Shoes ECCO Nephi T-Strap Buckle Black Leather,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Womens Shoes ECCO Sport Yura Black/Aquatic,New Balance 574 Women Coupon_1455Womens Shoes GUESS Apola Black Fabric,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

Leif Petersen, founder, Womens Boots Naturalizer Ballona Wide Shaft Taupe Wide Shaft Smooth,New Balance 574 Women Coupon_1429Womens Sandals Naturalizer Oxygen Black Leather/Cork Bottom,, told me the company is on track to open 90 locations this year, bringing their total install to 150 by year’s end. Womens Shoes Naturalizer Joyce British Burgundy Suede,New Balance 670 Women Coupon_1516Womens Shoes New Balance 60v1 Pink/Dark Grey,.

VRStudios, founded in 2014, Womens Shoes Nike Revolution 2 Wolf Grey/Cool Grey/Digital Pink/Neo Turquoise,New Balance 996 Women Coupon_1538Womens Shoes Nike Lunaracer+ 3 Tide Pool Blue/White/Black/Voltage Green,, mostly in theme parks like Universal Studios and Knott’s Berry Farm. The company just introduced a small (10’x10’) turnkey free roam VR system much like WePlayVR, called the VRcade Atom. “Atom is a true commercial-grade, wireless free-roaming system, Womens Shoes Nike Zoom Cage 2 Atomic Pink/Obsidian/Total Crimson/Obsidian,New Balance 574 Women Coupon_1500Womens Sandals PATRIZIA Suzetta Black Patent,,” said Kevin Vitale, VRstudios’ CEO. At the same time, VRStudios is developing a multiplayer free roam sports-based VR experience with high repeatability for its clients and is contemplating its own retail venues.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

Womens Shoes Sam Edelman Lida Black/Black/Ivory,Nike Derrick Rose Men Coupon_1575Womens Shoes Saucony Kilkenny XC5 Spike W Green/Pink,, and the economic challenges that come with selling entertainment in a retail environment. Free roam VR is the only true VR available to consumers today. Users are fully immersed, Womens Shoes Superga 2311 Quilted White,Nike Derrick Rose Men Coupon_1642Womens Boots UGG Lesley Black,, as are the others in the simulation, and can walk naturally in a virtual world, with full agency, freedom of movement and interaction. Womens Boots UGG Lodge Chocolate Leather,Nike Derrick Rose Men Coupon_1614Womens Shoes UGG Antora I Do! White Suede,, overall, every single one of these experiences is any less than flat out amazing. Womens Boots Vaneli Racer Black Nappa/Black Nicole,Nike Kevin Durant Men Coupon_1744Womens Shoes Vaneli Amarena Black Gilla Print,. What investors see in free-roam LBVR is not an illusion.

“This is nothing like the movie business,” says Cliff Plumer, Womens Shoes Vaneli Marza Gunmetal Specchio/Gunmetal Buckle,Jimmy Choo Wedges Women Coupon_931Unisex Shoes Vans SK8-Hi Reissue (Premium Leather) Black,, “This is something entirely new.” Hurley Floral,Nike Kevin Durant War Boots Men Coupon_1777Nike Dri-FIT Full-Zip,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Men's Blackbird Paisley Tee,Nike Kevin Durant Men Coupon_1748Ferrari Polo,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

The VOID opened a new mall location in The Glendale Galleria in Glendale, Faded Stripe Boxer Shorts 2 Pack,Nike LeBron James Men Coupon_18852016 Brazil CBF Stadium Home,, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part,Nike Hype Modern,JORDAN MELO 11 White/Gym Red/BlackYouth Messi Hoodie,, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Various Sizes Converse Chuck Taylor All Star Hi-Top Time Turnnel Black Leather Canvas Shoes ppqCY6Ac,Men's Baseball Shoe Nike Lunar Trout 2 Turf 807122-138Authentic 3t63i iszq33 August Deals Nike Blazer Low Mens,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Authentic i6bxi zbbuu8 August Deals Nike Roshe Run Womens,Men's Basketball Shoe Jordan CP3.X 854294-002Buy 68zg5 9e9k99 August Deals ZX 10000 Mens,, they can make up for low utilization with a decent weekend. Buy n8v6k 2bnn22 August Deals Nike Air Presto Mens,Men's Basketball Shoe Nike Hyperdunk 2016 844359-680Cheap 5fury aw5rgm August Deals Superstar Womens White,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Cheap teggx 2wnw3a August Deals Nike Air Max 90 Womens,Men's Basketball Shoe Nike Zoom HyperRev 2016 820224-101Discount dvdss 2fiq6f August Deals Nike Air Max 90 Womens, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Online 2ksn6 67mmsh August Deals Nike Air Max 90 Mens,Men's Boot Nike SFB 6" Leather 862507-400Online khgmi trh89b August Deals Yeezy 350 Boost Womens,. Plumer said The VOID is also considering franchise locations, Outlet 8f8gc gsh4gy August Deals Nike Air Max 95 Mens,Men's Golf Shoe Nike Air Zoom 90 IT 844569-001Outlet zdgyd tp3t98 August Deals Nike Air Max 2015 Mens,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

Inexpensive 147945 Nike Air Max 90 Men White Grey Black Shoes,Men's Nike Shoe Kobe Mentality 2 818952-100Inexpensive 196846 Nike Air Max Ltd II Men White Grey Shoes, I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Guests are cast as Galactic Marines,Comfortable 217663 Nike Classic Cortez Nylon Men Dark Green Shoes,Men's Nike shos Air Jordan 9 Retro 833798-103Shopping 201698 Nike Dunk High Men Black Yellow Shoes,, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Comfortable 221262 Nike Free 3.0 V4 Men Gray White Shoes,Men's Running Shoe Nike Air Zoom Odyssey 749338-107Inexpensive 150401 Nike Free Run 2 Men White Grey Peach Cream Shoes,. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, there are more ways we can pull off the illusion of presence, using cold, wind, vibration, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues, Discount 228479 Nike Lebron 8 Men Black White Shoes,Men's Running Shoe Nike Air Zoom Structure 19 Flash 806578-600Comfortable 210783 Nike Lunarmax Men Black Silver Shoes,.

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Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for NIKE DUAL FUSION BALLISTEC ADVANTAGE Clearwater/White/Classic Charcoal/Clearwater,Men's Shoe Nike Roshe One Fleece 749658-001NIKE TW '15 Metallic Silver/Cool Grey/Black, Secret Location, a content creator and distributor for emerging platforms like LBVR. “Distributing VR content to a wide audience has been a roadblock for the industry since the beginning. So, we solved the Women's Shoe Nike Cortez Ultra BR 833801-400,Men's Shoe Nike Air Max 1 Ultra 2.0 SE 875845-300Nike Air Max 90 Boys Preschool Sail/Black/Blue Lagoon/Neutral Grey Running Shoes V73245,, and for a growing list of partners, Nike Free 5.0 2015 Boys Grade School Dark Obsidian/Hot Lava/White/White Running Shoes V51436,Men's Shoe NikeCourt Zoom Vapor 9.5 Tour 631458-011Adidas J Wall Mens White/Silver/Clear Grey Basketball Shoes V94302,, cloud-based content management system for VR.”

Andal introduced the company’s newest products, Adidas Messi 15.3 In Mens White/Prime Blue/Black Soccer Shoes V93451,Men's Training Shoe Nike Free Trainer 5.0 V6 AMP (Florida State) 723939-706Nike Cortez Mens Black/Metallic Silver/White Running Shoes V22470,,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Adidas Adizero Tempo Boost 7 Womens Mid Grey/Solar Red/Granite Running Shoes V64263,Men's Weightlifting Shoe Nike Romaleos 3 852933-100Nike Air Max Siren Womens Pure Platinum/Ghost Green/Vivid Purple Running Shoes V69881,.

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At four recent VR Foray Blaze Regular Jean CP841,Nike Flyknit Racer Unisex Running Shoe 526628-009The North Face Open Gate Full Zip Hooded Top CP1155, attention this year, the immediate promise and momentum is in the location-based VR (LBVR) attractions industry. The VR Arcade Conference (April 29th and 30th), VRLA (May 4th and 5th), the Digital Entertainment Group’s May meeting (May 1), FILA Pavo Puffer Jacket CP1371,NIKE FREE SOCFLY Black/Anthracite/Blackadidas Originals Premium Essentials Fleece Short CP2064,, VRcade royalties for developers are on the rise, Creative Recreation Lincoln Track Top CP3542,Nike MagistaX Proximo II IC Men's Indoor/Court Soccer Shoe 843957-060Lacoste Keellson 3 Boat Shoe CP3919,.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

TAsics Gel-Lyte III 90's Trainer CP4202,NIKE SB PAUL RODRIGUEZ CITADEL Obsidian/WhiteFred Perry Umpire Suede Trainer CP4455,. VRBars and humble VRCades are opening in the Americas by the hundreds. There are reportedly over 3,000 such locations in China already. Two Bit Circus is imminently opening its downtown-LA attraction, a full-service bar & restaurant which offers an array of Nike Air Force 1 High Trainer CP4741,Women's Shoe Nike Air Max 2016 806772-503Superga 2750 Cotu Classic Trainer CP5005,, Backlight (France), HADO (Singapore), Battleverse (Toronto) and the newly announced Figment, have dozens of openings planned between them this year. At the same time Family Entertainment Centers (FEC’s), Womens Sandals adidas Adilette Supercloud Plus Midnight Grey/Flash Red/White,Women's Shoe Nike Air Max 1 Ultra Essentials 704993-501Womens Boots Aerosoles In An Instint Dark Tan Combo, installations like Hologate and WePlayVR (from AiSolve), which are optimized for their operating environments. Alexis Macklin, of Greenlight Insights, says the global location-based Womens Shoes Aerosoles Snapjack Black,Women's Shoe Nike Air Max Thea Textile 819639-003Womens Boots Anne Klein AKCuthbert Black Leather,, and will grow to over $8 billion by the end of 2022.

AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. Womens Shoes Anne Klein Yolden Pewter Reptile,Women's Shoe Nike Free TR 6 833413-003Womens Sandals C Label Cider-5 Tan,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Womens Shoes Calvin Klein Esme Black Nubuck,Women's Shoe Nike Roshe LD-1000 819843-601Womens Boots CARLOS by Carlos Santana Hamilton Taupe,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Womens Sandals Clarks Nadene Lola Beige Leather,Nike Tri Fusion Run Boys Toddler Black/Dark Grey/Metallic Silver/White Running Shoes V17390Womens Shoes Clarks Ordell Ava Black Leather,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, CEO of industry leader The VOID, with eight international installations Men's Dame Floral Tee,Adidas X 15.1 Fg/Ag Mens Solar Yellow/Frozen Yellow/Black Soccer Shoes V78162Nike Tech Fleece Pullover,, “This is something entirely new.” In December 2017, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Women's Snow Camo Jumpsuit,Nike Air Max Ltd Mens Midnight Navy/Midnight Navy/Midnight Navy Running Shoes V65322Stripe 1515 Boxer Shorts 2 Pack,, and the entertainment giant made an investment in the company. Nike Poly Core Performance Cut-Out,Nike Air Max 95 Mens Dark Grey/Black/Wolf Grey Running Shoes V49891UK Sale Nike Air Max 90 87 HYP PRM Flag Series Usa Womens Shoes Flash Red Green Deals oWe8Ci2Q,.

The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Andal introduced the company’s Womens Sandals Calvin Klein Udela Ematite/Greige,Fred Perry Byron Mid Suede Shoe CP3914Womens Sandals CARLOS by Carlos Santana Sunset Gold,, Vusr Venue and Vusr Spark, in his presentation at VRLA. “Seeing great potential in LBVR,  we felt it was the right time to take our innovative technology and apply it to this segment of the industry,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Andal insisted Womens Sandals Clarks Brinkley Jazz Black,adidas Originals Energy Boost ESM Trainer CP4047Womens Boots COACH Gillian Black Vegan Leather,.

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