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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Women’s Flower Hipster 2 Pack,Buy 177930 Nike Free 4.0 V2 Men Grey Royal Blue Shoes,NikeLab Gyakusou Dri-FIT Woven Racer Shorts,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Nike Pro Hypercool Allover Print 2,Cheap 210961 Nike Free Run 3 Men Gray Red Shoes,Running Women’s NightCat Tights,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, UK Outlet Store Nike Roshe Run Knit Mens ShoesCouples Sneaker Blue Nfg9nicm,Inexpensive 196161 Nike Free Tr Fit 2 Men Blue Yellow Grey Shoes,Wholesale UK Nike Air Jordan 3 III Cement Mens Shoes White Blue Grey ymrbVT01,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Comfortable 184141 Nike Air Max Women Cyan Black Shoes,Cheap 193436 Nike Roshe Run Unisex Black Red Shoes,Authentic 208991 Nike Free OG Women Bright Grape Metallic Silver Crimson Shoes,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Adidas Bounce Titan VII Men Coupon_090,Authentic 213523 Adidas Originals ZX 700 Women Red Shoes,Adidas Originals JS Women Coupon_314,, they can make up for low utilization with a decent weekend. Christian Louboutin Sale Women Coupon_591,Inexpensive 160803 Air Jordan Spizike Women White Grey Purple Shoes,Jimmy Choo Sandals Women Coupon_885,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over New Balance 574 Men Coupon_1129,Buy 159819 New Balance W1600 Women White Mint Shoes,New Balance 574 Women Coupon_1457, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Nike Kevin Durant Men Coupon_1701,Inexpensive 188929 Nike Air Force 1 Women Black Cerise Shoes,Men's Basketball Shoe LeBron XIII Low 831925-164,. Plumer said The VOID is also considering franchise locations, Men's Nike Lebron 12 James Lebron,Inexpensive 190583 Nike Air Max Women Blue Pink Shoes,Men's Running Shoe Nike Free RN Distance 827115-018,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Andal introduced the company’s newest products, Womens Boots Vaneli Lainey Black Nappa/Gunmetl Buckle,Men's Running Shoe Nike LunarEpic Flyknit 818676-300,Womens Shoes Vaneli Bunny Black Patent/Dark Purple Leather Lining,,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Women's Barricade Dress,Men's Shoe Jordan Super.Fly 4 PO 819163-407,Nike Tech,.

Basic Briefs 2 Pack,Men's Shoe Nike Air Max 90 Ultra 2.0 Flyknit 875943-300,Women’s AOP Shorts,, added this final observation: "I am struck by how LBVR seems to be repeating many of the mistakes of the previous phase of adoption in the 90s that fizzled. NikeCourt Premier RF,Men's Shoe Nike Air Zoom Pegasus 92 844652-006,Various Sizes Converse Chuck Taylor All Star Hi-Top Time Turnnel Black Leather Canvas Shoes ppqCY6Ac,, I expect we’ll see that VR is becoming part of a much wider multi-media entertainment landscape."

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. Buy 174744 Nike Dunk High Men Switzerland Shoes,NIKE AIR MAX PLUS Tour Yellow/Total Orange/Black/White,Authentic 236398 Nike Free 5.0 Men Black Blue White Shoes,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Discount 236502 Nike Lebron X Men Black Metallic Silver Anthracite Shoes,Women's Shoe Nike Metcon 2 821913-100,Discount 174894 Nike Roshe Run Men Carbon Black Red Alert White Shoes,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Inexpensive 188954 Nike Shox R4 Men Grey Grey Shoes,Adidas D Rose 773 Iii Boys Preschool Black/White Basketball Shoes V30580,Discount 176334 Nike Zoom Kobe VIII Basketball Men Red Black White Shoes,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios

Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Womens Shoes UGG Tomi Black Leather 1,Clae Ellington Leather Shoe CP3876,Womens Shoes Vaneli Tidy Navy Nappa,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Womens Shoes Vans Dazie - Hi MTE (MTE) Black,adidas Originals Busenitz Trainer CP4040,Nike Rally Boyfriend Full-Zip,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Nike 3" Essential,Asics Gel-Lyte III NS Trainer CP4216,LeBron Teleport,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Various Sizes Nike Air Max Command black grey HWkm5r3l,Creative Recreation Kaplan Trainer CP4371,Authentic iki6u rtgpnw August Deals Nike Air Max 2015 Mens,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

A few Buy qi6va h5q6v4 Cheap Nike Air Max 90 Womens White Shoes,Nike Free Run 2 Trainer CP4586,Cheap z29s2 gxwafu August Deals Nike Air Max 1 Mens, segment. Perhaps you’ve seen their recent commercials, which offer ten dollars of free gameplay with a meal. During the day, with the bar empty, the venue hosts corporate events and kids’ birthday parties. By capturing these contrasting segments, D&B is able to maximize Online 9izrv gbreg6 August Deals Nike Air Max Thea Womens,Nike Court Force Low Trainer CP4744,Outlet gxhxd 8fu69m August Deals Nike Air Max 90 Mens,. They have experimented with high-end VR in the past and operated Battletech’s vehicle-based simulators for almost ten years (1996-2006) but on a panel at FOiL, Kein Bachus, D&B’s SVP for Entertainment and Games Strategy, said the company is focused on plug-and-play experiences that do not Sale stahv ngwd5v August Deals Nike Air Max 90 Womens Purple,Ralph Lauren Polo Jermain Leather Trainer CP4960,Shopping 172374 Adidas Climacool Ride Men Black White Pearl Metallic Shoes,, an ongoing issue with LBVR, especially in FECs.

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Inexpensive 213095 Asics Gel Kinsei 4 Women Red Purple Green Shoes,Womens Shoes ALDO Allum Black,Inexpensive 152043 Nike Dunk High Women Supreme Shoes,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Adidas Clima Cool 5th Men Coupon_103,Womens Shoes Anne Klein Petrica Ivory Leather,Christian Louboutin Sale Women Coupon_513, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Cheap 155804 Nike Free Run 3 Women Pink White Shoes,Womens Boots Badgley Mischka Julesa Black/Grey Calf Hair/Leather,New Balance Women Coupon_1361, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for LBVR among consumers globally, and are investing our efforts to bring the right VR experiences to market,” Nike Kevin Durant War Boots Men Coupon_1762,Womens Sandals C Label Cider-4A Silver/Black,MEN'S NIKE ROMALEOS II POWER LIFTING Obsidian/Sport Red/White, to a wide audience has been a roadblock for the industry since the beginning. So, we solved the problem for ourselves, and for a growing list of partners, by first creating Vusr Publisher - a white-label, cloud-based content Men's Shoe Jordan Trainer Prime 881463-008,Womens Boots Calvin Klein Berrie Cigar Brown Waxy Suede,Men's Shoe Nike Metcon DSX Flyknit 852930-001,.”

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Andal introduced the company’s Nike Air Max LD-Zero H Unisex Shoe 848624-001,Womens Shoes Calvin Klein Karel Black Cow Silk,Women's Shoe Nike Air Max 1 Essential 599820-023,, Vusr Venue and Vusr Spark, in his presentation at VRLA. “Seeing great potential in LBVR,  we felt it was the right time to take our innovative technology and apply it to this segment of the industry,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Andal insisted Nike Free 5.0 2015 Boys Preschool Dark Grey/Black/Wolf Grey/Cool Grey/White Running Shoes V49924,Womens Boots CARLOS by Carlos Santana Havana Wide Shaft Cognac,Adidas J Wall Mens Zero Met/Gold Met/Pink Basketball Shoes V99882,.

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