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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Nike Air Foamposite Pro Trainer CP4749,Inexpensive 150826 Nike Lunar Eclipse 2 Men Black Red Green ShoesPuma Aril Trainer CP4892,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Supra Owen Trainer CP5033,Comfortable 152679 Nike Lebron 11 Men ShoesBirkenstock Womens Arizona Sandal CP5213,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Womens Shoes adidas BBNEO Raleigh Mid Black/Black/White,Buy 167457 Nike Lunarglide Men Silver Black ShoesWomens Boots Aerosoles Make Two Black Stretch,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, Womens Shoes ECCO Dayla Toggle Wild Dove/Wild Dove/Dark Shadow,Inexpensive 209924 Nike Shox Nz Men White Black ShoesWomens Sandals GUESS Dola Floral Fabric,, “This is something entirely new.” Womens Shoes GUESS Corben Natural,Cheap 154920 Nike Shox Conundrum Men White ShoesWomens Sandals Naturalizer Jazzy Cream Floral Watercolor Printed Iguana,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Womens Shoes Naturalizer Sharon Tender Taupe Shiny,Buy 161758 Nike Shox Nz 2.0 Men Black Purple ShoesWomens Shoes New Balance WX711 Green/Wasabi,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Womens Shoes PUMA Pulse XT v2 Core White/Dazzling Blue,Authentic 164277 Nike Shox R4 Men Black Pink ShoesWomens Boots Rocket Dog Venise Chestnut Hush,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Womens Shoes Rocket Dog Jenelle Black Aladdin,Buy 166662 Nike Shox R4 Men Blue White ShoesWomens Shoes Sam Edelman Odelia Modern Ivory,, they can make up for low utilization with a decent weekend. Womens Shoes Saucony Velocity Berry/Slime,Comfortable 204805 Nike Shox R4 Men Grey Black ShoesWomens Boots Timberland Whittemore Chelsea Dark Brown Woodlands,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Womens Boots UGG Cierra Lodge Leather,Cheap 166965 Nike Shox R4 Men White Grey ShoesWomens Boots UGG Kyra Chestnut Suede, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Womens Slippers UGG Aira Serape Furious Fuchsia Jacquard,Comfortable 221327 Nike Shox R4 Men Grey Pink ShoesWomens Sandals Vaneli Baina Red Ecco Nappa,. Plumer said The VOID is also considering franchise locations, Womens Shoes Vaneli Doryne Opal Pearl Nappa,Shopping 183578 Nike Shox R4 Men Grey Blue ShoesWomens Shoes Vaneli Bondy Nude Nappa,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

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Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Womens Boots Rocket Dog Taylor Black Heirloom/Soho,New Balance 996 Women Coupon_1528Womens Sandals Sam Edelman Kayde Jute Soft Metallic Sheep Leather, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

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Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

A different approach is being taken by BackLight, a VR studio based in Paris. They’ve rolled out a unique, long-form VR experience, Eclipse, Discount fu8ev bvucm7 Cheap Nike Air Max 90 Womens Shoes,Men's Nike Shoe Air Huarache Utility 806807-600Online gryck ehg6mb Cheap Adidas Superstar Womens Shoes, to be pulled into a sun. We discover the crew is dead and must explore the ship to unravel the puzzle and reactive the ship before we are sucked into the deadly fireball. Wearing a backpack PC, four users are free to roam the ship, Outlet gamft hf5d7a August Deals Nike Air Max Zero Womens,Men's Running Shoe Nike Air Max 2017 849559-002Sale gqshn 46cfyf Cheap Adidas Superstar Womens Shoes,, we’ve chosen to develop something different than a UK nw3t2 3h6hkx August Deals Nike Air Max 90 Womens White,Men's Running Shoe Nike Free RN Distance 827115-005Inexpensive 218844 Adidas Springblade Razor Men Blue Black Shoes,. Eclipse is a four-player sci-fi experience, enhanced by physical effects, full body awareness and total freedom of movement. Buy 223253 Asics Gel Kinsei 4 Men Red White Black Shoes,Men's Shoe Air Jordan Trainer 1 Low 845403-006Comfortable 152272 Nike Air Classic BW Si Men Black Shoes,. The Eclipse experience can be found in two locations in Paris, France. Other European locations will be announced shortly.

Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Discount 179636 Nike Air Max Men Black White Shoes,Men's Shoe Jordan Westbrook 0 Low 850772-015Comfortable 197075 Nike Air Max 90 Men White Pink Shoes,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Comfortable 197775 Nike Air Max Ltd II Men White Black Shoes,Men's Shoe Nike Air Max 90 Ultra Essential 819474-402Buy 227959 Nike Dunk High Men Grey White Black Shoes,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Cheap 177294 Nike Free 3.0 V3 Men Dark Grey Red White Shoes,Men's Shoe Nike Air Zoom Odyssey 749338-101Discount 229613 Nike Kobe 9 Men Black Black Shoes,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Cheap 149707 Nike Lunarpath Etw Men Black Royal Blue Shoes,Men's Shoe Nike FL-RUE 880994-001Comfortable 191507 Nike Shox R4 Men White Black Shoes,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Dreamscape Immersive, founded by Christian Louboutin Sale Women Coupon_486,MenJimmy Choo Pumps Women Coupon_826,, is backed by Warner Bros., 21st Century Fox, MGM, AMC Theaters, and Steven Spielberg, and headed by former Disney Imagineering Chief Creative Officer Bruce Vaughn, has yet to open its first location. The company raised over 40M in venture capital last year. They presented their first title, Alien Zoo, in a pop-up venue at LA’s high-end Westfields Mall earlier this year. Vaughn declined to share details about planned openings. The company is New Balance 574 Men Coupon_1204,NIKE AIR MAX 90 ULTRA BREATHE White/Wolf Grey/Cool GreyNew Balance 999 Women Coupon_1548, will LEBRON 12 Merlot/Volt/Pink Pow/Metallic Silver,NIKE FLYKNIT TRAINER CHUKKA SFB Wolf Grey/White/Fuchsia Flash/Lyon BlueMen's Nike Lab Gyakusou Lunaracer +3 726447-600, their friends to try new experiences.  Our focus at Dreamscape is on immersive storytelling. Of course, since we need a place for our experiences to happen, we are building high touch, premium venues. But our core product is IP. Creative and technical IP. We are excited to offer Men's Shoe Air Jordan XXXI Low (Marquette) 897564-406,NIKE LUNARTEMPO Blue Lagoon/Black/White/Bright CrimsonMen's Shoe Nike Air Zoom Pegasus 33 849813-406,, each feeling different enough that you won’t ever be able to do one and be done,” Vaughn told me. “We intend to prime the waterfall to the home when we open our first location.  We have some clever ideas how Men's Shoe NikeCourt Zoom Cage 2 705247-101,NikeLab Gyakusou Zoom Streak 6 Unisex Racing Shoe 875850-400NIKE AIR ZOOM PEGASUS 33 831352-801,.”

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Women's Shoe Nike Air Huarache Ultra 819151-301,Women's Shoe Nike Air Max 90 Ultra Breathe 725061-401Nike Roshe One Girls Toddler Pink Blast/White Running Shoes V68901,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Nike Free 5.0 2015 Girls Grade School Blue Lagoon/Metallic Silver/Midnight Navy/Copa Running Shoes V,Women's Shoe Nike Air Zoom Pegasus 33 849812-406Adidas Adissage Comfort Fitfoam Mens White/Black/Vivid Red Slippers V88564, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Nike Free 5.0 2015 Mens Bright Crimson/White/Black Running Shoes V42156,Women's Shoe Nike LunarGlide 8 Shield 849569-300Adidas Barricade Team 4 Womens White/Frozen Yellow/Midnight Indigo Tennis Shoes V91308, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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