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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Womens Shoes ECCO Sport Biom Lite Toggle Sport Shadow White/Coral,Men's Boot NikeLab Air Max Woven 921854-001Womens Shoes GUESS Anny Natural Leather,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Womens Boots Hunter Original Tall Bright Cerise,Men's Football Cleat Nike Vapor Untouchable Pro 833385-404Womens Sandals Naturalizer Robyn Saddle Leather/Wood Wrap Heel,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Womens Shoes Naturalizer Saban Sailboat Turquoise Leather,Men's Football Cleat Nike Vapor Untouchable 698833-760Womens Shoes New Balance WXC700v3 Spike Blue/Pink,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios, founded in 2014, Womens Shoes PATRIZIA Budgie Bronze,Men's Boot Nike Air Max 95 SneakerBoot 806809-200Womens Shoes PUMA The Suede Winterized Rugged Black/Black,, mostly in theme parks like Universal Studios and Knott’s Berry Farm. The company just introduced a small (10’x10’) turnkey free roam VR system much like WePlayVR, called the VRcade Atom. “Atom is a true commercial-grade, wireless free-roaming system, Womens Boots Rocket Dog Hallie Black Galaxy,Men's Football Cleat Nike Vapor Untouchable Pro 833385-838Womens Shoes Rocket Dog Jazzin Black Prismatic,,” said Kevin Vitale, VRstudios’ CEO. At the same time, VRStudios is developing a multiplayer free roam sports-based VR experience with high repeatability for its clients and is contemplating its own retail venues.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, Nike Fleece Full-Zip,Men's Nike Shoe Kobe Mentality 2 818952-001Men's Training Hoodie,, “This is something entirely new.” Men's Sequencials Climaheat High-Neck Tee,MEN'S NIKE SHOE NIKE METCON 1 AMPLIFY 819899-841Football Goalie’s Padded Shorts,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Nike Pro Classic Padded Reflect,Men's Running Shoe Nike Air Max 2017 849559-601NikeCourt Victory Premier,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Buy 8pgun ebxi7s August Deals Nike Air Max 90 Mens Grey,Men's Running Shoe Nike LunarGlide 7 Flash 803566-001Buy v9ctd vsbzwt August Deals Nike Free Run 2 Mens,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Cheap esr4g w5n6d7 August Deals Nike Air Max 1 Womens,Men's Shoe Air Jordan 14 Retro 487471-005Cheap tcrfm h2q6gx August Deals Superstar Mens,, they can make up for low utilization with a decent weekend. Discount eqg39 9yd94m Cheap Nike Air Max 90 Womens White Shoes,Men's Shoe Jordan Clutch 845043-104Online 2pedg ptne53 August Deals Nike Air Max Thea Womens,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Online mkreu 9mxhg2 August Deals Nike Air Max 90 Essential Womens,Men's Shoe Jordan Horizon Low 845098-406Outlet aigyi f9qg7u August Deals Yeezy 350 Boost Womens, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Sale 2dk7g zxizsz August Deals Nike Air Max 90 Essential Womens,Men's Shoe Jordan Rising High 2 844065-607Sale kc49v vggm2d August Deals ZX Flux Mens,. Plumer said The VOID is also considering franchise locations, UK 7z5ap 6u4q3g August Deals Nike Air Max 95 Womens,Men's Shoe Jordan Westbrook 0 Low 850772-015Buy 187856 New Balance Kids 610V3 Kid Grey Blue Shoes,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. Womens Shoes Calvin Klein Gilia Greige Kid Skin,Adidas D Lillard 1 Mens White/Black/Gold Met Basketball Shoes V87898Womens Sandals CARLOS by Carlos Santana Cort Sand Beige,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Womens Sandals Clarks Palmdale Dasha Shingle Grey Suede,Adidas D Lillard 2.0 Mens Talc/White Basketball Shoes V80089Womens Shoes Clarks Evianna Dream Black,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Womens Sandals COACH Natasha Platinum Metallic Tumbled,Adidas Adizero Boston Boost 5 Mens Clear Onix/Black/Solar Red Running Shoes V45102Womens Boots Cole Haan Dey Bootie Blazer Blue Leather,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, CEO of industry leader The VOID, with eight international installations Nike AW77 Cuffed Fleece,Adidas Supernova Sequence 6 Womens Bahia Pink/White/Black Running Shoes V11672Football Training Shorts,, “This is something entirely new.” In December 2017, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Hurley Sable,Nike Air Max Tailwind 8 Womens Blue Lagoon/Vivid Purple/Copa/Black Running Shoes V39940Various Sizes 2012 Nike Free TR Fit Womens Shoes Lemon Green Silver Sell gFvnmNFI,, and the entertainment giant made an investment in the company. Authentic 89mhq xs8ygd Cheap Nike Air Max 90 Womens Flower Shoes,Nike Air Max 2016 Womens Hyper Orange/Sunset Glow/Black Running Shoes V58914Buy 3iciu s8fbm7 August Deals ZX 10000 Womens,.

The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, adidas Originals Gazelle OG Trainer CP3945,adidas Originals Spezial Trainer CP3950Converse Chuck Taylor All Star High Trainer CP4279,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Nike Paul Rodriguez CTD Trainer CP4648,adidas Originals ZX 500 OG Trainer CP4060Reebok Furylite Reflective Trainer CP4993, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Womens Shoes adidas Volley Response Boost White/Silver Metallic/Collegiate Navy,adidas Originals Country OG Trainer CP4168Womens Sandals Aerosoles Scone Black Patent, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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