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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Womens Shoes C Label Liberty-22A Fuchsia,Inexpensive 201570 Nike Blazer High Women Black Orange ShoesWomens Sandals Calvin Klein Tora Black Matte Snake Print Leather,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Womens Shoes Calvin Klein Dolly White/Black Stripe Haircalf,Buy 233240 Nike Classic Cortez Nylon Women Orange Yellow Red ShoesWomens Shoes Calvin Klein Celia Platinum White,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Womens Boots Clarks Palma Rena Black Leather,Authentic 224262 Nike Classic Cortez Nylon Women Purple White Pink ShoesWomens Sandals Clarks Taline Trim Beige Leather,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, Womens Shoes Reebok Trainfusion 5.0 L MT Alloy/Celestial Orchid/White,Authentic 219911 Nike Free Run 2 Women Pink Grey White ShoesWomens Shoes Rocket Dog Richelle Grey Sierras,, “This is something entirely new.” Womens Sandals Sam Edelman Randi Jute,Inexpensive 148581 Nike Free Tr Fit Women Black Blue White ShoesWomens Shoes Sam Edelman Augusta Brown/Black Leopard Brahma,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Womens Shoes Saucony Kinvara 6 Slime/Blue/Purple,Comfortable 229833 Nike Hyperdunk Women Black Red ShoesWomens Boots UGG Classic Tall Chocolate,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Womens Shoes Vaneli Remy Black Nubia Print,Comfortable 173356 Nike Roshe Run Women Black Purple ShoesUnisex Shoes Vans SK8-Hi Reissue (Premium Leather) Black,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Hurley Phantom JJF II,Adidas Bounce Titan 2013 Men Coupon_052Nike Pro Hyperwarm Max Flash,, they can make up for low utilization with a decent weekend. Men's Mod Long Shorts,Adidas Bluff Lo - Fot Men Coupon_014Hurley One And Only Short-Sleeve,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Placed Logo Boxer Shorts 2 Pack,Adidas Bounce Titan III Men Coupon_067TW Control Stripe, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Running Speed Tights,Adidas Originals JS Men Coupon_154Nike All Time 8 Bit Pullover,. Plumer said The VOID is also considering franchise locations, Wholesale UK 2012 Nike Free Run+ 3.0 Fur Womens Shoes Purple White ZJycXmnj,Adidas Porsche Design IV Men Coupon_182Authentic c2mtu qv6izb August Deals Nike Air Max 90 Mens,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Andal introduced the company’s newest products, Men's Shoe Nike Ultra XT Mesh 833910-001,New Balance 574 Women Coupon_1429NIKE AIR HUARACHE White/Clearwater/Flash Lime/White,,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, NIKE FREE TRAINER 5.0 Black/Dark Grey/White,New Balance 574 Women Coupon_1490Women's Shoe Nike Air Max 1 Ultra Essentials 704993-102,.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. Lacoste Marcel Trainer CP4509,Men's Nike Shoe Air Max 90 Mid Winter 806808-400Nike Air Force 1 Elite Jacquard Trainer CP4777,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Supra Owen Trainer CP5034,Men's Nike Shoe Jordan Flight Runner 2 715572-007Womens Shoes adidas Speed Trainer 2 Bold Pink/Carbon Metallic/Onix,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Womens Boots Aerosoles Make Two Brown Stretch,Men's Running Shoe Nike Air Zoom Odyssey 749338-107Womens Boots ALDO Saydda Cognac,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios

Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Women's Running Blossom Shorts,NIKE AIR MAX PLUS Black/Team Orange/Anthracite/Wolf GreyNike Fringe Flip, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

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Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Comfortable 210783 Nike Lunarmax Men Black Silver Shoes,Nike Flex Experience 4 Girls Grade School Fiberglass/Brigade Blue/Porpoise/Copa Running Shoes V53337Inexpensive 227525 Nike Shox R4 Men Black Shoes,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Authentic 182755 Nike Zoom Kobe IV Men Black Grey Shoes,Adidas D Lillard 1 Mens Scarlet/White Basketball Shoes V74011Discount 169497 Puma Life Series Men Black Red Shoes,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Comfortable 220932 Air Jordan Spizike Women Black Pink Shoes,Adidas D Rose 773 Iii Mens Light Onix/Black Basketball Shoes V61183Inexpensive 222690 Nike Air Max Women Orange Shoes,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Cheap 238631 Nike Dunk High Women Black Red Yellow Shoes,Adidas Adilette Cloudfoam Ultra Mens Black/Silver Metallic Slippers V26654Adidas Clima Cool 5th Men Coupon_102,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Nike Air Zoom Winflo 2 Womens Black/Anthracite/White Running Shoes V13838,Nike Air Zoom Pegasus 32 Womens Black/White/Black Running Shoes V33436Men's Nike Hypervenomx Finale II Street IC Black/Total Orange/White UK#N5-9592,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Hype Hype Backpack CP62,Nike Free 3.0 Flyknit 2015 Womens Black/Hyper Orange/Volt/Sail Running Shoes V20836Creative Recreation Nursery Cesario Low XVI Trainer CP753, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Nike Tech Fleece Hooded Top CP1112,Men's Nike MVP Keystone 3/4 Black/White UK#N5-9581Nicce Wool Bomber Jacket CP1465, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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