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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Womens Shoes Vaneli Farren Clear Vinyl/Black Gross Grain,Inexpensive 218079 Nike SB Dunk Low Men Shoes,Womens Sandals Vans Marina Black/Ibis Rose,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Hurley Tribe Bralette,Authentic 232151 Nike Shox Nz Men White Shoes,Red Bull Racing Hoodie,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Women's Farm Confete Firebird Shorts,Cheap 191641 Nike Shox R2 Men Black Shoes,Nike Tempo Printed,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

Leif Petersen, founder, Men's Greece Graphic Tee,Shopping 167986 Nike Shox R4 Men White Gold Shoes,Nike "Banner Year" (Villanova),, told me the company is on track to open 90 locations this year, bringing their total install to 150 by year’s end. Youth Gym Training Tee,Discount 183661 Nike Shox R5 Men White Black Shoes,Wholesale Trade 2017/18 Nike Air Yeezy 2 Sp Max 90 The Devil Series Trainers Velcro All Black Mens Shoes jLZk0y62,.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

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Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios

Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Adidas Adizero Adios Boost 2 Mens Black/White/Solar Red Running Shoes V36486,Nike Tri Fusion Run Womens Wolf Grey/Fierce Purple/Atomic Pink/White Running Shoes V98205,Nike Air Max 90 Mens Squadron Blue/Black/Bright Citrus/Flight Silver Running Shoes V78950, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

With a single stage accommodating only four participants at once, Adidas Solar Boost Womens Halo/Silver Metallic/Clean Onix Running Shoes V57663,Men's Nike Toki Low TXT Print White/Dark Grey/Wolf Grey/Black UK#N5-9477,Nike Flex Experience Run 4 Womens Bright Crimson/Atomic Pink/White/White Running Shoes V41734,, like all retail operators, Men's Nike Air Max Effort TR Black/White/Wolf Grey UK#N5-9444,Nike Kids Free 5.0 Cool Grey/Bright Citrus/Hyper Crimson/Total Orange UK#N5-9168,Calvin Klein Cotton Stretch 3 Pack Boxer Short CP406, and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well. They’re often empty during the week, but because their maximum gross per two-hour screening is in excess of Kickers Nursery Kick High Core Boot CP782,Hugo Boss Fimon Backpack CP58,Vans Classic Hooded Top CP1182,, they can make up for low Ellesse Zoff Crew Neck Cable Knit Jumper CP1796,Converse Infant Chuck Taylor All Star Ox Double Tongue Trainer CP495,EA7 Core Visibility Poly Tracksuit CP3597, with a decent weekend. With less inventory, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets overadidas Originals Climacool Fresh 2.0 Trainer CP4053,Nike Junior Air Max 90 Premium Mesh GS Trainer CP642,Fred Perry Howells Leather Trainer CP4459,, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Nike Roshe NM Flyknit Premium Trainer CP4815,Duck & Cover Tinnu Slim Straight Heritage Denim Jean CP838,Timberland Womens 6 Inch Premium Boot CP5172, could generate over half a million dollars a week, and easily finance new titles. Womens Boots Aerosoles World Tor Mushroom,Converse Core Full Zip Hooded Top CP991,Womens Boots ALDO Uloeven Black Suede,.

Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

A different approach is being taken by BackLight, a VR studio based in Paris. They’ve rolled out a unique, long-form VR experience, Eclipse, Womens Shoes Anne Klein AKBurrata Navy Multi Fabric,UCLA Shrader Tape Hooded Top CP1173,Womens Shoes C Label Liberty-20A Yellow Multi, to be pulled into a sun. We discover the crew is dead and must explore the ship to unravel the puzzle and reactive the ship before we are sucked into the deadly fireball. Wearing a backpack PC, four users are free to roam the ship, Womens Shoes Calvin Klein Dolly Lipstick Red,Creative Recreation Davies Drop Needle Bomber Jacket CP1325,Womens Sandals Clarks Petrina Rhea Off White,, we’ve chosen to develop something different than a Womens Shoes Clarks Bayham Rose Black,Pretty Green Radway Jacket CP1498,Womens Shoes COACH Noella Nude /Black,. Eclipse is a four-player sci-fi experience, enhanced by physical effects, full body awareness and total freedom of movement. Womens Shoes Cole Haan Amalia Sling Skimmer Black Lizard Print/Black,adidas Originals Sports Essential Fleece Short CP2060,Womens Sandals ECCO Jab Toggle Sandal Dark Shadow/Metallic/Licorice,. The Eclipse experience can be found in two locations in Paris, France. Other European locations will be announced shortly.

Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Womens Shoes GUESS Heya Tan Suede,Creative Recreation Toluca Swim Short CP2304,Womens Shoes Naturalizer Narlene Vanilla Geo Patterned Printed Iguana,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Womens Shoes New Balance Classics WL574 Red/Grey Textile,Franklin & Marshall Small Logo Poly Tracksuit CP3611,Womens Shoes Nike Zoom Winflo 2 White/Voltage Green/Hyper Pink/Metallic Silver,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Womens Shoes PUMA Pulse XT Graphic Astral Aura/Cayenne,Clae Hooper Suede Shoe CP3878,Womens Boots Sam Edelman Keegan Leopard,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Womens Shoes Saucony Velocity Mint/Vizicoral,adidas Originals Tubular Runner Trainer CP4039,Womens Boots UGG Charlotte Wet Sand Nubuck,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

A few Womens Slippers UGG Dakota Flora Perf Port Water Resistant Suede,Asics GT-Quick GITD Trainer CP4194,Womens Shoes Vaneli Gervasy Blush Mag Patent/Gold Buckle, segment. Perhaps you’ve seen their recent commercials, which offer ten dollars of free gameplay with a meal. During the day, with the bar empty, the venue hosts corporate events and kids’ birthday parties. By capturing these contrasting segments, D&B is able to maximize Hurley One And Only Luxe,Creative Recreation Kaplan Perforated Woodgrain Trainer CP4368,Men's Essentials Woven Jacket,. They have experimented with high-end VR in the past and operated Battletech’s vehicle-based simulators for almost ten years (1996-2006) but on a panel at FOiL, Kein Bachus, D&B’s SVP for Entertainment and Games Strategy, said the company is focused on plug-and-play experiences that do not Beach Shorts,New Balance ML373 Trainer CP4560,Football Bodywear Short Tights,, an ongoing issue with LBVR, especially in FECs.

Dreamscape Immersive, founded by Wholesale Trade Nike Zoom Lebron ST II Mens Shoes White Orange P96Cn7B3,Nike Air Max 95 OG Trainer CP4716,Authentic vpz4v avgnx2 Cheap Nike Air Max 90 Womens Grey Shoes,, is backed by Warner Bros., 21st Century Fox, MGM, AMC Theaters, and Steven Spielberg, and headed by former Disney Imagineering Chief Creative Officer Bruce Vaughn, has yet to open its first location. The company raised over 40M in venture capital last year. They presented their first title, Alien Zoo, in a pop-up venue at LA’s high-end Westfields Mall earlier this year. Vaughn declined to share details about planned openings. The company is Buy wx7pb hnt923 August Deals Nike Air Max Thea Womens,Puma R698 Core Leather Trainer CP4902,Discount 8md82 bigrew Cheap Nike Air Max 90 Womens Black Shoes, will Online dvaeb 7umy7n August Deals Nike Air Max 90 Mens,Under Armour UA Speedform Fortis Trainer CP5056,Outlet rtyrg sburge August Deals Nike Air Max 90 Womens, their friends to try new experiences.  Our focus at Dreamscape is on immersive storytelling. Of course, since we need a place for our experiences to happen, we are building high touch, premium venues. But our core product is IP. Creative and technical IP. We are excited to offer Sale xykte pxdmb6 August Deals Nike Free Run 2 Mens,Dr. Martens Womens 1461 3-Eye Shoe CP5249,Authentic 201053 Adidas Originals Court Attitude Casual Men White Red Blue Shoes,, each feeling different enough that you won’t ever be able to do one and be done,” Vaughn told me. “We intend to prime the waterfall to the home when we open our first location.  We have some clever ideas how Buy 170384 Asics Gelnoosa Tri 8 Men Yellow Orange Shoes,Womens Shoes adidas Golf Climacool Ballerina II Running White/Silver Metallic/Chambray,Inexpensive 231579 Nike Air Flightposite 1 Men Black Green Shoes,.”

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Cheap 181275 Nike Air Max Men Green White Shoes,Womens Boots Aerosoles Make Two Red PU,Shopping 200919 Nike Air Max Ltd Men Black Shoes,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Authentic 173402 Nike Dunk High Men Burgundy Meteor Blue Shoes,Womens Sandals Aerosoles Scone Nude Patent,Inexpensive 176664 Nike Free 4.0 V2 Men Grey Green Shoes, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Discount 186651 Nike Lunarelite Men Black Silver Shoes,Womens Boots ALDO Nizza Camel,Shopping 149502 Nike Shox Nz 2.0 Men Black Grey Shoes, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for LBVR among consumers globally, and are investing our efforts to bring the right VR experiences to market,” Shopping 228338 Nike Zoom Kobe IV Men Red White Shoes,Womens Boots Anne Klein Towny Black Faveau/Gunmetal Hardware,Discount 146817 Adidas ZX 630 Unisex Grey Yellow Ink Shoes, to a wide audience has been a roadblock for the industry since the beginning. So, we solved the problem for ourselves, and for a growing list of partners, by first creating Vusr Publisher - a white-label, cloud-based content Inexpensive 178322 New Balance Wc696 Women Blue Shoes,Womens Shoes Anne Klein Ardmore Red,Inexpensive 181502 Nike Dunks High Women White Orange Blue Yellow Black Red Shoes,.”

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Andal introduced the company’s Adidas Bounce Titan VII Men Coupon_085,Womens Shoes Badgley Mischka Jennifer Sapphire Satin,Christian Louboutin Sale Women Coupon_524,, Vusr Venue and Vusr Spark, in his presentation at VRLA. “Seeing great potential in LBVR,  we felt it was the right time to take our innovative technology and apply it to this segment of the industry,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Andal insisted Platforms Jimmy Choo Women Coupon_994,Womens Sandals C Label Kona-3 Turquoise,New Balance 1400 Women Coupon_1400,.

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