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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Womens Sandals Anne Klein Taree Gold Multi Fabric,Discount 235417 Adidas Springblade Razor Women Pink Yellow White ShoesWomens Shoes Anne Klein Youly Turquoise Multi Suede,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Womens Shoes Badgley Mischka Scarlett Taupe Satin/Chiffon,Comfortable 229714 Adidas ZX 700 Women Purple ShoesWomens Shoes C Label Dayna-8 Black,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Womens Sandals Calvin Klein Angela Black/Gunmetal,Cheap 167075 Nike Roshe Run Unisex Dark Blue Carbon Black Green ShoesWomens Shoes Calvin Klein Caelin Cameo Rose Patent,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

Leif Petersen, founder, Womens Shoes Calvin Klein Brady White/Black Striation Leather,Cheap 175554 Air Jordan 13 Retro Women White Black Purple ShoesWomens Sandals CARLOS by Carlos Santana Finesse Brulee,, told me the company is on track to open 90 locations this year, bringing their total install to 150 by year’s end. Womens Boots Clarks Kearns Sirena Black,Buy 195048 Air Jordan 6 Women White Pink Bright Grape Black ShoesWomens Sandals Clarks Helio Lilly Tan,.

VRStudios, founded in 2014, Womens Shoes Clarks Cleaves Vibe Black Leather,Buy 236035 Air Jordan VII Retro Women ShoesWomens Boots COACH Alexandra Fatigue/Fatigue Suede/Matte Calf,, mostly in theme parks like Universal Studios and Knott’s Berry Farm. The company just introduced a small (10’x10’) turnkey free roam VR system much like WePlayVR, called the VRcade Atom. “Atom is a true commercial-grade, wireless free-roaming system, Womens Shoes COACH Sanford Black Soft Milled Leather,Discount 216217 Air Jordan 13 Retro Women White True Red Black ShoesWomens Shoes COACH Olive Flint Sand Printed Snake,,” said Kevin Vitale, VRstudios’ CEO. At the same time, VRStudios is developing a multiplayer free roam sports-based VR experience with high repeatability for its clients and is contemplating its own retail venues.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

Womens Shoes ECCO Sculptured 75 Pump Black Old West,Authentic 146756 New Balance Classics Wl574 Women ShoesWomens Sandals GUESS Harlee Tan,, and the economic challenges that come with selling entertainment in a retail environment. Free roam VR is the only true VR available to consumers today. Users are fully immersed, Womens Shoes GUESS Laceyy New Light Grey Fabric,Inexpensive 204050 New Balance W890V4 Women Black White Mint ShoesWomens Sandals Naturalizer Nerice Saddle Tan Leather,, as are the others in the simulation, and can walk naturally in a virtual world, with full agency, freedom of movement and interaction. Womens Shoes Naturalizer Carly Oxford Brown Leather,Buy 209545 New Balance WT10V2 Women Purple ShoesWomens Shoes New Balance 780V5 Silver/Blue,, overall, every single one of these experiences is any less than flat out amazing. Womens Shoes New Balance Classics 574 - Glacial Persian Purple,Shopping 176603 New Balance WX00 Women Grey Purple ShoesWomens Shoes Nike Flex Fury Black/Pink Foil/Sport Fuchsia/White,. What investors see in free-roam LBVR is not an illusion.

“This is nothing like the movie business,” says Cliff Plumer, Womens Shoes Nike Free 5.0 Black/Chalk Blue/Hyper Orange,Cheap 185605 New Balance WW980 Women Grey ShoesWomens Sandals PATRIZIA Patna White,, “This is something entirely new.” Womens Shoes PUMA evoSPEED 4.4 FG Sulphur Spring/Total Eclipse/Electric Blue Lemonade,Cheap 148395 Nike Air Force 1 Women ShoesWomens Shoes Reebok Trainfusion 5.0 L MT Alloy/Celestial Orchid/White,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Womens Sandals Rocket Dog Padley Gold Trunk,Inexpensive 160996 Nike Air Force 1 Women White ShoesWomens Sandals Sam Edelman Reid Black/White,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Womens Shoes UGG Haylie Black Leather,Authentic 169035 Nike Air Max Women Gray Powder Blue ShoesWomens Boots Vaneli Reagan Black Suede/Matching Elastic,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Womens Shoes Vaneli Rummy Turquoise E-Prt/Mtch Stitch/Gunmetal,Cheap 230949 Nike Air Max 247 Women White Blue ShoesWomens Shoes Vaneli Armida Navy Trama Print,, they can make up for low utilization with a decent weekend. Unisex Shoes Vans SK8-Hi Slim (Guate Stripe) Black/True White,Authentic 201861 Nike Air Max 90 Vt Women Black ShoesNike Golf,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Nike Air Pivot,Discount 148753 Nike Air Max Women Purple Silver ShoesMen's White Mountaineering Shorts, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Women's Supernova Tee,Shopping 210578 Nike Classic Cortez Nylon Women Navy Blue Orange ShoesNike Rally Logo,. Plumer said The VOID is also considering franchise locations, Nike Core Solid,Shopping 181728 Nike Dunk High Women Blue Black Pink White ShoesMen's Prime Hoodie,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for New Balance 574 Men Coupon_1185,Jimmy Choo Bridal Women Coupon_721New Balance 574 Women Coupon_1440, Secret Location, a content creator and distributor for emerging platforms like LBVR. “Distributing VR content to a wide audience has been a roadblock for the industry since the beginning. So, we solved the Nike Kevin Durant Men Coupon_1718,Jimmy Choo Pumps Women Coupon_812Men's Basketball Shoe KD 8 749375-144,, and for a growing list of partners, Men's Nike Air Max 90 Ultra BR Shoe 725222-002,Jimmy Choo Sandals Women Coupon_865MEN'S RUNNING SHOE NIKE AIR ZOOM PEGASUS 32 749340-400,, cloud-based content management system for VR.”

Andal introduced the company’s newest products, Men's Shoe Jordan Trainer ST 820253-803,Jimmy Choo Wedges Women Coupon_948Men's Shoe Nike Cortez Ultra BR 833128-401,,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Men's Shoe Nike Train Speed 4 Amp (Duke) 844102-410,New Balance Men Coupon_1012Nike Men's Shoe Air Force 1 Mid 07 315123-029,.

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. adidas Originals Spezial Trainer CP3950,Nike Derrick Rose Men Coupon_1632Asics Gel-Lyte III NS Trainer CP4216,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Hugo Boss Spacito Trainer CP4481,Nike Kevin Durant Men Coupon_1748Nike Air Force 1 Low Trainer CP4778,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, The North Face Hedgehog FastPack Lite Trainer CP5045,KD7 Metallic Silver/Wolf Grey/Pure Platinum/Urban OrangeWomens Shoes adidas Volley Team 3 Black/Silver Metallic/Dark Grey,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, Men's Wall Cherry Tee,Men's Shoe Nike Free Train Versatility 833258-018Archive Logo Fleece Hoodie,, like all retail operators, Hurley Phantom Fleece,Men's Shoe Nike Roshe One Fleece 749658-301Running Women’s Blast Shorts, and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well. They’re often empty during the week, but because their maximum gross per two-hour screening is in excess of NikeCourt Sphere Striped,Men's Shoe Nike Zoom Kobe Icon 818583-001Various Sizes BKa5jiZP Salomon online shop-Salomon shoes Speedcross 3 CS Red Yellow Black,, they can make up for low Authentic 6p4re gysfny Cheap Adidas Superstar Womens Shoes,Men's Skateboarding Shoe Nike SB Clutch Dark 729825-002Buy 9int7 kfgwe4 August Deals Superstar Womens Pink, with a decent weekend. With less inventory, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets overCheap 5ysdp 8ydfuh August Deals Nike Air Max 95 Womens,Men's Weightlifting Shoe Nike Romaleos 3 852933-100Cheap yp5vt qs5p57 August Deals Superstar Womens,, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Discount wefva hky6ag August Deals ZX Flux Mens,NIKE AIR MAX PLUS Black/White/Challenge RedOnline ux73m prpvf8 Cheap Adidas Superstar Womens Black Shoes, could generate over half a million dollars a week, and easily finance new titles. Sale 2sti2 vk6997 August Deals Nike Air Max 90 Womens Blue,NIKE AIR ZOOM PEGASUS 33 831352-801Outlet wyu9b 4necyv August Deals Nike Air Max 2016 Mens,.

Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

A different approach is being taken by BackLight, a VR studio based in Paris. They’ve rolled out a unique, long-form VR experience, Eclipse, Cheap 230784 Nike Dunk Low Kid Shoes,NIKE FREE TRAINER 3.0 V3 White/Cool Grey/BlackAuthentic 188999 Air Jordan 5 Retro Men White Radiant Green Orange Shoes, to be pulled into a sun. We discover the crew is dead and must explore the ship to unravel the puzzle and reactive the ship before we are sucked into the deadly fireball. Wearing a backpack PC, four users are free to roam the ship, Cheap 225831 New Balance Classics Ml515 Men Grey Blue Shoes,NIKE SB LUNAR STEFAN JANOSKI Anthracite/Wolf Grey/BlackDiscount 174239 Nike Air Force 1 Men White Blue Black Shoes,, we’ve chosen to develop something different than a Inexpensive 226641 Nike Air Max Men White Blue Red Shoes,Women's Running Shoe Nike Air Zoom Structure 19 806584-001Authentic 245107 Nike Air Max 90 Men White Black Shoes,. Eclipse is a four-player sci-fi experience, enhanced by physical effects, full body awareness and total freedom of movement. Discount 155406 Nike Air Max Tailwind 4 Men Black Yellow Shoes,Women's Shoe Nike Air Max 90 Premium 443817-011Cheap 175881 Nike Dunk High Men Shoes,. The Eclipse experience can be found in two locations in Paris, France. Other European locations will be announced shortly.

Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Shopping 169524 Nike Free 5.0 V3 Men Blue Brown Shoes,Women's Shoe Nike Free Focus Flyknit 844817-001Shopping 239557 Nike Lebron 8 Men White Navy Red Shoes,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Shopping 231772 Nike Move Lunar Men Black Royal Blue Shoes,Women's Shoe Nike Metcon 2 821913-106Inexpensive 170910 Nike Shox R4 Men White Red Shoes,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Shopping 176331 Nike Zoom Kobe VI Men Grey Black Red Shoes,Nike Shox Deliver Girls Toddler Dark Grey/Bright Citrus/Black/Vivid Pink Running Shoes V50141Discount 218532 Nike Air Max 1 Sp Unisex White /Cardinal Red Grey Shoes,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Discount 188296 New Balance Classics Wl501 Women Grey Shoes,Adidas D Lillard 2.0 Boys Grade School White/Black/Scarlet Basketball Shoes V88425Discount 146040 Nike Air Max Excellerate Women Grey Purple Shoes,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

A few Discount 207089 Nike Free Run 3 Women Stealth Shoes,Nike Cortez Boys Grade School Black/White/Leather Running Shoes V34926Adidas Porsche Design IV Men Coupon_187, segment. Perhaps you’ve seen their recent commercials, which offer ten dollars of free gameplay with a meal. During the day, with the bar empty, the venue hosts corporate events and kids’ birthday parties. By capturing these contrasting segments, D&B is able to maximize Christian Louboutin Sale Women Coupon_559,Nike Free 5.0 Girls Grade School Hyper Cobalt/Deep Royal Blue/White/Hyper Pink Running Shoes V58117Jimmy Choo Sandals Women Coupon_908,. They have experimented with high-end VR in the past and operated Battletech’s vehicle-based simulators for almost ten years (1996-2006) but on a panel at FOiL, Kein Bachus, D&B’s SVP for Entertainment and Games Strategy, said the company is focused on plug-and-play experiences that do not New Balance 574 Men Coupon_1228,Adidas Crazylight 2.5 Boost Low Mens Purple/Blue Glow Basketball Shoes V70601Nike Derrick Rose Men Coupon_1602,, an ongoing issue with LBVR, especially in FECs.

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Nike Free 5.0 2015 Mens Bright Crimson/White/Black Running Shoes V42171,Nike Free 4.0 Flyknit 2015 Mens Black/Hyper Orange/University Blue/Sail Running Shoes V20542Adidas Barricade Team 4 Womens White/Night Sky/Flash Orange Tennis Shoes V92899,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Nike Juvenate Womens Loyal Blue/University Red/Bright Crimson Running Shoes V62383,Nike Zoom Winflo 2 Flash Mens Black/White/Reflective Silver Running Shoes V35571Nike Kids Jr Mercurial Victory V CR FG Soccer Black/Total Crimson/White UK#N5-9599, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room adidas Originals Junior Superstar Foundation Trainer CP555,Adidas Pure Boost Womens Grey/Grey/Clear Brown Running Shoes V56778Money Deboss Denim Jean CP902, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for LBVR among consumers globally, and are investing our efforts to bring the right VR experiences to market,” Condemned Nation Gaston Coated Mac Jacket CP1297,Adidas Ace 16.1 Primemesh Fg/Ag Womens White/Solar Gold/Black Soccer Shoes V94342Nike Junior Air Max 95 Trainers CP676, to a wide audience has been a roadblock for the industry since the beginning. So, we solved the problem for ourselves, and for a growing list of partners, by first creating Vusr Publisher - a white-label, cloud-based content Timberland Earthkeepers 2.0 Chukka Boot CP3758,Nike Air Max 1 Womens Wolf Grey/Total Orange/Summit White/Team Red Running Shoes V98994Lacoste Frasier Slide Sandal CP3853,.”

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Andal introduced the company’s Hugo Boss Futesio Trainer CP4487,Nike Flex Fury 2 Womens Pure Platinum/Fierce Purple/Atomic Pink/White Running Shoes V69866Nike Air Max 1 Ultra Moire Trainer CP4821,, Vusr Venue and Vusr Spark, in his presentation at VRLA. “Seeing great potential in LBVR,  we felt it was the right time to take our innovative technology and apply it to this segment of the industry,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Andal insisted Timberland Womens Glancy 6 Inch Boot CP5185,Nike Internationalist Womens Loyal Blue/White/Bamboo/Bright Crimson Running Shoes V62474Womens Boots Aerosoles Calendar Black,.

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