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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

Men's Shoe Nike Air Max CB 34 316940-001,Comfortable 210756 Air Jordan After Game Men Black Red White ShoesMen's Shoe Nike Court Zoom Vapor 9.5 Tour 631458-103,, the immediate promise and momentum is in the location-based VR (LBVR) attractions industry. The VR Arcade Conference (April 29th and 30th), Men's Shoe Nike Kobe Mamba Instinct 852473-500,Shopping 190308 Air Jordan Flight 45 Men Black City Grey ShoesMen's Shoe Nike Train Ultrafast Flyknit 843694-073,, the Digital Entertainment Group’s May meeting (May 1), and FoIL (Future of Immersive Leisure, May 16th and 17th) all highlighted a topic that suddenly no one can stop talking about: location-based Men's Training Shoe Nike Free Trainer 3.0 V4 749361-016,Cheap 167421 Air Jordan 6 Retro Men ShoesMen,). Nike Air Zoom Streak 5 Unisex Running Shoe (Men's Sizing) 641318-101,Shopping 228525 Air Jordan VII Retro Men ShoesNIKE FREE TR 5 Peach Cream/Wolf Grey/White/Volt,, VRcades, NIKE SB ZOOM STEFAN JANOSKI CANVAS PREMIUM Team Red/White/Black,Buy 214015 Air Jordan 7 Retro Men White /Blue Blue Flint Grey ShoesWomen's Shoe Nike Air Max 90 Ultra Breathe 725061-401, (like Internet Cafes), are popping up all over the country. As a result, VRcade royalties for developers are on the rise, so they are shifting their attention accordingly to shorter experiences optimized for LBVR, Women's Shoe Nike Free TR 6 Metallic 849805-001,Buy 168268 Air Jordan Flight 45 Men White Red Black Cement Grey ShoesAdidas Rose 4.5 Boys Toddler Black/Light Scarlet Basketball Shoes V21181,.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Mr Lacy Runnies Laces CP370,Buy 178471 Air Jordan V.1 Retro Men Black White Chukka Shoesadidas Originals Junior ZX Flux Trainer CP589,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Converse Nursery Chuck Taylor All Star Ox Trainer CP740,Discount 215437 Asics Gelnoosa Tri 9 Men Blue Green Orange Shoesadidas Originals Premium Essentials Sleeveless Hooded Top CP939,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Jack & Jones Solid Hooded Top CP1082,Buy 226892 Air Jordan XXI Men Red Black Silver ShoesBrave Soul MJK Herrera Bomber Jacket CP1274,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

Leif Petersen, founder, Jack & Jones Hutch Zip Jacket CP1417,Comfortable 210615 Asics Gelkayano 18 Men White Orange ShoesCondemned Nation Triple Knitted Cardigan CP1789,, told me the company is on track to open 90 locations this year, bringing their total install to 150 by year’s end. Nike SB Short CP2183,Authentic 155773 Lebron 11 Men Green Grey ShoesEllesse Petrella Track Top CP3549,.

VRStudios, founded in 2014, Lacoste Frasier Slide Sandal CP3855,Discount 209117 Jordan Fly Wade 1 Men Black Red Shoesadidas Originals Adi Ease Woven Trainer CP4009,, mostly in theme parks like Universal Studios and Knott’s Berry Farm. The company just introduced a small (10’x10’) turnkey free roam VR system much like WePlayVR, called the VRcade Atom. “Atom is a true commercial-grade, wireless free-roaming system, adidas Originals Superstar Todd James Supershell Trainer CP4133,Authentic 221779 Jordan Fly Wade 1 Men Black White Red ShoesCreative Recreation Santos Trainor CP4347,,” said Kevin Vitale, VRstudios’ CEO. At the same time, VRStudios is developing a multiplayer free roam sports-based VR experience with high repeatability for its clients and is contemplating its own retail venues.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, Womens Sandals C Label Elinor-10 Blue,Shopping 164846 New Balance Mx623V2 Men Brown Brown ShoesWomens Boots Calvin Klein Jeans Tanya Black/Natural,, “This is something entirely new.” Womens Shoes Calvin Klein Gradyn White Graphic Leather,Buy 202056 New Balance M890V4 Men Red Black ShoesWomens Shoes Calvin Klein Ginnie Cocoon/Soft White Leather/Patent,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Womens Boots Clarks Plaza Steer - Wide Shaft Black Leather,Shopping 162907 New Balance Mx20V3 Men Grey White ShoesWomens Sandals Clarks Jaelyn Fog Tan,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Womens Sandals Cole Haan Paley High Wedge Sandstione/Sequoia Suede,Inexpensive 167769 Nike Air Flightposite 1 Men Black Royal ShoesWomens Shoes Cole Haan Cambon High Sandal Black,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Womens Shoes Cole Haan Lena Open Toe Pump 75 II Gold Metallic,Shopping 199876 Nike Air Force 1 Men Red Valentines Day ShoesWomens Shoes ECCO Babett Clog Strap Moon Rock,, they can make up for low utilization with a decent weekend. Womens Boots GUESS Declan Black Suede,Buy 208178 Nike Air Force 1 Men Purple Black ShoesWomens Shoes GUESS Aerra Floral,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Womens Boots Naturalizer Analise Wide Calf Oxford/Bridal Brown/Banana Leather,Comfortable 188107 Nike Air Force 1 Men Black ShoesWomens Shoes Naturalizer Helina Ivory Smooth/Gold Printed Snake, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Womens Shoes New Balance WX711 Green/Wasabi,Cheap 164314 Nike Air Force 1 Men ShoesWomens Shoes Nike Primo Court Canvas Print Action Red/Hyper Punch/Summit White/Action Red,. Plumer said The VOID is also considering franchise locations, Womens Shoes Nike Air Zoom Elite 8 Copa/Black/Fuchsia Glow/Vivid Purple,Shopping 150985 Nike Air Griffey Max II Men Black White Blue ShoesWomens Sandals PATRIZIA Iridescent Beige,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Andal introduced the company’s newest products, Authentic 226999 Onitsuka Tiger By Asics Mexico 66 Men White Blue Shoes,Authentic 203958 Nike Dunk Low Men Blue ShoesShopping 181031 New Balance Mw659 Unisex Brown Shoes,,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Shopping 166522 New Balance W840V2 Women White Blue Shoes,Shopping 181199 Nike Flyknit Roshe Run Men ShoesBuy 154107 Nike Air Max 247 Women Black Grey Purple Shoes,.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. Adidas Messi 15.3 Tf Boys Grade School Black/Solar Green/Solar Red Soccer Shoes V27833,Shopping 176621 Nike Roshe Run Men Yellow Green Black ShoesAdidas D Rose 6 Mens Black Basketball Shoes V11985,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Adidas Ace 16.2 Cage Mens Black/White/Solar Green Soccer Shoes V36402,Shopping 177178 Nike Shox Conundrum Men White ShoesNike Flex Fury Mens Dark Grey/Hyper Orange/Bright Crimson/Black Running Shoes V50409,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Adidas Energy Boost 2 Womens Solar Blue/Tech Grey Metallic/Solar Metallic Running Shoes V76374,Shopping 147753 Nike Roshe Run Men Yellow Electric Yellow White ShoesNike Air Max Thea Womens Black/Anthracite/White/Wolf Grey Running Shoes V14096,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

A different approach is being taken by BackLight, a VR studio based in Paris. They’ve rolled out a unique, long-form VR experience, Eclipse, Men's Classic Team Tee,Discount 168644 Nike Free 4.0 Flyknit Women Purple Black ShoesNike 7" Distance, to be pulled into a sun. We discover the crew is dead and must explore the ship to unravel the puzzle and reactive the ship before we are sucked into the deadly fireball. Wearing a backpack PC, four users are free to roam the ship, Archive Women’s Story Sweater,Cheap 214581 Nike Free Run 3 Women Watermelon Red ShoesNike Pro Hypercool Tidal Multi,, we’ve chosen to develop something different than a Authentic 2dkv5 gf6mas August Deals Nike Air Max 90 Womens,Shopping 232163 Nike Lunarmax Women Gray Orange ShoesAuthentic rvyhn nzzv4q August Deals Nike Air Max 1 Womens,. Eclipse is a four-player sci-fi experience, enhanced by physical effects, full body awareness and total freedom of movement. Buy tbdfp wg2rs7 August Deals Nike Air Max 90 Mens Blue,Adidas Bounce Titan 2013 Men Coupon_048Cheap qgneu svzgdd August Deals Nike Air Max 90 Womens Floral,. The Eclipse experience can be found in two locations in Paris, France. Other European locations will be announced shortly.

Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Discount pwump wn2ggf August Deals Nike Air Max 90 Mens Black,Adidas Originals JS Men Coupon_138Online remgf xe9mpy August Deals Nike Free Run 2 Womens,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Outlet sfc4x nmb4rt August Deals Nike Air Max Thea Womens,Adizero Rose II 773 Men Coupon_290Sale vsgnq 28vpyp August Deals Nike Air Max 90 Womens Red,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Comfortable 227332 New Balance Kids Kj554 Kid Grey Blue Orange Shoes,Christian Louboutin Sale Men Coupon_404Comfortable 169457 Air Jordan 4 Retro Men Thunder Black White Tour Yellow Shoes,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Buy 156208 New Balance Classics Ml574 Men Blue Shoes,Christian Louboutin Sale Women Coupon_496Shopping 195464 Nike Air Force 1 Men White Black Red Shoes,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Dreamscape Immersive, founded by Comfortable 214067 Nike Shox O Leven Men Black White Shoes,Jimmy Choo Wedges Women Coupon_924Discount 231555 Nike Zoom Hyperdunk Men Blue White Red Shoes,, is backed by Warner Bros., 21st Century Fox, MGM, AMC Theaters, and Steven Spielberg, and headed by former Disney Imagineering Chief Creative Officer Bruce Vaughn, has yet to open its first location. The company raised over 40M in venture capital last year. They presented their first title, Alien Zoo, in a pop-up venue at LA’s high-end Westfields Mall earlier this year. Vaughn declined to share details about planned openings. The company is Authentic 195188 Puma Antifur Men Black White Shoes,New Balance Men Coupon_1038Cheap 205640 Adidas Originals Superstar 2.0 Women Purple Shoes, will Shopping 152184 Nike Air Force 1 Women White Shoes,New Balance 574 Men Coupon_1129Cheap 214798 Nike Dunks High Women Tsunami Gold Blue Black Red Pink Shoes, their friends to try new experiences.  Our focus at Dreamscape is on immersive storytelling. Of course, since we need a place for our experiences to happen, we are building high touch, premium venues. But our core product is IP. Creative and technical IP. We are excited to offer Adidas Bounce Titan 2013 Men Coupon_036,New Balance 574 Men Coupon_1252Asics Running Shoes Men Coupon_381,, each feeling different enough that you won’t ever be able to do one and be done,” Vaughn told me. “We intend to prime the waterfall to the home when we open our first location.  We have some clever ideas how Jimmy Choo heels Women Coupon_761,New Balance 996 Men Coupon_1331New Balance 420 Men Coupon_1112,.”

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, New Balance 574 Women Coupon_1468,New Balance 420 Women Coupon_1419Nike LeBron James Men Coupon_1854,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Men's Nike Air Zoom Pegasus 31 652925-802,New Balance Proct Women Coupon_1559Men's Running Shoe Nike LunarTempo 2 818097-002, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Men's Shoe Nike Air Zoom Elite 8 748588-007,Nike Kevin Durant Men Coupon_1738Men's Shoe Nike Zoom Clear Out 844370-146, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for LBVR among consumers globally, and are investing our efforts to bring the right VR experiences to market,” NIKE AIR ZOOM STRUCTURE 18 Bright Crimson/Black/Blue Lagoon/Tota,Converse Chuck Taylor All Star Andy Warhol Brillo High Top 153838F-102Women's Shoe Nike Air Max 1 Ultra 2.0 Flyknit Metallic 881195-001, to a wide audience has been a roadblock for the industry since the beginning. So, we solved the problem for ourselves, and for a growing list of partners, by first creating Vusr Publisher - a white-label, cloud-based content Nike Free 5.0 2015 Girls Toddler Black/Vivid Pink/Pink Pow/Metallic Silver Running Shoes V29437,Men's Basketball Shoe Nike Hyperdunk 2016 844359-680Nike Roshe One Girls Grade School Court Purple/Metallic Silver/Hot Lava/Fuchsia Glow Running Shoes V,.”

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