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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Womens Boots Vaneli Reagan Black Nappa/Matching Elastic,UK dgaqi e7rag6 Cheap Adidas Superstar Womens Gold Shoes,Womens Shoes Vaneli Rummy Lt. Taupe E-Prt/Mtch Stitch/Ant Gold,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Womens Shoes Vaneli Blair Black Molly Rodi,UK srgsp xiwcke Cheap Adidas Superstar Womens Shoes,Nike Elite,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Nike Ace Melt Away Racerback,Authentic 168427 Air Jordan 12 Retro Kid White /Black Taxi Shoes,Women's Archive Tee,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

Leif Petersen, founder, Nike 5" Wildhorse,Inexpensive 153422 Adidas Crazy 8 Kobe Bryant Men Bryant Black Orange Shoes,2016 Brazil CBF Match Home,, told me the company is on track to open 90 locations this year, bringing their total install to 150 by year’s end. NikeCourt Premier Challenger,Comfortable 233653 Air Jordan Men White Black Blue Shoes,UK Sale Nike Air Max 87 2013 New Mens Shoes Blue UWMyRquS,.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Andal introduced the company’s newest products, Womens Boots UGG Collection Savona Brown Leather,Adidas Springblade 2013 Men Coupon_256,Womens Sandals Vaneli Keary Black E-Print,,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Womens Shoes Vaneli Darcy Truffle Suede/Matching Elastic,Asics Running Shoes Men Coupon_372,Hurley Supersuede Solid 5" Beachrider,.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. Cheap 145781 Nike Dunk High Men Shoes,Men's Basketball Shoe Kobe XI 836183-015,Buy 171717 Nike Free Flyknit 4.0 Men White Black White Shoes,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Buy 179172 Nike Lebron 8 V2 Men Navy White Metallic Silver Shoes,Men's Golf Shoe Nike FI Flex 849960-100,Discount 220935 Nike Shox O Nine Men Black White Shoes,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Buy 229518 Nike Shox R5 Men White Black Shoes,Men's Nike Shoe Air Max 90 Mid Winter 806808-400,Authentic 223904 Nike Zoom Hyperfuse Xdr Men Blue Black Shoes,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Supremacy Ash Tennis Short CP2204,Adidas Element Refine Boys Preschool Neon Pink/Black/White Running Shoes V65966,Clear Weather Lakota Canvas Shoe CP3900, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

With a single stage accommodating only four participants at once, Converse Fulton Mix Quilted Leather QS Trainer CP4308,Nike Roshe One Boys Grade School Deep Royal Blue/Wolf Grey/Midnight Navy Running Shoes V52989,Nike Juvenate Trainer CP4696,, like all retail operators, The North Face Ultra Kilowatt Trainers CP5046,Adidas Crazy Quick 2 Mens Mid Grey/Light Scarlet/White Basketball Shoes V64222,Womens Shoes adidas Golf Adicross SL Clear Onix/Running White/Flash Red, and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well. They’re often empty during the week, but because their maximum gross per two-hour screening is in excess of Womens Shoes Aerosoles Solsa Dance Black Combo,Adidas Pure Boost 2 Mens Black/Dark Grey Running Shoes V16624,Womens Shoes Anne Klein Buttons Navy Multi Black,, they can make up for low Womens Sandals C Label Cider-4A Rose Gold/Black,Adidas Barricade 2015 Mens Bright Yellow/Black/Solar Yellow Tennis Shoes V42666,Womens Shoes Calvin Klein Brie Black Cow Kansas/Elastic, with a decent weekend. With less inventory, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets overWomens Boots Clarks Kearns Blush Black Leather,Nike Air Zoom Pegasus 32 Mens Black/White/Black Running Shoes V33253,Womens Shoes Clarks Pegg Abbie Black Leather,, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Womens Shoes COACH Fredrica Chestnut Pebble Grain Leather,Nike Roshe Ld 1000 Mens Varsity Red/White/Safety Orange/Black Running Shoes V83624,Womens Shoes Cole Haan Phira Mule Black, could generate over half a million dollars a week, and easily finance new titles. Womens Sandals ECCO Boullion T-Strap Sandal Moon Rock,Nike Air Max 95 Mens University Red/Wolf Grey/Black/Pure Platinum/White Running Shoes V83469,Womens Shoes GUESS Annalie Black Leather,.

Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

A different approach is being taken by BackLight, a VR studio based in Paris. They’ve rolled out a unique, long-form VR experience, Eclipse, Womens Shoes Naturalizer Paola Black Leather,Nike Air Huarache Run Ultra Womens Black/White Running Shoes V32133,Womens Shoes Nike Dual Fusion TR 2 Print Hyper Cobalt/Marlin/Chambray/Bright Mango, to be pulled into a sun. We discover the crew is dead and must explore the ship to unravel the puzzle and reactive the ship before we are sucked into the deadly fireball. Wearing a backpack PC, four users are free to roam the ship, Womens Boots PATRIZIA Insightful Dark Brown,Nike Air Zoom Structure 19 Flash Womens Noble Purple/Vivid Purple/Verde/Reflective Silver Running Sh,Womens Shoes Reebok Crossfit Sprint 2.0 SBL Electric Peach/White/Royal,, we’ve chosen to develop something different than a Womens Sandals Sam Edelman Sabrina Black,Nike Tri Fusion Run Womens Hyper Pink/Dark Grey/White/Metallic Platinum Running Shoes V59221,Womens Shoes Superga The Man Repeller x Superga - 2750 Metallicotw Black,. Eclipse is a four-player sci-fi experience, enhanced by physical effects, full body awareness and total freedom of movement. Womens Boots UGG Patsy Chestnut/Leather Suede,Men's Nike Hyperlive Hyper Cobalt/Black/Beta Blue/Metallic Silver UK#N5-8883,Womens Sandals Vaneli Eglon Black Smack Patent/Acciao Speed/Gunmetal Trim,. The Eclipse experience can be found in two locations in Paris, France. Other European locations will be announced shortly.

Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Womens Shoes Vaneli Tricia Black Molly Rodi Print,Women's Nike Free 1.0 Cross Bionic 2 Fuchsia Flash/Light Retro/White/Black UK#N5-9332,TW Mobility Print,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, AFC Casuals Performance Polo,Creative Recreation Junior Reece Hooded Top CP416,Nike Pro Classic Tracer,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Nike All Time Tech Vixen Full-Zip,Nike Junior Free Run 2 Trainer CP646,Authentic an5z8 qrqdwa August Deals Nike Air Presto Womens,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Buy gnrka 7av2in August Deals ZX 700 Mens,Hype Skinny Bleach Jean CP858,Cheap snggt qf2q5w August Deals Nike Air Max 90 Essential Mens,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

A few Discount xr9u6 ekgwrb August Deals ZX 850 Womens,Ellesse Luigi Full Zip Hooded Top CP1050,Outlet 8qes3 smkvev August Deals Nike Air Max 90 Mens Blue, segment. Perhaps you’ve seen their recent commercials, which offer ten dollars of free gameplay with a meal. During the day, with the bar empty, the venue hosts corporate events and kids’ birthday parties. By capturing these contrasting segments, D&B is able to maximize Sale min37 rw8vrg August Deals Nike Air Max 90 Womens,Bellfield Bres Cotton Parka Jacket CP1237,Comfortable 201787 Nike Dunk High Kid Super Mario Shoes,. They have experimented with high-end VR in the past and operated Battletech’s vehicle-based simulators for almost ten years (1996-2006) but on a panel at FOiL, Kein Bachus, D&B’s SVP for Entertainment and Games Strategy, said the company is focused on plug-and-play experiences that do not Cheap 181752 Air Jordan Flight 45 High Men Graphite White Shoes,Luke 1977 Me Duck Down Parka CP1436,Buy 149028 Nike Air Classic BW Si Men White Red Black Shoes,, an ongoing issue with LBVR, especially in FECs.

Dreamscape Immersive, founded by Discount 198225 Nike Air Max Men Blackish Green Orange White Shoes,Hype Flecked Cable Knit Jumper CP1818,Shopping 229680 Nike Air Max Excellerate Men White Blue Shoes,, is backed by Warner Bros., 21st Century Fox, MGM, AMC Theaters, and Steven Spielberg, and headed by former Disney Imagineering Chief Creative Officer Bruce Vaughn, has yet to open its first location. The company raised over 40M in venture capital last year. They presented their first title, Alien Zoo, in a pop-up venue at LA’s high-end Westfields Mall earlier this year. Vaughn declined to share details about planned openings. The company is Shopping 202185 Nike Dunk High Men White Red Shoes,11 Degrees Tropical Fade Swim Short CP2277,Shopping 242422 Nike Free 4.0 Men Royal Grey White Shoes, will Cheap 179640 Nike Lebron 8 V3 Men White Red Shoes,Clae Grant Boot CP3732,Cheap 228586 Nike Shox R2 Men White Black Shoes, their friends to try new experiences.  Our focus at Dreamscape is on immersive storytelling. Of course, since we need a place for our experiences to happen, we are building high touch, premium venues. But our core product is IP. Creative and technical IP. We are excited to offer Buy 199665 Nike Zoom Kd IV Men White Green Shoes,adidas Originals ZX Flux Trainer CP3960,Discount 218532 Nike Air Max 1 Sp Unisex White /Cardinal Red Grey Shoes,, each feeling different enough that you won’t ever be able to do one and be done,” Vaughn told me. “We intend to prime the waterfall to the home when we open our first location.  We have some clever ideas how Authentic 234756 Nike Air Flightposite 1 Women Green Pink Shoes,adidas Originals ZX Flux Camo Trainer CP4121,Discount 238105 Nike Free 3.0 V4 Women Coffee Gray Shoes,.”

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Adidas Originals JS Men Coupon_137,Creative Recreation Cesario Low XVI Trainer CP4351,Christian Louboutin Sale Women Coupon_593,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, New Balance Men Coupon_1021,Lacoste Bayliss Vulcanised Premium Trainer CP4530,New Balance 574 Women Coupon_1491, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Men's Basketball Shoe Jordan CP3.X 854294-400,Nike Air Jordan Eclipse Trainer CP4760,MEN'S NIKE SHOE NIKE AIR MAX 95 OG 554970-071, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for LBVR among consumers globally, and are investing our efforts to bring the right VR experiences to market,” Men's Shoe Nike Air Max Sequent 719912-101,Puma Trinomic R698 Bright Trainer CP4925,Men's Shoe Nike Zoom LeBron Soldier 9 FlyEase 846246-506, to a wide audience has been a roadblock for the industry since the beginning. So, we solved the problem for ourselves, and for a growing list of partners, by first creating Vusr Publisher - a white-label, cloud-based content NIKE FREE 5.0 Menta/Green Glow/Bright Citrus,Y3 Boost QR Trainer CP5132,Women's Shoe Nike Free TR 6 833413-132,.”

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Andal introduced the company’s Nike Air Max 90 Boys Grade School Deep Royal Blue/Hyper Cobalt/Varsity Maize Running Shoes V51993,Womens Shoes adidas Stella McCartney Barricade 2015 Light Flash Yellow/Glacial,Adidas Ultra Boost Mens Clear Green/Mineral/Shock Red Running Shoes V44278,, Vusr Venue and Vusr Spark, in his presentation at VRLA. “Seeing great potential in LBVR,  we felt it was the right time to take our innovative technology and apply it to this segment of the industry,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Andal insisted Nike Roshe Ld 1000 Mens Black/Anthracite/Sail/Volt Running Shoes V13613,Womens Boots Aerosoles Cascade Dark Brown Combo,Nike Air Max 90 Womens Pure Platinum/Gym Red/Total Crimson Running Shoes V69944,.

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