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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Womens Sandals Rocket Dog Padley Gold Trunk,UK 6q8wy 5377hi August Deals ZX Flux Womens,Womens Sandals Sam Edelman Bonnie Papaya Punch Velour Suede,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Womens Shoes Saucony Kilkenny XC5 (Flat) Vizi Orange/Citron,UK eiwz9 daykin August Deals Ultra Boost Mens,Womens Shoes Superga 2750 Macramed YEDW Vinaccia,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Womens Boots UGG Hyland Black Leather,UK s8wzp 4qkrru August Deals Nike Air Max 1 Womens,Womens Shoes UGG Antora Black Patent,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios, founded in 2014, Women’s Mesh Hoodie,Inexpensive 211557 Air Jordan 1 Retro Men Black Grey Shoes,Women's Soccer Track Jacket,, mostly in theme parks like Universal Studios and Knott’s Berry Farm. The company just introduced a small (10’x10’) turnkey free roam VR system much like WePlayVR, called the VRcade Atom. “Atom is a true commercial-grade, wireless free-roaming system, Jordan AJVII Printed,Comfortable 175337 Air Jordan 27 Men Black Royal White Shoes,Nike Pro Fierce Lotus,,” said Kevin Vitale, VRstudios’ CEO. At the same time, VRStudios is developing a multiplayer free roam sports-based VR experience with high repeatability for its clients and is contemplating its own retail venues.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for Womens Shoes COACH Ray Khaki/Chestnut,Authentic 157666 Nike Air Force 1 Women Silver White Shoes,Womens Sandals Cole Haan Elsie Slide 40 II Acorn, Secret Location, a content creator and distributor for emerging platforms like LBVR. “Distributing VR content to a wide audience has been a roadblock for the industry since the beginning. So, we solved the Unisex Shoes Converse by John Varvatos Chuck Taylor All Star Double Zip Silver Brushed Leather Silve,Buy 221764 Nike Air Max 90 Women Black Red Shoes,Womens Shoes ECCO Golf Street EVO One Sport White/Mineral,, and for a growing list of partners, Womens Boots Naturalizer Lamont Wide Shaft Truffle Taupe Suede,Shopping 161030 Nike Dunk High Women Christmas Shoes,Womens Shoes Naturalizer Uncover Mauve Smooth,, cloud-based content management system for VR.”

Andal introduced the company’s newest products, Womens Shoes New Balance Classics WL501 Lavender/Red Suede/Ripstop Mesh,Authentic 210747 Nike Dunks High Women Dark Shoes,Womens Shoes Nike Air Max Dynasty Cool Grey/Fierce Purple/Hyper Grape/Black,,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Womens Shoes PATRIZIA Budgie Navy,Authentic 229518 Nike Free Run 3 Women Blue White Shoes,Womens Boots Rocket Dog Sheela Chestnut Baxter,.

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. UK sgq4g xbpys8 August Deals Nike Air Max Tavas Mens,New Balance Women Coupon_1363,Discount 238542 Air Jordan 21 Men Metallic Silver White Blue Shoes,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Authentic 190482 New Balance Classics Ml1320 Men Grey White Shoes,New Balance 574 Women Coupon_1483,Shopping 233812 Nike Air Force 1 Men White Shoes,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Cheap 146676 Nike Air Max Men Green White Shoes,Nike Derrick Rose Men Coupon_1639,Cheap 187938 Nike Air Max 90 Men White Grey Orange Shoes,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Nike Flyknit Lunar 3 Mens Radiant Emerald/Black Running Shoes V72073,NIKE FREE 4.0 FLYKNIT Black/Dark Grey/White,Adidas Pure Boost Womens Metallic Silver/White Running Shoes V63756, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

With a single stage accommodating only four participants at once, Nike Juvenate Womens Black/Dark Grey/White Running Shoes V18061,NIKE ZOOM CAGE 2 Pink Pow/Classic Charcoal/White,Women's Nike Unify Strike Metal Black/White/Neon Yellow UK#N5-9574,, like all retail operators, adidas Originals Junior Stan Smith Trainer CP585,Women's Shoe Nike Air Max Jewell 896194-001,Antony Morato Sleeveless Hooded Top CP969, and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well. They’re often empty during the week, but because their maximum gross per two-hour screening is in excess of Good For Nothing Middletown Tech Parka Jacket CP1395,Women's Shoe Nike Free Transform Flyknit 833410-001,Nike Club Swoosh Short CP2176,, they can make up for low Armani Jeans Suede Loafer CP3871,Adidas Rose 4.5 Boys Preschool Black/Light Scarlet Basketball Shoes V21245,Converse Chuck Taylor All Star High Trainer CP4279, with a decent weekend. With less inventory, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets overNike Juvenate Trainer CP4696,Adidas Messi 15.3 In Boys Grade School White/Prime Blue/Black Soccer Shoes V93057,Under Armour UA Speedform Fortis Trainer CP5056,, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Womens Shoes adidas Outdoor Boat Slip-On Sleek Semi Solar Yellow/Semi Flash Green/Chalk White,Nike Huarache Run Girls Grade School Chalk Blue/Bright Mango/Obsidian/Canary/White Running Shoes V43,Womens Shoes Aerosoles Deluxe Pink, could generate over half a million dollars a week, and easily finance new titles. Womens Shoes Anne Klein Octavie Silver Leather,Adidas J Wall Mens Lucky Blue/Silver Met/Scarlet Basketball Shoes V62549,Womens Shoes C Label Lychee-1 Silver,.

Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

A different approach is being taken by BackLight, a VR studio based in Paris. They’ve rolled out a unique, long-form VR experience, Eclipse, Womens Shoes Calvin Klein Mayra Steel Metallic Box,Adidas Vigor Tr6 Mens Orange/Black/Clear Onix Running Shoes V67939,Womens Boots Clarks Busby Frame Black Leather, to be pulled into a sun. We discover the crew is dead and must explore the ship to unravel the puzzle and reactive the ship before we are sucked into the deadly fireball. Wearing a backpack PC, four users are free to roam the ship, Womens Shoes Clarks Carousel Ride Black Patent Leather,Nike Air Max 90 Mens Black Running Shoes V12296,Womens Shoes COACH Lara Metallic Nude Studded,, we’ve chosen to develop something different than a Womens Shoes Cole Haan Lise Sandal Black,Nike Flyknit Lunar 3 Mens Sail/Black Running Shoes V73059,Womens Sandals ECCO Damara Strap Sandal Black,. Eclipse is a four-player sci-fi experience, enhanced by physical effects, full body awareness and total freedom of movement. Womens Shoes GUESS Jacoba Natural Suede,Nike Zoom Winflo 2 Flash Mens Black/White/Reflective Silver Running Shoes V35571,Womens Shoes Naturalizer Stella Mocha Smooth/Tender Taupe Printed Snake,. The Eclipse experience can be found in two locations in Paris, France. Other European locations will be announced shortly.

Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Womens Shoes Nike Lunar Glide Flash Black/Reflective Silver/Cool Grey/Wolf Grey,Adidas Supernova Sequence Boost 7 Womens Clear Sky/White/Lucky Blue Running Shoes V45439,Womens Boots PATRIZIA Laila Dark Brown,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Womens Shoes PUMA Sport Fashion MCQ Brace Femme Lo White,Nike Air Max 2016 Womens Copa/Blue Lagoon/Vivid Purple/Black Running Shoes V48120,Womens Boots Sam Edelman Paige Pink/Ivory Wayne Nubuck Leather,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Womens Shoes Saucony Excursion TR9 Pink/Black/Citron,Nike Free 5.0 V4 Womens Black/Cool Grey/Wolf Grey/Anthracite Running Shoes V15960,Womens Boots UGG Bryce Lodge Leather,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Womens Sandals Vaneli Bebra Natural Cork/Platino Met Nappa,Men's Nike Hypervenom Phelon II IC Wolf Grey/Total Orange/Black/Black UK#N5-9313,Womens Shoes Vaneli Calida Truffle Suede/Matching Dialux Print,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

A few Nike Majors Moment Dot,Men's Nike Golf Nike Lunarwaverly White/Volt/Barely Volt/Black UK#N5-9385,Youth Superstar Jacket, segment. Perhaps you’ve seen their recent commercials, which offer ten dollars of free gameplay with a meal. During the day, with the bar empty, the venue hosts corporate events and kids’ birthday parties. By capturing these contrasting segments, D&B is able to maximize Nike Flash Graphic,Women's Nike Air Max Dynasty Wolf Grey/Chalk Blue/Cool Grey/White UK#N5-9464,Nike Flash Hyperspeed Fleece Pullover,. They have experimented with high-end VR in the past and operated Battletech’s vehicle-based simulators for almost ten years (1996-2006) but on a panel at FOiL, Kein Bachus, D&B’s SVP for Entertainment and Games Strategy, said the company is focused on plug-and-play experiences that do not UK Outlet Store nTZSg06V salomon schuhe running Shoes-salomon Speedcross 3 Black SkyBlue Red,Creative Recreation Infant Kaplan Trainer CP507,Buy eq54i 93r4wp August Deals Nike Air Max 1 Womens,, an ongoing issue with LBVR, especially in FECs.

Dreamscape Immersive, founded by Cheap g5i6v tuh5u2 August Deals Nike Blazer Mens,adidas Originals Nursery Racer Lite Trainer CP703,Discount rsg3t 8i259n August Deals Nike Air Max 1 Ultra Moire 1 Mens,, is backed by Warner Bros., 21st Century Fox, MGM, AMC Theaters, and Steven Spielberg, and headed by former Disney Imagineering Chief Creative Officer Bruce Vaughn, has yet to open its first location. The company raised over 40M in venture capital last year. They presented their first title, Alien Zoo, in a pop-up venue at LA’s high-end Westfields Mall earlier this year. Vaughn declined to share details about planned openings. The company is Outlet 3upbq smuqkm August Deals Nike Air Max 90 Mens,Jack & Jones Stan Carb JJ892 3D Jean CP886,Sale etqwp i42dt9 August Deals Nike Air Max 90 Womens Red, will UK yq5vz 2iins5 August Deals Nike Blazer Low Womens,Illusive Standard Full Zip Hooded Top CP1078,Shopping 234906 Air Jordan VI Retro Men Black Shoes, their friends to try new experiences.  Our focus at Dreamscape is on immersive storytelling. Of course, since we need a place for our experiences to happen, we are building high touch, premium venues. But our core product is IP. Creative and technical IP. We are excited to offer Authentic 149459 Nike Air Classic BW Si Men Black Shoes,Condemned Nation Albion Biker Jacket CP1293,Authentic 167946 Nike Air Max Men Grey Black White Shoes,, each feeling different enough that you won’t ever be able to do one and be done,” Vaughn told me. “We intend to prime the waterfall to the home when we open our first location.  We have some clever ideas how Shopping 152621 Nike Air Max 90 Men White Purple Shoes,Native Youth Arctic Parka Jacket CP1450,Comfortable 195886 Nike Classic Cortez Nylon Men Dark Green White Shoes,.”

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Discount 214553 Nike Free 3.0 V2 Suede Men Olive White Shoes,Jack & Jones Button Bush Shoulder Knit CP1822,Comfortable 222987 Nike Lebron 8 V2 Men Red Black Shoes,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Comfortable 187348 Nike Shox Nz 2.0 Men White Shoes,11 Degrees Allover Paisley Swim Short CP2280,Authentic 178187 Nike Shox R5 Men Black Shoes, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Inexpensive 202808 Puma Drift Cat III Sf Men Black Shoes,Timberland Euro Sprint Hiker Boot CP3783,Cheap 233882 New Balance W812 Women White Shoes, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for LBVR among consumers globally, and are investing our efforts to bring the right VR experiences to market,” Shopping 202004 Nike Blazer High Women White Green Shoes,adidas Originals ZX Flux Trainer CP3961,Adidas Clima Cool 5th Men Coupon_100, to a wide audience has been a roadblock for the industry since the beginning. So, we solved the problem for ourselves, and for a growing list of partners, by first creating Vusr Publisher - a white-label, cloud-based content Christian Louboutin Sale Women Coupon_472,adidas Originals Nizza Low Trainer CP4161,Platforms Jimmy Choo Women Coupon_994,.”

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Andal introduced the company’s New Balance 999 Men Coupon_1342,Creative Recreation Kaplan Perforated Trainer CP4359,Nike Kevin Durant War Boots Men Coupon_1776,, Vusr Venue and Vusr Spark, in his presentation at VRLA. “Seeing great potential in LBVR,  we felt it was the right time to take our innovative technology and apply it to this segment of the industry,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Andal insisted Men's Nike Roshe LD-1000 802022-002,Lyle & Scott Cally Herringbone Slip On Trainer CP4548,Men's Shoe Nike Air Force 1 Ultra Flyknit 817420-600,.

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