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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

Nike Shoes Bianche Blu Men,adidas Originals ZX Flux RedAnkle Strap High Block Heel Pumps - Brown - 39,, the immediate promise and momentum is in the location-based VR (LBVR) attractions industry. The VR Arcade Conference (April 29th and 30th), Chic Star Flat Wool Fedora - Black,Asics Gel-Kayano Trainer PurpleFlock Flat Heel Lace-Up Snow Boots - Black - 39,, the Digital Entertainment Group’s May meeting (May 1), and FoIL (Future of Immersive Leisure, May 16th and 17th) all highlighted a topic that suddenly no one can stop talking about: location-based New Summer Flowers Antiskid Flat Flip-flops - Green - 41,adidas Originals x Rita Ora Adilette W BlackPU Leather Bowknot Bell T Strap Sandals - Black - 35,). Stripe Flanging Knitted Beanie - White,adidas Originals Tubular x PK BlackNike Air Max 1 W Black Gray,, VRcades, HOT SALE Nike SB Satire Black,adidas Originals ZX Flux PK W GreenPROVIDE Adidas Basket Profi Black burgundy Orange, (like Internet Cafes), are popping up all over the country. As a result, VRcade royalties for developers are on the rise, so they are shifting their attention accordingly to shorter experiences optimized for LBVR, Adidas Originals Stan Smith Vulcanized Trainer in Black White Tennis Shoes,adidas Originals x Rita Ora Superstar W WhiteWEBSITE Jordan 1 Mid Gray Black Red,.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Nike Jordan Hydro 5 Slippers Mens Red Black White N78725,New Balance CRT300EA GrayNike Roshe One Shoes Mens Green White N54784,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Adidas Volleyball adiPower Stabil 11 Shoes Core White Running White Neon Green For Men,New Balance WRT580PB WhiteTimberland Earthkeepers Annapolis 2 Eye Moc Toe Boat Shoes Brown Oiled For Men,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Timberland Chocorua Trail Mid Waterproof Hiking Boots Black For Men,New Balance MRL996DG OrangeNike Internationalist Leather Shoes Black Bronzine Lyon Blue For Men,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, Cheap Shopping Nike Roshe Run Mens Shoes Blue Black White,Nike Wmns Air Max 95 Winter BrownFor Sale Popular Hot Sell Nike Dunk Mid Mens Shoes Green,, “This is something entirely new.” Latest Nike Air Max 2016 II Sneakers Nano TPU Material Royal Blue White Mens Running Shoes Online 764892-101,Nike Wmns Air Presto GreenMens nike air max tn kpu nano red black,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Nike Air Foamposite Sneakers For Men in 60765,Nike Wmns Internationalist Mid Leather BrownNike Air Jordan Flight Luminary Mens Shoes Black Red,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

The VOID opened a new mall location in The Glendale Galleria in Glendale, Nike Air Max 87 2013 New Mens Shoes Blue,Nike Wmns Juvenate WhiteNike Air Max 90 PRM Tape 2014 New Shoes Black,, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part,Nike Air Max LeBron XI Basketball Shoes For Men in 96554,Nike Wmns Rosher One Flyknit RedNike Air Max TN I Mens Shoes skyblue white,, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Nike Air Yeezy 2 II Mens Shoes Black Red Online,Nike Wmns Tennis Classic WhiteNike Foam Posites For Men in 70998,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Nike James Lebron 10 For Men in 66119,Puma R698 Leather BlackNIKE LUNAR FORCE 1 FUSE NRG White Blue,, they can make up for low utilization with a decent weekend. Nike Tiempo Legacy V TurF football boots orange white,Puma Trinomic Sock x Stampd NM BlackNike Zoom Kobe Dream Season II Low Sneakers For Men in 73250,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Outlet Nike Air Penny Hardaway Mens Shoes For Sale White Black,Reebok CL Leather Spirit GreenUnder Armour UA ClutchFit Drive 2015 Orange Green Basketball Shoes Sale, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Nike Roshe LD-1000 QS Wolf Grey/Red/Black/Safety Orange Sneakers for MAN,Reebok Exofit Lo Clean Logo Int WhiteBrooks Chariot Cobber Brown Leather Sneakers for MAN,. Plumer said The VOID is also considering franchise locations, Nike SB Zoom Stefan Janoski Premium SE Team Red/White Trainers for MAN,Reebok x FACE Classic Leather PinkASICS GEL-Lyte V Dark Blue/Light Grey Trainers for MAN,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for Nike LunarGlide 6 Running Shoes White Pure Platinum Cool Grey Black For Women,Asics 8 Gold Black Womens Shoes2015 Hot Sale Nike Air Presto ACG Womens Shoes Wool Skin Purple Blue, Secret Location, a content creator and distributor for emerging platforms like LBVR. “Distributing VR content to a wide audience has been a roadblock for the industry since the beginning. So, we solved the 2015 Nike Free Flyknit 4.0 Womens Running Shoes Newest On Sale Couples Sneaker Black Beige,Asics 21 Green Womens ShoesAir Max 2011 Netty Womens Breathable-Running Shoes Blue white,, and for a growing list of partners, Nike Air Max 2012 Womens Shoes Breathable Online Black Green White,Nike Air Force Cheap Women Tutto NereNike Air Max TN Womens Shoes white black,, cloud-based content management system for VR.”

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

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Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios

Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Adidas Originals Gazelle OG Trainers in Fox Red Casual Shoes,Mens/Womens ADIDAS EQT CUSHION ADV Really Cool CP9459 (Blue) New YorkAdidas ZX Flux infared infared,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, RELIABLE Adidas Originals Gazelle OG Trainers in Black White Silver Casual Shoes,CONVERSE FESTIVAL MUSCLE TANK - BLACK CONVERSE TANK WOMENSDESIGN Adidas Concord Round W Black violet, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room ASICS GEL LYTE III "Puddle Pack" H5U3L SIZE 12 Cncpts Kith RF,Latest Nike Dri-Fit Breathe Challenger Tank Sunset Glow/Tart For Women OutletASICS H540L.9090 GEL-LYTE III Mn's (M) Black/Black Suede/Mesh Athletic Shoes, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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