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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Nike Air Max 2016 Alveolate Surface Running Shoes For Men in Gray Yellow On Sale Q38r5059 Online,Adidas SL Summer Men Canvas lazy shoes black green T34s3647 online without sale tax,Nike Air Max 95 Men's White Yellow Running Shoes On Hot Sale S49q8918 Factory Outlet,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Nike Kobe 8 System Basketball shoes for Men Wine red turquoise B79p3184 Collection,Air Jordans 7 Basketball Shoes "Year of the Rabbit" Light Silver Metallic Gold True Red White MJ2066,Nike Flyknit Lunar 2 Men Running Shoes in Black White T20b3543 store online,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Nike Air Jordan 1 Low Casino Limited Color White Gold Red Shoes,UK Asics Gel Kinsei 4 Men Shoes Yellow Red Blue Y33v6613 Online Shop,Nike Air Max 90 Green Black Pink Shoes,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios, founded in 2014, Nike Air Presto Factory Sale,Nike Air Max 2016 Black/Pure-Red Sale Running Shoes Mens Online Shop N14x7169 Online Sale,Nike Kyrie 3 Shoes Latest Store,, mostly in theme parks like Universal Studios and Knott’s Berry Farm. The company just introduced a small (10’x10’) turnkey free roam VR system much like WePlayVR, called the VRcade Atom. “Atom is a true commercial-grade, wireless free-roaming system, 100% original MUSTO Clarks Dynamic Pro Sneakers - Light Grey Men's Sailing - 48IV116,Nike Air Max 95 Men's Black Green Running Shoes Online F78p7927 online-shop,Authorization GIUSEPPE ZANOTTI DESIGN Croc Embossed Leather Slip-On - Black Men's Sneakers - 17SL684,,” said Kevin Vitale, VRstudios’ CEO. At the same time, VRStudios is developing a multiplayer free roam sports-based VR experience with high repeatability for its clients and is contemplating its own retail venues.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, Adidas Ultra Boost women Orange Silvery white R88i1568,Nike Air Max Thea Grey Shoes,Nike Air Max 90 Womens Hyperfuse Blue Orange E26b9157,, “This is something entirely new.” Nike Blazer Print Low Womens In Grey Leopard Shoes W77a7736,Nike Air Max 90 White Grey Dark Blue Green Shoes,Nike Classic Cortez Yoth Womens Black White P83g7105,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Nike Free 3.0 V7 Womens Pink Hot Punch Coral Shoes R88y1970,Nike Air Max 90 Hyperfuse Prm Green Online Shoes,Vans Canvas Classic Slip On Womens Shoe X75l1941,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Nike Air Jordan VI Bulls Basketball shoes For Women in Red Black Q67o9514 Hot Sale,Nike Dunk High Top Brown Black Green Shoes,Wmns Nike Air Max Tailwind +5 Running Shoes For Women Mint Green O59q5191 Factory,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Nike Free TR FIT 3 PRT Women Sports Shoes in Deep Blue Pink G18j4144 Online Shop,Nike Free Trainer 5.0 NRG Camo Gray Black Shoes,Nike Air Max 90 Women's Peach Shoes,, they can make up for low utilization with a decent weekend. adidas Originals x Pharrell Williams Human Race NMD Women Red,Nike Free 4.0 V2 University Blue Crimson Shoes,Nike Roshe Cortez NM LTR Women Black,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over 2016 Nike Air Jordan 9 High Heels For Lady in Cool Grey On Great Sale K45r9711 Wholesale,Nike Roshe Run Pattern SeaMulti Color Shoes,Buy RRD Revo Down Jacket - Charcoal Men's Casual Jackets - 59LR919, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Cheap Retail DSQUARED2 UNDERWEAR Stretch Jersey Briefs - Black Men's Underwear - 73JV765,Adidas NMD XR1 Primeknit Discount Price,Cool And Classical FAITH CONNEXION Destroyed Cotton Denim Overalls - Light Blue men's Jumpsuits - 40XI179,. Plumer said The VOID is also considering franchise locations, Dirt-Cheap PIERRE BALMAIN Lightweight Cotton Jogging - White men's Pants - 39NI578,Nike Air Max 90 50% Discount,Everything is cheap MAKI Lemure Round Frame Mirror - Black Men's Sunglasses - 80HT692,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. Charms GABRIELE PASINI Double Breasted Wool - Black Men's Vests - 22SI285,Nike Roshe Run Suede Star Promo Womens Black White Shoes V49e3518,Comfortable FALKE 4Grip Performance Nylon Stretch Socks - Grey / Black Men's Underwear - 65NX167,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Dirt Cheap PUMA SELECT Disc Blaze Mesh - White Men's Sneakers - 97HT039,Discount Sale 2015 Latest Nike Roshe Run Flyknit Womens Running Shoes Outlet Rose Navy In the UK online,Everything is cheap THOM BROWNE Intarsia Cashmere Knit Jogging - Grey Men's Pants - 24UP193,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Fashional style REEBOK CLASSICS Furylite Nylon - White Men's Sneakers - 75QB525,Discount Sale 2016 Nike Air Max Tailwind 8 Print Sneakers Pink Black Womens Running Shoes Online In the UK online,Good-Looking TATRAS Atelier Cavaione Wool Blend Jacket - Grey men's Down Jackets - 36WC358,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios

Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, CEO of industry leader The VOID, with eight international installations Discount Sale 2014 Nike Air Jordan 4 IV Retro New Release Grey Blue In the UK online,Nike Dunk Heels for Women in Black and Blue Returnable J34l5361 online without sale tax,Discount Sale 2015 Nike Free Run+ 2 Men Shoes Black White In the UK online,, “This is something entirely new.” In December 2017, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Discount Sale Air Max 90 Mens Shoes Wholesale On Sale Black Red In the UK online,Nike Air Max 1 Master Black Tatte Women's Running Shoes,Discount Sale For Sale Cheap To Buy Nike Shox Roadster 12 Mens Shoes Black White In the UK online,, and the entertainment giant made an investment in the company. Discount Sale Nike Air Jordan Aero Flight Men Shoes Cheap Sale White Black Red In the UK online,adidas Originals NMD_XR1 PK W Women Pink,Discount Sale Nike Air Max TN I Mens Shoes white steelblue red In the UK online,.

The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Discount Sale Nike Nike Flyknit Lunar 2 Mens Black White Running Shoes 2015 Lightweight In the UK online,Nike Wmns Air Max Thea Women Brown,Adidas Skateboarding - Americana Vin Low skateboard shoes for men in brown black logo E40f5655 outle, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

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Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Discount Sale 2015 Newest Nike Free Flyknit 5.0 Rainbow Womens Running Trainers Shoes Deals Couples Shoes Blue Grey White In the UK online,Fashional style GIUSEPPE ZANOTTI DESIGN Chain & Fringed Leather Slip-On - Black Men's Sneakers - 15ON944,Discount Sale Latest Nike Air Max 2016 II Sneakers Nano TPU Material Pink Moonlight Womens Running Shoes Online Sales In the UK online,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Discount Sale Sale 3UWN92NC Women Fitflops Positano Black Fitness Shoes In the UK online,For Sale Clearance D-S!DE Croc Embossed Leather High Top - Black men's Sneakers - 20SO885,women adidas Originals T ZX700 running shoes casual shoes pink white O67k4167 Online,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Nike Lebron XI PS XDR Women Basketball shoes Black Gray Graffiti Printing R17g3258 to you,Graceful BORSALINO Alessandria Fur Felt Wide Brim - Dark Grey / Grey Men's Hats - 41YF860,Cheap Nike Air Max 95 Essential Red Black Blue Women's Shoes,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Nike Wmns Air Max Thea Mid Women Red,Hot sale MOMA Reverse Horse Leather - Black Men's Boots - 97RU792,Base Price JUST CAVALLI Printed Pleated Techno Chiffon Dress - Multicolor women's Dresses - 54RT796,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Nike Air Huarache Mens Triple White Platinum N32b5986,Nike Elite Basketball Crew Socks Mens Basketball Accessories Black/White B14y3280 Online-Shop,Nike Air Max 95 Mens Gray Green X22s8826,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Nike Air Max Zero Mens Green Yellow White F89p2684,New Era NBA Prep Class Knit Mens Basketball Accessories Brooklyn Nets Multi T2m2907 On Sale,Nike Free Run 2 Mens Purpul Dark Blue Shoes B91o9350, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Vans Half Cab Pro Black Blue O62p1901,adidas NBA Precious Metals Snapback Mens Basketball Accessories Indiana Pacers Black/Gold S24i6142,Discount Sale 2015 Air Jordan 28 Red Black Shoes Features Whole Foot Zoom Sneaker For Men Online In the UK online, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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