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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Womens Slippers UGG Dakota Racing Stripe Blue Water Resistant Suede,UK m5fpq gu9egc August Deals Nike Air Max 90 Mens,Womens Sandals Vaneli Mandy Red Ecco Nappa,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Womens Shoes Vaneli Astyr Red Miniliz Print,UK ws5y7 zrnggg August Deals ZX Flux Womens,Women's Running Hoodie,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Nike Flat Front,Inexpensive 239747 Nike Dunk High Kid Shoes,Nike Face-Off Stock,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

Leif Petersen, founder, Golf Patternblock Polo,Cheap 242435 Adidas Originals Court Attitude Casual Men Blue Green White Shoes,Football Training Shorts,, told me the company is on track to open 90 locations this year, bringing their total install to 150 by year’s end. TW Graphic,Cheap 212444 Air Jordan 1 Retro Men Black Yellow Shoes,Youth Climachill Shorts,.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, Inexpensive 228066 Nike Air Max Men Black Yellow Shoes,Buy 232717 Nike Air Max Men Grey Purple Shoes,Discount 230634 Nike Air Max 90 Men Black White Shoes,, “This is something entirely new.” Shopping 167512 Nike Air Max Ltd Men White Black Shoes,Comfortable 204894 Nike Air Max Men Black Red White Shoes,Shopping 213563 Nike Dream Season Kobe Bryant Men Black Yellow Shoes,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Discount 216975 Nike Dunk Low Men Orange Blue Shoes,Shopping 207423 Nike Air Max 90 Men Black Red Shoes,Shopping 236334 Nike Free 4.0 V2 Men Red Green White Shoes,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Shopping 161357 Nike Zoom Kobe VIII Basketball Men Orange Red Green Shoes,Authentic 239487 Nike Air Max Ltd Men White Black Blue Shoes,Discount 189015 Air Jordan 5 (V) Unisex White Midnight Navy Red Shoes,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Authentic 169653 Air Jordan Retro 6 Women Green Blue Black Shoes,Authentic 236472 Nike Air Max Tailwind Men Grey Shoes,Shopping 191797 Nike Air Max Women Red Black Shoes,, they can make up for low utilization with a decent weekend. Authentic 154364 Nike Dunk High Women Blue Pink Shoes,Comfortable 232014 Nike Air Penny 1 Men Chicago White Black Red Shoes,Cheap 147933 Nike Lunarglide 2 Women Pink Lime Black Shoes,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Adidas Porsche Design V Men Coupon_206,Comfortable 166482 Nike Dunk High Men Red Brown Shoes,Christian Louboutin Sale Women Coupon_498, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Jimmy Choo Pumps Women Coupon_804,Cheap 151275 Nike Dunk High Men Shoes,New Balance Men Coupon_1053,. Plumer said The VOID is also considering franchise locations, New Balance Women Coupon_1358,Authentic 152599 Nike Dunk Low Men Obsidian Red Shoes,Nike Derrick Rose Men Coupon_1647,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Andal introduced the company’s newest products, Womens Boots UGG Jade Black Suede,Adidas Springblade 2013 Men Coupon_238,Womens Shoes Under Armour UA Spine Glyde ST CC White/Red,,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Womens Shoes Vaneli Melea Cognac Fodeo Print (Leopard),Asics Running Shoes Women Coupon_400,Unisex Shoes Vans SK8-Hi Slim Zip (Snake) Tan,.

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. Cheap 211973 Nike Dream Season III Low Kobe Bryant Men Black White Purple Shoes,JORDAN SUPER.FLY 3 Black/Dark Grey/White,Inexpensive 243612 Nike Dunk Mid Pro SB Men White Silver Shoes,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Buy 160654 Nike Free Run 3 Men Blue Grey White Shoes,Men's Football Cleat Nike Vapor Untouchable Pro 833385-701,Discount 216452 Nike Lunarmax Men Black Shoes,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Discount 233873 Nike Shox R4 Men Black Red Shoes,MEN'S NIKE FREE TRAINER 3.0 V4 749361-073,Shopping 153859 Nike Zoom Hyperdunk Men Royal Blue Silver Grey Shoes,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios

Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Selected Simple Jacket CP1514,Nike Flex Fury 2 Boys Preschool Chalk Blue/Metallic Silver/White Running Shoes V43815,adidas Originals Supercolor Track Top CP3518, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

With a single stage accommodating only four participants at once, adidas Originals Energy Boost ESM Trainer CP4049,Nike Flex Experience 4 Boys Grade School Black/Metallic Silver/Blue Lagoon/White Running Shoes V2234,Cruyff Trophy Rapid V2 Trainer CP4427,, like all retail operators, Nike Roshe NM Flyknit Premium Trainer CP4815,Adidas Crazy 8 Mens Gold Sld/White Basketball Shoes V55844,Timberland Womens Glancy 6 Inch Boot CP5186, and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well. They’re often empty during the week, but because their maximum gross per two-hour screening is in excess of Womens Sandals Aerosoles A2 by Aerosoles Heart Plush Bronze Snake,Adidas Energy Boost 2 Mens Black/Solar Blue Running Shoes V27333,Womens Shoes ALDO Passarello Silver,, they can make up for low Womens Shoes Anne Klein Meg Taupe Multi Reptile,Adidas X 15.3 Fg/Ag Mens Black/Solar Yellow/Night Metallic Soccer Shoes V28515,Womens Boots Calvin Klein Clancey Winter Taupe Leather, with a decent weekend. With less inventory, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets overWomens Shoes Calvin Klein Collection Gess Haircalf Heel White,Nike Air Max Tavas Mens Cool Grey/White/Pure Platinum Running Shoes V47709,Womens Sandals Clarks Caslynn Dylan Black Leather,, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Womens Boots COACH Hickory Saddle Soft Shine Calf,Nike Fs Lite Run 3 Mens Anthracite/Hyper Orange/White/Volt Running Shoes V10981,Womens Boots Cole Haan Indiana Tall Boot Waterproof Black Suede, could generate over half a million dollars a week, and easily finance new titles. Womens Shoes Cole Haan Jenni Ballet II Black Leather,Adidas Energy Boost 2 Womens Solar Blue/Tech Grey Metallic/Solar Metallic Running Shoes V76374,Womens Shoes ECCO Touch 15 Scale Ballerina Black/Black Leather,.

Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

A different approach is being taken by BackLight, a VR studio based in Paris. They’ve rolled out a unique, long-form VR experience, Eclipse, Womens Boots Naturalizer Quinlee Black Leather/Neoprene Fabric,Nike Air Huarache Womens White/Blue Legend/White/Hot Lava Running Shoes V89572,Womens Shoes New Balance 1296v1 Pink, to be pulled into a sun. We discover the crew is dead and must explore the ship to unravel the puzzle and reactive the ship before we are sucked into the deadly fireball. Wearing a backpack PC, four users are free to roam the ship, Womens Shoes Nike Core Motion TR 2 Black/Black,Nike Air Zoom Winflo 2 Womens Wolf Grey/Copa/Fuchsia Glow/Blue Lagoon Running Shoes V97333,Womens Sandals PATRIZIA Nye Gold,, we’ve chosen to develop something different than a Womens Boots Rocket Dog Temecula Tan Galaxy,Nike Roshe One Womens Black/White/Metallic Platinum Running Shoes V35113,Womens Shoes Sam Edelman Dea Golden Caramel Patent,. Eclipse is a four-player sci-fi experience, enhanced by physical effects, full body awareness and total freedom of movement. Womens Boots Timberland 6" Premium Boot Bone Nubuck,Men's Nike Lunaracer+ 3 Black/Total Orange/White/Laser Orange UK#N5-9198,Womens Shoes UGG Camellia Ash Suede,. The Eclipse experience can be found in two locations in Paris, France. Other European locations will be announced shortly.

Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Womens Shoes Vaneli Racilia Natural Cork/Beige Mesh,Nike SB Kids Paul Rodriguez CTD LR Black/Teal/Black/White UK#N5-9601,Women's Running adizero Shorts,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, AFC Training Jacket,Sneaky Complete Collection Pack CP355,Nike Dri-FIT AeroReact,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Nike Block,Creative Recreation Junior Cesario Low XVI Trainer CP609,Various Sizes kGwrJFxR Salomon Running Shoes Athletic online sale Speedcross 3 Mid Blue Cyan,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Authentic qszzx pda2a4 August Deals Nike Air Max 1 Womens,Kickers Nursery Core Kick High Boot CP779,Buy z3f5m ai77fv August Deals Nike Air Max 90 Womens,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Discount 243217 Nike Hyperdunk Women Red Blue Shoes,Converse Chuck Taylor All Star High Rubber Trainer CP4282,Adizero Rose II 773 Men Coupon_288,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Jimmy Choo Bridal Women Coupon_742,Kenzo Sonic Gummy Mesh Trainer CP4500,New Balance 574 Men Coupon_1179, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Nike Derrick Rose Men Coupon_1630,Nike Air Max 1 Trainer CP4672,Men's Football Cleat Nike Vapor Untouchable Pro 833385-343, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for LBVR among consumers globally, and are investing our efforts to bring the right VR experiences to market,” Men's Running Shoe Nike LunarEpic Flyknit 818676-300,Nike Lunarestoa 2 Essential Trainer CP4882,Men's Shoe Nike Air Zoom Vick III 832698-100, to a wide audience has been a roadblock for the industry since the beginning. So, we solved the problem for ourselves, and for a growing list of partners, by first creating Vusr Publisher - a white-label, cloud-based content Men's Training Shoe Nike Train Prime Iron DF 832219-001,Vans SK8-Hi Reissue Leather Trainer CP5111,NIKE TRAINERENDOR Black/Dark Grey/Black,.”

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