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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. * Air Max 90 Shoes Black-green Men's,Adidas Seeley Essential Shoe Men's 70814,* All Black Air Max 90 Shoes Men's,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, * Black Red Adidas Men Hiking Shoes Tops Winter For,DC Skateboarding Council Signature Skate Shoe Men's 70923,* Blue Nike Men's 2009 Air Max Shoes,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, * Hunter 2014 Air Max 90 Green Nike New Men's,La Sportiva Wildcat 3.0 Trail Running Shoe Men's 71043,* Nike Air Max 90 Hyperfuse Dark Blue Red Qs Men's,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

Leif Petersen, founder, * Purple Black Yellow Canvas Adidas Originals Mens Shoes,Northwave Speedplay Adapter Kit 71197,* White Green Adidas Originals Mens Campus Series,, told me the company is on track to open 90 locations this year, bringing their total install to 150 by year’s end. 2017 Best Vagabond Paul Leather Trainers Men 7717-4254,UGG Scuff Deco Slipper Men's 71300,60% Off Discount Puma Trimm Quick MU Trainers Men 1360-9661,.

VRStudios, founded in 2014, Provide Best Jack & Jones Vision Canvas Plimsolls Men 6278-2632,Air Jordan 1 Mid Retro Men Basketball Shoes Gym Red/Black-Dark Sea RW75X,New Style Converse All Star Fulton Trainer Men 3844-7658,, mostly in theme parks like Universal Studios and Knott’s Berry Farm. The company just introduced a small (10’x10’) turnkey free roam VR system much like WePlayVR, called the VRcade Atom. “Atom is a true commercial-grade, wireless free-roaming system, Asics 33-Fa Black White Running Shoes Mens,Air Jordan 1 Retro Low Retro Men Basketball Shoes Gym Red/Game Royal-Metallic Gold NA36E,Asics Gel-Quantum 360 Blue Running Shoes Ocean Crystal Mens,,” said Kevin Vitale, VRstudios’ CEO. At the same time, VRStudios is developing a multiplayer free roam sports-based VR experience with high repeatability for its clients and is contemplating its own retail venues.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, Nike Zoom Matumbo 2 Track Spike Unisex Casual Shoes White Volt Black,Converse Jack Purcell LTT Ox Men Lifestyle Shoes Mole TD04V,Nike Free 5.0 Men Running Shoes Black Dark Electric Blue Blue Lagoon,, “This is something entirely new.” 2015 Vans Blue 'Bishop' denim canvas shoes-Men Vendite Online,Nike Solarsoft Moccasin Men Lifestyle Shoes Poison Green/Blitz Blue-Black FE51S,Adidas Men Asymmetrical ZX Flux On Sale Blue,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Converse Men All Star Ox White,New Balance 420 Men Retro Shoes Green/Navy-Gold OS55I,Nike Men Nightgazer White,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Billabong Fluid X Board Short Men's 66928,Nike Air Max 95 (No Sew) Men Running Shoes Anthracite/Challenge Red-Laser Crimson IS20Q,Howler Bros Horizon Hybrid Short Men's 67298,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Patagonia Nine Trails Unlined Short Men's 67656,Nike Dart 10 Men Running Shoes Metallic Silver/Black-Anthracite-White CM78E,Scarpa SL Active Backpacking Boot Men's 69517,, they can make up for low utilization with a decent weekend. Merrell Telluride Thong Sandal Men's 69949,Nike Zoom Elite+ 6 Men Running Shoes Black/Reflect Silver-Dark Grey-Voltage VK01H,Merrell Moab Ventilator Hiking Shoe Men's 70263,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Pearl Izumi EM Road N2 V3 Running Shoe Men's 70607,Nike Benassi Swoosh Men Sandals Obsidian/White OU63X,New Balance 515 Core Shoe Men's 70913, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Reef Leather Smoothy Sandal Men's 71281,Nike Air Max 90 NS Men Trail Boots Black/Black-Dark Grey-Metallic Silver PW70K,Air Jordan Melo M9 Men Basketball Shoes Cargo Khaki/Metallic Zinc-Gym Red-Black SE15B,. Plumer said The VOID is also considering franchise locations, Nike Zoom Hyperflight Premium Retro Men Basketball Shoes Red Reef/Court Purple-Black OU20H,Nike Air Trainer SC II QS NFL Men Training Shoes Black/Blstry-Och RT02X,Nike Court Tour Leather Winter Men Lifestyle Shoes Bordeaux/Granite-White-Bordeaux CS71K,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. 2017 Fred Perry X George Cox Leather Trainers Men 4164-4635,Mens Nike Air Max 90 Kpu Tpu Black Shoe Fashion Cheap,Buy Adidas Originals EQT Support Advance TrainersMen 4787-7542,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Asics Green Purple Pink Volleyball Shoes Gel Blade 4 Neon Melbourne,Mens Nike Air Max 95 360 Blue White Shoe Outlet Online,Men Asics Clay Colour Gel-Resolution 6 Tennis Shoes Court White Blue Silver,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Men Short Sleeve Tees Ralph Lauren Furniture Australia,Mens Nike Air Max Breathable Grey Black Shoe Happy Shopping,Ralph Lauren Shoes Rugby High-Top Walker Rlshoes Leather,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios

Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, CEO of industry leader The VOID, with eight international installations Air Jordan 1 Retro Low Retro Men Basketball Shoes Black/Bright Citrus-Court Purple-White TP60O,Mens Nike Penny Hardaway Black Red Shoe Official,Nike Lunar Force 1 NS Premium Men Basketball Shoes University Red/White OB20R,, “This is something entirely new.” In December 2017, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Nike KD VI NSW Lifestyle QS Men Lifestyle Shoes Multi-Color/Black SC27K,Mens Nike Zoom Kd V Blue Black Shoe Official,Nike Air Max 1 Premium Retro Men Running Shoes Black/Anthracite-Anthracite-Volt UP96I,, and the entertainment giant made an investment in the company. Nike SB Zoom Stefan Janoski Men Skateboard Shoes Laser Orange/Black GH10R,Mens Nike Zoom Lebron 9 Ix Dark Sliver Black Green Shoe Wholesale,Men Hottest Polo Ralph Lauren Weathered Beacon Full-Zip Darkblue,.

The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Men Comfortable Nike Zvezdochka 1St I First Unisex All Black Shoes,Mens Nike Zoom Lebron Xi 11 Red Black Shoe Lowest Prices Guaranteed,Men Discount Nike Air Max 2015 Leather Black Yellow Running Shoes, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

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Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Nike Studio Wrap 4 Womens Training Shoes Volt Black Volt,Asics Training Shoes Gel-Exert Tr Titanium Grape Womens,Converse Women Leather Faux Shearling lined Sneaker Storm Wind/Natural,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Converse Chuck Taylor Two Fold High Women Lifestyle Shoes Black/Fiery XW29K,Asics Women Gel-Super J33 2 Blue Black Running Shoes Colour Milk Sunny Lime,Women Shop Perfect Latest Style Ralph Lauren Mesh Featured Notch Short Sleeved Polo Yellow,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Women Shop Latest Series Nike Wmns Blazer Mid Mesh Pink Green Track Shoes,Adidas UK Shop - Adidas Superstar Bold Shoes (Beige) for Women,Nike Air Huarache Run Ultra Breathe Ghost Green Womens Running Shoes 833292 300,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Nike Air Max Sequent White Metallic Dark Grey Mens Womens Running Shoes 719916 100,Adidas UK Shop - Adidas Essential Windbreaker (Yellow) for Women,Nike SB Paul Rodriguez 9 R / R Black White Mens Womens Running Shoes 749564 010,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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