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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Womens Boots Aerosoles Color Range Black Combo,Men's Born for Greatness Tee,Womens Shoes Aerosoles Tricycle Grey Combo,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Womens Sandals ALDO Lareani Mustard,Women's Strappy Bra,Womens Sandals Anne Klein 7Questa Light Red Synthetic,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Womens Sandals Badgley Mischka Catrina Black,Nike Hazard Fleece,Womens Sandals C Label Adler-14 Green,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, Womens Sandals Rocket Dog Portia Silver You Fancy,Buy dq7i9 vcvi5s Cheap Adidas Superstar Womens Shoes,Womens Sandals Sam Edelman Dayton Bistro w/ Citrine Stones,, “This is something entirely new.” Womens Shoes Saucony Showdown White/Purple/Citron,Buy qicqt nqfggq August Deals Nike Air Max 90 Essential Mens,Womens Boots Timberland Swazey Tall Waterproof Boot Black Forty Leather,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Womens Boots UGG Oregon Black Twinface/Leather,Buy yfkgr k6352w August Deals Nike Air Max 90 Womens,Womens Sandals UGG Navie Marine Blue Leather,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Italia Track Jacket,Cheap n7rxd 5kh8c6 Cheap Adidas Superstar Womens Gold Shoes,Nike AW77 Cuffed Fleece,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Active Training Dri-Release® Shorts,Cheap wp2m6 4n3evm August Deals Nike Air Max 95 Mens,Nike Pro Rival Dalmatian,, they can make up for low utilization with a decent weekend. Women's adidas STELLASPORT Printed Sport Tights,Discount 5uweq 2nhyu9 August Deals Yeezy 350 Boost Mens,Various Sizes Nike Free 6.0 Spiderman 2013 Running Shoes Pink White lUynarfU,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Authentic 94ne7 srugfk August Deals Nike Air Max 90 Essential Mens,Discount gqkee n8kkh7 August Deals Nike Air Max Tavas Mens,Authentic yy9pc t5u3qd August Deals Superstar Mens, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Buy qcmkz bty42m August Deals Nike Air Presto Mens,Discount rcfz2 78dkm9 August Deals Nike Free 50 Mens,Cheap edtiq 5ufysh August Deals Nike Air Max 90 Mens,. Plumer said The VOID is also considering franchise locations, Discount 3tvb5 227but August Deals Nike Air Huarache Mens,Discount xbafq ycya3s August Deals Nike Air Max 90 Essential Mens,Discount x79v4 vfw2n8 August Deals ZX 750 Mens,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

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Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios

Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Comfortable 218489 Nike Air Max Tailwind Men Black Green Shoes,Authentic 151055 Nike Air Flightposite 1 Women Metallic Red Shoes,Inexpensive 192391 Nike Dunk High Men Light Blue Shoes, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

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Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Nike Air Zoom Structure 19 Flash Mens Black/Reflective Silver/Cool Grey/Pure Platinum Running Shoes,New Balance 410 Men Coupon_1106,Adidas Adissage Womens Black/White Slippers V31978,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Nike Free Rn Womens Hyper Violet/Black/Total Crimson/Gamma Blue Running Shoes V59399,New Balance 574 Men Coupon_1255,Nike Kids Revolution 2 Magnet Grey/Black/White/Challenge Red UK#N5-9517,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Havaianas Infant Brasil Logo Flip Flop CP520,New Balance Women Coupon_1383,Condemned Nation Blyth Tech Poly Hooded Top CP985,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Glorious Gangsta Venus Neoprene Bomber Jacket CP1385,Nike Derrick Rose Men Coupon_1594,Nike SB Short CP2183,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Womens Shoes Nike Free 5.0 TR Fit 4 Print Hyper Punch/White/Deep Burgundy,Men's Shoe Nike Hyperdunk 2016 Flyknit 843390-002,Womens Boots PATRIZIA Softcover Black,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Womens Shoes Reebok Work 'N Cushion KC White 1,Men's Shoe Nike Roshe Two Flyknit 365 859535-700,Womens Sandals Sam Edelman Reid Black Patent, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Unisex Shoes Superga 2750 Cotu Classic Chalky Pink,Men's Training Shoe Nike Free Trainer 5.0 V6 719922-044,Womens Boots UGG Kristin Furious Fuchsia, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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