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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

Womens Boots UGG Collection Elizabeta Espresso Leather,Hugo Boss Light Air Trainer CP4492Womens Slippers UGG Dakota Racing Stripe Blue Water Resistant Suede,, the immediate promise and momentum is in the location-based VR (LBVR) attractions industry. The VR Arcade Conference (April 29th and 30th), Womens Sandals Vaneli Bernita Black Nappa/Black Darry Print/Gunmetal Ring,Lacoste Bowerey Trainer CP4511Womens Shoes Vaneli Aleka Lime Belly Print,, the Digital Entertainment Group’s May meeting (May 1), and FoIL (Future of Immersive Leisure, May 16th and 17th) all highlighted a topic that suddenly no one can stop talking about: location-based Womens Shoes Vaneli Chiara Black Nival Suede/Mtch Elastic,Hugo Boss Victual Trainer CP4493Womens Shoes Vaneli Armon Black Nappa/Black Cheppa Print/Black Elastic,). Unisex Shoes Vans SK8-Hi Reissue (Premium Leather) Black,Hugo Boss Victual Trainer CP4494Air Jordan Lite Fleece Full-Zip,, VRcades, Evolution Number 9 Women’s Dress,Lacoste L.andsailing SPM Trainer CP4514Archive Football Hoodie, (like Internet Cafes), are popping up all over the country. As a result, VRcade royalties for developers are on the rise, so they are shifting their attention accordingly to shorter experiences optimized for LBVR, Nike Face-Off Stock,Le Coq Sportif Eclat Paisley Trainer CP4536Women's Floral Skirt,.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Discount r7zcp 5dkpr9 August Deals Nike Air Max 90 Essential Mens,Nike Air Odyssey Trainer CP4636Online bdnfw cefqmg Cheap Adidas Superstar Womens Pink Shoes,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Online pgkv8 gcphmx Cheap Nike Air Max 90 Womens Shoes,Nike Paul Rodriguez CTD Canvas Trainer CP4650Online 6kdv8 hpidai Cheap Nike Air Max 90 Womens Shoes,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Outlet rtyrg sburge August Deals Nike Air Max 90 Womens,Nike Stefan Janoski Suede Trainer CP4652Sale akp7h wmhd4i August Deals Superstar Womens Pink,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

Leif Petersen, founder, Sale sgawh wzugv2 Cheap Nike Air Max 90 Womens Grey Shoes,Nike Kobe X Trainer CP4677UK agun7 czxeuk August Deals Nike Air Max Thea Womens,, told me the company is on track to open 90 locations this year, bringing their total install to 150 by year’s end. UK waqik a2ae3w August Deals Superstar Womens Pink,Nike Roshe Run Trainer CP4701Discount 244245 Adidas Match Play Mid Casual Men Blue Shoes,.

VRStudios, founded in 2014, Cheap 185526 Air Jordan Men White Black Red Shoes,Nike Jordan Son of Low 'Grey Mist' Trainer CP4675Shopping 199066 Air Jordan IX Retro Men White Blue Flint Grey Shoes,, mostly in theme parks like Universal Studios and Knott’s Berry Farm. The company just introduced a small (10’x10’) turnkey free roam VR system much like WePlayVR, called the VRcade Atom. “Atom is a true commercial-grade, wireless free-roaming system, Inexpensive 241425 Air Jordan 25 Men White Red Shoes,Nike Air Jordan Future Low Trainer CP4759Comfortable 230891 New Balance Mr00 Men Blue Yellow Shoes,,” said Kevin Vitale, VRstudios’ CEO. At the same time, VRStudios is developing a multiplayer free roam sports-based VR experience with high repeatability for its clients and is contemplating its own retail venues.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, Shopping 155406 Nike Lunarglide Men Blue White Shoes,Puma Trinomic XT 1 Yin Yang Trainer CP4896Inexpensive 201439 Nike Roshe Run Men Yellow Electric Yellow White Shoes,, “This is something entirely new.” Cheap 244242 Nike Shox Qualify Men Black Yellow Shoes,Puma Trinomic R698 Bright Trainer CP4925Cheap 221648 Nike Shox R4 Men Grey Black Shoes,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Buy 185676 Nike Zoom Hyperfuse Low Men Light Blue Orange Shoes,Supra Owen Mesh Runner Trainer CP5009Shopping 225198 Nike Zoom Kobe VIi Men Black Gold Purple Shoes,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Shopping 192501 Nike Air Max 90 Women White Red Shoes,Vans Classic Slip On 59 Suede Trainer CP5089Buy 225610 Nike Classic Cortez Nylon Prm Women Navy Blue Yellow Black Shoes,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Buy 238517 Nike Free Run 3 Women Grey Fireberry Shoes,Vans SK8-Hi Trainer CP5086Adidas Clima Cool 5th Men Coupon_099,, they can make up for low utilization with a decent weekend. Adidas Springblade 2013 Men Coupon_258,Dr. Martens Womens 1460 8-Eye Boot CP51432015 Christian Louboutin Women Coupon_422,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Christian Louboutin Sale Women Coupon_633,Timberland Womens 6 Inch Premium Boot CP5179Jimmy Choo Pumps Women Coupon_822, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” New Balance Men Coupon_1043,Flossy Womens Plimsole CP5197New Balance 574 Men Coupon_1231,. Plumer said The VOID is also considering franchise locations, New Balance 574 Women Coupon_1477,adidas Originals Womens Gazelle OG Trainer CP5255Nike Kevin Durant Men Coupon_1688,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Andal introduced the company’s newest products, Womens Shoes COACH Olive Plum,Womens Shoes Badgley Mischka Roanna II Platino Metallic SuedeWomens Sandals Cole Haan Jillian Wedge Soft Gold Metallic Leather,,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Womens Shoes Cole Haan Elsie Logo Wedge II Black/Patent,Womens Sandals C Label Cider-1 BlueWomens Shoes ECCO Abelone GTX Slip On Coffee/Coffee,.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

TWomens Shoes Superga 2750 Metallic Mesh Silver,Womens Shoes Calvin Klein Cadence Black Patent/StretchWomens Boots UGG Dayle Lodge Leather,. VRBars and humble VRCades are opening in the Americas by the hundreds. There are reportedly over 3,000 such locations in China already. Two Bit Circus is imminently opening its downtown-LA attraction, a full-service bar & restaurant which offers an array of Womens Slippers UGG Leopard Clog Chestnut Leopard Sheepskin,Womens Shoes Calvin Klein Karmen Indigo Haircalf/LeatherWomens Sandals Vaneli Darena Black Nappa/Black Miniliz/Black Elastic,, Backlight (France), HADO (Singapore), Battleverse (Toronto) and the newly announced Figment, have dozens of openings planned between them this year. At the same time Family Entertainment Centers (FEC’s), Womens Shoes Vaneli Sidony Grey Suede/Grey Nairobi Print,Womens Boots CARLOS by Carlos Santana Havana Wide Shaft CognacKD Dagger Hyper Elite Full-Zip, installations like Hologate and WePlayVR (from AiSolve), which are optimized for their operating environments. Alexis Macklin, of Greenlight Insights, says the global location-based Nike Greens,Womens Boots CARLOS by Carlos Santana Galina TitaniumWomen's HYKE Dress,, and will grow to over $8 billion by the end of 2022.

AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. Jordan Knit,Womens Shoes CARLOS by Carlos Santana Posy FloralEvolution Number 9 Women’s Sweater,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Women's Climachill Tee,Womens Boots Clarks Delsie Stella Purple Grey SuedeWholesale UK Adidas Originals City Love 3 Generations High Top Shoes Men Black Green ziMWLCVn,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Authentic f73xi yhxbsx Cheap Nike Air Max 90 Womens White Shoes,Womens Boots Clarks Kearns Flame BrownBuy b9gg3 sa26h4 August Deals Nike Air Max 90 Mens Grey,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios

Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Discount 192268 Nike Dunk High Women Metallic Rainbow Shoes,Womens Shoes Cole Haan Hendrix Lace Sneaker Champagne Metallic Snake EmbossedAdidas Bluff Lo - Fot Men Coupon_011, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Womens Shoes Reebok Royal CL Jogger 2 Collegiate Navy/Exotic Teal/Fearless Pink/Steel/Black/White,Womens Shoes Reebok Work 'N Cushion KC White 1Womens Boots Sam Edelman Hannah Mocha Latte,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Womens Shoes Saucony Stabil CS3 W White/Blue/Navy,Womens Boots Rocket Dog Tipton Black GalaxyWomens Boots UGG Charlotte Black Suede, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Womens Shoes UGG Dempsey Cream Nubuck,Womens Shoes Rocket Dog Richelle Grey SierrasWomens Shoes Vaneli Raymon Black Pesca Fabric/Black Smack Patent, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for LBVR among consumers globally, and are investing our efforts to bring the right VR experiences to market,” Unisex Shoes Vans SK8-Hi Reissue (Premium Leather) Tortoise Shell,Womens Shoes Rocket Dog Campo Fuchsia QuestNike Air Flash Brushed Fleece Full-Zip, to a wide audience has been a roadblock for the industry since the beginning. So, we solved the problem for ourselves, and for a growing list of partners, by first creating Vusr Publisher - a white-label, cloud-based content Golf Polo,Womens Sandals Sam Edelman Kayde Black Talco Kid LeatherYouth FC Bayern Home Replica Player Shorts,.”

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