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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. * Air Max Ltd Silver Snow Men,Adidas Seeley Men Lifestyle Shoes Black/Run White XW62W,* Black Men's 2012 Air Max Breathable,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, * Blue Adidas Unisex Crystal Singular Jelly Camouflage,Converse Chuck Taylor All Star High Men Lifestyle Shoes Burgundy BT29N,* For Mens Orange Gray 2012 Air Max,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, * Mens Air Max White Black Greenyellow 2009,Converse Jack Purcell LTT Ox Men Lifestyle Shoes Phantom MN56K,* Nike Air Max Tn I Blue Black Gray Shoes Men's,.”

K Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, Nike Total Shox Men Casual Shoes Gym Red Black Anthracite Black,Adidas Stan Smith Retro Men Tennis Shoes Mint Green/Running White VM68A,Nike Free 4.0 Flyknit Men Running Shoes Wolf Grey Blue Lagoon White Black,, “This is something entirely new.” Nike Zoom Speed Trainer 2 Men Training Shoes Black White Black,Nike NSW Tiempo Trainer Retro Men Training Shoes Wolf Grey/White-University Red-Black UW72L,Sconto Converse Cream 'All Star' washed canvas hi-top trainers-Men Nuova Collezione,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Latest Converse Men All Star Leather Hi Black,Onitsuka Tiger Runspark LE Men White/Green JH27U,Buy Nike Online Men Eric Koston Huarache Black,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Volcom Lou Wow Slinger Board Short Men's 66881,Men Sale Cheap Ralph Lauren Big Pony Polo Black,Marmot Matheson Short Men's 67209,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Mountain Hardwear Shilling Short Men's 67535,Men Cheapest New Sales Promotio New Balance 574 White Brown Gray Running Shoes,Laundromat Navajo Sweater Men's 68165,, they can make up for low utilization with a decent weekend. KEEN Pittsburgh Soft Toe Boot Wide 69792,Men Sale Comfortable New Arrivals Nike Free Third 3Rd Iii Yellow Black Running Shoes,Vans Ludlow Plus Shoe 70186,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Mavic Cosmic Ultimate Shoe Men's 70463,Men Stylish Asics Mini White Black Running Shoes,Supra Avex Skate Shoe Men's 70817, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Adidas Outdoor ClimaCool Boat Lace Water Shoe Men's 71111,Men New Arrivals Special Lebron James Eleventh 11Th Xi Red Orange War Boots,Air Jordan 1 Retro OG Men Basketball Shoes Black/Soft Grey NB86S,. Plumer said The VOID is also considering franchise locations, Nike Air Force Max 2013 Retro Men Basketball Shoes Dark Grey/Dark Grey-Wolf Grey-Black ML66H,Men Big Savings On Nike Air Max 90 Prm Em Black And White Sports Shoes,Adidas Tech Street Mid Men Lifestyle Shoes Green/Green-Black IJ47U,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

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Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios

Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, CEO of industry leader The VOID, with eight international installations Nike Air Zoom Structure 19 Flash Running Shoe Men's 70586,Mens Salomon Speedcross 3 CS Dark Grey Shoe Online Store,La Sportiva Wildcat Trail Running Shoe Men's 71004,, “This is something entirely new.” In December 2017, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Air Jordan 1 Retro Low Retro Men Basketball Shoes Black/Black-Black QX33B,Hey Dude Moka Classic Shoe (Women's) - Navy Stonewash Welcomed Sale,Nike Penny Shooting Stars Retro Men Basketball Shoes Multi-Color/Muti-Color KI31E,, and the entertainment giant made an investment in the company. Nike Lunar Flyknit Chukka Men Lifestyle Shoes Black/Laser Orange-Grand Purple-Neo Turquoise BE12X,On Sale - Converse X Chuck Taylor Ox John Varvatos Pebbled Black Leather 150171C Women'S W26b8880,New Balance US576 Men Running Shoes Black/White OA26W,.

The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Nike SB Paul Rodriguez Hyperfuse Max P Men Skateboard Shoes Black/Volt-Metallic Silver MO15N,UK - [556679F] Converse All Star Double Tongue Ox Wht Orange Sunset Glow Women Sz 8 X48u9647,Men Sale Perfect New Arrivals Ralph Lauren Darkblue Mesh Yellow Polo, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

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Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

A different approach is being taken by BackLight, a VR studio based in Paris. They’ve rolled out a unique, long-form VR experience, Eclipse, Mens Nike Free Run 3.0 V2 Blue Grey Shoe For Cheap,Asics Gel-Flux 3 Purple Pink Running Shoes Womens,Mens Nike Mercurial Victory X Tf Powder Blue Electrical Green Shoe Buy Online, to be pulled into a sun. We discover the crew is dead and must explore the ship to unravel the puzzle and reactive the ship before we are sucked into the deadly fireball. Wearing a backpack PC, four users are free to roam the ship, Mens Nike Zoom Lebron James Solider 9 Ix Air Bottom Grey Shoe Best Sale,Asics Trail Running Shoes Gel-Kahana Grey Mint 7 Womens,On Sale - Converse Ctas Digital Floral Ox Women Us 6 Multi Color Pre Owned 2009 A97a8473,, we’ve chosen to develop something different than a Low-cost direct - Converse Women'S John Varvatos Weapon Mid Size 9 Black Studded Shoes 139715C B50u,Asics Women Gel-Hyper Tri 2 Blue Pink Green Running Shoes Colour Tile Gecko Hot,Hot Sale - Womens Converse Size 7 A53v4151,. Eclipse is a four-player sci-fi experience, enhanced by physical effects, full body awareness and total freedom of movement. * Nike 2013 Air Max Shoes Messages Fushia Women,Pink Grey Ralph Lauren Women Short Sleeve Polo Pony Tees In,Asics Gel-Quantum 360 Blue Running Shoes Zebra Womens,. The Eclipse experience can be found in two locations in Paris, France. Other European locations will be announced shortly.

Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Asics Women Volleyball Shoes Gel-Tactic Tiger Purple Silver White Colour,Adidas UK Shop - Adidas CrazyMove Studio Shoes (Red) for Women,Adidas UK Shop - Adidas FLEECE CREWDIE MLS DARK GREEN (- Green) for Women,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Nike Air Zoom Elite 8 Womens Running Shoes White Volt Hyper Orange Black,Adidas UK Shop - Adidas Boston Marathon®Official Tee (Yellow) for Women,Top Fashion Women,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Saucony Women Shadow 5000 Black,Nike Air Force 1 07 Suede Womens Lifestyle Shoes Dark Grey Gum Medium Brown Dark Grey,Nike Free TR Fit 3 Women Training Shoes Club Pink/Armry Navy-Armry Slate CN46U,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Women Buy Discount Nike Air Max 2015 Nsw Black Pink Running Shoes,Nike Internationalist Fleece Womens Lifestyle Shoes Tumbled Grey Black White Tumbled Grey,Commonwealth x ASICS Gel Lyte V Gemini Womens Mens Running Shoes Sneakers,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Dreamscape Immersive, founded by Helly Hansen HH Active Flow Mens 1/2 Zip - Black Cool Half-price promotion,Converse Women Missoni Chuck Taylor All Star High Top Maroon,Under Armour Mens Cuff Sideline Beanie - Black Lifelike Just Buy It,, is backed by Warner Bros., 21st Century Fox, MGM, AMC Theaters, and Steven Spielberg, and headed by former Disney Imagineering Chief Creative Officer Bruce Vaughn, has yet to open its first location. The company raised over 40M in venture capital last year. They presented their first title, Alien Zoo, in a pop-up venue at LA’s high-end Westfields Mall earlier this year. Vaughn declined to share details about planned openings. The company is Nike - Rift Trainer : Vanguard Online Without,PUMA Women Pale Suede Basket Pale Blue,Puma - Preferential Suede Classic Trainer : Pretty And Colorful Price Reduced, will On Sale - Converse Unisex Chuck Taylor All Star High Street Hi Casual Shoe J53b6914,Converse Chuck Taylor All Star High Women Lifestyle Shoes Black JV65M,UK - All Star Converse Camouflage / Tarn Gr. 45 / Uk 11 Neu Limited Edition H10o9808, their friends to try new experiences.  Our focus at Dreamscape is on immersive storytelling. Of course, since we need a place for our experiences to happen, we are building high touch, premium venues. But our core product is IP. Creative and technical IP. We are excited to offer Low-cost direct - Converse Mens Chuck Taylor Ii Hi Gum Pack Canvas Trainers W75f2182,Nike Free OG '14 Breathe Retro Women Running Shoes Black/Metallic Silver-Wolf Grey-Anthracite XQ32D,Low-cost direct - Converse Ct Madison Ox 549703C Pink Freeze Trainers Size 3 U89q7549,, each feeling different enough that you won’t ever be able to do one and be done,” Vaughn told me. “We intend to prime the waterfall to the home when we open our first location.  We have some clever ideas how Hot Sale - Vintage,Women Comfortable Ralph Lauren White Pony Short Sleeved Polo,* Adidas Originals Mens Black Red Shoes Haute Couture,.”

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, * Black Adidas Men Porsche Is,Women Shop Cheap Top Quality Sales Promotio New Balance 574 Blue Black Yellow Running Shoes,* Blue Nike Men's 2013 Air Max Version New,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, * Nike 2014 Air Max 90 White Red Prm Tape New,Women Get Cheap Best Quality Nike Air Max Ltd 2Th Ii Second White Skyblue Running Shoes,* White Black Grey Men Air Max 87, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Cheapest Selected Homme Noah Suede Lace Up Shoes Men 8234-8749,Women Sale New Arrivals Puma 704 2Nd Ii Second Unisex White Red Shoes,Cheapest Grenson Stanley Brogues Men 9802-6126, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for LBVR among consumers globally, and are investing our efforts to bring the right VR experiences to market,” Asics Aqua Blue Yellow Mint Volleyball Shoes Flash Pre Upcourt Indigo Nightclubs Catwalk,ASICS GEL LYTE V LIGHT BLUE H508L 9001 Womens Mens Running Shoes Sneakers,Asics White Black Mint Gel Fit Sana Sports Shoes Sole Vulcanised Sole Unit, to a wide audience has been a roadblock for the industry since the beginning. So, we solved the problem for ourselves, and for a growing list of partners, by first creating Vusr Publisher - a white-label, cloud-based content Men Blue White Onitsuka Tiger Mexico 66 Trainers Colour Slight,Nike Air Huarache Run White Black Mens Womens Running Shoes 618429 101,Ralph Lauren Pony Polo Nyc Solid August-22,.”

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