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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Nike Wmns Free TR Twist Canvas - Grnd Purple/White-Atomic Purple-Cnyn New Arrivals,Sale Nike Studio TR 2 Print Training Shoes Womens BrghtRed/Silver 970501NM,Onitsuka Tiger Mexico 66 "Kobe" - Mid Blue/Green Factory Outlet,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Puma Clyde X Undftd Ripstop - White/White Official Website,Specials Nike Kaishi Run Trainers Shoes Womens Orange/Silver 470733XU,Reebok Classic Leather Clip SD R12 - White/Handy Blue Official Website,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Reebok Realflex Optimal - Black/Grey/White Wholesale Trade,Women Max 90-0850,Vans Authentic (Leather) - white Online,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios, founded in 2014, Nike Air Jordan 3 Big Size Mens Shoes White Black Grey,Women Max 90-0799,Nike Air Jordan 7 Retro Valentine's Day Mens Shoes Grey,, mostly in theme parks like Universal Studios and Knott’s Berry Farm. The company just introduced a small (10’x10’) turnkey free roam VR system much like WePlayVR, called the VRcade Atom. “Atom is a true commercial-grade, wireless free-roaming system, Nike Air Max 2018 Mens Shoes Black Blue,Women Max 90-0738,Nike Air VaporMax Mens Shoes White Black,,” said Kevin Vitale, VRstudios’ CEO. At the same time, VRStudios is developing a multiplayer free roam sports-based VR experience with high repeatability for its clients and is contemplating its own retail venues.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, Puma Suede Platform Damske Tenisky Pink 877-95844,Nike Air Jordan 4 Womens Shoes Grey Black Pink,2018 Nike Air Jordan Free Shipping 1 Retro High OG Bred London Toe Gym Red Black 555088-610,, “This is something entirely new.” Classic Big Boy Youth Under Armour Curry 2 Father to Son Pacific Comfort Europa Glacier 1259007 478 Blue,Nike Air Jordan 6 Womens Shoes Red White,KD 7 ning 534 Lightest Cave Hyper Buy Grape Magnet Bleached Turquoise 653996 535 Grey promotion Light Purple,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, LeBron 12 GS Superman University Game Midnight 685181 601 Navy Navy Royal new Red,Nike Air Max 1 Ultra Moire CH Womens Shoes Blue White,new Thermal Map Nike get Air Foamposite One,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Women Max 2016-0043,Nike Free 5.0 Womens Shoes Purple,Women Air Force-0075,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Nike Air Jordan 11 Retro Low Womens Shoes White Orange,Nike LeBron 10 Womens Shoes Black Red,Nike Air Max 1 Ultra Moire CH Womens Shoes Rose Red White,, they can make up for low utilization with a decent weekend. Nike Air Presto SE Woven Womens Shoes Gray White,Nike Shox TLX Womens Shoes Peach White,Nike Shox Turbo 21 Womens Shoes Pink White,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over 7 Star Sale Nz 2016 Mens/Womens Nike Roshe One Olympic BR White/Black,2018 Womens Under Armour UA Curry 4 More Hot Magic colorway White/Gold Basketball Shoes,Off white x Nike Air VaporMax Women Latest Men Sandals 850588-002, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Nike Flex 2015 RUN Women Anthracite/Fuchsia Flash/Fuchsia Glow/Pink Pow Running Shoes,7 Star Sale Nike Roshe Two Nz Womens Atomic Pink/Sail/Turf Orange 844931-600 Running Shoes,Genuine Air Jordan 7 Red Black Infrared 23,. Plumer said The VOID is also considering franchise locations, Legit Cheap Nike KD 8 PG County,7 Star Sale Womens Nike Air Max 90 Essential Running Shoes Burgundy/Pink 616730-600,Newest Cheap Nike PG 1 Navy Yellow Grey Silver,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Andal introduced the company’s newest products, Adidas Top Ten Low Sleek - Store,Real Lebron James 13 Low Coastal Blue White Bright Crimson,Air Jordan 14 Retro BG - Wolf Grey/Sport Blue-Cool Grey White Outlet Store,,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Concepts x Asics Gel Lyte V - Off White/Cream Buying New,Shop Cheap adidas D Rose 6 CNY Year of the Monkey,Lacoste Andover Jaw - Dark Blue/Light Green Last 2017,.

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

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Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios

Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Hot Nike Reax Run 10 Trainers Shoes Mens Royal/Green 372076KH,Men's Reebok Performance 6'' Boxer Briefs (Primal Red),Sale Nike Flex 2015 Running Shoes Mens Grey/Orange 287261KU, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

With a single stage accommodating only four participants at once, JORDAN / ECLIPSE WHITE / WHITE 724010-120,Men's SPERRY Bahama 2-Eye Boat Shoes (NAVY),SUPRA / CASKE S/S WHITE / BLACK 104003-100,, like all retail operators, DC / KIDS STR8 2 DENIM BLACK RINSE,Men's UNDER ARMOUR Micro G Assert 6 Running Shoes 2E Wide (BLACK),DC / CHINOOK TX BLACK HEATHER-BLACK EDYAA03020-KVDH, and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well. They’re often empty during the week, but because their maximum gross per two-hour screening is in excess of EASTPAK / PADDED PAK'R® SMOOTH ORANGE EK62041O,Nike Pro Hyperwarm Hood (Black/Black),Men's Rainbow Leather 301 Flip Flops (Dark Brown),, they can make up for low Men's Under Armour Rival EOE Fitted Pullover (Overcast/Overcast/Overcst),Nike Free45-1000,Basketball Kobe-0583, with a decent weekend. With less inventory, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets overBasketball Kobe-0565,Basketball OTHER-0285,Man Max 90-1120,, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Nike Free45-0863,Nike Free45-0958,Basketball James--144, could generate over half a million dollars a week, and easily finance new titles. Man Max 90-1065,MAN Max 2017-0062,Man Max Lunar-0034,.

Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

A different approach is being taken by BackLight, a VR studio based in Paris. They’ve rolled out a unique, long-form VR experience, Eclipse, Man Max 90-0931,Jordans 7-0070,Nike wonen Flyknit-0112, to be pulled into a sun. We discover the crew is dead and must explore the ship to unravel the puzzle and reactive the ship before we are sucked into the deadly fireball. Wearing a backpack PC, four users are free to roam the ship, Basketball Rose-0082,Man Max 90-1131,Jordans KID 11C-3y-0260,, we’ve chosen to develop something different than a Air Force LOW-0243,Nike Flyknit-0218,Kid free28-35-0124,. Eclipse is a four-player sci-fi experience, enhanced by physical effects, full body awareness and total freedom of movement. Basketball Hardaway-0045,Nike Free45-0859,Nike Free44-0655,. The Eclipse experience can be found in two locations in Paris, France. Other European locations will be announced shortly.

Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Basketball Hyperdunk-0045,Man Max Sandals-0002,Basketball Rose-0060,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Nike Free45-0165,MAN Max 2017-0009,Nike Free45-0156,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Adidas Adistar Racer - Legit Ink/Running White/Running White Outlet Online,Jordans 14--034,Adidas Pro Conf 2 - White Black Black 100% Quality Guarantee,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Adidas ZX Flux Weave - PEAGRE/BRCYAN/CLAQUA Outlet Online,Air Force LOW--375,Asics Shinka LE DX - Off-White/ Off-White/ Lowest Price,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

A few Lacoste Arlez - Dark Brown,Nike Free44-1000,Le Coq Sportif Eclat - Eclipse Wholesale, segment. Perhaps you’ve seen their recent commercials, which offer ten dollars of free gameplay with a meal. During the day, with the bar empty, the venue hosts corporate events and kids’ birthday parties. By capturing these contrasting segments, D&B is able to maximize Nike Air Flow Quickstrike - Storm Blue/ New Green-Summit White Hot Sale,Jordans 1-0140,Nike Air Max Trax Leather - Black/White-Metallic Silver 100% Quality Guarantee,. They have experimented with high-end VR in the past and operated Battletech’s vehicle-based simulators for almost ten years (1996-2006) but on a panel at FOiL, Kein Bachus, D&B’s SVP for Entertainment and Games Strategy, said the company is focused on plug-and-play experiences that do not Nike Free Run 2 - Light Crimson/ Bright Ctm- White- Black Wonderful,MAN Max 2016-0115,Nike Wmns Air Max 1 "Liberty" Quickstrike - Armory Navy/Vacchetta Tan/Sail Online Cheap,, an ongoing issue with LBVR, especially in FECs.

Dreamscape Immersive, founded by Onitsuka Tiger California 78 Vintage - Peacock Blue/Off-White Wonderful,Air Force LOW-0335,Puma Suede Mid V Leather - chocolate brown Wonderful,, is backed by Warner Bros., 21st Century Fox, MGM, AMC Theaters, and Steven Spielberg, and headed by former Disney Imagineering Chief Creative Officer Bruce Vaughn, has yet to open its first location. The company raised over 40M in venture capital last year. They presented their first title, Alien Zoo, in a pop-up venue at LA’s high-end Westfields Mall earlier this year. Vaughn declined to share details about planned openings. The company is Social Status x Reebok THE PUMP Certified - Ginger/Canvas Various Sizes,Man Max 90-0933,Vans Era 59 - (Suede) Knit Geo/Tan Outlet Sale, will Nike Free TR Fit Kids Shoes Pink,Nike Free44-0910,Nike Air Jordan 29 Mens Shoes White Black, their friends to try new experiences.  Our focus at Dreamscape is on immersive storytelling. Of course, since we need a place for our experiences to happen, we are building high touch, premium venues. But our core product is IP. Creative and technical IP. We are excited to offer Nike Air Max 2013 Mens Shoes Black Blue,Nike Flyknit-0144,Nike Air Presto Essential Mens Shoes White Black Red,, each feeling different enough that you won’t ever be able to do one and be done,” Vaughn told me. “We intend to prime the waterfall to the home when we open our first location.  We have some clever ideas how Nike Kobe 9 Low Mens Shoes Royal Blue,Jordans 13-0189,Nike Air Odyssey Mens Shoes Black White,.”

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, 7 Star Sale Mens Nike Air Max 2017 Shoes Royal Blue/Fluorescent Gree/White,Air Force LOW-0260,New adidas Limited Edition Alphabounce 1 Kolor Mens Athletic Fashion Sneakers AC8271 Top,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, New Balance MRC1600v2 Men Orange/White Running Shoes,Nike Free45-0506,Adidas Adi-Ease Woven Men Solid Grey/White/Core Black Skateboarding Shoes, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Nike Air Force 1 '07 Lv8 Panske Basketbalov,Jordans other-0084,Adidas Pharrell Human Race HU NMD Trail Oreo Authentic Black White AC7359, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for LBVR among consumers globally, and are investing our efforts to bring the right VR experiences to market,” KD 6 Bargain Easter ID Collection Really Cool Arctic Photo Electric Blue Pink Light Buy Green,Man Max 95-0019,LeBron 13 25k Graphic Latest ID Multi Color Paint Black discount, to a wide audience has been a roadblock for the industry since the beginning. So, we solved the problem for ourselves, and for a growing list of partners, by first creating Vusr Publisher - a white-label, cloud-based content Nike Kobe 10 Suppliers Findlay Store Prep PE Crimson Bright Blue Royal,Basketball Durant-0218,Specials Nike Flex 5 Trainers Shoes Womens Fuchsia/Silver 673843CR,.”

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Andal introduced the company’s Women Air Force-0113,Nike Flyknit-0119,Basketball Women-0176,, Vusr Venue and Vusr Spark, in his presentation at VRLA. “Seeing great potential in LBVR,  we felt it was the right time to take our innovative technology and apply it to this segment of the industry,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Andal insisted Nike Air Jordan 6 Womens Shoes White Blue,Kid free28-35-0132,Nike Free TR Fit 3 PRT Womens Shoes Blue Fluorescent,.

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