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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Mens Nike Air Jordan 6 Vi Retro Cool Grey Shoe Online Shop,Adidas UK Shop - Adidas Busenitz Vulc ADV Shoes (White) for MenMens Nike Air Jordan Ii 2 Retro Black Grey Red Shoe Sale Shop,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Mens Nike Air Jordan Xi 11 Retro Red Blue Shoe Loved Around,Adidas UK Shop - Adidas EQT Support RF Shoes (Black) for MenMens Nike Air Max 90 Black Purple Shoe Online Shop,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Mens Nike Air Max 90 Hyp Kpu Tpu Blue Jade Shoe Official,Adidas UK Shop - Adidas Silas Vulc ADV Shoes (Black) for MenMens Nike Air Max 90 Vt Brown White Shoe Cheap Retail,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios, founded in 2014, Mens Nike Air Presto 5.0 Black White Green Shoe Best Price,Adidas UK Shop - Adidas Haven Shoes (Blue) for MenMens Nike Classic Cortez Nylon Black Red Fur Shoe Happy Shopping,, mostly in theme parks like Universal Studios and Knott’s Berry Farm. The company just introduced a small (10’x10’) turnkey free roam VR system much like WePlayVR, called the VRcade Atom. “Atom is a true commercial-grade, wireless free-roaming system, Mens Nike Dunk Sb Low Cut Light Grey Deep Sky Blue Black Shoe Best Sale,Adidas UK Shop - Adidas Stan Smith Boost Shoes (Black) for MenMens Nike Free Run 3.0 V6 Grey Blue Shoe Save 40%-70%,,” said Kevin Vitale, VRstudios’ CEO. At the same time, VRStudios is developing a multiplayer free roam sports-based VR experience with high repeatability for its clients and is contemplating its own retail venues.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, * Nike 2011 Air Max Gray Rated Fushia New Women,Adidas UK Shop - Adidas Samba Millennium Leather IN Shoes (Black) for Men* White Pink Black Air Max Bw Womens,, “This is something entirely new.” Asics Gel-Kinsei 6 Grey Mint Running Shoes Womens,Adidas UK Shop - Adidas Mundial Goal Shoes (Black) for MenAsics Women Cosmoracer Md Tiger Coral Black Track Shoes Colour Flash,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Asics Women Soccer Shoes Ds Light Tiger Yellow Blue Wide Colour Flash,Adidas UK Shop - Adidas Copa Gloro 17.2 Firm Ground Cleats (Black) for MenAdidas UK Shop - Adidas PureBOOST X ATR Shoes (White) for Women,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Offerta ASICS Black mesh 'Patriot 7' running trainers-Women Salva,Adidas UK Shop - Adidas AC Milan Home Replica Jersey (Black) for KidsConverse Women Jack Purcell Leather White/Egret,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Buy Nike Online Women Roshe Fly Knit Black/White,Adidas UK Shop - Adidas Run The Game Tee (Blue) for KidsAdidas Gazelle OG Women Lifestyle Shoes Run White/Bloom IT22T,, they can make up for low utilization with a decent weekend. Nike LunaRacer+ 3 Women Running Shoes Polarized Pink/Sport Fchs-Dark Grey JT77O,Adidas UK Shop - Adidas Badge of Sport Fluid-Print Tee (Blue) for MenWomen Shop Authentic Latest Series Ralph Lauren Big Pony Purple Breathable Neck Polo,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Women Shop Cheap Latest Style New Balance 574 Pink Orange Sports Shoes,Adidas UK Shop - Adidas JAYHAWKS VAULT LOGO TEE (White) for MenWomen Find Cheap Popular Nike Air Max 2011 Unisex Black Blue Running Shoes, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Asics Gel 4 IV Respector OG Aster Purple Black H5K4Y 3590 Womens Mens Running Shoes Sneakers,Adidas UK Shop - Adidas Property of Rockets Tee (Red) for MenNike Air Huarache Run Bronzine Gold Sail Black Mens Womens Running Shoes 634835 700,. Plumer said The VOID is also considering franchise locations, Nike Air Max 2014 Black Reflective Silver Mens Womens Running Shoes 621078 007,Adidas UK Shop - Adidas Hurricanes Jersey (Orange) for MenNike Air Max Lunar1 Donne Forza Fucsia Grigio Chiaro Magnete Mango Womens Running Shoes 654937 600,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for Men Long Sleeve Tees Ralph Lauren France,Nike Alpha Pro 2 3 4 Td Le Men Football Shoes Volt Photo Blue Bright Crimson VoltRalph Lauren Men Canvas Shoes, Secret Location, a content creator and distributor for emerging platforms like LBVR. “Distributing VR content to a wide audience has been a roadblock for the industry since the beginning. So, we solved the Adidas UK Shop - Adidas Dame 3 By Any Means Shoes (Black) for Kids,Nike Alpha Pro 2 3 4 Td Men Football Shoes Team Orange Black OrangeAdidas UK Shop - Adidas Seeley ADV Shoes (Black) for Men,, and for a growing list of partners, Adidas UK Shop - Adidas adizero Prime Sprint Spikes (White) for Men,Nike Flex Run 2015 Men Running Shoes Anthracite SoarAdidas UK Shop - Adidas Essential Zip Hoodie (Grey) for Men,, cloud-based content management system for VR.”

Andal introduced the company’s newest products, Adidas UK Shop - Adidas Boxy Tee (Grey) for Men,Nike Lunaracer+ 3 Men Running Shoes Green Strike Hyper Orange White BlackAdidas UK Shop - Adidas Ultimate Tee (Blue) for Men,,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, PO436 Nike KD6 Elite Hero Series Kevin Durant Six Elite,Nike Lunarglide 7 Men Running Shoes White Anthracite Cool Grey BlackNike Vapor Carbon Elite 2014 Lacrosse Cleat Men Casual Shoes White Metallic Silver,.

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. Air Jordan X Retro Men Basketball Shoes White/Dark Powder Blue-Black NJ18Q,Latest Converse Men Chuck Taylor All Star RedReebok OXT Pump Mid Men Basketball Shoes Reebok Red/Black FC16W,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Nike Satire Men Lifestyle Shoes Obsidian/White-Dark Mica Green DO40K,Cheap Nike Men Air Flight Huarache Low BlackNew Balance 565 Men Running Shoes Navy QC56I,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Nike Free OG '14 Men Running Shoes Black/Black-Varsity Red IS74C,Nike Men Air Max 1 Ultra Moire Sale BlackNike Roshe Run Men Trail Boots Black/Base Grey NV08A,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios

Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, CEO of industry leader The VOID, with eight international installations Mens Nike Blazer Blue White Shoe Stockists,Marmot 8000M Down Pant Men's 64902Mens Nike Free Gym Black Red Shoe Stockists,, “This is something entirely new.” In December 2017, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Mens Nike Lebron X 10 Black Green Shoe Clearance Sale,Fjallraven Karl Pant Men's 65004Mens Nike Zoom Kd V Elite Series Red Blue Basketball Shoe Loved By Everyone,, and the entertainment giant made an investment in the company. Mens Salomon S Lab Black Blue Shoe At Discount,KOn Sale - Womens Converse Ctas Brea Hi Pink Sapphir Trainers 552559C Uk 5 Eur 37.5 Us 7 H67c9617,.

The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Low-cost direct - Converse Women'S Chuck Taylor All Star Hi Trainers Iridescent Brea Cyan Space E68,Snow Peak Flexible Insulated Pant Men's 65277Hot Sale - Women'S Red Converse Trainer Size Uk 5.5 O32r8150, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

With a single stage accommodating only four participants at once, * Adidas Womens Red White Superstar 2 Shoe Campus For Valentine Day Shoes,Mammut Eisfeld Light SO Pant Men's 65375* Pink Adidas Originals Women Metro Attitude Logo W Shoes Women Wine,, like all retail operators, Asics Gel-Zaraca 4 Mint Running Shoes Onyx Womens,Oakley Classic 22 Board Short Men's 66827Asics Women Tennis Shoes Gel-Game 5 Coral White Colour Nectarine Hot, and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well. They’re often empty during the week, but because their maximum gross per two-hour screening is in excess of Adidas UK Shop - Adidas Boyfriend Trefoil Tee (Black) for Women,Reef Reef Depiction Board Short Men's 67001Nike Air Max Thea Womens Lifestyle Shoes Obsidian White,, they can make up for low Nike Training Zoom Fit Agility Womens Training Shoes Black Pink Pow Cool Grey White,RVCA Benj Ducks Board Short Men's 67087Cheap Adidas Women Los Angeles Black, with a decent weekend. With less inventory, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets overVans Women Late Night Print Classic Slip On Sale Burger Check,Hurley DriFit One & Only Volley Hybrid Short Men's 67225Nike Pre Montreal Racer Tape Women Running Shoes Pink Force/Sail-Black EG77H,, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Women Discount New Balance 501 Green Black Running Shoes,Brixton Carter Short Men's 67349Women Buy Cheap Authentic Nike Flyknit Racer Unisex Green Black Running Shoes, could generate over half a million dollars a week, and easily finance new titles. Nike Air Froce 1 GS Metallic Silver Hyper Pink Womens Sneakers Casual Shoes 314219 011,Columbia Royce Peak Short Men's 67497Nike Air Max 90 Breathe Chilling Red White Mens Womens Running Shoes 644204 600,.

Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

A different approach is being taken by BackLight, a VR studio based in Paris. They’ve rolled out a unique, long-form VR experience, Eclipse, Nike Free 5. 0 Grey Pink White Womens Running Shoes 724382 600,Prana Vargas Short Men's 67622Nike WMNS Air Max 90 Sweets City Shanghai City Pack Pink Womens Running Shoes 813150 600, to be pulled into a sun. We discover the crew is dead and must explore the ship to unravel the puzzle and reactive the ship before we are sucked into the deadly fireball. Wearing a backpack PC, four users are free to roam the ship, Low-cost direct - Converse Ladies 8 F60q3090,Under Armour Launch Racer 2in1 5in Short Men's 67738Zamberlan Solda NW Walking Boots (Men's) - Chestnut Stable Quality New Products,, we’ve chosen to develop something different than a Greys Strata Waders Good For Your Selection,We Norwegians BaseTwo 1/2Zip Sweater Men's 68191Craft Active Extreme Long Sleeve Windstopper (Men's) - White Comfort New Year's Day,. Eclipse is a four-player sci-fi experience, enhanced by physical effects, full body awareness and total freedom of movement. Adidas Originals - Authentic ZX Flux Print Trainer : Superb Outlet At Discount,Red Wing Heritage Chukka Boot Men's 69566Oakley Surf Trucker - Coral Pink The Newest Quantity Assured,. The Eclipse experience can be found in two locations in Paris, France. Other European locations will be announced shortly.

Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Adidas Originals - Deals ZX Flux Print Trainer : Weave Outlet Online Shop,Mammut T Aenergy GTX Boot Men's 69731Snowbee 4mm Neoprene Chest Bootfoot Waders - Combi-Felt Sole - Olive Green Fashion Factory Outlet,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Lacoste - Preferential Concours 16 Shoe : Convenient Halloween,Forsake Clyde Boot Men's 69864On Sale - Converse Sneakers Ct Specialty Hi White S49310C S16f3359,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, On Sale - Converse Chuck Ii Uk Size 9 Cute To Boot Waterproof Men'S All Black Sneakerboot M13q9392,Sperry TopSider A/O 2Eye Dual Tone Leather Shoe Men's 70075UK - Converse 152720C Pro Leather White T38c9664,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Low-cost direct - Converse Pro Leather Vulc Ox 152724C L53t2482,Sperry TopSider Striper LL CVO White/Black Shoe Men's 70201Hot Sale - Converse Herren Chuck Taylor All Star Lean Ox Sneakers Black White Neu Schuhe Q25v5480,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

A few Hot Sale - Washington Redskins-Crystallized Hidden Wedge Converse-Stunning Sz6-11 B84t2355,Five Ten Sleuth Shoe Men's 70395* Adidas Men's Black Green Gray Running Pad, segment. Perhaps you’ve seen their recent commercials, which offer ten dollars of free gameplay with a meal. During the day, with the bar empty, the venue hosts corporate events and kids’ birthday parties. By capturing these contrasting segments, D&B is able to maximize * Air Max Bw Black Red For Mens,Shimano SHRP3 Cycling Shoe Wide Men's 70501* Black Nike Men's 2013 Air Max Bw Shoes Fur,. They have experimented with high-end VR in the past and operated Battletech’s vehicle-based simulators for almost ten years (1996-2006) but on a panel at FOiL, Kein Bachus, D&B’s SVP for Entertainment and Games Strategy, said the company is focused on plug-and-play experiences that do not * For Mens Black Air Max 90,Pearl Izumi EM Road M 3 Running Shoe Men's 70638* Nike Air Max 90 Boots Mid Blue Black No Sew Sneaker Shoes Men's,, an ongoing issue with LBVR, especially in FECs.

Dreamscape Immersive, founded by * Skyblue Yellow Black For Mens Air Max Tn,Frye Gates Slip On Shoe Men's 707652017 Original Vagabond Hustle Jodphur Suede Boots Men 4400-9570,, is backed by Warner Bros., 21st Century Fox, MGM, AMC Theaters, and Steven Spielberg, and headed by former Disney Imagineering Chief Creative Officer Bruce Vaughn, has yet to open its first location. The company raised over 40M in venture capital last year. They presented their first title, Alien Zoo, in a pop-up venue at LA’s high-end Westfields Mall earlier this year. Vaughn declined to share details about planned openings. The company is Clearance New Balance 70s Running 420 Trainers Men 7367-9848,The North Face BackToBerkeley Mountain Sneaker Yosemite Shoe Men's 70871New Style Diadora V7000 Weave Trainers Men 3799-7790, will Asics Gel-Contend 3 Light Grey Titanium Running Shoes Mens,Nike Air Zoom Terra Kiger 3 Trail Running Shoe Men's 71002Asics White Coral Aqua Mint Gt 2000 3 Stabilty Running Shoes Flash Layer Pigskin, their friends to try new experiences.  Our focus at Dreamscape is on immersive storytelling. Of course, since we need a place for our experiences to happen, we are building high touch, premium venues. But our core product is IP. Creative and technical IP. We are excited to offer Men Asics Running Shoes Colour Gel-Netburner Ballistic Tiger White Black Silver,Reef Leather Fanning Sandal Men's 71201Ralph Lauren Men Shoes Polo Shock Absorption Careers,, each feeling different enough that you won’t ever be able to do one and be done,” Vaughn told me. “We intend to prime the waterfall to the home when we open our first location.  We have some clever ideas how Adidas UK Shop - Adidas adizero Afterburner 3 E Cleats (Red) for Men,Adidas Superstar II Retro Men Basketball Shoes Red/Run White UM69KAdidas UK Shop - Adidas Supernova ST Shoes (Grey) for Men,.”

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Adidas UK Shop - Adidas Warriors Replica Tee (White) for Men,Air Jordan 1 Retro OG Men Basketball Shoes Clover/Metallic Gold-White-Black BM59SAdidas UK Shop - Adidas Sporting KC Away Replica Jersey (Blue) for Men,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, UO900 Nike Zoom Hyperfuse 2013 XDR Basketball Shoes,Air Jordan Jumpman Team 1 Retro Men Basketball Shoes White/Black-University Blue-Wolf Grey IM84ANike Jordan Flight Runner 2 Men Casual Shoes Red Black White, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Nike Flyknit Racer Unisex Running Shoes Bright Citrus Blue Lagoon Laser Orange Black,Nike Air Force 1 Mid '07 Retro Men Basketball Shoes Wolf Grey/Voltage GP17MOfferta Nike Grey 'MD Runner' trainers-Men Per Cheap, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for LBVR among consumers globally, and are investing our efforts to bring the right VR experiences to market,” Converse Men Chuck Taylor All Star Fulton Nylon Red,Nike Lunar Force 1 Lux VT Men Basketball Shoes Game Royal/University Blue RN01RVans Men California Era Decon Suede Beige, to a wide audience has been a roadblock for the industry since the beginning. So, we solved the problem for ourselves, and for a growing list of partners, by first creating Vusr Publisher - a white-label, cloud-based content Arc'teryx Word On End FullZip Hoodie Men's 64574,Adidas AR 3.0 Men Lifestyle Shoes Clear Grey/Tech Grey/Blue Bird FN36URoark Revival Porter Chino Pant Men's 65122,.”

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Andal introduced the company’s Reef The One Board Short Men's 66949,Converse Chuck Taylor All Star Low Men Lifestyle Shoes Gold/Black AM69JRoark Revival Benesari Short Men's 67435,, Vusr Venue and Vusr Spark, in his presentation at VRLA. “Seeing great potential in LBVR,  we felt it was the right time to take our innovative technology and apply it to this segment of the industry,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Andal insisted Under Armour HeatGear CoolSwitch Compression Legging Men's 69445,Nike Solarsoft Moccasin Men Lifestyle Shoes Black/White-Turbo Green-Purple Venom XE93TArc'teryx Acrux FL Approach Shoe Men's 70021,.

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