Tech #BoxOffice

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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Lacoste - Deals Carnaby Evo Marl Trainer : Trend Zero Profit,Men Asics Xc Track & Field Shoes Colour Flash Hyper Carbon Black Yellow,Under Armour Heatgear Tech 1/4 Zip - Carbon Heather / Black Signature Dish Special Deals,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Adidas Originals - Authentic Forum Veritas X Trainer : Wrinkle-Free Wholesale Price,Men Short Sleeve Tees Ralph Lauren Furniture Italia,Cruyff - Popular Santi Woven Trainer : easy going DISCOUNTS,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Fred Perry - High Quality Stockport Suede Trainer : Marked New Authentic,Olive Asics Aaron Trainers Sydney,Nike - Unique Design Juvenate Trainer : Wear-Resisting Outdoor Sports,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

Leif Petersen, founder, Nike - Comfort Roshe Print Trainer : Loved Around For Cheap,Ralph Lauren Men Shoes Polo Lace-Up Jack,Adidas Originals - Advanced ZX Flux Trainer : Decorative Original brand,, told me the company is on track to open 90 locations this year, bringing their total install to 150 by year’s end. Asics - Unique Design Gel-Lyte III 'Winter Trail Pack' Trainer : Famous Brand Emergency Cheap,Ralph Lauren Pony Canvas Yellow Furniture Lable Handbag In,Seeland Caden Waistcoat - Phantom Green Color Brilliancy Deals,.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

* Adidas Men Black Yellow Nizza Hi,Adidas UK Shop - Adidas Stan Smith Boost Shoes (White) for Men,* Adidas Originals Seeley Mens Blue Gray Skate,, and the economic challenges that come with selling entertainment in a retail environment. Free roam VR is the only true VR available to consumers today. Users are fully immersed, * Air Max Ltd Black Mens,Adidas UK Shop - Adidas alphabounce Engineered Mesh Shoes (Grey) for Men,* Black Gray Air Max 95 Men Ike,, as are the others in the simulation, and can walk naturally in a virtual world, with full agency, freedom of movement and interaction. * Blue Gray White Adidas Unisex Detonation Super-warrior Armor Dewatering New,Adidas UK Shop - Adidas CrazyTrain Pro Turf Shoes (Black) for Men,* Green White Adidas Men Mid Forum Shoes,, overall, every single one of these experiences is any less than flat out amazing. * Nike Air Max 90 Red Yellow Black Mens Shoes,Adidas UK Shop - Adidas New York City FC Home Replica Jersey (Blue) for Kids,* Red White Yellow Adidas Originals Mens Tops Shoes,. What investors see in free-roam LBVR is not an illusion.

“This is nothing like the movie business,” says Cliff Plumer, * Yellow Black White Men's Air Max Ltd 1 Aachen Shoes,Adidas UK Shop - Adidas Jayhawks Sweet Sixteen Tee (Blue) for Men,Buy Selected Homme Oliver Suede Shoes Men 4151-6640,, “This is something entirely new.” 2017 Original KG Kurt Geiger Joachim Smart Loafers Men 4253-6978,Adidas UK Shop - Adidas Cavaliers Alternate Swingman Jersey (Gold) for Men,New Style Diesel Naptik Metallic Trainers Men 6389-1447,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Cheap Adidas Originals Tubular Doom TrainersMen 3145-9505,Adidas UK Shop - Adidas Courtside Jersey (White) for Men,Asics Gel-Solution Court Yellow Black Shoes Slam 2 Flash Mens,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Adidas UK Shop - Adidas Freak X Kevlar Dipped Cleats (Black) for Men,BX707 Nike Zoom KD V ELITE Team Orange DMV Kevin Durant Basketball Shoes,Adidas UK Shop - Adidas alphabounce Engineered Mesh Shoes (Blue) for Men,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Adidas UK Shop - Adidas Essentials Heathered Piqué Tee (Grey) for Men,NX895 Nike KD VII KD 7 Independence Day Shoes,Adidas UK Shop - Adidas Courtside Jersey (White) for Men,, they can make up for low utilization with a decent weekend. Adidas UK Shop - Adidas Essentials Tee (White) for Men,XZ879 Nike Kobe VIII 8 Zoom System Blue Gray Shoes,ZP654 Nike Kobe 9 IX Low ndependence Day,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Nike Free Flyknit Nsw Men Casual Shoes Pink Flash Volt Blue Glow White,Nike Lebron Xii Low Men Basketball Shoes White Midnight Navy University Red Metallic Gold,Nike Air Max 2015 Men Running Shoes Anthracite Black Green Strike, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Nike Zoom Hypercrostr2 Men Training Shoes Black Cool Grey White Metallic Silver,Nike Air Huarache Run Pa Men Casual Shoes Black White White,Ufficiale Lacoste Romeau Put-Dark Blue/Dark Blue-Men Vendite Online,. Plumer said The VOID is also considering franchise locations, Cheap Converse Men Chuck Taylor All Star II Red,Nike Zoom Matumbo 2 Track Spike Unisex Casual Shoes White Racer Blue Black,PUMA Men Aril Evolution F5 Black,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Mens Nike Air Max Flyposite Orange Grey Shoe Wholesale,Mountain Hardwear Passenger 5Pocket Pant Men's 65159,Mens Nike Air Max Tn I Ivory White Shoe Stockists,, which services approximately half the VRcades in North America. They have over 300 clients, with over 100 added in the past three months. Mens Nike Classic Cortez Nylon 100 Anniversary Grey Shoe Online Shop,Mountain Hardwear Stretch Ozonic Pant Men's 65302,Mens Nike Free Gym White Shoe Clearance Sale,. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, Mens Nike Ken Griffen Max Grey Blue Shoe Factory Outlet,Billabong All Day Plaid X Board Short Men's 66850,Mens Nike Zoom Kd Vi 6.5 Black Orange Blue Shoe Save 40%-70%,. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room scale Mens Salomon Xt Hornet M Black Red Silver Shoe Store Wholesale,Toad&Co Bahia Trunk Hybrid Short Men's 66989,On Sale - Converse White & Black Leather Chucks High Top Sneakers Women'S Size 7.5 New I64x8305, people is actually going to be at a local VR Arcade. Low-cost direct - Converse Womens Chuck Ii Craft Leather Trainers Z36o8882,Mountain Hardwear Class IV Short Men's 67210,Hot Sale - Womens White Leather Converse Ox - Flatform Ox! Size 4 Perfect!! P24n9207,.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Andal introduced the company’s newest products, Migliore Converse White 'Hi Tops' Hi top trainers-Women Negozio Online,Marmot Thermalclime Sport Tight Men's 69459,Cheap Nike Women Juvenate Black/White,,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, New Balance 574 Women Running Shoes Pink/Turquoise-White DF90V,Reef Deck Hand 2 TX Shoe Men's 69613,Women Purchase Comfortable New Style Ralph Lauren Paris White Big Pony Polo,.

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

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Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios

Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, CEO of industry leader The VOID, with eight international installations Spyder Rail Pant Men's 64881,Men Buy New Balance 574 Blue Gary Yellow Running Shoes,Mammut Eiswand Light Zip Pullover LongSleeve Men's 648,, “This is something entirely new.” In December 2017, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Fox Racing Essex Plaid Tech Short Men's 67272,Men Sale Cheap Best Quality Adidas Springblade 2015 Red Black Running Shoes,Dakota Grizzly Jordy Short Men's 67780,, and the entertainment giant made an investment in the company. Bogs Ultra Mid Boot Men's 69863,Men Buy Nike Zoom Kobe 8 System Mc 8Th Viii Eighth Ultimate Edition Kobe Bryant Blue Orange War Boot,Louis Garneau Granite 70438,.

The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in KEEN Montford Shoe Men's 70869,Men Amazing Nike Air Max 2016 Gray Black Running Shoes,Adidas Zero Crazy Light 2 (Graffiti) Men Basketball Shoes Royal Blue/Black-Yellow BI48E, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

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Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

A different approach is being taken by BackLight, a VR studio based in Paris. They’ve rolled out a unique, long-form VR experience, Eclipse, Mens Nike Air Max 90 Blue White Shoe Free Shipping,Nike Free 5. 0 Persian Violet Blk Aluminum Fuchsia Glow Mens Running Shoes 724383 500,Mens Nike Air Max 95 Grey Red Shoe Loved Around, to be pulled into a sun. We discover the crew is dead and must explore the ship to unravel the puzzle and reactive the ship before we are sucked into the deadly fireball. Wearing a backpack PC, four users are free to roam the ship, Mens Nike Air Max Tn I Black White Deep Sky Blue Shoe For Sale,Nike Kobe 10 Majors 705317 616 Men basketball sports shoes sneakers,Mens Nike Blazer Green White Shoe Buying Cheap,, we’ve chosen to develop something different than a Mens Nike Free Run 4.0 V2 Grey Shoe Outlet Online,Nike Magista Obra FG White Black Pink Blast Volt ACC Mens football boots Soccer shoes,Mens Nike Roshe Wool Skin Black Blue Running Shoe Official Website,. Eclipse is a four-player sci-fi experience, enhanced by physical effects, full body awareness and total freedom of movement. Mens Nike Zoom Lebron Xi 11 P.S. Elite Grey Cyan Shoe At Discount,Nike Roshe Run Suede Oxford Brown Coal Black Sail White Mens Running Shoes 511881 701,On Sale - Converse All-Star Ctas Madison Ox Lo Top Shoes Women'S Gray 551597C Sz 7-9 Nib X42f6660,. The Eclipse experience can be found in two locations in Paris, France. Other European locations will be announced shortly.

Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Low-cost direct - Converse All Star Size 5 White Women'S J5u8175,Top Quality 136027-051 Mens Nike Air Jordan 5 Retro Reflective Camo,* Adidas Women's Mesh Shoe-women-peach-white Shoes Germany,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, * White Red Blue Air Max Bw Women,Mens Adidas F50 Adizero Trx Fg Leather Blue White Zest Blue White Shoe Order Online,Asics Women Gel-Flux 3 Silver Blue Stability Running Shoes Colour Berry Flash Cor,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Adidas UK Shop - Adidas Run Sprintweb Tights (White) for Women,Mens Nike Air Jordan 1 Retro 89 Black Green Shoe Best Price,Nike Air Max 1 Mid Waterproof Womens Lifestyle Shoes Tawny Sail Gum Medium Brown Tawny,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Incantevole Vans Pink lace up shoes-Women Collezione,Mens Nike Air Jordan 5 V Reb Shoe Wholesale Online,Buy Reebok Online Women Classic Nylon Wild Multi,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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