Tech #BoxOffice

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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. On Sale - Converse X By John Varvatos Chuck Taylor All Star Back Zip Hi Green 145380C M43u9021,* Men Air Max Black Red Snow 2009,UK - Converse Ct All Star Navy Canvas Casual Trainers Size Uk 5 Eu 37.5 Y47k7329,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, UK - Converse All Star Bleu Turquoise T38 Uk55 K45t5262,* Nike 2014 Air Max 90 Green Purple Camo Hypfuse Sp New Men's,Low-cost direct - Converse Mens Size 7 Weapon Black Men Leather Skateboarding Basketball Shoes New,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Low-cost direct - Converse Ct High Nighttime Mens Trainers Brand New Size Uk 7 (Do9) R16s4973,* Nike Air Max Tn Cushioning Black Shoes Men's,Hot Sale - New/Rare Converse Elton Brand Eb2 Mid - Varsity Red/Black (113392) W74t2762,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

Leif Petersen, founder, * 2012 Air Max Black Gray Alpha Men's,* Orange Nike Mens Shoes 2013 Air Max,* Adidas Mens White Red Adicolor,, told me the company is on track to open 90 locations this year, bringing their total install to 150 by year’s end. * Air Max 90 White Silver Shoes Men's,* White Black Gray Men Air Max Tn UK,* Black Gray Red Adidas Originals Mens Campus Series,.

VRStudios, founded in 2014, * Blue Black White Adidas Men Mid Roundhouse,* White Red Adidas Men Iv Porsche,* Green Gray Men's 2011 Leather Air Max Shoes,, mostly in theme parks like Universal Studios and Knott’s Berry Farm. The company just introduced a small (10’x10’) turnkey free roam VR system much like WePlayVR, called the VRcade Atom. “Atom is a true commercial-grade, wireless free-roaming system, * Nike Air Max Tn Glowing White Purple Shoes Men's,Buy Djinns Easy Run Jamba Trainers Men 3364-8048,* White Black Green Men's Air Max Ltd 1 Aachen Shoes,,” said Kevin Vitale, VRstudios’ CEO. At the same time, VRStudios is developing a multiplayer free roam sports-based VR experience with high repeatability for its clients and is contemplating its own retail venues.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Snow Peak D/F Wool Knit Pant Men's 65280,Men Asics Jump London Running Shoes Colour Cyber White Black Gold,Matix Hot Rod Board Short Men's 67065,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Quiksilver Street Trunks Scallop Short Men's 67427,Men Polo Ralph Lauren Shoes Jack Graphic,Dale of Norway St. Moritz Sweater Men's 68143,, they can make up for low utilization with a decent weekend. Baffin Zone Boot Men's 69891,Orange Fleece Pullover Hoodie,KEEN Flint Low Wide 70346,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Boreal Diablo Climbing Shoe 70746,Ralph Lauren Navy Blue Polos Careers Olympic Team Usa,Mammut MTR 201 Pro Low Trail Running Shoe Men's 71089, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Air Jordan Flight 45 Men Basketball Shoes Black/Gym Red-Cool Grey-White KF91F,Adidas UK Shop - Adidas Dame 3 Shoes (Black) for Kids,Nike Lunar Force 1 Mid Fuse (Paris) Men Basketball Shoes Black/Black FQ33M,. Plumer said The VOID is also considering franchise locations, Converse Chuck Taylor LP II High Men Lifestyle Shoes Burgundy BC35W,Adidas UK Shop - Adidas D Rose 7 Primeknit Shoes (White) for Men,New Balance 1300 Men Running Shoes Grey XU45F,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. Nike Mercurial Victory V Tf Men Soccer Shoes Wolf Grey Black Hyper Pink,Sidi Caliper Buckles 71173,Buy Adidas Online Men Gazelle Indoor Green,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Nike Men Free Run 2 Prm Blue,Air Jordan 1 Mid Retro Men Basketball Shoes Black/Dark Powder Blue-White NJ12V,Vans Men Sk8 Hi Del Pato Winter Brown,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Simms Waderwick Thermal Pant Men's 64909,Air Jordan VI Retro Men Basketball Shoes White /Carmine-Black UN56G,Dakota Grizzly Dane Pullover Hoodie Men's 638,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios

Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Mens Nike Zoom Hyperflight Prm Red Shoe Factory Outlet,Men Contemporary Puma 901 1St I First Red Black Shoes,Mens Salomon Xt Hornet M Blue Yellow Shoe For Cheap, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

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Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

A different approach is being taken by BackLight, a VR studio based in Paris. They’ve rolled out a unique, long-form VR experience, Eclipse, Vans - Cool Skool Zip Leather Trainer : natural Online Sale,Nike Roshe Run Flyknit Volt Dark Hyper Jade Mens Running Shoes 677243 300,Timberland - Fashion Mall Splitrock 2 Boot : Fashion Factory Outlet, to be pulled into a sun. We discover the crew is dead and must explore the ship to unravel the puzzle and reactive the ship before we are sucked into the deadly fireball. Wearing a backpack PC, four users are free to roam the ship, Sebago Kinsley Eye Shoe (Men's) - Grey Nubuck Sport The Best Cheap,Top Quality slipper KAWS x Air Jordan 4 Cool Grey 930155-003,Craghoppers NosiLife Convertible Trousers - Pebble Generous For Sale,, we’ve chosen to develop something different than a Aigle Parcours 2 Vario Wellington Boots (Unisex) - Kaki Bright Big Discount,Mens Adidas Predator Lz Trx Ag World Cup Rose Red Shoe Happy Shopping,Nike - Special offer 90 Essential Trainer : noble Online-Shop,. Eclipse is a four-player sci-fi experience, enhanced by physical effects, full body awareness and total freedom of movement. On Sale - Converse Ctas Chuck Taylor All Star High Street Leather Damen Und Herren Leder C U65d7712,Mens Nike Air Jordan 4 Iv Fur Black Red Shoe Online Sale,On Sale - Converse Chucks - Sammlersneakers - The Simpsons ! J34m3271,. The Eclipse experience can be found in two locations in Paris, France. Other European locations will be announced shortly.

Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Low-cost direct - Converse Weapon Mid Black White 144545C Men Size 10 New! T88g4483,Mens Nike Air Jordan 9 Ix Retro Black White Shoe Buy Online,Low-cost direct - Converse Ct Hi Storm Win All Star Gr 415 150582C Neu Schuhe Unisex D14w8817,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Hot Sale - White Leather All Star Converse Size 6 Uk X18a8575,Mens Nike Air Jordan Spizike 3.5 Retro White Shoe Order Online,* Adidas Originals Mens Green Black Campus In Set Shoes,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, * Black Blue White Adidas Originals Mens Campus Series,Mens Nike Air Max 90 Black White Dark Blue Running Shoe Buying Cheap,* Dark Blue Adidas Men Shoes,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,* Nike Air Max Tn I Black Shoes Men's,Mens Nike Air Max 90 Hyperfuse Qs Grey Green Shoe Online Without Sale Tax,* Yellow Black Adidas Men Jeremy Scott 3 Tongue,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Dreamscape Immersive, founded by Adidas UK Shop - Adidas Z.N.E. Hoodie (Black) for Men,Mens Nike Air Presto 5.0 Brown White Yellow Shoe Online Shop,Adidas UK Shop - Adidas Atlanta United Away Authentic Jersey (Grey) for Men,, is backed by Warner Bros., 21st Century Fox, MGM, AMC Theaters, and Steven Spielberg, and headed by former Disney Imagineering Chief Creative Officer Bruce Vaughn, has yet to open its first location. The company raised over 40M in venture capital last year. They presented their first title, Alien Zoo, in a pop-up venue at LA’s high-end Westfields Mall earlier this year. Vaughn declined to share details about planned openings. The company is Nike Jordan Super.Fly 4 Men Basketball Shoes Black Dark Grey Infrared 23 White,Mens Nike Dunk Mid Grey Green White Shoe At Discount,Nike Free 4.0 Flyknit Men Running Shoes Cool Grey Black String Green Strike, will Moda Vans Black leather lace up trainers-Men Miglior Prezzo,Mens Nike Free Run 3.0 V6 Ext Red Black Shoe Online Without Sale Tax,Discount Nike Men Air Max 90 Ultra Essential Black, their friends to try new experiences.  Our focus at Dreamscape is on immersive storytelling. Of course, since we need a place for our experiences to happen, we are building high touch, premium venues. But our core product is IP. Creative and technical IP. We are excited to offer Quiksilver Baysick Pullover Hoodie Men's 64339,Mens Nike Hypervenom Phelon Tf Jnr Charcoal Crimson Yellow Black Shoe Wholesale,Mammut Massone Pant Men's 65022,, each feeling different enough that you won’t ever be able to do one and be done,” Vaughn told me. “We intend to prime the waterfall to the home when we open our first location.  We have some clever ideas how Billabong All Day Heather Board Short Men's 66987,Mens Nike Shox Roadster 12 White Blue Shoe Order Online,Nike Cool Swoosh 6in Short Men's 67662,.”

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Hunter Boot Norris Field Adjustable Neoprene Boot Men's 69875,Mens Nike Zoom Lebron Solider Vii White Black Shoe Loved By Everyone,Mizuno Wave Hitogami 2 Running Shoe Men's 70525,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Asics GelFujiAttack 4 Trail Running Shoe Men's 71072,Mens Salomon S Lab Black Red Shoe Save Off 50%,Nike Air Flight Falcon Men Basketball Shoes White/White-Dark Grey-University Red IN85V, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Converse Chuck Taylor Double Zip High Men Lifestyle Shoes Chili Peper WS80C,On Sale - Converse Ctas Ox Camo Green Womens Low Top Trainers G46w5407,Nike Air Max 95 (No Sew) Men Running Shoes Anthracite/Challenge Red-Laser Crimson IS20Q, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for LBVR among consumers globally, and are investing our efforts to bring the right VR experiences to market,” Nike Air Zoom Turf Jet 97 Retro Men Training Shoes Black/Anthracite-Stealth-Netural Grey OS14I,UK - [537081F] Converse All Star Ct Shoreline Slip Black Women Sneakers Sz 10.5 C98e9980,Men Super Quality Sales Promotio New Balance 574 Red Brown White Running Shoes, to a wide audience has been a roadblock for the industry since the beginning. So, we solved the problem for ourselves, and for a growing list of partners, by first creating Vusr Publisher - a white-label, cloud-based content Men Choose New Arrivals Nike Air Max 2015 Black Gray Running Shoes,Low-cost direct - Converse All Star Hi Tops Womens High Tops Chuck Taylor Trainers Pink X12g2398,Air Jordan 6 NRG G8RD Wheat and forgive green AJ5986-335,.”

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Andal introduced the company’s Nike Air Max 2014 Obsidian Sail Purple Venom Blue Mens Running Shoes 621077 415,Hot Sale - New Womens Converse Metallic All Star Ox Leather Trainers Animal Lace Up G63b6051,Nike Free 5. 0 TR Fit 3 Dark Blue Black Mens Running Shoes 579968 014,, Vusr Venue and Vusr Spark, in his presentation at VRLA. “Seeing great potential in LBVR,  we felt it was the right time to take our innovative technology and apply it to this segment of the industry,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Andal insisted Nike Roshe One Hyperfuse Team Orange CDR Team Red Mens Running Shoes 636220 801,* Adidas Womens Black Superstar 2 Lite Md Sole Womens,Mens Nike Air Foamposite One Blue White Shoe Outlet Online,.

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