Tech #BoxOffice

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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Men Sale Cheap New Ralph Lauren Mesh Short Sleeved Polo Black Sweaters,* Nike Air Diamond Turf 2 Blue White Black Shoes Men'sMen Top Guarantee Nike Free Third 3Rd Iii V2 Black Blue Running Shoes,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Men Sale Authentic New Lebron James Eleventh 11Th Xi Green Red War Boots,* Nike Air Max 90 Black Red Mens ShoesMen Find New Arrivals Online Sale Nike Air Max 2016 All Red Running Shoes,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Men Purchase Comfortable Authentic Nike Blazer Fourth 4Th Iv Black White Casual Shoes,* Nike Air Max 90 Blue Camo Shoes New Men'sMen Shop Cheap Top Quality Salomon S Wind M Gray Blue Running Shoes,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios, founded in 2014, Nike Air Max 90 Jacquard Squadron Blue Anthracite Atomic Orange Mens Running Shoes 631750 408,* Nike Air Max Black White Red CommandNike Air Max Tavas Triple White Mens Running Shoes 705149 103,, mostly in theme parks like Universal Studios and Knott’s Berry Farm. The company just introduced a small (10’x10’) turnkey free roam VR system much like WePlayVR, called the VRcade Atom. “Atom is a true commercial-grade, wireless free-roaming system, Nike Free 5. 0 Dark Blue White Orange Mens Running Shoes 724382 024,* Nike Air Max Tn Blue White Fusion Men'sNike Kobe 11 Elite Low Bruce Lee 822675 706 Men basketball sports shoes sneakers,,” said Kevin Vitale, VRstudios’ CEO. At the same time, VRStudios is developing a multiplayer free roam sports-based VR experience with high repeatability for its clients and is contemplating its own retail venues.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, Mens Nike Air Max Glowing Deep Blue Shoe Buying Cheap,* Red Green Black Air Max 2014 Mens Shoes Nike AachenMens Nike Air Max Tn I Black Grey Shoe Online Without Sale Tax,, “This is something entirely new.” Mens Nike Air Max Tn I White Silver Shoe Shop For The Best,* Red White Yellow Adidas Originals Mens Tops ShoesMens Nike Air Yeezy 1 I White Shoe Outlet Online,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Mens Nike Dunk Sb High Cut Camouflage Pattern Dark Olive Green Black Saddle Brown Shoe For Sale,* Silver White Air Max 95 Men UKMens Nike Free Gym Black Fluorescein Shoe Free Shipping,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

The VOID opened a new mall location in The Glendale Galleria in Glendale, Mens Nike Free Wool Skin Grey Blue White Running Shoe Wholesale Price,* White Black Gray Men Air Max Tn UKMens Nike Mavrk Mid2 Dark Grey Green Shoe For Sale,, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part,Mens Nike Zoom Kd V Black Orange Shoe Happy Shopping,* White Black Men's Air Max Ltd 1 YouthMens Nike Zoom Lebron James Solider 9 Ix Air Bottom Black Yellow Shoe Online Store,, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Mens Salomon Speedcross 3 CS Yellow Shoe Fast Delivery,* White Blue Adidas Originals Mens Suede High-top 2014Aigle Brilliantine Wellington Boots (Women's) - Ruby Relaxed High-Grade,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.UK - Converse Ct All Star Cons Leather Canvas Mens Womens Sneakers Shoes (New In Box) H50v7148,* White Gray Red Mens Shoes Air Max BwLow-cost direct - Converse Women'S Chuck Taylor All Star Hi Trainers Iridescent Brea Cyan Space E68,, they can make up for low utilization with a decent weekend. Low-cost direct - Converse All Stars High Top Black With Gold/Silver Studd Sneakers Womens Size 9,* White Nike Kids 2013 Air Max Shoes ForHot Sale - New Womens Converse Multi Chuck Taylor All Star Ii High Missoni Textile Trainers W89g358,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over * Adidas Women Blue White Adicolor,* White Silver Skyblue For Mens Air Max Skyline* Light Blue Black Nike Women Air Max Tn Shoes, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” * White Women Air Max 90 Vt Lsr Sliver,* Yellow White Air Max 2014 Nike New ShoesAsics Gel-Quantum 360 Blue Running Shoes Zebra Womens,. Plumer said The VOID is also considering franchise locations, Asics Women Gel-Court Bella Tennis Shoes Tiger Plum Colour Berry Cotton Candy,2017 Best Fred Perry Byron Low Leather Trainers Men 2550-8790Pink Ralph Lauren Women Short Sleeve Polo Pony Tees In Whit,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. Burton Distill Pullover Hoodie Men's 64356,Orange Big Pony Polo Long SleevedPrana Tucson Pant Men's 64811,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, NAU People's Chino Pant Men's 65210,Ralph Lauren Men Long Sleeve TeesQuiksilver Swell Vision 20 Board Short Men's 66884,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Carhartt Twill Work Short with Cell Phone Pocket Men's 67311,Ralph Lauren Men White Shoes Polo Pony Logo CareersNike Distance Elevate 7in Short Men's 67645,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios

Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Mens Nike Air Jordan Xi 11 Retro Camo Green Shoe Online Sale,Adidas UK Shop - Adidas Clima 3.0 Logo Remix Tee (Red) for MenMens Nike Air Max 90 Hyperfuse Fur Blue White Shoe Wholesale Online, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

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Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

A different approach is being taken by BackLight, a VR studio based in Paris. They’ve rolled out a unique, long-form VR experience, Eclipse, Adidas UK Shop - Adidas Floral High Waist Bikini Bottoms (Red) for Women,Nike Zoom Hyperquicknes 2015 (Team) Men Basketball Shoes White BlackNike Air Max 90 Jacquard Womens Lifestyle Shoes Dark Grey Pure Platinum Summit White Black, to be pulled into a sun. We discover the crew is dead and must explore the ship to unravel the puzzle and reactive the ship before we are sucked into the deadly fireball. Wearing a backpack PC, four users are free to roam the ship, Nike Free Tr 5 Flyknit Womens Training Shoes Vivid Purple Fuchsia Glow Light Violet Black,Nike Jordan Eclipse Men Casual Shoes Cool Grey Black WhiteLatest Adidas Women Cheetah Print Off White,, we’ve chosen to develop something different than a Cheap Reebok Women Indigo Leather Woven Indigo,Nike Jordan Flight Runner 2 Men Casual Shoes Cool Grey True Red Green PulseNike Flyknit Lunar2 Women Running Shoes Black/White-Dark Grey-Pure Platinum FX47P,. Eclipse is a four-player sci-fi experience, enhanced by physical effects, full body awareness and total freedom of movement. Women Buy Perfect Authentic New Balance 574 Light Black Gray Running Shoes,Nike Alpha Pro 2 3 4 Td Le Men Football Shoes Black Metallic Gold Metallic SilverWomen Top Brands Nike Roshe Run Unisex Mesh Blue Yellow Running Shoes,. The Eclipse experience can be found in two locations in Paris, France. Other European locations will be announced shortly.

Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, * Yellow White Men Air Max Tn Gilded,Vans Men Late Night Pack Slip-On Burger BlackBuy Nike SB Stefan Janoski Max Leather Trainers Men 5944-1687,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, 2017 Dr Martens Dante 6 Eye Shoes Men 8372-4331,The North Face Trivert Pullover Hoodie Men's 64337Asics Blue White Cabernet Volleyball Shoes Gel Upcourt Sheepskin Explosion Models Riviera, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Asics Throw Pro Black Coral Track And Field Shoes Unisex,Brixton Hull Fleece Pullover Men's 64468Men Asics Ribbon Running Shoes Colour Ribb Gt-1000 4 Tiger Pink Black Silver Pink, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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