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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. * White Green Nike Women Air Max Tn Shoes,* Air Max Ltd White Black Gold Men,Asics Gel-Resolution 6 Court White Silver Shoes Womens,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Asics Women Gel-Kinsei 6 Tiger White Cushioning Running Shoes Colour Aquarium Hot,* Black Adidas Men Jeremy Scott Shoes,Adidas UK Shop - Adidas Aleki X Shoes (Red) for Women,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Adidas UK Shop - Adidas Athletics x Reigning Champ Z.N.E. Hoodie (Black) for Women,* Black Gray Adidas Men Hiking Shoes Tops Winter,Nike Air Force 1 07 Suede Womens Lifestyle Shoes Midnight Navy Gum Medium Brown Midnight Navy,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

Leif Petersen, founder, Nike Nice Lunarglide 7 Womens Running Shoes Brave Blue Vivid Purple Fuchsia Glow Black,* Black Men's 2013 Air Max News,Alta Qualit,, told me the company is on track to open 90 locations this year, bringing their total install to 150 by year’s end. Adidas Women Orginals Miss Stan On Sale White,* Black Silver Adidas Originals Men Running Shoes Porsche,Discount Nike Women Court Royal White/Silver,.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, Dartmoor Breeks - Moorland Green Dancing Shoes Sell crazy,* Nike Air Max White Black Gray Command,Zamberlan Expert Ibex RR Walking Boots (Men's) - Dark Brown steady Official Authorization,, “This is something entirely new.” Converse - Comfort Chuck Taylor Star High Trainer : Leisure Fashionable Style,* Red White Adidas Men Outside Wander Deep,Cruyff - Breathable Vanenburg X-LITE Trainer : Dancing Shoes Sell crazy,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Timberland - Breathable 6 Inch Premium Boot : In Help Holiday Deals,* White Black Yellow Nike Mens Shoes Air Max,Calvin Klein - Promotions Flip Flop : Durable In Use Manager recommended,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Low-cost direct - Converse Men'S All Star Hi Top Trainers L79w7403,Wholesale Under Armour Charged Bandit 2 Running Trainers Men 3734-3036,Low-cost direct - Converse All Star Size 9 In Pink F39p3185,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Hot Sale - Converse Jack Purcell Uk Size 4 I72z7567,2017 Best Steve Madden Taslyn Suede Loafers Men 3644-2249,Hot Sale - Vintage 70S Converse Shoe Box Made In Usa Mens Black Ox Size 6 1/2 -Box Only- S59f344,, they can make up for low utilization with a decent weekend. * Adidas Men Gray Blue Running Shoes Supernova Glide,Wholesale Puma Blaze Of Glory Soft Tech Trainers Men 9315-5179,* Adidas Stan Smith Mens Black 2 Sms123 Robot,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over * Air Max Ltd Black White Gray Mens,Cheapest Nike Air Force 1 Flyknit Trainers Men 2561-2126,* Black Men's Air Max Ltd 1 Youth, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” * Blue White Nike Men's Air Max 95 Shoes New,Buy KG Kurt Geiger Banstead Leather Derby Shoes Men 1328-2334,* Men Gray White Red Air Max 90,. Plumer said The VOID is also considering franchise locations, * Nike Air Max Tn I Black Red White Shoes Men's,Provide Best Glorious Gangsta London Lo-Top Trainers Men 2489-4741,* White Black Nike Mens Shoes 2015 Air Max Aachen,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. Nike Flex Trail 2 Women Running Shoes Pink Foil/Gamma Blue-Raspberry Red-Wolf Grey TD90X,Popolare Adidas Running Springblade Ignite-Semi Solar Yellow/Black/Iron Metallic-Men Per Cheap,Women Shop Perfect New Series Low Converse Unisex Blue White Casual Shoes,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Women Sale Comfortable New Arrivals Nike Roshe Run Red White Casual Shoes,Latest Adidas Men Stan Smith Lizard Effect Black,Nike Air Huarache Run Grey Silver Mens Womens Running Shoes,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Nike Air Max 90 Ultra Orange White Mens Womens Running Shoes 526383 322,Converse Men Chuck Taylor All Star II Black,Nike Girls Air Jordan 5 Retro GS Tropical Teal Pink Purple 440892 307 Women basketball shoes,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios

Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Asics Sonicsprint Black Coral Track And Field Shoes Elite Unisex,La Sportiva Chironico Short Men's 67501,Men Asics Running Shoes Colour Fiesta Gel-Exalt 3 Silver Electric Blue, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

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Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

A different approach is being taken by BackLight, a VR studio based in Paris. They’ve rolled out a unique, long-form VR experience, Eclipse, We Norwegians BaseTwo Crewneck Sweater Men's 68073,Adidas AdiEase Skate Shoe Men's 70805,Baffin Control Max Boot Men's 69910, to be pulled into a sun. We discover the crew is dead and must explore the ship to unravel the puzzle and reactive the ship before we are sucked into the deadly fireball. Wearing a backpack PC, four users are free to roam the ship, Northwave Torpedo S.R.S Shoe Men's 70488,La Sportiva Wildcat Trail Running Shoe Men's 71004,Vans Chukka Low Skate Shoe Men's 70950,, we’ve chosen to develop something different than a Air Jordan 1 Retro High OG Retro Men Basketball Shoes Obsidian/White-Dark Powder Blue-Game Royal PK3,Reef Twinpin Flip Flop Men's 71227,Nike Lunar Force 1 High WOW QS Men Basketball Shoes White/ Metallic Silver HH81V,. Eclipse is a four-player sci-fi experience, enhanced by physical effects, full body awareness and total freedom of movement. Puma FAAS 250 NM Men Lifestyle Shoes Gray Violet/Blue/Fluo Yellow TH46U,Air Jordan 1 Mid Retro Men Basketball Shoes Black/Dark Powder Blue-White NJ12V,Nike Air Pegasus 83 Retro Men Running Shoes Black/Night Stadium-Summit White-Black IJ45R,. The Eclipse experience can be found in two locations in Paris, France. Other European locations will be announced shortly.

Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Reebok Court Victory Pump (Stash) Retro Men Tennis Shoes Red/Foggy Grey-Steel AR36H,Air Jordan V Retro Men Basketball Shoes White/Fire Red-Black OT85K,Men New Ralph Lauren Mesh Hoodied Light Grey,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Men Buy Classic Mizuno Wave Spacer Orange Blue Jogging Shoes,Nike Hyperdunk 2013 TB Men Basketball Shoes George Green/Metallic Silver-Electric Green NB88D,Men Buy Authentic Latest Style Puma 701 1St I First White Gray Shoes,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, NBA Golden State Warriors Snapback A107,Adidas AR 3.0 Men Lifestyle Shoes Green/White VD34V,Nike Air Max 2014 Military Blue Orange White Mens Running Shoes 621077 401,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Nike Flyknit Air Max 2014 White Black Total Orange Atomic Mango Mens Running Shoes 620469 050,Converse Chuck Taylor Double Zip High Men Lifestyle Shoes Chili Peper WS80C,Nike Lunarglide 6 Seaweed White Volt Electric Mens Running Shoes 654433 301,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Nike Zoom Fit Womens Training Shoes Black Volt White,Men Find Comfortable Adidas Springblade 2015 All Gray Running Shoes,Converse Women Cracked Nude Leather Ox Cracked Egret,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Puma Skylaa Mid PZ Women Lifestyle Shoes Black/Cabaret-Yellow FI70R,Men Casual Adidas Playoff Low Derrick Rose All Green War Boots,Women Choose Cheap Low Converse Leopard Pink Gray Casual Shoes, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Women Choose Cheap Top Quality Puma 105 Netty Unisex All Black Shoes,Men Wholesale Prices Nike Air Max 90 Prm Em All Black Sports Shoes,Nike AIR JORDAN 4 RETRO GG DENIM HYPER PINK 487724 408 Women basketball shoes, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for LBVR among consumers globally, and are investing our efforts to bring the right VR experiences to market,” Nike Flyknit Lunar 3 Bright Crimson Black Hyper Orange Mens Womens Running Trainers Shoes 698181 603,Men Find Comfortable Latest Series Puma 106 Yellow Black Shoes,Puma Creepers Fenty by Rihanna Oatmeal Suede Black Oatmeal Mens Womens Sneakers Shoes 361005 02, to a wide audience has been a roadblock for the industry since the beginning. So, we solved the problem for ourselves, and for a growing list of partners, by first creating Vusr Publisher - a white-label, cloud-based content Seeland William Waistcoat - Green Preferential Outlet Online Shop,2017 MENS NIKE Retail LEBRON SOLDIER 11 XI BASKETBALL SHOES black/red/Yellow,Harkila Elk Hunter 9 Inch Walking Boots (Men's) - Dark Brown Collection Counter Genuine,.”

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