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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Men Purchase Comfortable New Sales Promotio New Balance 891 Red Blue Running Shoes,* Nike Air Max 90 Blue Black White Prm Hyperfuse Men'sMen Wholesale Prices Top Layer Leather Adidas Porsche Design G3 All Black Shoes,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Men Choose Authentic New Series Nike Zoom Kobe 7Th Vii Seventh Kobe Bryant Red Yellow War Boots,* Nike Air Max 90 Hyperfuse Blue Black Qs Men'sMen Heavy Discount Nike Air Max 90 Pink Blue Running Shoes,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Men Find Perfect Popular Nike Tennis Classic Ac Nd Cancas 3Th Iii Third Black White Replica Shoes,* Nike Air Max 90 Pink White Current Moire MenSale Perfect Popular Ralph Lauren Cashmere Fringe Scarf Black Rl5037,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

Mens Nike Air Jordan 11 Low Grey Shoe Online Shop,* Nike Air Max Tn Iii Black Yellow Shoes Men'sMens Nike Air Jordan 3 Iii Retro Cement White Shoe At Discount,, and the economic challenges that come with selling entertainment in a retail environment. Free roam VR is the only true VR available to consumers today. Users are fully immersed, Mens Nike Air Jordan Cement 3 Iii Retro Glowing White Black Shoe Fast Delivery,* Nike Mens Shoes 2013 Air Max Version NewMens Nike Air Jordan Trunner Dominie Pro Black Green Shoe Cheap 100%,, as are the others in the simulation, and can walk naturally in a virtual world, with full agency, freedom of movement and interaction. Mens Nike Air Max 87 Black Shoe Lowest Prices Guaranteed,* Orange Yellow Nike Men 2013 Air Max Version NewMens Nike Air Max 90 Hyperfuse Blue Grey White Shoe Outlet Online,, overall, every single one of these experiences is any less than flat out amazing. Mens Nike Air Max 90 Red White Running Shoe Wholesale Online,* Red Adidas Unisex Suede Shoes Superstar UseMens Nike Air Max Blue Shoe Buying Cheap,. What investors see in free-roam LBVR is not an illusion.

“This is nothing like the movie business,” says Cliff Plumer, Mens Nike Air Max Leather Black Gold Shoe Stockists,* Red White Adidas Originals Mens Campus SeriesMens Nike Air Max Tn I Black White Green Shoe Online Sale,, “This is something entirely new.” Mens Nike Air Max2 Cb 34 Black Red Shoe Just Buy It,* Silver White Adidas Unisex Jeremy Scott X ShoesMens Nike Air Yeezy 1 I Brown Green Shoe Best Sale,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Mens Nike Dunk Sb High Cut Pink Black Shoe Free Shipping,* Teal Adidas Originals Men Jeremy Scott ShoesMens Nike Free Run 3.0 V6 Ext Grey Blue Black Shoe For Cheap,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

The VOID opened a new mall location in The Glendale Galleria in Glendale, Mens Nike Free Shipping Air Max 95 360 Black Purple Shoe Store Wholesale,* White Black Grey Men Air Max 87Mens Nike Mercurial Victory X Tf Powder Green Red Shoe Free Shipping,, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part,Mens Nike Zoom Kd Vi 6 Blue Red Shoe Best Price,* White Blue Canvas Red Adidas Originals Mens ShoesMens Nike Zoom Lebron St Low Ii Black Red Shoe Wholesale Online,, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Mens Salomon Speedcross 3 CS Dark Grey Blue Shoe Online Shop,* White Gray Red Men's Air Max ShoesJoules Fieldwelly (Women's) - Olive Exotic Factory Sale,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.UK - Nwob Women'S Converse Size 9 Light Gray V35w4729,* White Orange Men's Air Max 95 ShoesLow-cost direct - Converse Women'S John Varvatos Size 8 Chuck Taylor Vintage Red Shoes 153900C D76p,, they can make up for low utilization with a decent weekend. Hot Sale - Converse Digital Floral Print Ox Black Floral Womens Trainers Z62q9804,* White Red Nike Kids Shoes 2014 Air MaxHot Sale - Womens Converse Size 7 A53v4151,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over * Adidas Womens Shoes Blue Jeremy Scott Ladies Butterfly Invites,* Yellow Black Adidas Men Skull House* Nike 2014 Air Max 90 Green Shoes Em Women, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” * Women Air Max 90 White Pink Gray,Cheapest Walk London Harrington Suede Lace Up Boots Men 7129-8437Asics Gel-Rocket 7 Court White Purple Shoes Womens,. Plumer said The VOID is also considering franchise locations, Asics Women Gel-Netburner Ballistic Mt Volleyball Shoes Tiger Black Silver Colour,2017 House Of Hounds Croc Suede Tassle Loafers Men 7452-9112Adidas UK Shop - Adidas Cloudfoam Daily QT Mid Shoes (Black) for Women,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. Saga Triple Stack Riding Pullover Hoodie Men's 64394,Pony Britain Big HoodieK,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Oakley Dawn Patrol Fleece Pant Men's 65257,Ralph Lauren Men Short Sleeve Flag Rugby &Quot 9&Quot Tennis TBurton Plaster Board Short Men's 66922,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, CLWR Sweat Short Men's 67289,Ralph Lauren Pony Polo August-21 Nyc SolidNew Balance In Flux Board Short Men's 67710,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios

Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Mens Nike Air Max 1 87 Black Orange Running Shoe Online Store,Adidas UK Shop - Adidas CLFN Tee (Black) for MenMens Nike Air Max 90 Hyperfuse Prm White Black Shoe At Discount, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Get Discount Ted Baker Cassiuss Wool Brogues Men 5150-7308,Vans Men Ball BlueAuthentic Nike Court Royale Suede Trainers Men 7788-7909,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Best Dune Barny Leather Shoes Men 9421-7189,Under Armour Storm Armour Big Logo Fleece Pullover Hoodie Men's 64363Asics Dark Grey Lilac Gel Lyte Iii Trainers Sheer Stretch, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Asics White Aqua Mint Gel Fit Tempo Sports Shoes 2 Grape Oriental Beauty,Black Diamond BD Icon FullZip Hoodie Men's 64549Men Asics Running Shoes Colour Flash Gel-Foundation 12 Yellow Electric Blue, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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