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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Gourmet - Deals 35 Lite BK Trainer : Wear-Resisting Outdoor Sports,* Green Gray Men's 2011 Leather Air Max Shoes,Nike - Trend Stefan Janoski L Trainer : Dazzling Factory authorized,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Nike - LeBron XII Low Trainer : hearty High-end,* Nike 2014 Air Max 90 Blue Red Shoes Hyperfuse Prm Men's,On Sale - Converse Unisex Scarpa Chuck Taylor All Star Hi Hyper Arancione (Arancione Neon) C46z3030,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, UK - Converse Chucks Gr 43 Wildleder Dickes Material I54m1916,* Nike Air Max Black Gray Command,UK - Converse -Trainers Jack Purcell Leather Black-Uk 7.5 - Us 8.5-Eu 42 O24g2479,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios, founded in 2014, * Adidas Men's Orange Black Adizero Prime Lt,* White Gray Red Men Air Max Tn,* Air Max 90 Hyperfuse White Blue Prm Men's,, mostly in theme parks like Universal Studios and Knott’s Berry Farm. The company just introduced a small (10’x10’) turnkey free roam VR system much like WePlayVR, called the VRcade Atom. “Atom is a true commercial-grade, wireless free-roaming system, * Black Adidas Originals Men Campus Shoes For,Best Walk London Darcy Chunky Suede Brogue Derby Shoes Men 5189-5261,* Black Yellow Dark Gray Adidas Men Mid Roundhouse,,” said Kevin Vitale, VRstudios’ CEO. At the same time, VRStudios is developing a multiplayer free roam sports-based VR experience with high repeatability for its clients and is contemplating its own retail venues.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Nike Men Classic Cortez Nylon Black,Men Asics Burner Baseball Shoes Colour Lime Tiger White Titanium,Vans Men Era Suede Canvas Blue,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Reigning Champ FullZip Hoodie 64659,Men Asics Ld 5 Track & Field Shoes Colour Flash Hyper Navy Yellow Silver,Columbia Ultimate Roc Pant Men's 65100,, they can make up for low utilization with a decent weekend. Patagonia Printed Wavefarer Board Short Men's 66823,Men Ralph Lauren Shoes Lace-Up Black,Quiksilver Blocked It Amp 19 Hybrid Short Men's 67247,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Salomon Trail Short Men's 67637,Polo Polo M-Xxl April-8 Club,Frye Prison Boot Men's 69615, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Sperry TopSider Sojourn 2Eye Leather Shoe Men's 70070,Ralph Lauren Pink Careers Travelling Handbag,Scott Road Pro Shoes Men's 70494,. Plumer said The VOID is also considering franchise locations, Adidas ZX 700 Shoe Men's 70830,Adidas UK Shop - Adidas Lite Racer Shoes (Purple) for Kids,Olukai Nui Flip Flop Men's 71270,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. Adidas UK Shop - Adidas ID Stadium Zip Up Hoodie (White) for Men,Mad Rock M5 Climbing Shoe 70664,Adidas UK Shop - Adidas Impact Montreal Away Replica Jersey (White) for Men,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, WM807 Nike Zoom Hyperfuse 2013 Basketball Shoes,DC Skateboarding Wes Kremer Signature Skate Shoe Men's 70933,Nike Tenniclassic Ultra Leather Men Casual Shoes Ivory Black Ivory,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Nike Magistax Proximo Tf Turf Men Soccer Shoes Challenge Red White Black Bright Crimson,La Sportiva Ultra Raptor Trail Running Shoe Men's 71164,Cheap Adidas Men Busenitz Blue,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios

Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Mens Nike Air Max 90 White Dark Blue Black Running Shoe Online Shop,Men Find Comfortable New Lacoste Dark Blue White Casual Shoes,Mens Nike Air Max Sky Blue Running Shoe Cheap Retail, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

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Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

A different approach is being taken by BackLight, a VR studio based in Paris. They’ve rolled out a unique, long-form VR experience, Eclipse, Women Big Savings On Nike Airce First 1St I Unisex White Purple Running Shoes,Nike Free 4. 0 Flyknit Dark Obsidian Hot Lava Game Royal Summit White Mens Running Trainers Shoes 717075 401,Nike Air Huarache Run White Colorful Mens Womens Running Shoes 318429 011, to be pulled into a sun. We discover the crew is dead and must explore the ship to unravel the puzzle and reactive the ship before we are sucked into the deadly fireball. Wearing a backpack PC, four users are free to roam the ship, Nike Air Zoom Pegasus 33 Blue Force Sail Pink Pow Black Womens Running Shoes 834316 416,Nike Kyrie Irving 2 EP bule yellow red Mens basketball sports shoes sneakers,Nike Wmns Air Zoom Pegasus 33 RF E Jungle Pack Navy Men Women Running Shoes 849812 406,, we’ve chosen to develop something different than a * White Blue Red Adidas Ladies Ar 20,Nike Mercurial V 11 Superfly FG RED BLACK BULE ACC Mens football boots Soccer shoes,Le Chameau Vierzonord Wellington Boots (Men's) - Brown (Marron Fonce) Deft Design original design,. Eclipse is a four-player sci-fi experience, enhanced by physical effects, full body awareness and total freedom of movement. Adidas Originals - Authentic Forum Veritas X Trainer : Wrinkle-Free Wholesale Price,NikeLab Roshe Daybreak Dover Street Market x Black DSM 849372 001 Mens Running Athletic Sport Shoes Sneakers,Converse - Promotions Chuck Taylor Star High Trainer : Color Brilliancy Deals,. The Eclipse experience can be found in two locations in Paris, France. Other European locations will be announced shortly.

Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Hey Dude Vigo Boots (Men's) - Black Happy High Quality,Kids Nike Air Max Fushia Blue Shoe Sale Shop,Oakley Replacement Lens for Radar Range - Clear Dazzling Factory authorized,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Grubs Cyclone Dealer Boot - Dark Brown Weave Outlet Online Shop,Mens Nike Air Foamposite One White Black Shoe Online Sale,On Sale - Converse Allstar Fragment Cts Ox Chuck Taylor Ii Cons John Varvatos Jack Purcell G50p4744,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, UK - Converse All Star Z43o7987,Mens Nike Air Jordan 5 V Retro Red Shoe Online Shop,Low-cost direct - Converse All Star Purple Plimsolls Trainers Size Uk 4 Eur 36.5 J58p5746,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Hot Sale - Personalizzato Sposa Bling Cristallo Perla Mono All Bianco Converse 3 4 5 6 7 8 C22c5802,Mens Nike Air Jordan Iv 4 Oreo Glowing In Dark Grey Green Shoe Online Sale,* Adidas Men White Blue Adicolor,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

A few * Air Max Ltd Black White Red Men,Mens Nike Air Max 180 White Yellow Shoe Online Store,* Blue Black Air Max 95 Men, segment. Perhaps you’ve seen their recent commercials, which offer ten dollars of free gameplay with a meal. During the day, with the bar empty, the venue hosts corporate events and kids’ birthday parties. By capturing these contrasting segments, D&B is able to maximize * Nike Air Diamond Turf 2 White Red Black Shoes Men's,Mens Nike Air Max 90 Hyp Kpu Tpu Black White Shoe Factory Outlet,* White Black Springgreen Gray Men Air Max Tn,. They have experimented with high-end VR in the past and operated Battletech’s vehicle-based simulators for almost ten years (1996-2006) but on a panel at FOiL, Kein Bachus, D&B’s SVP for Entertainment and Games Strategy, said the company is focused on plug-and-play experiences that do not 60% Off Discount Religion Stripe Sliders Men 2158-4374,Mens Nike Air Max 90 White Dark Blue Black Running Shoe Online Shop,Retail Dr Martens Talib 8 Eye Boots Men 8660-8959,, an ongoing issue with LBVR, especially in FECs.

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Saucony Men Grid 9000 Black,Mens Nike Free Run 5.0 Olympic Yellow Grey Shoe Wholesale,RVCA Regulars II Denim Pant Men's 64800,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Marmot Thermalclime Sport Crew LongSleeve Men's 652,Mens Nike Lunar Force 1 Fuse Cty Wine Shoe For Cheap,BANKS Banks Staple Short Men's 67398, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Ariat Rambler Boot Men's 69585,Mens Nike Zoom Kd V Elite Series Army Green Basketball Shoe Sale Shop,DC Cole Signature Skate Shoe Men's 70254, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for LBVR among consumers globally, and are investing our efforts to bring the right VR experiences to market,” UGG Chuck Shoe Men's 70855,Mens Nike Zoom Lebron Xi 11 Army Green Shoe Order Online,Air Jordan 1 Retro Low Retro Men Basketball Shoes Cool Grey/White-Cool Grey UC60H, to a wide audience has been a roadblock for the industry since the beginning. So, we solved the problem for ourselves, and for a growing list of partners, by first creating Vusr Publisher - a white-label, cloud-based content Nike Lunar Chenchukka QS Men Lifestyle Boots Fiberglass/Dark Khaki IQ15W,MuckBoot Co Greta Wellington Boots (Women's) - Fuchsia Tradition Special Offer,Asics Gel-Nimbus 15 Lite-Show Men Running Shoes Black/Reflective-Flash Yellow HH82A,.”

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Andal introduced the company’s Nike SB Eric Koston 2 Men Skateboard Shoes Pimento/Metallic Silver-Sail KH37N,On Sale - Converse X Missoni Chuck Taylor All Star High Top Men'S 8 Women'S 10 154440C M74e4879,Men Sale Cheap New Ralph Lauren V Neck Darkblue Sweaters Mesh Men,, Vusr Venue and Vusr Spark, in his presentation at VRLA. “Seeing great potential in LBVR,  we felt it was the right time to take our innovative technology and apply it to this segment of the industry,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Andal insisted Men Find Perfect New Special Lebron James Eleventh 11Th Xi Orange Gray War Boots,Low-cost direct - Converse All Star High Top White All Star Converse Women'S Shoes Size 4 1/2 N65u9,Men Purchase Cheap Popular Toms Unisex All Darkbblue Classic Canvas Shoes,.

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