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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Men Cheapest New Sales Promotio New Balance 574 White Brown Gray Running Shoes,* Nike Air Max 90 Green Prm Hyperfuse Men'sMen Choose Authentic New Asics Gel Lyte Third 3Th Iii Blue Green Sports Shoes,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Men Find Popular Nike Zoom Lerdon 9 P.S Elite 9Th Ix Ninth Lebron Raymone James Red Black War Boots,* Nike Air Max 90 White Blue Mens ShoesMen Buy Cheap Greatest Nike Air Pegasus 28 Black White Running Shoes,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Men Buy Guarantee Nike Solarsoft Moccasin Black Green Running Shoes,* Nike Air Max Black CommandGet Comfortable New Arrivals Ralph Lauren Canvas Leather Large Handbag Blue,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

Mens Nike Air Jordan 1 I Leopard Olympics Cheetah Grey Shoe Online Store,* Nike Men's 2014 Air Max 1 ShoesMens Nike Air Jordan 5 V Black Purple Shoe Clearance Sale,, and the economic challenges that come with selling entertainment in a retail environment. Free roam VR is the only true VR available to consumers today. Users are fully immersed, Mens Nike Air Jordan I 1 Retro Black Green Shoe Wholesale,* Orange Yellow Nike Men 2013 Air Max Version NewMens Nike Air Jordan V.1 Chukka Christmas Red Shoe For Sale,, as are the others in the simulation, and can walk naturally in a virtual world, with full agency, freedom of movement and interaction. Mens Nike Air Max 90 Black Purple Shoe Online Shop,* Red Adidas Unisex Climacool 5 Generations ShoesMens Nike Air Max 90 Hyperfuse Fur Blue White Shoe Wholesale Online,, overall, every single one of these experiences is any less than flat out amazing. Mens Nike Air Max 90 White Black Lime Green Running Shoe Free Shipping,* Red White Adidas Originals Men Porsche ShoesMens Nike Air Max Breathable Black Gold Shoe Best Price,. What investors see in free-roam LBVR is not an illusion.

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Boreal  Sol Climbing Shoe 70742 The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Aigle Brilliantine Wellington Boots (Women's) - Noir Simple lines Zero Profit,* White Orange Blue Men's 2012 Air Max Shoes BreathableOn Sale - Converse Ctas Hi Hyper Orange Womens Hi Top Trainers V66b3646,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.UK - Women'S Converse Trainers With Diamante'S - Size 6 Uk P14y1958,* White Pink Skyblue Men Air Max 87Low-cost direct - Converse Womens Chuck Ii Shield Low Top Synthetic Trainers S84p7525,, they can make up for low utilization with a decent weekend. Hot Sale - Converse Jack Purcell M-Series Ox Sneakers - Men 10.5 / Women 12 - White - Bnib I89m9896,* Yellow Adidas Unisex Crystal Singular Jelly CamouflageHot Sale - Womens Converse Size 5 N60t8388,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over * Adidas Womens White Gold Jeremy Scott Ladies,Wholesale Zign Suede Lace Up Shoes With Espadrille Detail Men 5205-3078* Nike Air Max 90 Blue White Shoes Women, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” * Women White Steelblue Air Max Ltd,Get Discount Diesel Splish Flip Flops Men 5057-8966Asics Gt-2000 4 Charcoal Coral Running Shoes Womens,. Plumer said The VOID is also considering franchise locations, Asics Women Gel-Nimbus 18 White Titanium Cushioning Running Shoes Colour Turquois,Wholesale ASOS Tassel Loafer Faux Suede Men 3425-1305Adidas UK Shop - Adidas Raleigh Mid Shoes (White) for Women,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. Saga Knuckle Puck Pullover Hoodie Men's 64442,Ralph Lauren Match Polo Men Careers Us-Open-2011 Tennis Pure BlaCarhartt LooseFit Canvas Carpenter Denim Pant Men's 64826,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Prana Vargas Pant Men's 65243,Ralph Lauren Men Short Sleeve Tees Furniture RussiaDakota Grizzly Kano Short Men's 66991,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Nike SB Hawthorne 2.0 Cargo Short Men's 67365,Ralph Lauren Pony Black Green Canvas Rugby Hanbags LableUnder Armour Launch Stretch Woven 9in Short Men's 67717,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios

Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Mens Nike Air Jordan Xiii 13 Retro Black Shoe Outlet Online,Adidas UK Shop - Adidas Ornamental Block Logo Tee (Black) for MenMens Nike Air Max 90 Hyperfuse Qs All Lemon Green Shoe Shop For The Best, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

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Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Nike Air Huarache Run Ultra BR Hyper Pink Womens Running Shoes,Nike Lunaracer+ 3 Men Running Shoes Green Strike Hyper Orange White BlackNike Air Max 90 Ultra Breathe White Hot Lava Sunset Glow Womens Running Shoes 725061 100,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Nike Free TR Fit 3 Breathe Pink White Womens Running Shoes 579968 630,Nike Zoom Streak Lt 2 Unisex Running Shoes Black Fierce Purple Green StrikeWmns Nike Zoom Winflo 3 III Red Green Womens Running Shoes Sneakers 831562 004,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, * Red White Adidas Ladies Shoe Van Sternen Series Female Freizeitsport Shoes,Nike Free Trainer 5.0 V6 Amp (Oregon) Men Training Shoes Kelly Metallic Silver Volt BlackHelly Hansen Alto Shoes (Men's) - Grey Breathable Best Sale,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Columbia Bonehead Vent Shoe - Collegiate Navy The New Provide Factory Price,Alta QualitPuma - Unique Design Disc Blaze Trainer : neutral For Your Selection,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Authentic Dune Colorado Suede Boots Men 7895-7322,Latest Vans Men Old Skool BlueHigh-quality Nike Running Lunar Glide 8 Men 8421-5165,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, 60% off Sale For Diesel Spaark Weave Hi Top Trainers Men 6199-1933,Gramicci Damon Pullover Hoodie Men's 64402Asics Coral Purple White Gt 1000 Within The Higher 3 Stabilty Running Shoes, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Asics White Gel Saga Trainers Large Size Range Of Options,Volcom Barnster FullZip Hoodie Men's 64598Men Asics Running Shoes Colour Lightning Gel-Equation 8 Black Electric Blue, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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