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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. UK - Converse Aero Jam Mid Blue/Red/White Larry Johnson Grandmama 144531C Size 11 R51r4303,* Nike 2011 Air Max Air Max Shoes New Men's,Low-cost direct - Converse Mens Size 8.5 Jack Purcell Ox Black Charcoal 149915C New K16r2381,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Low-cost direct - Converse All Stars Ct As Hi Damen Sneaker Leder Silber 555965C L29l3191,* Nike Air Max 90 Yellow Gray Current Moire Mens Shoes,Hot Sale - New Men'S Converse All Star Fulton Nighttime Athletic Shoes 149411C Sz 9 E84y5567,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, * 2011 Men Orange Black Air Max,* Nike Air Max Tn I White Red Shoes Men's,* Adidas Men's Black Orange Running Shoes,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

Leif Petersen, founder, * Air Max 90 White Black Shoes On Men's,* Sandals Men Dark Green Adidas,* Black Gray Adidas Men Hiking Shoes Outside,, told me the company is on track to open 90 locations this year, bringing their total install to 150 by year’s end. * Blue Adidas Unisex Superstar Superlight Shoes,* White Green Adidas Originals Mens Campus Series,* Green White Adidas Men Mid Roundhouse,.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, Nike Jordan Eclipse Men Casual Shoes Midnight Navy White Soar Infrared 23,Asics Gel-Exalt 3 Silver Black Running Shoes Mens,Nike Vapor Untouchable Men Football Shoes University Red White White,, “This is something entirely new.” Nike Flite Trainer 3 Men Training Shoes Black Challenge Red Anthracite White,Asics Hyper Yellow Black Track And Field Shoes Xcs Flash Mens,Top Fashion Vans Light blue lace up trainers-Men Produzione,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Dr Martens Men Gryphon Black,Asics White Gel Lyte Iii Trainers Melbourne,Latest PUMA Men Disc Bright Orange,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

The VOID opened a new mall location in The Glendale Galleria in Glendale, Billabong Balance Pullover Hoodie Men's 64371,Kids Ralph Lauren Short Sleeve Polo,Columbia Global Adventure III Pant Men's 64843,, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part,Adidas Sport Luxe Zip Pant Men's 65270,Men Asics Elite Track Shoes Colour Flash Sonicsprint Tiger Coral Black,Volcom Stoney Mod Board Short Men's 67037,, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Patagonia Guidewater II Short Men's 674,Men Ralph Lauren Flag Sweaters Usa,Spyder Venture VNeck Sweater Men's 68157,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Bogs Ultra Mid Boot Men's 69863,Orange Polo Long Sleeved Solid,Mammut Comfort Tour Low GTX Surround Shoe Men's 70340,, they can make up for low utilization with a decent weekend. Mad Rock Pulse Negative Climbing Shoe 70737,Ralph Lauren Pony Black Canvas Nyc Colorful Lables Tote In,Columbia Drainmaker III Too Shoe Men's 71138,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Air Jordan Flight 45 High Men Basketball Shoes Cool Grey/Varsity Maize-Game Royal EN30V,Adidas UK Shop - Adidas Superstar Shoes (Black) for Kids,Nike Lunar Force 1 Fuse Leather Men Basketball Shoes Dark Grey/Black-Flash Lime KK50I, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Converse Chuck Taylor Tri-Panel Men Lifestyle Shoes Natural/Char MO33K,Adidas UK Shop - Adidas adizero 5-Star 5.0 Cleats (Black) for Men,New Balance 620 Men Running Shoes Blue/Grey GR05N,. Plumer said The VOID is also considering franchise locations, Nike Free Run+ 2 Woven Men Running Shoes Sport Trq/Mid Trq-Total Crimson CC22U,Adidas UK Shop - Adidas Gazelle Super Shoes (Black) for Men,Nike Lunar TR1 Men Training Shoes Black/Black-White SG83A,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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* Black Green Adidas Men Leather Hiking Shoes,CLWR Lead Short Men's 67700,* Dark Green Men's Air Max 1 News Pixel,, added this final observation: "I am struck by how LBVR seems to be repeating many of the mistakes of the previous phase of adoption in the 90s that fizzled. * Nike Air Max 90 Dark Blue Shoes New Men's,Salomon SLab Exo Tight Men's 69496,* White Black Red Adidas Men Iv Porsche,, I expect we’ll see that VR is becoming part of a much wider multi-media entertainment landscape."

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. PUMA Men Aril Suede Black,Air Jordan Flight Club 80s Men Basketball Shoes Gamma Blue/Gym Red-Black CQ89X,Adidas Originals 3Foil Pullover Hoodie Men's 64374,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Gramicci Cargo G Pant Men's 65018,Nike Air Force Max 2013 Retro Men Basketball Shoes Black/End Blue-Game Royal WB62M,Rip Curl Glory Board Short Men's 66895,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Under Armour Chesapeake Short Men's 67460,Nike Lunar Chenchukka QS Men Lifestyle Boots Classic Stone/Volt FI04H,Nike DriFit Wilder Tech Tight Men's 69477,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios

Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in UK - Converse All Star Chelsea Boot Rubber Hi Black Womens Boots I93k4944,Mens Nike Air Max 95 Pull Tab Pack Black AJ1844-002,Hot Sale - New Womens Converse Metallic Black All Star Ox Leather Trainers Animal Lace Up J20t2552, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

With a single stage accommodating only four participants at once, * Nike Air Max 1 Sky Blue Shoes New Women,Nike Air Jordan 28 XX8 SE Dark Grey Black 616345 003 Mens basketball sport shoes,Asics Hyper-Rocketgirl Silver Blue Track And Field Shoes 7 Atomic Womens,, like all retail operators, Adidas UK Shop - Adidas EQT Support ADV Shoes (Grey) for Women,Nike Air Max 2016 Black White Mens Running Shoes 806711 101,Nike Air Max 90 Jacquard Womens Lifestyle Shoes Mulberry Sport Fuchsia Summit White Black, and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well. They’re often empty during the week, but because their maximum gross per two-hour screening is in excess of Alta Moda Women,Nike Air Max 95 Prm 538416 700 Wheat Pack Bronze Baroque Brown Mens Running Shoes Sneakers,Nike Women Chalk Lunar Sculpt Chalk Blue,, they can make up for low Nike Air Max Thea Women Running Shoes Game Royal/White-Pink Glow-Grey HO79P,Nike Flyknit Racer Volt Black Sequoia Mens Running Shoes 526628 721,Women Hottest Sale Nike Free Third 3Rd Iii Unisex All Blue Running Shoes, with a decent weekend. With less inventory, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets overAsics Gel Lyte V Jack Frost Christmas Pack H60RK 1189 Womens Mens Running Shoes Sneakers,Nike Kyrie Irving 2 EP bule purple Mens basketball sports shoes sneakers,Nike Air Max 90 DNM QS Atmos Denim Midnight Navy Black White Infrared Mens Womens Running Shoes 700875 400,, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Nike Mens Jordan Reveal White bule 834064 303 Womens basketball sport shoes,Nike Mercurial X 10 Proximo high IC Mens Boots Indoor Squadron Blue Black White football boots shoes,Womens Nike Air Jordan Aero Flight Black Shoe Sale Shop, could generate over half a million dollars a week, and easily finance new titles. Fred Perry - Unique Design Byron Low Leather Shoe : Happy High Quality,Nike Zoom Kobe Venomenon 5 EP Wolf Grey Purple 815757 050 Men basketball sport shoes sneakers,Harkila Sporting Chelsea II 7 Inch Boot - Dark Olive Low To Help Luxuriant In Design,.

Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. * Adidas Men Black Orange Supernova Glide Running,Mens Nike Air Max 180 Black Purple Shoe Wholesale Online,* Air Max 90 Blue Gray White Shoes Hyperfuse Men's,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, * Black Orange Green Adidas Men Mid Roundhouse,Mens Nike Air Max 90 Hyperfuse Prm Red Black Shoe Cheap 100%,* Green White Black Adidas Unisex Sl Summer Breathable Couple Wading,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, * Purple Blue Adidas Men Mid Roundhouse,Mens Nike Air Max 95 360 Grey Blue Shoe Shop For The Best,Cheapest Under Armour Training Speedform Gemini Men 7656-2262,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Wholesale Jack & Jones Vertigo Mid Plimsolls Men 9987-1532,Mens Nike Air Max Flyposite White Black Shoe Fast Delivery,Asics 33-M Black Orange Running Shoes Mens,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Glerups Rubber Soles Slipper 71302,Spats Ankle Plain Craze 2 Tone Rubber Boots (Women's) - Black & Olive Green Refinement Sale Online,Nike Max H.A.M. Low Men Basketball Shoes Stadium Grey/Bright Citrus-Sport Turquoise TL91A,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Adidas Jeremy Scott Arrow Opart Men Lifestyle Shoes Black/Bright Yellow AS57M,UK - Women'S Converse Size 9 O14f7756,Nike Lunar Presto Men Running Shoes Black/Pink Flash-Dark Charcoal-Blue RN91J, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Men Find Popular Polo Ralph Lauren White Soft Black Big Pony,Low-cost direct - Ct 544850C Dainty Ox Oxheart Leather Converse Women Size 10 L16e8167,Men Shop Cheap Best Quality Adidas Springblade Black Red Snrakers, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Andal introduced the company’s Private custom color Nike LeBron 13 low black gold Mens basketball sports shoes sneakers,* Nike 2011 Air Max Gray Rated Fushia New Women,Mens Nike Air Jordan 3 Iii Retro Cement Black Shoe Online Shop,, Vusr Venue and Vusr Spark, in his presentation at VRLA. “Seeing great potential in LBVR,  we felt it was the right time to take our innovative technology and apply it to this segment of the industry,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Andal insisted Mens Nike Air Jordan Xi 6 Black Grey Gold Basketball Shoe Just Buy It,* Yellow Beige Snow Air Max 95 Women,Mens Nike Air Max 90 White Black Grey Red Running Shoe Factory Outlet,.

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