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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Men Choose Comfortable Cheap New Balance 998 Gray Green Sports Shoes,* Nike Air Max Tn I Black Purple Shoes Men'sMen Sale Cheap Latest Style Mizuno Wave Spacer White Blue Jogging Shoes,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Men Buy Cheap New Air Jordan Retro 4Th Ivth Red Black Sneaker,* Nike Air Max Tn I Crimson White Shoes Men'sMen Get Cheap Latest Style Nike Classic Cortez Leather Purple Black Running Shoes,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Men Choose Comfortable New Style Vans La Cripta Dos Gray White Casual Shoes,* Nike Air Max Tn I Green Black Shoes Men's2018 Nike Air Jordan 1 Retro High OG Shadow Black Medium Grey 555088-013,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

Leif Petersen, founder, NBA Golden State Warriors Snapback A104,* Nike Air Max Tn I White Black Dark Blue Aachen Men'sNike Air Jordan 13 Retro Flint 414571 401 Mens basketball sport shoes,, told me the company is on track to open 90 locations this year, bringing their total install to 150 by year’s end. Nike Air Jordan Retro 11 PRM Heiress Stingray 852625-030 Black Gold,* Nike Air Max Tn Iii Black Yellow Shoes Men'sNike Air Max 2017 Royal Blue Volt Black Mens Running Athletic Sport Shoes Sneakers 849560 600,.

VRStudios, founded in 2014, Nike Air Max Plus TN Black Orange Mens Running Shoes,* Nike Men's 2013 Air Max Bw Shoes Fur-black-greenNike Flyknit Lunar 3 Wolf Grey White Volt Black Mens Running Shoes 698181 009,, mostly in theme parks like Universal Studios and Knott’s Berry Farm. The company just introduced a small (10’x10’) turnkey free roam VR system much like WePlayVR, called the VRcade Atom. “Atom is a true commercial-grade, wireless free-roaming system, Nike Hypervenom Phantom 2 Premium TF black bright crimson white 820118 061 ACC Mens football boots Soccer shoes,* Orange White Black Gray Air Max 95 MenNike LeBron Soldier 9 PRM EP Camo Cargo Khaki 749491 303 Mens basketball sports shoes sneakers,,” said Kevin Vitale, VRstudios’ CEO. At the same time, VRStudios is developing a multiplayer free roam sports-based VR experience with high repeatability for its clients and is contemplating its own retail venues.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

Mens Nike Air Jordan 4 Cement Retro Engraved Black Green Blue Shoe Buy Online,* Red White Yellow Adidas Originals Mens Tops ShoesMens Nike Air Jordan 7 Vii Black Yellow Shoe Order Online,, and the economic challenges that come with selling entertainment in a retail environment. Free roam VR is the only true VR available to consumers today. Users are fully immersed, Mens Nike Air Jordan Iv 4 Retro Fish Skin Red Yellow Shoe Best Sale,* Silver White Adidas Unisex Jeremy Scott X ShoesMens Nike Air Max 1 87 Blue Wave Running Shoe Best Sale,, as are the others in the simulation, and can walk naturally in a virtual world, with full agency, freedom of movement and interaction. Mens Nike Air Max 90 Em Red Silver Shoe Official Website,* White Adidas Men Jeremy Scott ObyoMens Nike Air Max 90 Prem Tape Spring Green Shoe Online Without Sale Tax,, overall, every single one of these experiences is any less than flat out amazing. Mens Nike Air Max 95 360 Wire Drawing Black Red Shoe Fashion Cheap,* White Black Blue Men's Air Max Ltd 1 AzureMens Nike Air Max Classic Bw White Black Blue Shoe Loved By Everyone,. What investors see in free-roam LBVR is not an illusion.

“This is nothing like the movie business,” says Cliff Plumer, Mens Nike Air Max Tn I Black Blue Shoe Sale Shop,* White Black Mens Shoes Air Max BwMens Nike Air Max Tn I White Blue Shoe Cheap Retail,, “This is something entirely new.” Mens Nike Air Presto 6.0 Brown Orange Shoe Fast Delivery,* White Blue Men's 2012 Leather Air Max ShoesMens Nike Classic Cortez Nylon Red Gold Shoe Happy Shopping,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Mens Nike Flyknit One Green Shoe Official Website,* White Gray Blue Men's Air Max ShoesMens Nike Free Run 5.0 V2 Army Green Running Shoe Free Shipping,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

The VOID opened a new mall location in The Glendale Galleria in Glendale, Mens Nike Kd Vi White Black Green Shoe Save 40%-70%,* White Red Adidas Men Iv PorscheMens Nike Shox Tlx Black White Shoe Best Sale,, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part,Mens Nike Zoom Lebron 9 Ix Dark Black Gold Shoe Buy Online,* White Silver Gray For Mens Air Max TnMens Nike Zoom Lebron Xi Hawaii Sky Blue Shoe For Sale,, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Helly Hansen HH Warm Womens Prowool Pant - Black () Change National Day,* Yellow Snow Gray Air Max 95 MenOn Sale - Converse X Patbo Chuck Taylor All Star Shroud High Top Sneaker Women'S Shoe C40g3685,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.UK - Converse Trainers * Size 5 Womens * J75p4107,High-quality Soludos Original Dali Dot Printed Espadrilles Men 5234-3309Low-cost direct - Converse All Star Hi Flag 148869F Bars And Stars Mens Us Size 10.5 Womens 12.5 Q8,, they can make up for low utilization with a decent weekend. Hot Sale - Women Lady All Stars Chuck Taylor Ox Low Top Shoes Canvas Sneakers White Size 39 F26k330,Provide Best Diesel Splish Flip Flops Men 5480-2469* Adidas Ladies White Night Scrape Fish Running Women,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over * Black White Yellow Nike Womens Shoes Air Max Tn Fusion,Cheapest ALDO Vianello Suede Chelsea Boots Men 6577-2728* Pink Snow Air Max 95 For Womens Gilded, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Asics Gel-Foundation 12 Coral Aqua Mint Running Shoes Womens,Provide Best Timberland Cityblazer 4 Eye Leather Boots Men 4571-7313Asics Women 33-M Pink Silver Cushioning Running Shoes Colour Onyx Hot,. Plumer said The VOID is also considering franchise locations, Asics Women Training Shoes Gel-Fit Nova 2 Tiger Black Silver Cross Colour,100% Quality Timberland Newport Bay Canvas Boat Shoes Men 3855-8829Adidas UK Shop - Adidas PureBOOST X ATR Shoes (Blue) for Women,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for * Black Red Blue Adidas Men St,Asics Gel-Resolution 6 Court Black Orange Shoes Mens* Canvas Black Adidas Originals Mens Shoes, Secret Location, a content creator and distributor for emerging platforms like LBVR. “Distributing VR content to a wide audience has been a roadblock for the industry since the beginning. So, we solved the * Men Skyblue Black Pink Air Max 90,Asics Navy Gt Ii Trainers European* Nike Air Max Tn I Green Black Shoes Youth Men's,, and for a growing list of partners, * White Black Adidas Men Jeremy Scott Shoes,Asics Red Black White Gel Resolution Tennis Shoes Fiery 6 Indoor Waterproof Explosion Models60% Off Discount K-Swiss Backspin Trainers Men 7878-6673,, cloud-based content management system for VR.”

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. Volcom Pulli Basic FullZip Hoodie Men's 64609,Ralph Lauren Men Short Sleeve Tees Rugby &Quot Rowing Club&QuotK,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Black Diamond Dawn Patrol LT Climbing Softshell Pant Men's 65369,Ralph Lauren Pony Red Jumper Handbag InBANKS Prosper Board Short Men's 67083,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Fred Perry USA City Short Men's 67445,Adidas UK Shop - Adidas VS Advantage Clean Shoes (Black) for KidsMountain Khakis Pop Top Pullover Sweater Men's 68145,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios

Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Mens Nike Air Max 90 Black Dark Cyan Running Shoe Outlet Online,Adidas UK Shop - Adidas Supernova Singlet (Black) for MenMens Nike Air Max 90 Premium Em Red Black Shoe Just Buy It, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

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Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Cheapest Timberland Hutchington Hiker Boots Men 3591-9306,Burton Logo Vertical Pullover Hoodie Men's 64342Authentic KG Kurt Geiger Stars Trainers Men 1968-6035,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Wholesale Base London Ferdinand Suede Chelsea Boots Men 9365-9516,Saga Quilted Pullover Hoodie Men's 64518Asics Gel-Kayano 22 Charcoal Silver Running Shoes Mens, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Blue Black Gel Nimbus Asics 17 Lite Show Cushioned Running Shoes,RVCA Spanky Pigment Slim Denim Pant Men's 64737Men Ralph Lauren Polo Careers Graphic Sneakers, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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