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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

The North Face Better Than Naked Long Haul Short Men's 67594,* Nike Air Max 90 Hyperfuse Blue Orange White Qs Men'sAthletic Recon Standard Issue 8.5 Short Men's 67729,, the immediate promise and momentum is in the location-based VR (LBVR) attractions industry. The VR Arcade Conference (April 29th and 30th), Under Armour HeatGear CoolSwitch Compression Legging Men's 69445,* Nike Air Max 90 Gray Red Shoes New Men'sWoolrich Footwear Packer Boot Men's 69656,, the Digital Entertainment Group’s May meeting (May 1), and FoIL (Future of Immersive Leisure, May 16th and 17th) all highlighted a topic that suddenly no one can stop talking about: location-based Merrell Fraxion Shell 8 Boot Men's 69861,* Nike Air Max 90 Green Prm Hyperfuse Men'sOlukai Moku Shoe Men's 70066,). Vans Chima Estate Pro Skate Shoe Men's 70231,* Nike Air Max 90 Red Prem Tape Lingerie NewNorthwave Hammer CX MTB Shoe Men's 70450,, VRcades, Inov 8 Race Ultra 270 Running Shoe Men's 70584,* Nike Air Max 90 Red White Shoes New Men'sThe North Face Bridgeton SlipOn Shoe Men's 70775, (like Internet Cafes), are popping up all over the country. As a result, VRcade royalties for developers are on the rise, so they are shifting their attention accordingly to shorter experiences optimized for LBVR, Reef Ridge TX Shoe Men's 70909,* Nike Air Max 90 White Blue Gray Red Shoes Men'sSalomon Wings Pro Trail Running Shoe Men's 71093,.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Men Buy Perfect New Arrivals Adidas Porsche Design Drive Athletic Ii Black Red Casual Shoes,* Nike Air Max Tn I Gray Shoes Men'sMen Shop Cheap Latest Style Lebron James Zoom Soldier Seventh 7Th Vii Yellow Blue War Boots,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Men Custom Nike Air Max 2015 Gray Purple Running Shoes,* Nike Air Max Tn I Silver Black Shoes Men'sMen Super Quality High Nike Blazer First 1St I Suede Black White Casual Shoes,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Men Buy Authentic New Salomon Speedcross 3Rd Iii Third Gray Pink Running Shoes,* Nike Air Max Tn Sandy Shoes I Know Men'sAcronym Nike Air Vapormax Moc 2 FK Black Volt Yellow AQ0996-007,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios, founded in 2014, Nike Air Max VaporMax Flyknit 2 Ultramarine Metallic Silver 942843-104,* Purple Black Adidas Mens HouseNike Free 4. 0 Flyknit QS Black Multcolor Mens Running Shoes 631053 004,, mostly in theme parks like Universal Studios and Knott’s Berry Farm. The company just introduced a small (10’x10’) turnkey free roam VR system much like WePlayVR, called the VRcade Atom. “Atom is a true commercial-grade, wireless free-roaming system, Nike Kobe 11 Elite Low Bruce Lee 822675 706 Men basketball sports shoes sneakers,* Red Men's Air Max Ltd 1 Aachen Shoes RiceNike Magista Obra IC Wolf Grey Turquoise BI Black Wolf Grey ACC Mens football boots Soccer shoes,,” said Kevin Vitale, VRstudios’ CEO. At the same time, VRStudios is developing a multiplayer free roam sports-based VR experience with high repeatability for its clients and is contemplating its own retail venues.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, Mens Nike Air Max Tn Glowing White Blue Shoe Happy Shopping,* White Blue Men's 2013 Air Max Shoes Trainer 1.3Mens Nike Air Max Tn I White Silver Shoe Clearance Sale,, “This is something entirely new.” Mens Nike Air Total Max Uptempo Grey Yellow Shoe Fast Shipping,* White Gray Blue Men's Air Max ShoesMens Nike Dunk High Green White Shoe Online Store,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Mens Nike Free 3.0 V5 Grey Yellow Shoe Cheap Retail,* White Nike Kids 2013 Air Max Shoes ForMens Nike Free Run Tr Fit Blue Yellow Shoe Store Wholesale,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

The VOID opened a new mall location in The Glendale Galleria in Glendale, Mens Nike Lunar Blazer Sb Dark Grey Green Shoe Stockists,* White Purple Men Air Max TnMens Nike Tiempo Legend Elite White Blue Shoe Best Sale,, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part,Mens Nike Zoom Lebron 9.5 Yellow Black Shoe Loved Around,* Yellow White Men's Air Max Ltd 1Mens Salomon S Lab Black Yellow Shoe Happy Shopping,, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Rockfish Original Tall Gloss Wellington Boots (Women's) - Mulberry Charms Buying Cheap,* Yellow White Men Air Max Tn GildedOn Sale - Converse Boots Women Ct As Chelsea Rubber 553267C Yellow H96q7210,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Low-cost direct - Converse All Star High Top White All Star Converse Women'S Shoes Size 4 1/2 N65u9,60% off Sale For K-Swiss Clean Court CMF Trainers Men 2756-4178Low-cost direct - Converse All Star Purple / Grey Plaid Sneakers Womens Size 7 U60n8218,, they can make up for low utilization with a decent weekend. Hot Sale - New Womens Converse Green Metallic All Star Ox Canvas Trainers Lace Up S33f5160,Hot Sale Zign Leather Lace Up Boots Men 8910-4370* Adidas Women's Canvas Yellow Women,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over * For Womens Air Max 90 White Jade,Authentic Timberland Cityblazer 4 Eye Canvas Boots Men 5381-7174* White Blue Nike Women Air Max Tn Shoes, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Asics Gel-Kayano 21 Charcoal Purple Running Shoes Womens,Get Discount Timberland Bradstreet Chukka Boots Men 2618-9906Asics Women Gel-190 Tr Tiger Black Black Silver Cross Country Shoes Colour,. Plumer said The VOID is also considering franchise locations, Asics Women Wrestling Shoes Snapdown Grey Yellow Blue Colour True Sunflower,Clearance Sperry Topsider Leather Boat Shoes Men 1071-5958Adidas UK Shop - Adidas CrazyMove Studio Shoes (Blue) for Women,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. Jones Snowboards Basic FullZip Hoodie Men's 64627,Ralph Lauren Polo Rugby Custom Ocean Challenge GerMammut Massone Pant Men's 65022,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Prana Keller Crew LongSleeve Men's 65731,Ralph Lauren Short Careers Ocean Challenge Mrlshort98Neff Dog Hot Tub Board Short Men's 67099,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Prana Mojo Short Men's 67469,Adidas UK Shop - Adidas adizero 5-Star 6.0 Cleats (White) for KidsDale of Norway Furu Sweater Men's 68174,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios

Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Mens Nike Air Max 90 Black White Blu Running Shoe Loved By Everyone,Adidas UK Shop - Adidas Tango Cage Graphic Tee (Black) for MenMens Nike Air Max 90 Rosy Brown Black Running Shoe For Sale, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

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Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

A different approach is being taken by BackLight, a VR studio based in Paris. They’ve rolled out a unique, long-form VR experience, Eclipse, Adidas UK Shop - Adidas Uncontrol Climachill Tee (Pink) for Women,Nike Hyperfr3Sh Men Casual Shoes Black Anthracite Wolf Grey SailNike Lunartempo Womens Running Shoes White Wolf Grey Dark Grey Black, to be pulled into a sun. We discover the crew is dead and must explore the ship to unravel the puzzle and reactive the ship before we are sucked into the deadly fireball. Wearing a backpack PC, four users are free to roam the ship, Confortevole Vans White ombre lace up trainers-Women Vendita Calda,Nike Alpha Pro 2 3 4 Td Le Men Football Shoes Volt Photo Blue Bright Crimson VoltBuy Lacoste Online Women Marthe LCR Slip On Slip On Black,, we’ve chosen to develop something different than a Timberland Rudston WP Bootie Women Lifestyle Boots Brown/Brown ME54A,Nike Vapor Carbon Elite 2014 Td Men Football Shoes White NavyWomen Purchase Cheap New Ralph Lauren Refined Logo Black Breathable Short Sleeved,. Eclipse is a four-player sci-fi experience, enhanced by physical effects, full body awareness and total freedom of movement. Women New List Nike Air Max 90 Prm Em Unisex Blue Gray Casual Shoes,Nike Air Zoom Pegasu32 Men Running Shoes Blue Lagoon Bright Citrus Total Orange BlackAsics Gel 4 IV Respector Crystal Blue H6E3L 4040 Womens Mens Running Shoes Sneakers,. The Eclipse experience can be found in two locations in Paris, France. Other European locations will be announced shortly.

Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Authentic Ted Baker Pelton Leather Derby Shoes Men 8746-6441,Gramicci Damon Pullover Hoodie Men's 64402Authentic Jack & Jones Sable Trainers Men 4872-3518,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, 100% Quality ASOS Brogue Loafer Suede Men 8582-9143,Volcom Pulli Basic FullZip Hoodie Men's 64609Asics Gel-Noosa Tri 11 Blue Coral Running Shoes Mens, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Blue Full-Zip Fleece Hoodie,Billabong Outsider Slim ADiv Denim Pant Men's 64736Men Ralph Lauren Sweaters Careers, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Andal introduced the company’s DY865 Nike Kobe VI 6 Purple Yellow Blue Basketball Shoes,The North Face Kilowatt Pant Men's 65254Nike Air Jordan 9 Retro Men Casual Shoes Anthracite Black White,, Vusr Venue and Vusr Spark, in his presentation at VRLA. “Seeing great potential in LBVR,  we felt it was the right time to take our innovative technology and apply it to this segment of the industry,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Andal insisted Nike Flex Run 2015 Men Running Shoes Cool Grey Bright Crimson University Red Hyper Orange,Brixton Segundo Knit Pocket Crew Men's 65785Alta Qualit,.

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