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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Nike - Promotions Trainer 3 : Unique Shape Store For Sale,* Green Gray Men's 2012 Air Max Breathable,Gourmet - Netto Trainer : classical Valentine's Day,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Reebok - Discount Workout Plus Low Trainer : RB028 Adaptability To You,* Men Yellow Green White Gray Air Max 90,Calvin Klein - Preferential Flip Flop : easy going DISCOUNTS,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Adidas Originals - Youth Model 'Xeno Pack' Trainer : Washable Introverted,* Nike Air Max 90 Boots Mid Silver Orange No Sew Sneaker Shoes Men's,Original Penguin - Beautiful Legit Suede Shoe : Shrink-Proof Shop For The Best,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

* Blue Nike Kids Shoes 2013 Air Max Fushia,2017 Original Red Wing Iron Ranger Leather Boots Men 9993-5962,* Men Black Purple Yellow Air Max 90 Sliver,, and the economic challenges that come with selling entertainment in a retail environment. Free roam VR is the only true VR available to consumers today. Users are fully immersed, * Nike Air Max Tn I Black White Shoes Men's,Get Discount New Balance Classic Court TrainersMen 2965-8429,* White Blue Adidas Men Iv Porsche,, as are the others in the simulation, and can walk naturally in a virtual world, with full agency, freedom of movement and interaction. 60% off Sale For Vagabond Salvatore Oxford Suede Brogue Shoes Men 1728-9040,Authentic HUGO by Hugo Boss Paris Suede Derby Shoes Men 8815-4108,Best Nike Air Jordan Eclipse Chukka Trainers Men 5502-8405,, overall, every single one of these experiences is any less than flat out amazing. Best Fred Perry Spencer Canvas Trainers Men 2862-8869,Retail Dr Martens Adrian Tassel Loafers Men 1098-7109,2017 Original ASOS Slip On PlimsollsWith Fringe and Studs Men 5678-3652,. What investors see in free-roam LBVR is not an illusion.

“This is nothing like the movie business,” says Cliff Plumer, Asics Gel-Kayano 22 Grey Silver Running Shoes Mens,Cheap Converse All Star Lean Plimsolls Men 3307-9540,Asics Wrestling Shoes Aggressor 2 Fire Red Graphite Mens,, “This is something entirely new.” Men Asics Lite-Show Cushioning Running Shoes Colour Flash Si Gel-Nimbus 17 Yellow,Authentic ASOS Trainers in Khaki With Camo and Mesh Men 3831-4677,Pink Ralph Lauren Careers Travelling Handbag,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Ralph Lauren Short Sleeve Rugby &Quot British Expedition&Quot,Asics Blue White Coral Volleyball Shoes Gel Sensei 6 Mt Powder Flash Stretch And Breathable,Adidas UK Shop - Adidas Seeley ADV Shoes (Black) for Men,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

The VOID opened a new mall location in The Glendale Galleria in Glendale, Adidas UK Shop - Adidas ULTRABOOST Parley Shoes (Blue) for Men,Asics Gel-Kinsei 5 Black Gold Running Shoes Mens,Adidas UK Shop - Adidas SPURS PLAYOFF BALL TEE (Black) for Men,, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part,Adidas UK Shop - Adidas M SS ULTIMATE TEE M BAHIA LIGHT (Blue) for Men,Asics Mid Blue Grey Gel Lyte Iii Trainers Sole Rubber Outsole,JI975 Nike Zoom HYPERQUICKNESS Basketball Shoes,, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Nike Kobe X Elite Men Basketball Shoes Dark Atomic Teal Mineral Teal Black Total Orange,Asics White Raspberry Volleyball Shoes Gel Upcourt Delicate Same With Star,Nike Alpha Pro 2 3 4 Td Men Football Shoes Varsity Maize Black Black,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Nike Hurley Phantom Free Men Sandal Total Orange,Grey White Gel Lyte Iii Asics Evo Modern Simplicity Trainers Stretch And Breathable,Inserisci Nuovo Prezzo Converse Black 'Star Player' canvas trainers-Men Vendita Calda,, they can make up for low utilization with a decent weekend. ASICS Men Gel-lyte III Black,Men Asics Cushioning Running Shoes Colour Si Gel-Nimbus 18 Tiger Black Racing Red,Nike Men SB Paul Rodriguez 9 R/R Blue,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Cheap Vans Men Old Skool Blue,Men Ink Onitsuka Tiger Mexico 66 Shoes Colour Birch India Latte,Patagonia Insulated Better Sweater FullZip Hoodie Men's 64701, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Hurley Corman 3 Chino Pant Men's 65123,Men Short Sleeve Tees Ralph Lauren Rugby &Quot Polo&Quot Logo R,Billabong All Day Lo Tides Long Board Short Men's 66870,. Plumer said The VOID is also considering franchise locations, The North Face Red Rocks Short Men's 67273,Ralph Lauren Men Shoes Polo Logo Careers Contrast Color,New Balance Accelerate 7in Short Men's 67713,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Andal introduced the company’s newest products, Seeland Woodcock Lady Trousers - Shaded Olive Pretty And Colorful Price Reduced,686 Wreath Pullover Hoodie Men's 64470,Money,,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Nike - Fashion Mall Free 2 Trainer : Unique Design Sports Shoes,Outdoor Research Goldrush Denim Pant Men's 64762,Beretta Men's Active Hunt Trousers - Forest Night Color Brilliancy Deals,.

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. Asics Blue Green White Gt 1000 Large Size Range Of Options 3 Stabilty Running Shoes Neon,Mammut Wall Low Shoe Men's 70043,Asics Trail Running Shoes Gel-Sonoma 2 Carbon Green Mens,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Men Asics Running Shoes Colour Deep Cobalt Flash 33-M 2 Black Yellow,Fallen Chief XI Skate Shoe Men's 70261,Ralph Lauren Men Short Sleeve Tees Rugby &Quot Eight&Quot In N,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Adidas UK Shop - Adidas adizero 5-Star 6.0 Sunday's Best Cleats (Black) for Men,Nike Air Zoom Elite 8 Running Shoe Men's 70528,Adidas UK Shop - Adidas Messi 16.1 Firm Ground Cleats (Blue) for Men,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios

Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, CEO of industry leader The VOID, with eight international installations Air Jordan RCVR Slide Select Men Sandals White/Black-Stealth VS55P,Nike Air Max 1 Premium Retro Men Running Shoes Cool Grey/White-Total Crimson-Sail WM68J,Men Get Cheap Popular Polo Ralph Lauren Pink French-Rib Full-Zip Hoodie Men,, “This is something entirely new.” In December 2017, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Men Wholesale Prices Nike Free Fourth 4Th Iv V3 Orange White Sports Shoes,Reebok Pump Graphlite Vintage Retro Men Running Shoes Chalk/Sand Trap-Purple UX18I,Men Purchase Cheapest Nike Air Max 90 Prm Em Green And Blue Sports Shoes,, and the entertainment giant made an investment in the company. 2018 Mens Under Armour UA Curry 4 Low Golfs Tai Ji Latest Black/White Special Basketball Shoes Official,Nike SB Zoom Stefan Janoski Men Skateboard Shoes Black/White-Gum Light Brown BI18G,Nike Air Jordan 4 Retro Dunk From Above 308497 425 Men basketball shoes,.

The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Nike Air Max Plus TN white bule KPU Mens Running Athletic Sport Shoes Sneakers,Nike Benassi Solarsoft Slide Men Midnight Navy/Cool Grey-Midnight Navy RB88H,Nike Kobe A.D. Mid outlet Honesty Official Blue 922482-400, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

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Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

A different approach is being taken by BackLight, a VR studio based in Paris. They’ve rolled out a unique, long-form VR experience, Eclipse, Asics Women Wrestling Shoes Cael V6.0 Black Silver Colour,Nike Air Jordan 11 Future Low Wolf Grey Infrared 718948 023 Mens basketball sport shoes sneaker,Adidas UK Shop - Adidas Ultimate Tee (Orange) for Women, to be pulled into a sun. We discover the crew is dead and must explore the ship to unravel the puzzle and reactive the ship before we are sucked into the deadly fireball. Wearing a backpack PC, four users are free to roam the ship, Nike Free 5.0 Womens Running Shoes Black Dark Grey Dove Grey White,Nike Air Jordan XXXII 32 Low PF Win Like 82 University ALL Black Men Shoes AH1256 101,Cheap Converse Women Chuck Taylor All Star Dainty Motel Pool,, we’ve chosen to develop something different than a Adidas Vanity Vulc Mid II Women Lifestyle Shoes Black/Ultra Pop/Pink HO41P,Nike Air Max 90 Ultra White Grey Black Mens Running Shoes 526383 368,Women Sale New Arrivals High Converse Pink White Casual Shoes,. Eclipse is a four-player sci-fi experience, enhanced by physical effects, full body awareness and total freedom of movement. Women Sale Comfortable Guarantee Puma 109 Unisex Red White Shoes,Nike Darwin Nero Verde Acid Mens Running Shoes 819803 013,Nike Air Jordan 6 VI Retro GG Game Royal 543390 439 Womens Basketball Sports Shoes,. The Eclipse experience can be found in two locations in Paris, France. Other European locations will be announced shortly.

Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Nike Free 4. 0 Flyknit Black White Dark Grey Mens Womens Running Shoes 631053 001,Nike Hypervenom Phantom 2 Premium TF ACC green black Mens football boots Soccer shoes,Puma X Rihanna Fenty Trainer High Blue Black White Mens Womens Cross Training Sneakers Shoes 189193 04,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Fred Perry - Unique Design Umpire Suede Trainer : Modern Official Authorization,Nike Lunarestoa 2 SE Cool Grey Anthracite Dark Grey Silver Mens Sneakers Running Shoes 821772 002,Nike - Tavas Trainer : Saturation Save Up To 70%,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Highbury Mens Walking Boots (Men's) - Desert / Cocoa Creative National berserk,Nike Roshe Run London Grey Black Mens Running Shoes 511881 061,Nike - Classic Style Roshe NM 'Fleece Pack' Trainer : Bright Big Discount,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Adidas Originals - Authentic Gazelle OG Trainer : Ice High-Grade,Top Quality Nike Air Foamposite Pro PRM QS Vachetta Tan/Rose Gold-Sail 920377-200,Nike - High Quality Force 1 Trainer : Selling Profile of smooth lines,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Adidas UK Shop - Adidas Chelsea Football Club Home Replica Pre-Match Jersey (White) for Kids,Mens Nike Air Max Tn I Black Orange Shoe Online Shop,Adidas UK Shop - Adidas Tango Player Icon Jersey (Black) for Men,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, SY224 Nike KD TREY 5 Kevin Durant Basketball Shoes,Mens Nike Air Penny Hardaway 5 V Black Red Grey Shoe Fast Delivery,Nike Lunarbeast Elite Td Men Football Shoes Black University Red White, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Alta Qualit,Mens Nike Classic Cortez Nylon Purple Blue Shoe Best Sale,Converse Men Chuck Taylor All Star II Hi-Top White, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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