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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Men Best Deals Adidas Porsche Design S3 All Black Casual Shoes,* Nike Air Max Tn I White Silver Shoes Men'sMen Find Discount Adidas Adizero Crazy Light 2Nd Ii Second Derrick Rose Black Red War Boots,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Men Buy Authentic Latest Style Nike Air Trainer 1.3 Max Breathe 2015 Red White Running Shoes,* Nike Air Max Tn Shoes I Know Stahlblau Men'sMen Purchase Authentic Greatest Online Sale Nike Airce First 1St I All Winered Sports Shoes,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Newest Ralph Lauren Big Pony Canvas Handbag Darkblue,* Orange Purple Green Red Nike 2014 Running Shoes Air Max UziertAdidas Y3 Qasa High Samurai elastic Black,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

Leif Petersen, founder, Nike Air Force 1 Ultra Flyknit Low Blue Black White Mens Sneakers Casual Shoes 817420 401,* Orange White Black Men Air Max SkylineNike Air Jordan 4 11LAB4 Black Patent 719864 010 Men basketball shoes,, told me the company is on track to open 90 locations this year, bringing their total install to 150 by year’s end. NIKE AIR MAX 2010 TAILWIND 8 20K black gary WHITE 805941 002 mens Running Shoes Sneakers,* Purple Blue Adidas Men Mid RoundhouseNike Air Max 90 Ultra White Grey Royal Blue Mens Running Shoes 526383 328,.

VRStudios, founded in 2014, Nike Air Pegasus 83 / 30 Atomic Team Red Mens Running Shoes 599482 616,* Red Green Black Air Max 2014 Mens Shoes Nike AachenNike Free 5. 0 Volt White Mens Running Shoes 724382 702,, mostly in theme parks like Universal Studios and Knott’s Berry Farm. The company just introduced a small (10’x10’) turnkey free roam VR system much like WePlayVR, called the VRcade Atom. “Atom is a true commercial-grade, wireless free-roaming system, Nike Kyrie Irving 2 EP black purple Mens basketball sports shoes sneakers,* Red White Yellow Adidas Men Jeremy Scott 3 TongueNike Mens Jordan Hydro 2 Retro Slide Sandals black gold 456524 042 Massage Slippers Shoes,,” said Kevin Vitale, VRstudios’ CEO. At the same time, VRStudios is developing a multiplayer free roam sports-based VR experience with high repeatability for its clients and is contemplating its own retail venues.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

Mens Nike Air Jordan 3 Iii Retro Cement White Shoe At Discount,* White Black Gray Men Air Max Tn UKMens Nike Air Jordan Black Sandal Cheap 100%,, and the economic challenges that come with selling entertainment in a retail environment. Free roam VR is the only true VR available to consumers today. Users are fully immersed, Mens Nike Air Jordan V 5 Black Green Shoe Sale Shop,* White Black Grey Men Air Max 87Mens Nike Air Max 87 Grey Blue Green Shoe Online Sale,, as are the others in the simulation, and can walk naturally in a virtual world, with full agency, freedom of movement and interaction. Mens Nike Air Max 90 Hyperfuse Prm 25 Anniversary Blue Shoe Online Shop,* White Black Men's Air Max 95 ShoesMens Nike Air Max 90 Prm Tape Green Shoe Free Shipping,, overall, every single one of these experiences is any less than flat out amazing. Mens Nike Air Max Black Green Shoe For Sale,* White Blue Men's 2012 Air Max BreathableMens Nike Air Max Leather Blue Black Shoe Wholesale Online,. What investors see in free-roam LBVR is not an illusion.

“This is nothing like the movie business,” says Cliff Plumer, Mens Nike Air Max Tn I Black Silver Shoe Clearance Sale,* White Green Adidas Unisex Crystal Jelly SingularMens Nike Air Max Tn Iii Black Yellow Shoe Factory Outlet,, “This is something entirely new.” Mens Nike Air Presto 5.0 Red White Shoe Buy Online,* White Red Adidas Men Iv PorscheMens Nike Dunk Sb High Cut Olive Drab Deep Green Purple Shoe Sale Shop,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Mens Nike Free Powerlines Ii Green Black Shoe Official,* White Purple Men Air Max TnMens Nike Free Wool Skin Wine Red Running Shoe Fast Shipping,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

The VOID opened a new mall location in The Glendale Galleria in Glendale, Mens Nike Mizuno Wave Ignitus 3 Md Tpu Orange Silver Shoe Cheap Retail,* Yellow White Mens Shoes Air Max BwMens Nike Zoom Kd V 5 Elite Orange Shoe Online Shop,, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part,Mens Nike Zoom Lebron James Solider 9 Ix Air Bottom Blue Orange Shoe Cheap 100%,* Yellow White Men Air Max TnMens Salomon Xt 3d Wings Ultra Green Black Running Shoe Stockists,, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Le Chameau Country Lady Wellington Boots (Women's) - Green Sport The Best Cheap,Authentic Lacoste Fairlead Leather Trainers Men 1396-2232UK - Converse Ct All Star Metallic Scaled Hi Tops Black White Womens Trainers W61q5441,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Low-cost direct - Converse Women'S Ct All Star Hi 551608C Sneakers Ivory Size Us 6 W60o4787,High-quality Zign Leather Crepe Sole Lace Up Boots Men 9606-2485Low-cost direct - Converse Ct Boo Pineneedle Womens Ankle Sneaker Hi Top Trainers Size 4.5 Uk 37Eu,, they can make up for low utilization with a decent weekend. Hot Sale - New Womens Converse All Star Speciality Ox Canvas Neon Pink Uk 6 D58l4927,2017 Best Vagabond Paul Leather Trainers Men 7717-4254* Adidas Women White Blue Jeremy Scott Js Wings Shoes,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over * Light Blue White Nike Women Air Max 95 Shoes,2017 Best Timberland Classic Boat Shoes Men 1076-3297* White Women Air Max 90 Vt Lsr Sliver, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Asics Gel-Resolution 6 Court White Silver Shoes Womens,Cheap Superdry Rallie Suede Desert Boots Men 1101-9212Asics Women Gel-Fit Sana 2 Blue White Prints Fitness Shoes Colour Pool English Ro,. Plumer said The VOID is also considering franchise locations, Pink Ralph Lauren Women Short Sleeve Polo Pony Tees Middle,Provide Best Selected Homme Oliver Suede Chelsea Boots Men 6770-7291Adidas UK Shop - Adidas Branded Tee (White) for Women,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Andal introduced the company’s newest products, Authentic Nike SB Stefan Janoski LeatherMen 8839-4506,Asics Yellow Galaxy Blue Black Gel Flash 8 Cushioned Running Shoes Transportation SecurityHot Sale Hudson London Clay Derby Shoes Men 6800-1806,,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Cheapest Base London Harold Hi Shine Leather Brogues Men 9091-1911,Black White Blue Gel Contend Asics 3 Cushioned Running Shoes Same With StarAsics Dark Brown Sand Gel Lyte Iii Trainers Nightclubs Catwalk,.

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

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Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios

Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Mens Nike Air Max 90 Black Shoe Free Shipping,Adidas UK Shop - Adidas Juventus Replica Third Jersey (White) for MenMens Nike Air Max 90 White Black Purple Shoe Buying Cheap, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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