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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Low-cost direct - Converse John Varvatos Grey Stud Sneakers Men'S Size 8 Unworn Q33f8584,* Nike Air Max Tn I Black Orange Shoes Refined Men's,Low-cost direct - Converse All Star Pitone Nero E Borchie M27m5492,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Hot Sale - Converse Jack Purcell Trainers Uk Size 6.5 Eur Size 40.5 ( 26Cm) Q29e3853,* Pink White Black For Mens Air Max Skyline,Hot Sale - Vtg 90S Converse Pro-Star Made In Usa Us8 Rare E26u3887,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, * Adidas Men Red White Ledge St,* White Black Adidas Men Big Tongue,* Air Max 24 Men Black Purple Eggplant 7,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios, founded in 2014, * Purple Red Adidas Unisex Decade Winter,Cheapest Superdry Super Boat Shoes Men 7578-9978,* Wine Red White Men Air Max 87,, mostly in theme parks like Universal Studios and Knott’s Berry Farm. The company just introduced a small (10’x10’) turnkey free roam VR system much like WePlayVR, called the VRcade Atom. “Atom is a true commercial-grade, wireless free-roaming system, Hot Sale Selected Homme Ronni Suede Chukka Boots Men 6056-9037,2017 Paul Smith Lawn Stripe Trainers Men 6401-5610,Authentic KG Kurt Geiger Anthony Leather Oxford Shoes Men 8650-7423,,” said Kevin Vitale, VRstudios’ CEO. At the same time, VRStudios is developing a multiplayer free roam sports-based VR experience with high repeatability for its clients and is contemplating its own retail venues.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, Nike Total Shox Men Casual Shoes Gym Red Black Anthracite Black,Asics Pink Glow Coral 33 Fa Trainers Flash Carbon Sydney,Nike Free 4.0 Flyknit Men Running Shoes Black Night Factor Hyper Jade Total Orange,, “This is something entirely new.” Designs Nike Black 'Air One' trainers-Men Factory Outlet,Asics Wrestling Shoes Aggressor 2 Graphite Sunflower Mens,ASICS Men Gel-Atlantis Red,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Nike Men SB Eric Koston 2 Max Sale White,Men Asics Colour Dan Gable Ultimate 3 Wrestling Shoes Black Silver Yellow,Vans Men Late Night Pack Sk8-Hi Burger Black,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.The North Face NSR Dual 7in Short Men's 67698,Ralph Lauren Canvas Nyc Us Open Tennis Game Tote,Adidas Outdoor Fastshell Mid CH Boot Men's 69669,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Clarks Hawkley Rise Shoe Men's 70130,Ralph Lauren Polo Russia Custom Ocean Challenge,Asics 33FA Running Shoe Men's 70555,, they can make up for low utilization with a decent weekend. Nike Portmore SB Shoe Men's 70941,Adidas UK Shop - Adidas Gazelle Shoes (Black) for Kids,Adidas Streetball 2 Retro Men Basketball Shoes Black/Run White-Green XN22J,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Nike Air Force 1 Retro Men Basketball Shoes Purple Venom/Atomic Mango-Turbo Green FK71K,Adidas UK Shop - Adidas Matchcourt Slip-On Shoes (White) for Men,Converse Chuck Taylor All Star Men Lifestyle Shoes Black/Beige DT48N, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Puma Suede Classic+ Men Retro Shoes Black/Beetroot Purple PE37S,Adidas UK Shop - Adidas Tubular Shadow Shoes (Beige) for Men,Nike Air Safari LE Retro Men Running Shoes Anthracite/White-Black-Court Purple GB85O,. Plumer said The VOID is also considering franchise locations, Nike SB Zoom Stefan Janoski Leather Men Skateboard Shoes New Slate/Black-Base Grey QX36Q,Adidas UK Shop - Adidas Energy Boost 3 Shoes (Grey) for Men,Men Hottest Polo Ralph Lauren Weathered Beacon Full-Zip Darkblue,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Andal introduced the company’s newest products, Hot Sale - Converse First String Heritage Blue 9 D47v8037,Quiksilver New Echo Chino Short Men's 67441,Hot Sale - White Converse Size 5 F2w1180,,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, * Adidas Mens Black Gray Beach,Adidas Sport Luxe 3Stripes Short Men's 67674,* Air Max Ltd Black White Red Men,.

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. Vans Men Classic Slip On Suede Sale Brown,Nike Air Force 1 Mid '07 Retro Men Basketball Shoes Wolf Grey/Voltage GP17M,Volcom Stone FullZip Hoodie Men's 64672,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Under Armour Tech Pant Men's 65224,Adidas Grand Slam ST Men Lifestyle Shoes White RA85V,Nike SB Sunday DriFit Short Men's 67132,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Nike Freedom Printed 9in Short Men's 67681,Converse Chuck Taylor All Star Low Men Lifestyle Shoes Charcoal IK16L,Ariat Mastergrip 6in H2O Boot 69787,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios

Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Air Jordan CP3.VII (Chris Paul) Men Basketball Shoes Black/White-Team Red-Gym Red RR39T,On Sale - Converse Chuck 153866C Sneaker Women High Shoes Da Ginnastica Ghiacciate E8i6077,Adidas Seeley Men Lifestyle Shoes Black/Run White DM14C,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, New Balance 620 Men Running Shoes Blue/Grey GR05N,Low-cost direct - Converse Women'S High-Top Black Size 7 Euc! R13u7041,Nike SB Zoom Stefan Janoski Canvas Men Skateboard Shoes Light Crimson/Vivid Blue-Black LC47K, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Men New Styles Ralph Lauren Long Sleeved Green Mesh Polo Men,Hot Sale - New Converse Jack Purcell Ltt Leather Ox Grey Shoe 147589C Men 10.5 Women 12 H99p2383,Men New Styles Nike Zoom Kobe 7Th Vii Seventh Kobe Bryant White Black War Boots, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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