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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

Air Jordan 6-17-23 Men Basketball Shoes White/Infrared 23-Black OP85H,* Nike Air Max Tn I Yellow Gray Shoes Men'sAir Jordan SC-1 Men Basketball Shoes White/White-Gym Red-Black GH94L,, and large-scale international attractions like Oriental Science Fiction Valley, which opened April 29th, Nike Air Force 1 Retro Men Basketball Shoes Dark Atomic Teal/White-Atomic Teal XB25V,* Nike Air Max Tn I White Red Shoes Men'sNike Zoom Hyperfranchise XD Men Basketball Shoes Tour Yellow/Pure Platinum-Night Stadium DI80X,, China, open to the public. Converse Chuck Taylor All Star High Men Lifestyle Shoes Exuberance GJ58E,* Nike Air Max Tn White Black Red Viii Men'sNike Mavrk Men Lifestyle Shoes Armory Navy/White BH94S,. Two Bit Circus is imminently opening its downtown-LA attraction, a full-service bar & restaurant which offers an array of VR experiences and casual entertainment like robot bartenders. More expensive, Adidas Samoa LEA Men Retro Shoes White/Black QQ45Q,* Nike Mens Shoes 2013 Air Max Version NewNew Balance 2001 Men Running Shoes Gold/White II61L,, Pure Imagination, Nike Air Max 95 Premium Tape Men Running Shoes Midnight Fog/Black-Pink Foil RK26K,* Orange White Black Adidas Men ArrivalNike Free Run+ 2 Woven Men Running Shoes Anthracite/Anthracite-Concord QE21C,, Backlight (France), HADO (Singapore), Battleverse (Toronto) and the newly announced Figment, have dozens of openings planned between them this year. Nike Satire Canvas Men Skateboard Shoes Dark Grey/White BP16O,* Pink White Black For Mens Air Max SkylineAdidas EQT Key Trainer Retro Men Training Shoes Black/Run White/Green HX66H,, hungry for high revenue cutting-edge VR, are snapping up smaller VR installations like Hologate and WePlayVR (from AiSolve), which are optimized for their operating environments. Onitsuka Tiger Runspark LE Men White/Green JH27U,* Purple Blue Adidas Men Mid RoundhouseMen Buy Comfortable New Arrivals Ralph Lauren Mesh Polo Long Sleeved White,, says the global location-based VR entertainment market will more than double in 2018, Men Purchase Comfortable Latest Style Ralph Lauren Big Pony Nz Logo Black Leisure Sporty Polo,* Purple Yellow Adidas Mens Large TongueMen Sale Comfortable New Arrivals Nike Free Third 3Rd Iii Yellow Black Running Shoes,.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Men Get Cheap Latest Style Nike Zoom Kd V 6Th Vi Sixth Kevin Durant Green Gray War Boots,* Red Black White Men Air Max TnMen Wholesale New Series Nike Air Max Ltd 2Th Ii Second Gray Black Running Shoes,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Men Shop Cheap Guarantee Nike Air Presto 6Th Vi Sixth Netty Black Blue Running Shoes,* Red White Adidas Originals Mens Campus SeriesMen Purchase Authentic New Vans Half Cab Black Pink Casual Shoes,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, 2018 NIKE LEBRON 15 IN EMBROIDERED cheaps FLORAL PRINTS Shoes,* Silver Black White Men Air Max TnNBA Golden State Warriors Snapback A106,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

Leif Petersen, founder, Nike Air Jordan 11 Future PRM Dark Army 652141 301 Mens basketball sport shoes sneaker,* Silver Black Blue Men Air Max SkylineNike Air Jordan Retro 11 PRM Heiress Stingray 852625-030 Black Gold,, told me the company is on track to open 90 locations this year, bringing their total install to 150 by year’s end. Nike Air Max 2017 Black White Mens Running Athletic Sport Shoes Sneakers 849559 001,* Snow Air Max 95 Men BurlywoodNike Air Max Plus TN black KPU Mens Running Athletic Sport Shoes Sneakers,.

VRStudios, founded in 2014, Nike Flyknit Racer Black Photo Blue Mens Running Shoes 526628 001,* White Black Dark Gray Adidas Men Mid RoundhouseNike Kids Air Jordan Retro 13 PS velcro Basketball Shoe White/Blue,, mostly in theme parks like Universal Studios and Knott’s Berry Farm. The company just introduced a small (10’x10’) turnkey free roam VR system much like WePlayVR, called the VRcade Atom. “Atom is a true commercial-grade, wireless free-roaming system, Nike LeBron Soldier 9 PRM EP Black Bright Crimson 749491 016 Mens basketball sports shoes sneakers,* White Black Men Air Max Tn ChartreuseNike Nikelab Air Max 97 Mid x Riccardo Tisci All Black,,” said Kevin Vitale, VRstudios’ CEO. At the same time, VRStudios is developing a multiplayer free roam sports-based VR experience with high repeatability for its clients and is contemplating its own retail venues.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

Mens Nike Air Jordan 6 Vi Rosy Shoe Save 40%-70%,* White Gray Red Mens Shoes Air Max BwMens Nike Air Jordan Iii 3 Retro Blue Shoe Outlet Online,, and the economic challenges that come with selling entertainment in a retail environment. Free roam VR is the only true VR available to consumers today. Users are fully immersed, Mens Nike Air Max 1 87 Black Running Shoe Cheap 100%,* White Orange Men's Air Max 95 ShoesMens Nike Air Max 90 Black Shoe Free Shipping,, as are the others in the simulation, and can walk naturally in a virtual world, with full agency, freedom of movement and interaction. Mens Nike Air Max 90 Prem Tape Black Shoe For Cheap,* White Pink Skyblue Men Air Max 87Mens Nike Air Max 95 360 Grey Red Shoe Wholesale Online,, overall, every single one of these experiences is any less than flat out amazing. Mens Nike Air Max Command Black Grey White Shoe Order Online,* White Red Men's 2013 Air Max Shoes Trainer 1.3Mens Nike Air Max Sky Blue Green Shoe Fast Shipping,. What investors see in free-roam LBVR is not an illusion.

“This is nothing like the movie business,” says Cliff Plumer, Mens Nike Air Max Tn I White Black Shoe Online Without Sale Tax,* Yellow Gray Adidas Mens Hiking SandalMens Nike Air Penny Hardaway 5 V Grey Black Pueple Shoe Loved Around,, “This is something entirely new.” Mens Nike Classic Cortez Nylon Net Dark Brown Orange Shoe Order Online,High-quality Soludos Original Dali Dot Printed Espadrilles Men 5234-3309Mens Nike Free 5.0 Leather Punching Black Red Running Shoe Online Store,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Mens Nike Free Run 4.0 V3 Breathable Black Shoe For Sale,60% off Sale For K-Swiss Clean Court CMF Trainers Men 2756-4178Mens Nike Jordan Fly 23 Spiderman Blue Shoe For Sale,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

The VOID opened a new mall location in The Glendale Galleria in Glendale, Mens Nike Roshe Wool Skin Grey Blue Running Shoe For Cheap,High-quality Zign Leather Crepe Sole Lace Up Boots Men 9606-2485Mens Nike Zoom Kobe Viii 8 Blue White Shoe Online Shop,, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part,Mens Nike Zoom Lebron Xi 11 P.S. Elite Black Grey Orange Shoe Wholesale Price,Authentic Under Armour Training Limitless Trainer Men 9062-2654Asolo Stynger Walking Boots (Women's) - Graphite / Lilac Effective Export Outlet,, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.On Sale - Converse Star Player Ox Black Womens Trainers Z59e8293,Hot Sale Timberland Classic 6 Inch Premuim Boots Men 5200-7887UK - * Converse Trainers * Size 7 Womens * X49m8007,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Low-cost direct - Converse One Star Women'S Athletic Shoes Size 5 M Black Leather Excellent H81u983,New Style Superdry Mono Lace Up Plimsolls Men 7085-9086Hot Sale - Usa Made Converse All Star White Hi Tops Made In Usa Mens 9 Womens 11 Eur 42 U66a8159,, they can make up for low utilization with a decent weekend. * Adidas Ladies Blue Black White Sl Summer Breathable Wat Women,Provide Best Superdry Swimmer Slip On Plimsolls Men 4214-4594* Black Adidas Women Boot Js Leopard Grain Shoes,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over * Nike Air Max 90 Yellow White Beige Shoes Women,Authentic Selected Homme Royce Suede Chelsea Boots Men 1927-7432Asics Gel-Cumulus 17 Pink Purple Running Shoes Lite-Show Womens, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Asics Trail Running Shoes Gt-2000 3 Charcoal Pink Trail Womens,Buy Religion Flanden Trainers Men 8351-2652Asics Women Trail Running Shoes Gel-Fujilyte Tiger Blue Silver Plum Colour Pool,. Plumer said The VOID is also considering franchise locations, Adidas UK Shop - Adidas Vigor Bounce Shoes (Grey) for Women,Cheap Polo Ralph Lauren Hanford Suede Trainers Men 4469-8064Adidas UK Shop - Adidas Trefoil Hoodie (Red) for Women,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Andal introduced the company’s newest products, 2017 Lacoste Straightset Cuff Trainers Men 4746-9449,Blue Polo Long Sleeved Long PlacketAuthentic Dr Martens Pressler Canvas Plimsolls Men 3038-8846,,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, 60% Off Discount Asics Gel-Kayano Suede Trainers In Yellow Men 6398-2216,Men Asics Colour Methyl Lime Tennis Shoes Gel-Game 5 Blue OrangeAsics Gel-Game 5 Court White Shoes Onyx Mens,.

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. Mountain Khakis Original Mountain Denim Pant Men's 64793,Adidas UK Shop - Adidas Cloudfoam Race Shoes (Black) for KidsSnow Peak Wool Knit Pant Men's 65196,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Roark Revival Secret Service Board Short Men's 66931,Adidas UK Shop - Adidas Samba Classic Shoes (White) for KidsNike SB FTM DriFit Stretch Short Men's 67296,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Nike Wilder Freedom 7in Short Men's 67655,Adidas UK Shop - Adidas Harden Vol. 1 Shoes (Gold) for MenClarks Desert Trek Boot Men's 69597,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios

Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Mens Nike Air Max 90 Grey White Red Running Shoe Best Sale,Adidas UK Shop - Adidas Roland Garros Tee (Grey) for MenMens Nike Air Max 95 Em Grey Running Shoe For Sale, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

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Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Authentic Puma Basket Velcro Soft Premium TrainersMen 5645-2610,Prana Keller FullZip Hoodie Men's 64575Authentic Fred Perry Underspin Slipon Canvas Trainers in Navy Men 1048-9233,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Asics 33-M 2 Grey Black Running Shoes Mens,Roark Revival Thomas Surplus Denim Pant Men's 64780Asics Orange Black Electric Blue Gel Sole Rubber Cupsole Ufs Zaraca 4 Lightweight Running Shoes Hot, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Men Asics Colour Onyx Neon Volleyball Shoes Gel-Rocket 7 Tiger Silver Yellow,KOrange Fleece Pullover Hoodie, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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