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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

Mens Nike Mizuno Ignitus Club 3 As Bolt White Yellow Shoe For Cheap,* 2011 Air Max Black Red Shoes Netty Men's,Mens Nike Zoom Kd Vi Black Green Shoe Just Buy It,, the immediate promise and momentum is in the location-based VR (LBVR) attractions industry. The VR Arcade Conference (April 29th and 30th), Mens Nike Zoom Lebron Xi 11 Low Orange Blue Shoe Best Price,* Adidas Men Black Adicolor Forum Lo,Helly Hansen Veierland Wellingtons (Women's) - Black / Black / Eggshell Preferential Outlet Online S,, the Digital Entertainment Group’s May meeting (May 1), and FoIL (Future of Immersive Leisure, May 16th and 17th) all highlighted a topic that suddenly no one can stop talking about: location-based On Sale - Converse All,* Adidas Men Green Adicolor,Low-cost direct - Converse Women'S Chuck Taylor Black Animal Reflect Sneaker Size 11 544867F I65d38,). Low-cost direct - Converse Ct Hi Rubber Black- Women'S Size 6.5 Nwob G85j9686,* Adidas Men's Black Blue White Running,Hot Sale - New Womens Converse Pink Multi All Star Ox Canvas Trainers Lace Up N81f6493,, VRcades, * Air Max 90 Army Green Camo Aachen New Womens Shoes,* Adidas Originals Mens Canvas Blue White Campus For Deep,* Nike Air Max Blue Gray Shoes Women, (like Internet Cafes), are popping up all over the country. As a result, VRcade royalties for developers are on the rise, so they are shifting their attention accordingly to shorter experiences optimized for LBVR, Asics Gel-Fortius 2 Tr Training Shoes Pistachio Black Womens,* Air Max 24 For Mens Gray Black Chartreuse 7,Asics Women Fuzex Lyte Tiger Blue White Lightweight Running Shoes Colour Sharp Gr,.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Offspring x ASICS Gel Lyte V Cobblestone H63VK 0505 Womens Mens Running Shoes Sneakers,* Green Black Nike Men's 2013 Air Max Shoes New,Toggi Esher Ladies Diamond Quilted Gilet - Black Low Price Lowest Whole Network,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Harkila Norja Cardigan - Charcoal Grey Melange Reliable High-Top,* Men Gray Black Air Max 90,Timberland Icon Classic 2 Tone 2 Eye Boat Shoe (Men's) - Dark Brown Smooth Preferential Outlet Onlin,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Timberland Icon Classic 2 Tone 2 Eye Boat Shoe (Men's) - Navy Smooth Good For Your Selection,* Nike Air Max 90 Aachen Gray-blue Mens Shoes,Nike - Popular Zoom Stefan Janoski Canvas Trainer : Plate Slim Outlet,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

Leif Petersen, founder, Nike - Trend Odyssey Leather Trainer : Great Fashionable,* Nike Air Max Tn Glowing Black Yellow Shoes Men's,Rocky Arktos - Realtree Xtra Crystal Clear Discount,, told me the company is on track to open 90 locations this year, bringing their total install to 150 by year’s end. Adidas Originals - ZX Flux Weave Trainer : Unique Design Sports Shoes,* Nike Air Max Tn I White Purple Shoes Men's,Under Armour EVO Coldgear Compression Mock - White / Steel Adaptability To You,.

VRStudios, founded in 2014, Timberland - Unique Design 6 Inch Premium Boot : hearty High-end,* Red White Adidas Men Campus Neo Sseries,Y3 - Export Outlet Vern EQT Trainer : Popular Outlet On Sale,, mostly in theme parks like Universal Studios and Knott’s Berry Farm. The company just introduced a small (10’x10’) turnkey free roam VR system much like WePlayVR, called the VRcade Atom. “Atom is a true commercial-grade, wireless free-roaming system, Adidas Originals - Unique Design Superstar Vulcanised Trainer : Lifelike Just Buy It,* White Blue Adidas Men Up Zipper Shoes,On Sale - Converse Star Player Woolrich Hi Mens Trainers Black Red New Shoes D59i9101,,” said Kevin Vitale, VRstudios’ CEO. At the same time, VRStudios is developing a multiplayer free roam sports-based VR experience with high repeatability for its clients and is contemplating its own retail venues.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, * Nike Air Max Tn I Black Yellow Blue Shoes Men's,Authentic Fred Perry Underspin Slipon Canvas Trainers in Navy Men 1048-9233,* White Blue Adidas Men Shoes,, “This is something entirely new.” Cheap Vagabond Vince Suede Trainers Men 5960-6031,2017 Original Converse Chuck Taylor All Star II Ox Plimsolls Men 2545-6451,2017 Best Nike Air Huarache Run Ultra Trainers Men 8880-5982,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Retail Fred Perry Stratford Chambray Trainers Men 7429-5574,Authentic ASOS Flip Flops 2 Pack And Palm Tree Print SAVE Men 9304-6402,2017 Original ASOS Lace Up Trainers in Khaki With Military Detailing Men 4703-9408,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Ralph Lauren Pony White Canvas Big Hanbags In Hbr,Asics Gel-Sendai 2 Yellow Black Running Shoes Flash Mens,Adidas UK Shop - Adidas Stan Smith Primeknit Shoes (White) for Men,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Adidas UK Shop - Adidas Messi 16.3 Turf Shoes (Blue) for Men,Asics Orange White Gel Sole Rubber Outsole Squad Handball Shoes,Adidas UK Shop - Adidas Cardinals Authentic Baseball Jersey (White) for Men,, they can make up for low utilization with a decent weekend. Adidas UK Shop - Adidas Supernova Three-Quarter Tights (Black) for Men,Black Ralph Lauren Pony Jumper Handbag In,CB467 Nike Kobe VI 6 ZK6 White Purple Basketball Shoes,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Nike Hyperchase Men Basketball Shoes Vivid Pink Pink Pow Black,Men Asics 2 Running Shoes Colour Onyx Gel-Flux Tiger Black Flash Orange,Nike Zoom Celar 5 Track Spike Unisex Casual Shoes White Volt Black, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Nike Air Zoom Pegasu32 Men Running Shoes Black Black Black,Men Asics Lite-Show Stability Running Shoes Colour Carbon Sil Gel-Kayano 22 Tiger,Cheapest Adidas Grey 'duramo' Lace Up Trainers-Men In Vendita,. Plumer said The VOID is also considering franchise locations, Cheap Adidas Men Superstar Tech Pack Black,Men Olive White Onitsuka Tiger Colorado Eighty Five Shoes Colour Light Off,Cheap Nike Men Internationalist Blue,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Andal introduced the company’s newest products, Converse Chuck Taylor All Star High Women Lifestyle Shoes Black JV65M,Cheap Nike Men Lunar Force 1 '14 Grey,Women Choose Comfortable Latest Style Ralph Lauren Pony Mesh Embroidery Polo Black,,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Women Fresh Style Air Jordan Retro 13Th Xiii Thirteenth White Purple Sneakers,Latest Reebok Men Exofit Clean Low Red,Asics Tiger Mens Gel Lyte III Black Red Mesh Synth H635L 9023 Womens Mens Running Shoes Sneakers,.

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

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Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios

Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Puma Suede Chemical Comic Men Retro Shoes Blue/Vibrant Yellow-Black IH87E,Adidas Orion 2 Retro Men Running Shoes Run White/Run White-Red KW75S,Nike Lunar Safari Fuse+ Men Running Shoes Anthracite/White-Voltage-Black BR50F, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

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Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Adidas UK Shop - Adidas Pullover Hoodie (Grey) for Women,Nike Air Huarache Black Mens Running Shoes 318429 001,Nike Air Max 2015 Womens Running Shoes White Black,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Popolare Converse Converse red 'ct dainty' flat low-top trainers-Women Fabbrica,Nike Air Jordan 5LAB3 Reflective Silver 631603 003 Men basketball shoes,Reebok Women Classic Nylon Sale White/Grey,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Asics Serrano Women Coral/White XJ73T,Nike Air Max 2016 Grey Volt Black Mens Running Shoes,Women Buy Latest Style Nike Air Max Excellerate+2 2015 White Skyblue Running Shoes,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Nike Air Force 1 Ultra Flyknit Low Red White Mens Womens Sneakers Casual Shoes,Nike Air Max Mercurial FC Trainer R98 black silver spots 819474 700 Mens Running Shoes Sneakers,Nike Air Max 95 Premium Tape Black Grey Camo Mens Womens Running Shoes 599425 010,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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