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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Low-cost direct - Converse X John Varvatos Black Leather Hi Top Chuck Taylor Sneakers Men 7 Wmn 9 P,* Orange Nike Mens Shoes 2013 Air Max,Low-cost direct - Converse All Star Multi Zig Zag Patterned Hi Top Size 4 Vgc K23g7965,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Hot Sale - Converse Jack Purcell Jack Mid Black White Leather Men Casual Shoes 155718C E82d5734,* White Black Adidas Men Skateboard Shoes,Hot Sale - Unisex Converse Chuck Tayor All Stars Seasonal Charcoal Hi Top Trainers Size E50b3021,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, * Adidas Men Orange White Cumacool Running,* White Green Men's 2011 Leather Air Max Shoes,* Air Max 24 For Mens Snow White Gary 7,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

Leif Petersen, founder, * Air Max Ltd White Gray For Mens,Cheap Dr Martens Tract Fold Boots Men 5885-9743,* Black Red Air Max 95 Men,, told me the company is on track to open 90 locations this year, bringing their total install to 150 by year’s end. * Deep Blue Green Adidas Men Tops Winter Fluorescent Shoes,Retail Superdry Low Profile Sleek Plimsolls Men 2952-2969,* Nike 2014 Air Max 90 Blue Jade Shoes Hyp Kpu Tpu New Men's,.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, Nike Sfb Jungle Men Boots Baroque Brown Medium Olive Baroque Brown,Asics White Blue Gel Blade 4 Handball Shoes Diva Lightning Stretch And Breathable,Nike Lunaracer+ 3 Men Running Shoes Black Green Strike Vivid Purple White,, “This is something entirely new.” Alta Qualit,Grey White Gel Lyte Iii Asics Evo Modern Simplicity Trainers Stretch And Breathable,Adidas Men Superstar 80's White,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Cheap Nike Men Internationalist Blue,Men Asics G-Tx Cushioning Running Shoes Colour Mosaic L Gel-Cumulus 17 Blue Black,Latest Vans Men x Eley Kishimoto Slip-On Blue,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

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Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Low-cost direct - Converse Women'S Chuck Taylor Black Animal Reflect Sneaker Size 11 544867F I65d38,Nike Air Jordan 32 XXXII PF Rosso discount Corsa All Black AJ32 outlet AH1253 For 010,Hot Sale - New Womens Converse Pink All Star Dainty Ox Canvas Trainers Lace Up I9t7515, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

With a single stage accommodating only four participants at once, * Nike Air Max 90 Black Shoes Women,Nike Air Max 2016 Blue Black Mens Running Shoes,Asics Metrolyte 2 Slip On Walking Shoes Mango Raspberry Womens,, like all retail operators, Adidas UK Shop - Adidas EQT Support ADV Shoes (Green) for Women,Nike Air Max Mercurial FC Trainer R98 white silver 507216 011 Mens Running Shoes Sneakers,Nike Air Max 1 Print Womens Lifestyle Shoes Midnight Navy Midnight Navy Tide Pool Blue Sail, and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well. They’re often empty during the week, but because their maximum gross per two-hour screening is in excess of Bello Converse White 'CT reptile low' flat lace up printed low top trainer-Women Factory Outlet,Nike Free 5. 0 Persian Violet Blk Aluminum Fuchsia Glow Mens Running Shoes 724383 500,Nike Women Genicco Black/White,, they can make up for low Nike Free 5.0 V4 Women Running Shoes Raspberry Red/Metallic Silver-Green Glow LW28N,Nike Kobe A.D. Mid Fearless Reduced Mens Size 10.5 Purple wholesale 922482-500,Women Get Comfortable Authentic Adidas Js Instinct Hi Neocamo Black White Casual Shoes, with a decent weekend. With less inventory, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets overASICS GEL LYTE V white black bule H429Y 9089 Womens Mens Running Shoes Sneakers,Nike Mercurial X 10 Superfly AG Hyper Pink Hyper Pink Black Hyper Pink 0520 football boots shoes,Nike Air Max 90 Breathe Pink Pow Wolf Grey White Womens Running Shoes 644204 014,, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Nike Revolution 2 MSL Fuchsia Black Pink White Women Running Shoes 554901 607,Nike Zoom Winflo 3 III Black Red Mens Running Shoes Sneakers Trainers 807276 006,Womens Nike Air Jordan 5 V Retro Red Black Shoe Online Store, could generate over half a million dollars a week, and easily finance new titles. Nike - Breathable KD Trainer : Charms Buying Cheap,Mens Adidas Adizero F50 Tf Blue Shoe Loved Around,Adidas Originals - Discount ZX Flux Print Trainer : Superior Outlet On Sale,.

Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. * Adidas Men Black Gold Supernova Glide Running,Mens Nike Air Max 90 Hyperfuse Prm Blue Green Shoe Outlet Online,* Air Max 90 Blue Gray Orange Shoes Hyperfuse Men's,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, * Black Red Adidas Men Vi Porsche,Mens Nike Air Max 95 360 White Grey Green Buy Shoe Online Without Sale Tax,* Green White Adidas Men Mid Forum Shoes,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, * Pink Nike Kids Shoes 2014 Air Max Aachen,Mens Nike Air Max Classic Bw White Black Shoe Buying Cheap,Wholesale Under Armour Charged Bandit 2 Running Trainers Men 3734-3036,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,2017 Best Jack & Jones Spider Canvas Plimsolls Men 7420-9202,Mens Nike Air Max Tn I Black Red Shoe Cheap 100%,High-quality Adidas Originals Tubular Shadow Trainers Men 1716-1727,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

A few Asics Turbo Jump 2 Blue Yellow Track And Field Shoes Deep Unisex,Mens Nike Air Penny Hardaway 5 V Black White Shoe Buying Cheap,Men Polo Ralph Lauren Shoes Careers Rounded Toe White, segment. Perhaps you’ve seen their recent commercials, which offer ten dollars of free gameplay with a meal. During the day, with the bar empty, the venue hosts corporate events and kids’ birthday parties. By capturing these contrasting segments, D&B is able to maximize Adidas UK Shop - Adidas Baseline Shoes (Black) for Kids,Mens Nike Classic Cortez Nylon Light Blue White Red Shoe Wholesale Price,Adidas UK Shop - Adidas EQT Support Ultra Primeknit Shoes (Black) for Men,. They have experimented with high-end VR in the past and operated Battletech’s vehicle-based simulators for almost ten years (1996-2006) but on a panel at FOiL, Kein Bachus, D&B’s SVP for Entertainment and Games Strategy, said the company is focused on plug-and-play experiences that do not Adidas UK Shop - Adidas Cavaliers Shooter Tee (Cleveland Cavaliers) for Men,Mens Nike Flyknit Trainermens Suede Leather Black Grey Shoe Clearance Sale,BD123 Nike Kobe VIII 8 Christmas Basketball Shoes,, an ongoing issue with LBVR, especially in FECs.

Dreamscape Immersive, founded by Nike Air Max Tava Men Casual Shoes Wolf Grey Cool Grey White White,Mens Nike Free Run+ 2 Green White Shoe Buy Online,Nike Air Zoom Streak 5 Unisex Running Shoes Pure Platinum Reflect Silver Black Laser Orange,, is backed by Warner Bros., 21st Century Fox, MGM, AMC Theaters, and Steven Spielberg, and headed by former Disney Imagineering Chief Creative Officer Bruce Vaughn, has yet to open its first location. The company raised over 40M in venture capital last year. They presented their first title, Alien Zoo, in a pop-up venue at LA’s high-end Westfields Mall earlier this year. Vaughn declined to share details about planned openings. The company is Adidas Men Seeley Black,Mens Nike Mizuno Ignitus Club 3 As Bolt White Yellow Shoe For Cheap,PUMA Men Basket Citi Series On Sale Black, will Black Diamond BD Icon FullZip Hoodie Men's 64549,Mens Nike Zoom Kobe Vii 7 Black Purple Yellow Shoe Factory Outlet,Altamont Sawtelle Pant Men's 65218, their friends to try new experiences.  Our focus at Dreamscape is on immersive storytelling. Of course, since we need a place for our experiences to happen, we are building high touch, premium venues. But our core product is IP. Creative and technical IP. We are excited to offer Roark Revival Porter Chino Short Men's 67175,Mens Nike Zoom Lebron Xi 11 Deep Blue Black Shoe Official,Laundromat Zurich Sweater Men's 68071,, each feeling different enough that you won’t ever be able to do one and be done,” Vaughn told me. “We intend to prime the waterfall to the home when we open our first location.  We have some clever ideas how Arc'teryx Acrux2 FL Approach Shoe Men's 70024,Spats Ankle Plain Classic 2 Tone Rubber Boots (Women's) - Matte Black & Antique White Reduce Joint S,Five Ten Team 5.10 Climbing Shoe 70668,.”

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Teva Deckers Flip Flop Men's 71257,UK - Converse Ct All Star Ox Womens Navy Trainers - M9697 - S K81m5126,Nike Basketball Retro Men Basketball Shoes Black/Siren Red BH13O,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Nike Sweet Classic Leather Men Lifestyle Shoes Deep Royal Blue/Deep Royal Blue-Wolf Grey-White XK23N,Low-cost direct - Converse Womens Size 8 Ct Hi Cyan Space Chuck Taylor All Star Rubber Shoes New S2,Nike Free Run+ 2 EXT Men Running Shoes Medium Grey/Black-Night Stadium-Cyber KF68E, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Onitsuka Tiger Mexico 66 Men White/Blue FL45C,Hot Sale - Shoes Sports Women Converse Hi Tela Con Zeppa Interna Nero 547198C Q29f7625,Men Hottest Adidas Springblade 2015 Black Green Running Shoes, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Andal introduced the company’s Nike Zoom Speed Trainer 3 black green 804401 600 mens Running Shoes Sneakers,* Women Black White Pink Air Max Tn,Mens Nike Air Jordan 12 Xii Black Red Shoe Free Shipping,, Vusr Venue and Vusr Spark, in his presentation at VRLA. “Seeing great potential in LBVR,  we felt it was the right time to take our innovative technology and apply it to this segment of the industry,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Andal insisted Mens Nike Air Jordan Vii 7 Retro White Shoe Cheap 100%,Asics Gt-2000 3 Grey Pink Running Shoes Womens,Mens Nike Air Max 90 Premium Em White Black Shoe At Discount,.

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