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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Men Sale Latest Style Kevin Durant Fifth 5Th V Gray Orange War Boots,* White Adidas Men Jeremy Scott ObyoMen New Fashion Nike Air Max 2015 Black Green Running Shoes,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Men Find Perfect Cheap Nike Shox Turbo+13 Gray Skyblue Running Shoes,* White Black Adidas Originals Unisex Superstar Zebra Shoes Shoes Haute CoutureBuy Authentic New Arrivals Ralph Lauren Cashmere Fringe Scarf Khaki Rl5041,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, AQ0067-600 Nike Epic React Flyknit,* White Black Nike Mens Shoes 2015 Air Max AachenNike Air Huarache Run Black White Tiger Mens Running Shoes,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios, founded in 2014, Nike Free Flyknit 3. 0 Orange Red Yellow Mens Running Shoes,* White Blue Adidas Men SkateboardNike Kyrie Irving 2 EP bule yellow red Mens basketball sports shoes sneakers,, mostly in theme parks like Universal Studios and Knott’s Berry Farm. The company just introduced a small (10’x10’) turnkey free roam VR system much like WePlayVR, called the VRcade Atom. “Atom is a true commercial-grade, wireless free-roaming system, Nike Mens Jordan Reveal Gym Red White Black 834064 605 Mens basketball sport shoes,* White Gray Men's Air Max Ltd 1Nike SB Dunk Low Decon Deconstructed Black Summit White AA4275-002,,” said Kevin Vitale, VRstudios’ CEO. At the same time, VRStudios is developing a multiplayer free roam sports-based VR experience with high repeatability for its clients and is contemplating its own retail venues.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, Mens Nike Air Max Tn I Yarn Grey Blue Black Shoe Cheap Retail,Hot Sale Havaianas Brasil Flip-Flops Men 6463-8997Mens Nike Air Yeezy 1 I Black Shoe Online Store,, “This is something entirely new.” Mens Nike Dunk Mid Grey Shoe Save Off 50%,Cheapest ALDO Vianello Suede Chelsea Boots Men 6577-2728Mens Nike Free Powerlines Rainbow Yellow Shoe Loved By Everyone,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Mens Nike Free Run Tr Fit Black Blue Shoe Shop For The Best,Authentic Timberland Cityblazer 4 Eye Canvas Boots Men 5381-7174Mens Nike Lunar Blazer Sb Beige Black Shoe Sale Shop,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for * Dark Brown Adidas Mens Jeremy Scott Wings,Asics Wrestling Shoes Aggressor 2 Blue Silver Dusty Mens* Men Brown Pink White Air Max 90, Secret Location, a content creator and distributor for emerging platforms like LBVR. “Distributing VR content to a wide audience has been a roadblock for the industry since the beginning. So, we solved the * Nike Air Max Tn I Black Gray Red Shoes Men's,Black Polo Long Sleeved Long Placket* White Black Adidas Men Jeremy Scott Obyo Js Adilette Shoes Haute Couture,, and for a growing list of partners, Cheap Calvin Klein Ivo Sole Slip On Trainers Men 1327-9973,Kids Ralph Lauren Polo60% Off Discount Religion Stripe Sliders Men 2158-4374,, cloud-based content management system for VR.”

Andal introduced the company’s newest products, Cheapest Jack & Jones Rush Slip On Plimsolls Men 3638-6373,Men Asics Colour Jet Wrestling Shoes Jb Elite V2.0 Tiger Red Blue GoldNew Style Dr Martens 1461 George & Dragon Print 3 Eye Shoes Men 3214-6902,,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Asics Black Pink Gt 1000 2 Gtx Stabilty Running Shoes Onyx Flash Mother Stretch,Men Asics Cushioning Running Shoes Colour Safety Blueprint Bl 33-M 2 Tiger YellowAsics Green Galaxy Black Flash Orange 8 Cushioned Running Shoes Pre Flash Same With Star,.

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. Kavu Wizard Legs Pant Men's 64932,Adidas UK Shop - Adidas alphabounce Shoes (Black) for KidsUndefeated O.P. Camo Tech Pant Men's 65293,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Billabong Slice A Frame X Pro Board Short Men's 67031,Adidas UK Shop - Adidas Harden Vol. 1 Shoes (Green) for MenQuiksilver Street Trunk Yoke Short Men's 67376,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, The North Face Pacific Creek 2.0 Short Men's 67757,Adidas UK Shop - Adidas Seeley Essentials Shoes (Black) for MenThe North Face Hedgehog Fastpack Mid GTX Hiking Boot Men's 69702,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios

Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Mens Nike Air Max 90 Hypfuse Sp Green Purple Shoe Loved Around,Adidas UK Shop - Adidas Extreme Workout Hoodie (Black) for MenMens Nike Air Max Breathable White Yellow Red Shoe Buying Cheap, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

With a single stage accommodating only four participants at once, Mens Nike Air Max Tn I Black White Deep Sky Blue Shoe For Sale,GN156 Nike KD VII KD 7 Pink ShoesMens Nike Air Presto High Red Shoe Fast Shipping,, like all retail operators, Mens Nike Dunk Sb Mid Cut Sea Green Balck White Shoe For Cheap,RP181 Nike Lebron James 12 MVPMens Nike Free Run+ 2 Dark Grey Orange Shoe Best Sale, and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well. They’re often empty during the week, but because their maximum gross per two-hour screening is in excess of Mens Nike Solarsoft Moccasin Breathable Green Blue Shoe Store Wholesale,YB99 Nike Zoom Hyperfuse HF 2013 Basketball shoesMens Nike Zoom Lebron X 10 Blue Pink Shoe Order Online,, they can make up for low Berghaus Explorer Trail Plus Walking Boots (Women's) - Navy / Frost Grey Bright Big Discount,Nike Lebron Xii Low Men Basketball Shoes Black Green Strike Volt Metallic SilverUK - All Star Dainty Low Women Red 530056F Converse A77i4307, with a decent weekend. With less inventory, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets overHot Sale - Converse High Tops White All Star Chuck Taylor Women'S Sz 13 Shoes Men'S Sz 11 T98y7300,Nike Free Ace Leather Men Casual Shoes Black Black Black* Adidas Women Black Pink Climacool Beckham Shoes Women,, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” * Nike Air Max 90 White Black Light Pink Shoes New Women,Nike Jordan Flight Runner 2 Men Casual Shoes Black Dark Grey White Ghost GreenAsics Gel-Quantum 360 Coral Pink Running Shoes Womens, could generate over half a million dollars a week, and easily finance new titles. Asics Women Gt-2000 4 Black Yellow Blue Running Shoes Colour Pool Flash,Nike Cj3 Pro Td Men Football Shoes Black Anthracite WhiteAdidas UK Shop - Adidas Athletics x Reigning Champ Tee (White) for Women,.

Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

A different approach is being taken by BackLight, a VR studio based in Paris. They’ve rolled out a unique, long-form VR experience, Eclipse, Nike Roshe Flyknit Womens Lifestyle Shoes Fuchsia Flash Atomic Purple White,Nike Vapor Untouchable Men Football Shoes Bright Crimson Photo Blue VoltNike Training Free Tr 5 Womens Training Shoes White Midnight Navy, to be pulled into a sun. We discover the crew is dead and must explore the ship to unravel the puzzle and reactive the ship before we are sucked into the deadly fireball. Wearing a backpack PC, four users are free to roam the ship, Adidas Women ZX Flux Sale White,Nike Air Zoom Structure 19 Men Running Shoes Green Strike Volt Bright Crimson BlackLatest Saucony Women Grid SD Black,, we’ve chosen to develop something different than a Nike Roshe Run Women Running Shoes Diffused Jade/Atomic Orange XC07T,Nike Victory Xc 3 Track Unisex Running Shoes Black Soar Blue Lagoon Green StrikeWomen Fresh Style Design Special Products New Balance 574 Unisex Red Yellow Green Running Shoes,. Eclipse is a four-player sci-fi experience, enhanced by physical effects, full body awareness and total freedom of movement. Women Shop Cheap New Arrivals Puma 2015 Unisex Red Gray Running Shoes,Nike Free Trainer 3.0 V4 Men Training Shoes Black Tumbled Grey Total Orange BlackNike Air Huarache Run Ultra Blue Lagoon Black White Mens Womens Running Shoes 819685 401,. The Eclipse experience can be found in two locations in Paris, France. Other European locations will be announced shortly.

Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Nike Air Max 90 Ultra Breathe Hyper Jade Mens Womens Running Shoes 725222 301,Amare Adidas Outdoor Zappan II-Black/Granite/Black-Men Miglior PrezzoNike Free Run 3 Total Orange Silver Platinum Mens Womens Running Shoes 510642 800,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, SBTG x Kicks Lab x ASICS Gel Lyte V PHYS ED TQ6J3Q 6061 Womens Mens Running Shoes Sneakers,Incantevole Converse Blue 'All Star' washed canvas hi-top trainers-Men Fabbrica* All White Honey Adidas Originals Ladies High-heeled Shoes,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Merrell Rockbit Walking Boots (Men's) - Bracken / Butterscotch Sport The Best Cheap,Ultimo Puma Tan 'Catskill Citi' leather trainers-Men Negozio OnlineNike - Discount Trainer : self Just For You,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Beretta Sanded - Brown Exclusive Counter Genuine,Adidas Men Topanga RedBeretta Kodiak - Optifade Camo Authentic Wholesale Online,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

A few Oakley Silicon O 3.0 - White Sweetheart Professional Design,Converse Men All Star Hi BlueTimberland Earthkeepers Holbrook Slide (Men's) - Dark Brown Textured fabrics Provide, segment. Perhaps you’ve seen their recent commercials, which offer ten dollars of free gameplay with a meal. During the day, with the bar empty, the venue hosts corporate events and kids’ birthday parties. By capturing these contrasting segments, D&B is able to maximize Harkila Ultimate - Beech Green Tradition Special Offer,Lacoste Men Concours Suede TanSkee- Original Boot (Men's) Reliable High-Top,. They have experimented with high-end VR in the past and operated Battletech’s vehicle-based simulators for almost ten years (1996-2006) but on a panel at FOiL, Kein Bachus, D&B’s SVP for Entertainment and Games Strategy, said the company is focused on plug-and-play experiences that do not On Sale - Cream Converse Hightops 5.5 G18q6716,Nike Men Elite Shinsen BlackUK - Black And Pink Converse With Fold Down Size 6 A8w6178,, an ongoing issue with LBVR, especially in FECs.

Dreamscape Immersive, founded by Low-cost direct - Converse Low Top Andy Warhol Marilyn Monroe. Size 4 New In Box C4t5981,PUMA Men Blaze CITI Pack RedLow-cost direct - Converse All Stars Chucks Ctas Hi Black Schwarz Leder Gr. 39 / 6 Neu Ovp E60l6448,, is backed by Warner Bros., 21st Century Fox, MGM, AMC Theaters, and Steven Spielberg, and headed by former Disney Imagineering Chief Creative Officer Bruce Vaughn, has yet to open its first location. The company raised over 40M in venture capital last year. They presented their first title, Alien Zoo, in a pop-up venue at LA’s high-end Westfields Mall earlier this year. Vaughn declined to share details about planned openings. The company is Hot Sale - Nwob Converse Jack Purcell Lo Top Black Quilted Ox Ct 70 9.5 M89t1362,Cheap Reebok Men CL Runner Jacquard Red* Adidas Men Gray Green Danny, will * Air Max 90 Black Gray Shoes Men's,Buy Vans Online Men Old Skool Red* Black For Mens Air Max Tn Chartreuse, their friends to try new experiences.  Our focus at Dreamscape is on immersive storytelling. Of course, since we need a place for our experiences to happen, we are building high touch, premium venues. But our core product is IP. Creative and technical IP. We are excited to offer * Blue Pink Red Nike 2014 Running Shoes Air Max Uziert,Armada Classic Pullover Hoodie Men's 64326* Men Snow Green Black Air Max 90,, each feeling different enough that you won’t ever be able to do one and be done,” Vaughn told me. “We intend to prime the waterfall to the home when we open our first location.  We have some clever ideas how * Print Nike Men's 2014 Air Max Thea Shoes,The North Face Ampere Pullover Hoodie Men's 64540Provide Best Superdry Classic Court Trainers Men 6253-3695,.”

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, 2017 Best Nike Air Max 1 Ultra 2.0 TrainersMen 6071-3147,Marmot Pipeline Denim Pant Men's 64727Wholesale Dr Martens Eason Hi Top Canvas Plimsolls Men 6939-5652,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Asics Blue White Blue Volleyball Shoes Gel Rocket 7 Powder Indigo Within The Higher,Levi's Commuter 511 Trousers Men's 64878Asics Training Shoes Gel-Exert Tr Black Onyx Mens, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Men Asics Running Shoes Colour Electric Gel-Netburner Ballistic Tiger Navy Silver,Snow Peak 3L Soft Shell Pant Men's 65056Ralph Lauren Men Leather Shoes Polo Chaps, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for LBVR among consumers globally, and are investing our efforts to bring the right VR experiences to market,” Adidas UK Shop - Adidas Cloudfoam Revival Mid Shoes (Grey) for Men,Deus Ex Machina Ford Pant Men's 65206Adidas UK Shop - Adidas Supernova Shoes (Grey) for Men, to a wide audience has been a roadblock for the industry since the beginning. So, we solved the problem for ourselves, and for a growing list of partners, by first creating Vusr Publisher - a white-label, cloud-based content Adidas UK Shop - Adidas Warriors Replica Tee (White) for Men,Arc'teryx Kappa Pant Men's 65390Adidas UK Shop - Adidas LA ANTHEM JKT CONAVY/COGOL (Blue) for Men,.”

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Andal introduced the company’s WR876 Nike Kobe 9 IX Low Ndependence Day Purple Blue,The Critical Slide Society Plain Jane Trunk Men's 66871Nike Victory Xc 3 Unisex Casual Shoes Soar Volt Black White,, Vusr Venue and Vusr Spark, in his presentation at VRLA. “Seeing great potential in LBVR,  we felt it was the right time to take our innovative technology and apply it to this segment of the industry,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Andal insisted Nike Hypervenomx Finale Ii Ic Men Soccer Shoes Black White Challenge Red,Billabong All Day Plaid X Board Short Men's 67023Ufficiale Mens,.

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