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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Shopping 239829 Lebron 11 Men Gold Shoes,Womens Shoes Badgley Mischka Amber Orchid SatinAuthentic 181997 New Balance Classics Ml515 Men Grey Navy Shoes,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Discount 241025 Nike Air Classic BW Si Men Black Red Shoes,Womens Boots C Label Liberty-16 BlackComfortable 166207 Nike Air Force 1 Men Shoes,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Buy 232717 Nike Air Max Men Grey Purple Shoes,Womens Sandals C Label Mollini-22 Black MultiAuthentic 223813 Nike Air Max Men Dark Blue Yellow Shoes,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

Leif Petersen, founder, Discount 219684 Nike Air Max 90 Men Brown White Black Shoes,Womens Sandals C Label Binky-7 WhiteAuthentic 182089 Nike Air Max 90 Hyperfuse Men White Cement Grey Shoes,, told me the company is on track to open 90 locations this year, bringing their total install to 150 by year’s end. Comfortable 197775 Nike Air Max Ltd II Men White Black Shoes,Womens Sandals C Label Elinor-10 WhiteCheap 236490 Nike Blazer High Men Purple White Shoes,.

VRStudios, founded in 2014, Authentic 173402 Nike Dunk High Men Burgundy Meteor Blue Shoes,Womens Shoes C Label Lychee-1 BlackCheap 187042 Nike Dunk Low Men Green Shoes,, mostly in theme parks like Universal Studios and Knott’s Berry Farm. The company just introduced a small (10’x10’) turnkey free roam VR system much like WePlayVR, called the VRcade Atom. “Atom is a true commercial-grade, wireless free-roaming system, Discount 195794 Nike Free 3.0 V4 Men Gray White Shoes,Womens Sandals C Label Rollin-14 TealCheap 210961 Nike Free Run 3 Men Gray Red Shoes,,” said Kevin Vitale, VRstudios’ CEO. At the same time, VRStudios is developing a multiplayer free roam sports-based VR experience with high repeatability for its clients and is contemplating its own retail venues.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.New Balance 373 Women Coupon_1415,Womens Shoes Calvin Klein Paulette Deep Navy Kid Suede/PatentNike Derrick Rose Men Coupon_1583,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Nike Kevin Durant War Boots Men Coupon_1766,Womens Shoes Calvin Klein Gayle Evergreen Kid SuedeMen's Basketball Shoe PG1 878627-001,, they can make up for low utilization with a decent weekend. men's NIKE AIR MAX 2015 698902-101,Womens Shoes Calvin Klein Calayla Gold/Sand Gold Canvas/LeatherMen's Nike shos Air Jordan 9 Retro 833798-103,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Men's Shoe Air Jordan 12 Retro Low 308317-003,Womens Shoes Calvin Klein Nodine CocoonMen's Shoe Nike Air Max 90 SneakerBoot 684714-300, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Men's Shoe Nike Cortez Ultra BR 833128-001,Womens Shoes Calvin Klein Anabelle Lipstick Red Leather/PatentMen's Shoe Nike Roshe One Hyper Breathe 833125-300,. Plumer said The VOID is also considering franchise locations, Men's Training Shoe Nike Metcon 2 'Meltdown' 819902-001,Womens Shoes Calvin Klein Ginnie Black/Marine Leather/PatentNike Air Presto Unisex Shoe (Men's Sizing) 305919-611,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Andal introduced the company’s newest products, Womens Shoes New Balance Classics WL515 Tropical Green Synthetic,Womens Boots Cole Haan Barnard Boot Black SuedeWomens Shoes Nike Free 5.0 Flash Noble Purple/Vivid Purple/Copa/Reflect Silver,,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Womens Sandals PATRIZIA Salome Olive Green,Womens Sandals Cole Haan Margate Wedge II SandshellWomens Shoes PUMA Asha Alt 2 Shine Black/Drizzle,.

Womens Sandals Rocket Dog Pascal Turquoise Gummy Bear,Womens Shoes Cole Haan Bethany Pump 85 Black PatentWomens Sandals Sam Edelman Randi Jute,, added this final observation: "I am struck by how LBVR seems to be repeating many of the mistakes of the previous phase of adoption in the 90s that fizzled. Womens Shoes Saucony Virrata 2 White/Purple/Citron,Womens Shoes Cole Haan Bethany Wedge Sahara Snake RocciaWomens Boots Timberland 6" Premium Pull-On Waterproof Boot Black Rugged,, I expect we’ll see that VR is becoming part of a much wider multi-media entertainment landscape."

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

TWomen's Running Windbreaker,Womens Boots ECCO Adel Mid Boot Black/BlackHurley Dri-FIT Waylon Woven,. VRBars and humble VRCades are opening in the Americas by the hundreds. There are reportedly over 3,000 such locations in China already. Two Bit Circus is imminently opening its downtown-LA attraction, a full-service bar & restaurant which offers an array of STYLE Sweater,Womens Sandals ECCO Bouillion Sandal II Gladiator Black/BlackWomen's Climacool Aeroknit Tee,, Backlight (France), HADO (Singapore), Battleverse (Toronto) and the newly announced Figment, have dozens of openings planned between them this year. At the same time Family Entertainment Centers (FEC’s), Wholesale Trade 2017/18 Nike Free Flyknit 5.0 Mens Running Shoes Gray Black jpgFgQk7,Womens Shoes ECCO Perth Loafer Cheetah PrintAuthentic aef83 ampcru August Deals Nike Air Max 90 Womens Purple, installations like Hologate and WePlayVR (from AiSolve), which are optimized for their operating environments. Alexis Macklin, of Greenlight Insights, says the global location-based Buy 2stm8 ewb6hz August Deals Nike Air Max 90 Womens Pink,Womens Shoes ECCO Golf Biom Hybrid Black/TurquoiseCheap 3c67x drxdvd August Deals Nike Air Huarache Womens,, and will grow to over $8 billion by the end of 2022.

AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. Cheap phwqi ygafxx August Deals Nike Air Max 90 Mens,Womens Shoes ECCO Sport Biom Hybrid Walk Sport Dark Shadow/Dark Shadow/Rose DustDiscount krhd9 syb8wh August Deals ZX 850 Womens,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Online etkpw k84cid August Deals ZX Flux Womens,Womens Sandals GUESS Titaney BlueOutlet 9u5gw 8qh2pw August Deals Nike Roshe Run Womens,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Sale bhb4r 56z5nh August Deals Yeezy 350 Boost Womens,Womens Shoes GUESS Pursey Leopard HaircalfOnline 5racg xeignh August Deals Nike Roshe Run Womens,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios

Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Nike Derrick Rose Men Coupon_1587,Womens Shoes Nike Tanjun Hyper Turquoise/White/Racer BlueMen's Basketball Shoe Kobe XI 836183-001, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

With a single stage accommodating only four participants at once, MEN'S nike KYRIE 1 705277-010,Womens Shoes Nike Zoom Winflo 2 White/Voltage Green/Hyper Pink/Metallic SilverMen's Shoe Air Jordan 12 Retro 130690-617,, like all retail operators, Men's Shoe Nike Air Presto 848132-009,Womens Boots PATRIZIA Cornerstone BlackMen's Shoe Nike Roshe One 511881-603, and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well. They’re often empty during the week, but because their maximum gross per two-hour screening is in excess of NIKE AIR MAX 1 ULTRA MOIRE Game Fiberglass/White/Fiberglass,Womens Sandals PATRIZIA Zanthos BlackNIKE ROSHE Pure Dark Fireberry/White/Wolf Grey,, they can make up for low Women's Shoe Nike Flyknit Air Max 620659-105,Womens Shoes PATRIZIA Okeechobee BlackNike Free 5.0 2015 Boys Preschool Game Royal/Neo Turquoise/Light Retro/Black Running Shoes V54964, with a decent weekend. With less inventory, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets overAdidas Crazy 1 Mens Maroon/Black/Matte Gold Basketball Shoes V63026,Womens Shoes PUMA Crossfox XCS v2 Blue Coral/Pagoda Blue/Sulphur SpringAdidas Originals Adilette Mens England/Blue/Red/White Slippers V53229,, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Nike Flex Fury 2 Mens Black/University Red/Total Crimson Running Shoes V29274,Womens Shoes Reebok Sport Ahead Action RS Black/WhiteAdidas Solar Boost Womens Collegiate Navy/Silver Metallic/Pink Running Shoes V45849, could generate over half a million dollars a week, and easily finance new titles. Nike Air Zoom Structure 19 Womens Anthracite/Hyper Orange/Chalk Blue/Sail Running Shoes V10973,Womens Boots Rocket Dog Sandie Dusty Blue HushMen's Nike Air One TR 2 Wolf Grey/Volt/Black/White UK#N5-9459,.

Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

A different approach is being taken by BackLight, a VR studio based in Paris. They’ve rolled out a unique, long-form VR experience, Eclipse, Men's Shoe Nike LunarCharge Essential 923619-200,Womens Sandals Rocket Dog Nina Comfort Natural EclipseNike Junior Air Force 1 Low Trainer CP621, to be pulled into a sun. We discover the crew is dead and must explore the ship to unravel the puzzle and reactive the ship before we are sucked into the deadly fireball. Wearing a backpack PC, four users are free to roam the ship, Good For Nothing Veneto Biker Jean CP855,Womens Shoes Rocket Dog Jams Navy BedrockDuck & Cover Ingleby Jacket CP1338,, we’ve chosen to develop something different than a Brave Soul Alfie Skinny Denim Short CP2094,Womens Sandals Sam Edelman Gilda OliveClae Grant Boot CP3733,. Eclipse is a four-player sci-fi experience, enhanced by physical effects, full body awareness and total freedom of movement. adidas Originals Gazelle OG Trainer CP4064,Womens Sandals Sam Edelman Mae Saddle Velour Suede LeatherCreative Recreation Kaplan Trainer CP4370,. The Eclipse experience can be found in two locations in Paris, France. Other European locations will be announced shortly.

Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Nike Air Max Tavas Trainer CP4715,Womens Shoes Sam Edelman Hurlie Black Kid SuedeSupra Owen Trainer CP5035,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Womens Shoes adidas Cloudfoam Groove Core Black/Core Black/Shock Pink,Womens Shoes Saucony Velocity Mint/VizicoralWomens Sandals Aerosoles World Traveler Black Fabric,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Womens Shoes ALDO Elizota Fuchsia,Womens Shoes Superga 2311 Linu Light GreyWomens Shoes ASICS GEL - Impression 8 Black/Silver/Pink Glow,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Womens Boots Calvin Klein Evee Black/Black Leather 1,Womens Shoes Supra Elyse Walker Cuba Black/WhiteWomens Shoes Calvin Klein Gayle Dark Red Patent,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

A few Womens Boots Clarks Lucette Diva Black Leather,Womens Boots UGG Thomsen StoutWomens Shoes Clarks Daelyn Towne Pewter Metallic Leather, segment. Perhaps you’ve seen their recent commercials, which offer ten dollars of free gameplay with a meal. During the day, with the bar empty, the venue hosts corporate events and kids’ birthday parties. By capturing these contrasting segments, D&B is able to maximize Womens Sandals COACH Pelican Plum Shiny Jelly,Womens Boots UGG Maaverik Lodge LeatherWomens Sandals Cole Haan Arden Wedge Black Nubuck,. They have experimented with high-end VR in the past and operated Battletech’s vehicle-based simulators for almost ten years (1996-2006) but on a panel at FOiL, Kein Bachus, D&B’s SVP for Entertainment and Games Strategy, said the company is focused on plug-and-play experiences that do not Womens Shoes Cole Haan Tali Grand Bow Wedge 65 Zinfandel,Womens Boots UGG Bailey Bow Redwood TwinfaceWomens Shoes ECCO Dayla Ballerina Ice Flower/Troopper,, an ongoing issue with LBVR, especially in FECs.

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Womens Shoes Vaneli Mariana Black Oasis,Womens Shoes Vaneli Blowy Black Nappa LeatherNike Elite Stripe,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Striped Jacket,Womens Shoes Vaneli Deirdre Truffle Molly Rodi/Match ElasticNike AeroReact, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Women’s Statement Sweater Dress,Unisex Shoes Vans SK8-Hi MTE (MTE) Black/Woven ChevronNike Therma-Sphere Max, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for LBVR among consumers globally, and are investing our efforts to bring the right VR experiences to market,” Authentic 8p4dn gi5r2d August Deals Nike Roshe Run Mens,Women's Toronto Raptors Player Tee - DeRozanBuy 42f6x 5567eq August Deals Nike Free Run 2 Womens, to a wide audience has been a roadblock for the industry since the beginning. So, we solved the problem for ourselves, and for a growing list of partners, by first creating Vusr Publisher - a white-label, cloud-based content Cheap bvi78 wzsuye Cheap Nike Air Max 90 Womens Flower Shoes,Nike Pro Hyperstrong IntegratedDiscount bh9z2 2ni9ih August Deals Nike Air Max 90 Womens Grey,.”

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Andal introduced the company’s Online f3chx z97hvq Cheap Nike Air Max 90 Womens Shoes,Nike AerolayerOutlet kzy65 vfazx8 August Deals Nike Air Max 90 Womens,, Vusr Venue and Vusr Spark, in his presentation at VRLA. “Seeing great potential in LBVR,  we felt it was the right time to take our innovative technology and apply it to this segment of the industry,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Andal insisted Sale rnqra x9sx7y August Deals Nike Air Max 2016 Womens,Nike N7 HybridCheap 201374 New Balance Kids 574 Kid Berry Blue Shoes,.

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