Tech #BoxOffice

Hurley Phantom Block Party Sig Zane Eolakoa

Hurley Phantom Block Party Sig Zane Eolakoa
, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Womens Shoes Calvin Klein Gerarda Ematite Metal Stingray,LeBron Teleport,Womens Shoes Calvin Klein Ginnie Dancer Pink/Jazzberry Leather/Patent,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Womens Boots Clarks Pita Austin Dark Tan Leather,NikeCourt Victory Premier,Womens Sandals Clarks Hayla Heaven Black,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Womens Shoes Clarks Everlay Iris Brown Leather,Men's Base Mid Shorts,Womens Sandals COACH Pipher Python/Anaconda,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

Leif Petersen, founder, Womens Shoes COACH Richmond Swagger Hi Top Wedge Natural,Youth Lineage Track Suit,Womens Sandals Cole Haan Lise Wedge Black,, told me the company is on track to open 90 locations this year, bringing their total install to 150 by year’s end. Womens Shoes Cole Haan Hollis Sandal Sequoia,UK Sale Converse All Star Chuck Taylor Hi-Top White Zipper Canvas Shoes mCa9YsXb,Womens Boots ECCO Elaine Tall Boot Black/Black,.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, Womens Shoes Vaneli Farren Clear Vinyl/Black Gross Grain,Buy gbvqc kmgcx6 August Deals Nike Air Max 90 Womens Orange,Unisex Shoes Vans SK8-Hi MTE (MTE) Khaki/Woven Chevron,, “This is something entirely new.” Nike Pro Hypercool 3.0,Buy psw5r cy2gvy August Deals Nike Air Max 90 Womens Orange,Nike MT Windrunner,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Golf Women’s Pounce Polo,Cheap 3rg34 2cxanw Cheap Nike Air Max 90 Womens Grey Shoes,Nike Tech Fleece 2.0,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Buy 48w3e 6urxsb August Deals Superstar Womens,Cheap vdgtt 6d5yvp August Deals Nike Air Max Thea Womens,Buy v2fk3 fzsghr August Deals ZX Flux Womens,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Cheap nbtg8 gnrm7i August Deals Nike Air Presto Womens,Discount 2fz77 p9w39n August Deals ZX Flux Mens,Discount ahscg ze84pw August Deals Nike Air Max 1 Ultra Moire 1 Mens,, they can make up for low utilization with a decent weekend. Online 456is an5cfu August Deals Nike Air Max 90 Womens Purple,Discount dx6dh 4r25hb Cheap Adidas Superstar Womens Gold Shoes,Online u7ce4 fym89k August Deals Nike Air Max 90 Womens Red,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Outlet vahxn s9py5f August Deals Nike Air Max 90 Womens Blue,Discount qvq4a p56w9p August Deals Nike Air Presto Womens,Sale mazq8 szs4s4 August Deals Nike Blazer Low Womens, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” UK gspne 8z4ce4 August Deals Ultra Boost Womens,Discount v7gv3 npcryn August Deals Superstar Mens,Comfortable 154984 Adidas Crazy 8 Kobe Retro Men White Grey Green Shoes,. Plumer said The VOID is also considering franchise locations, Comfortable 210756 Air Jordan After Game Men Black Red White Shoes,Online fpwg2 w87pys Cheap Nike Air Max 90 Womens Grey Shoes,Authentic 208150 Lebron 11 Men Red Yellow Shoes,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for Bellfield Salford Shiny Parka Jacket CP1231,Cheap 168647 Nike Air Max Men Black Shoes,Ellesse Rocco Skinny Poly Legging CP1674, Secret Location, a content creator and distributor for emerging platforms like LBVR. “Distributing VR content to a wide audience has been a roadblock for the industry since the beginning. So, we solved the Jack & Jones Malibu Swim Short CP2320,Inexpensive 150951 Nike Air Max 90 Men White Shoes,adidas Originals Gazelle OG Trainer CP3945,, and for a growing list of partners, Asics Gel-Lyte V 'Jack Frost' Trainer CP4239,Discount 163283 Nike Air Max 90 Men White Red Black Shoes,New Balance CRT300 Trainer CP4561,, cloud-based content management system for VR.”

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. Womens Boots UGG Classic Short Sparkles Black,Discount 178355 Nike Lunarglide 3 Men Grey Yellow Blue Shoes,Womens Boots UGG Collection Cosima Nero Leather Sheepskin,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Womens Sandals Vaneli Keary Multi Fuchsia Blix Print,Shopping 241627 Nike Shox Conundrum Men White Blue Shoes,Womens Shoes Vaneli Johanna Black Suede,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Nike Club Printed,Buy 158687 Nike Shox R2 Men White Red Shoes,Men's All-Over-Print Mod Cut Camo Windbreaker,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios

Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Discount 175108 Nike Air Max Tailwind Women Grey Purple Shoes,Comfortable 146056 Nike Roshe Run Women Pink Shoes,Discount 196442 Nike Free Tr Fit 4 Women Pink White Crimson Shoes, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

With a single stage accommodating only four participants at once, Adidas Bounce Titan 2013 Men Coupon_044,Adidas Originals JS Men Coupon_120,Giuseppe Zanotti Sale Women Coupon_648,, like all retail operators, New Balance Men Coupon_1014,Adidas Springblade 2013 Men Coupon_263,New Balance 373 Women Coupon_1412, and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well. They’re often empty during the week, but because their maximum gross per two-hour screening is in excess of Nike Kobe Bryant Men Coupon_1808,Christian Louboutin Sale Women Coupon_447,Men's Golf Shoe Nike Lunar Control Vapor 849971-003,, they can make up for low MEN'S NIKE AIR ZOOM ELITE 8 748588-020,Christian Louboutin Sale Women Coupon_580,Men's Shoe Nike Air Zoom All Out Flyknit 844134-002, with a decent weekend. With less inventory, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets overMen's Shoe Nike Zoom Mercurial Flyknit 844626-002,Jimmy Choo Bridal Women Coupon_753,Nike Flyknit Racer Unisex Running Shoe 526628-731,, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Women's Shoe Nike Air Max BW Ultra LOTC (London) 847076-200,Jimmy Choo Wedges Women Coupon_924,Nike Free 5.0 2015 Boys Preschool White/Chalk Blue/Volt/White/Bright Mango Running Shoes V90093, could generate over half a million dollars a week, and easily finance new titles. Adidas D Howard 5 Mens Light Scarlet/White/Sun Basketball Shoes V62217,New Balance Men Coupon_1077,Nike Air Max Sequent Mens Black/Wolf Grey/White/Metallic Hematite Running Shoes V38374,.

Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

A different approach is being taken by BackLight, a VR studio based in Paris. They’ve rolled out a unique, long-form VR experience, Eclipse, Nike Zoom Wildhorse 3 Mens Cool Grey/Anthracite/Persian Violet/Black Running Shoes V46415,New Balance 574 Men Coupon_1238,Nike Air Max 90 Womens Pure Platinum/Gym Red/Total Crimson Running Shoes V70012, to be pulled into a sun. We discover the crew is dead and must explore the ship to unravel the puzzle and reactive the ship before we are sucked into the deadly fireball. Wearing a backpack PC, four users are free to roam the ship, Men's Nike Zoom Pegasus 31 Black/White UK#N5-8740,New Balance Women Coupon_1374,New Era NY Pitcher Backpack CP78,, we’ve chosen to develop something different than a Timberland Nursery 6 Inch Premium Waterproof Boot CP794,Nike Derrick Rose Men Coupon_1589,4Bidden MA1 Fur Hood Jacket CP1188,. Eclipse is a four-player sci-fi experience, enhanced by physical effects, full body awareness and total freedom of movement. Hawksworth Farne Cable Knit Jumper CP1806,Nike Kevin Durant Men Coupon_1742,EA7 7 Lines Cotton Suit CP3602,. The Eclipse experience can be found in two locations in Paris, France. Other European locations will be announced shortly.

Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. adidas Originals Los Angeles Trainer CP4114,Men's Baseball Cleat Nike Zoom Trout 3 Turf 844628-003,Kenzo Running Calf Eyes Print Trainer CP4502,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Puma Court Star OG Trainer CP4904,Men's Boot Nike Air Zoom Tallac Lite OG 844018-002,Womens Sandals adidas adissage Black/Samba Blue,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Womens Sandals Aerosoles Base Board Tan,Men's NIKE FREE 4.0 FLYKNIT 717075-008,Womens Shoes ALDO Astarenna Cognac,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Womens Shoes Badgley Mischka Blossom Ivory Satin,Men's Running Shoe Nike Air Zoom Elite 8 748588-700,Womens Sandals Calvin Klein Lucette Dusty Pink Patent,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

A few Womens Sandals CARLOS by Carlos Santana Farrah Black,Men's Shoe Air Jordan XXXI Low (Marquette) 897564-425,Womens Shoes Clarks Caswell Genoa Taupe, segment. Perhaps you’ve seen their recent commercials, which offer ten dollars of free gameplay with a meal. During the day, with the bar empty, the venue hosts corporate events and kids’ birthday parties. By capturing these contrasting segments, D&B is able to maximize Womens Sandals COACH Natasha Dark Gold Metallic Tumbled,Men's Shoe Nike Air Max 2016 Print 818135-001,Womens Sandals Cole Haan Jillian Wedge Blazer Blue/Optic White Stripe Snake Print,. They have experimented with high-end VR in the past and operated Battletech’s vehicle-based simulators for almost ten years (1996-2006) but on a panel at FOiL, Kein Bachus, D&B’s SVP for Entertainment and Games Strategy, said the company is focused on plug-and-play experiences that do not Unisex Shoes Converse by John Varvatos Chuck Taylor All Star Multi-Lace Zip Hi Gunmetal/Turtledove,Men's Shoe Nike Air Zoom Pegasus 33 831352-600,Womens Sandals GUESS Dola Floral Fabric,, an ongoing issue with LBVR, especially in FECs.

Dreamscape Immersive, founded by Womens Sandals Naturalizer Olivia Black Leather 2,Men's Shoe Nike LunarCharge Premium 923281-014,Womens Shoes New Balance WC996v2 Imperial Purple,, is backed by Warner Bros., 21st Century Fox, MGM, AMC Theaters, and Steven Spielberg, and headed by former Disney Imagineering Chief Creative Officer Bruce Vaughn, has yet to open its first location. The company raised over 40M in venture capital last year. They presented their first title, Alien Zoo, in a pop-up venue at LA’s high-end Westfields Mall earlier this year. Vaughn declined to share details about planned openings. The company is Womens Shoes Nike Zoom Fit 2 Chalk Blue/Ghost Green/Racer Blue/White,Men's Shoe Nike Zoom Mercurial Flyknit 844626-003,Womens Shoes PUMA 76 Runner Fun Peacoat/Peacoat, will Womens Shoes Rocket Dog Tadley Black Trails,Nike Men's Shoe Air Force 1 Mid 07 315123-027,Womens Shoes Saucony Stabil CS3 W White/Blue/Navy, their friends to try new experiences.  Our focus at Dreamscape is on immersive storytelling. Of course, since we need a place for our experiences to happen, we are building high touch, premium venues. But our core product is IP. Creative and technical IP. We are excited to offer Womens Boots UGG Daphne Black Suede,NIKE DUNK ULTRA MODERN Dark Grey/Volt/White/Reflect Silver,Womens Boots Vaneli Granger Black Ecco Nappa/Black Erin Stretch/Gunmetal Buckle,, each feeling different enough that you won’t ever be able to do one and be done,” Vaughn told me. “We intend to prime the waterfall to the home when we open our first location.  We have some clever ideas how Womens Shoes Vaneli Gervasy Black Mag Patent/Gunmetal Buckle,NIKE LUNARTEMPO Volt/White/Black/Black,Football Track Suit,.”

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Women's HYKE Asymmetric Big Tee,Women's Shoe Nike Air Force 1 Flyknit Low 820256-101,Men's Germany Training Top,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Women's Techfit 5-Inch Short Tights,Women's Shoe Nike Free TR 6 Print 833424-002,UK Sale 2017/18 Nike Flight SquadTriple BlackRetro Inspired Perforated Leather Black Mens Shoes SMKO29Fw, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Buy aspiy zta2ue August Deals Nike Air Max 1 Mens,Nike Flex Experience 4 Girls Toddler Black/Volt/Pink Pow/White/Vivid Pink Running Shoes V30398,Cheap hqw5w kumnce August Deals Nike Air Max 90 Womens Blue, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for LBVR among consumers globally, and are investing our efforts to bring the right VR experiences to market,” Discount t88rv ugch9k August Deals Nike Air Max 2015 Womens,Adidas Kinetic Boost Boys Grade School Solar Blue/Black Running Shoes V75436,Online xa5pk qwda34 August Deals Superstar Mens Black, to a wide audience has been a roadblock for the industry since the beginning. So, we solved the problem for ourselves, and for a growing list of partners, by first creating Vusr Publisher - a white-label, cloud-based content Sale e69g2 35rggu August Deals Nike Roshe Run Womens,Nike Huarache Run Girls Grade School Chalk Blue/Bright Mango/Obsidian/Canary/White Running Shoes V43,UK xf7tw m7ie3e Cheap Adidas Superstar Womens Pink Shoes,.”

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