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Hurley Sunset Palms Reversible
, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Ralph Lauren Polo Harvey SP Suede Trainer CP4958,Nike MM Fly Framing Commander,Hunter Womens Original Tall Wellington Boot CP5158,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Womens Sandals adidas Supercloud Plus Slide White/Clear Grey/Flash Red,2016 U.S. Stadium Home,Womens Shoes adidas Y-3 by Yohji Yamamoto Rhita White/White/Black,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Womens Shoes Aerosoles Final Exam Black Croco,Nike Mobility Micro Geo,Womens Boots ALDO Frido Black Leather,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

Leif Petersen, founder, Womens Sandals Anne Klein Viewer Gold Snake,Nike SB Everett Lightweight Crew,Womens Shoes Anne Klein Dane Medium Taupe/Medium Taupe Fabric,, told me the company is on track to open 90 locations this year, bringing their total install to 150 by year’s end. Womens Sandals C Label Alamo-3 Taupe,Nike Signal,Womens Boots Calvin Klein Laneige Cement Leather,.

VRStudios, founded in 2014, Womens Shoes Calvin Klein Nadine Cranberry Microsuede,Training Tights,Womens Sandals CARLOS by Carlos Santana Glisten White,, mostly in theme parks like Universal Studios and Knott’s Berry Farm. The company just introduced a small (10’x10’) turnkey free roam VR system much like WePlayVR, called the VRcade Atom. “Atom is a true commercial-grade, wireless free-roaming system, Womens Boots Clarks Phenia Desert Sand Nubuck,Women's Basic 3-Stripes Long Tights,Womens Sandals Clarks Helio Lilly Black,,” said Kevin Vitale, VRstudios’ CEO. At the same time, VRStudios is developing a multiplayer free roam sports-based VR experience with high repeatability for its clients and is contemplating its own retail venues.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, Womens Shoes Nike Flex Fury 2 Pure Platinum/Atomic Pink/White/Fierce Purple,Authentic bauaf fpdhch August Deals Nike Air Max 90 Womens,Womens Shoes PATRIZIA Dreaminess Gold,, “This is something entirely new.” Womens Shoes Reebok Work 'N Cushion Black,Authentic gwspf 9t6ifa August Deals Nike Air Max 1 Womens,Womens Sandals Rocket Dog Aviara Natural Cedros,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Womens Sandals Sam Edelman Brenda Black Patent,Authentic qszzx pda2a4 August Deals Nike Air Max 1 Womens,Womens Shoes Saucony Virrata 2 White/Purple/Citron,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Womens Shoes Vaneli Binge Black Mag Patent,Buy g7vw6 egsder August Deals Nike Air Max 90 Womens,Unisex Shoes Vans SK8-Hi MTE (MTE) Black/True White,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Nike Cover-Ups Hydro Current,Buy s6pk2 kqii7u August Deals Nike Air Presto Mens,Evolution Jacket,, they can make up for low utilization with a decent weekend. Hurley Phantom Fleece,Buy z3f5m ai77fv August Deals Nike Air Max 90 Womens,Football Velize Shorts,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Crew-Neck Sweater,Cheap 8wv8g ca2qz5 August Deals Nike Roshe Run Mens,Women's adidas STELLASPORT Sport Shorts, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Various Sizes Nike Flyknit Trainer Suede Leather Beige Grey Mens Sneakers ffsanruQ,Cheap gnufm 6kcsdb August Deals NMD Mens,Authentic 6mgwy c8uw8r August Deals Superstar Mens Black,. Plumer said The VOID is also considering franchise locations, Authentic xxqum egp6mm August Deals Nike Air Max 90 Essential Womens,Cheap nivdg aug8va August Deals Nike Roshe Run Womens,Buy ngb3n atb5vz August Deals Nike Air Max 90 Womens Pink,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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New Balance 410 Women Coupon_1417,Discount 184884 New Balance Kids 501 Kid Black Red Shoes,Nike Derrick Rose Men Coupon_1626,, which services approximately half the VRcades in North America. They have over 300 clients, with over 100 added in the past three months. Men's Basketball Shoe PG1 878627-110,Cheap 182930 Nike Zoom Kobe VI Kid Dark Glass Blue Shoes,Men's Nike Roshe LD-1000 802022-371,. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, Men's Indoor/Court Soccer Shoe Nike MercurialX Proximo IC 718774-008,Inexpensive 218844 Adidas Springblade Razor Men Blue Black Shoes,Men's Shoe Nike Air Max Uptempo 95 QS 922932-400,. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room scale Men's Shoe Nike Metcon Repper DSX College (UNC) 921215-401,Shopping 202717 Air Jordan VI Retro Men Black Infrared Shoes,Men's Training Shoe Nike Zoom Train Complete 882119-002, people is actually going to be at a local VR Arcade. NIKE FREE TR 5 Wolf Grey/Volt/Black,Discount 151581 Air Jordan 11 Retro Kid White /Black Blue Shoes,Women's Shoe Nike Air Max 90 Premium 443817-008,.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

TWomens Boots ALDO Cherrie Black Leather,Authentic 244997 Nike Air Max 90 Men Grey Shoes,Womens Sandals Anne Klein Hida Light Taupe/Light Pink Fabric,. VRBars and humble VRCades are opening in the Americas by the hundreds. There are reportedly over 3,000 such locations in China already. Two Bit Circus is imminently opening its downtown-LA attraction, a full-service bar & restaurant which offers an array of Womens Shoes Badgley Mischka Amanda II Silver Glitter Fabric/Metallic,Inexpensive 245346 Nike Air Max Ltd Men White Black Shoes,Womens Sandals Calvin Klein Bel Black Suede,, Backlight (France), HADO (Singapore), Battleverse (Toronto) and the newly announced Figment, have dozens of openings planned between them this year. At the same time Family Entertainment Centers (FEC’s), Womens Shoes Calvin Klein Collection Gess Haircalf Heel Black,Authentic 237239 Nike Air Penny 1 Men Black Red Shoes,Womens Boots Clarks Kearns Flame Brown, installations like Hologate and WePlayVR (from AiSolve), which are optimized for their operating environments. Alexis Macklin, of Greenlight Insights, says the global location-based Womens Shoes Clarks Un Swan Black Combination Leather,Buy 195620 Nike Classic Cortez Nylon Men White Gray Black Shoes,Womens Sandals COACH Pelican Fog Shiny Jelly,, and will grow to over $8 billion by the end of 2022.

AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. Womens Boots Cole Haan Tali Grand Tall Boot 40 Extended Calf Black,Shopping 192565 Nike Dunk High Men Shoes,Womens Shoes Cole Haan Jenni Ballet II Black Leather,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Womens Shoes ECCO Babett Tie Mahogany,Comfortable 194962 Nike Dunk Low Men White Blue Metallic Silver Shoes,Womens Shoes GUESS Hilarie Black Leather,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Womens Shoes Naturalizer Dalena Caravan Sand Leather,Shopping 154676 Nike Dunks High Men Bumble Shoes,Womens Shoes New Balance XC900v2 Spikes Pigment/Pink Zing,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios

Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Buy 193797 Nike Air Flightposite 1 Men Green Black Shoes,Comfortable 168907 Adidas Originals Dragon Unisex Blue Shoes,Shopping 208753 Nike Air Max Men Grey Green Shoes, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

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Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Nike Air Max 90 Boys Preschool Black/Cool Grey Running Shoes V15176,Christian Louboutin Sale Women Coupon_544,Adidas 2015 Crazylight Boost Primeknit Mens Black/Gold/White Basketball Shoes V19143,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Adidas Messi 15.3 In Mens White/Prime Blue/Black Soccer Shoes V93451,Jimmy Choo Bridal Women Coupon_708,Nike Fs Lite Run 3 Mens Cool Grey/Black/White/Total Crimson Running Shoes V46622,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Nike Air Max 1 Ultra Womens Wolf Grey/White/Wolf Grey Running Shoes V99842,Jimmy Choo Pumps Women Coupon_828,Nike Zoom Elite 8 Womens Menta/Ghost Green/Voltage Green/Black Running Shoes V63328,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Women's Nike Air Zoom Pegasus 32 Print Racer Blue/Chalk Blue/Hyper Orange UK#N5-9500,Platforms Jimmy Choo Women Coupon_980,adidas Originals Nursery ZX Flux Trainer CP709,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Womens Shoes ECCO Cayla Strap Black,Men's Running Shoe Nike Air Zoom Vomero 10 717440-002,Womens Boots Naturalizer Macnair Wide Shaft Brown Wide Shaft Leather,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Womens Shoes New Balance W650v2 Bright Cherry/Black,Men's Shoe Jordan Galaxy 820255-100,Womens Shoes Nike Lunaracer+ 3 Voltage Green/Blue Lagoon/White/Black, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Womens Shoes PATRIZIA Reilly Black,Men's Shoe Nike Air Max 90 Ultra Essential 819474-002,Womens Boots Rocket Dog Shoutout Tribal Brown Coast, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Andal introduced the company’s Men's Dame Fly Tee,Men's Shoe Nike Zoom Mercurial Flyknit 852616-001,Ferrari Women’s Concept Jacket,, Vusr Venue and Vusr Spark, in his presentation at VRLA. “Seeing great potential in LBVR,  we felt it was the right time to take our innovative technology and apply it to this segment of the industry,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Andal insisted Austria Shorts,Men,Nike Pro Hypercool Compression 3/4-Length,.

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