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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. * Adidas Men Black Football Predator Trx Fg Shoes,Reef Ridge Shoe Men's 70054,* Adidas Mens Silver Blue Leather Adizero F50 Spider Messi Soccer Mens Shoes,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, * Air Max 90 Green Black White Gray Shoes Men's,Saucony Jazz Original Shoe Men's 70158,* Air Max Ltd White Gold For Mens,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, * Black Men's Air Max Ltd 1 Youth,Salomon X Ultra 2 GTX Hiking Shoe Men's 70279,* Blue Red White Adidas Unisex Decade Shoes,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

Leif Petersen, founder, * Green Blue Adidas Men Leather Hiking Shoes,Shimano SHAM9 Mountain Bike Shoes Men's 70426,* Nike Air Max 90 Coffee Black Shoes Prem Tape New Men's,, told me the company is on track to open 90 locations this year, bringing their total install to 150 by year’s end. * Orange Gray Nike 2014 Air Max Shoes New,Diadora Vortex Racer II Shoes Men's 70505,* White Gray For Mens Air Max 87,.

VRStudios, founded in 2014, 2017 Vagabond Salvatore Penny Suede Loafers Men 2865-7534,Salomon Sense Pulse Running Shoe Men's 70645,Best Pull&Bear Plimsoll Trainers In Navy Men 1916-4096,, mostly in theme parks like Universal Studios and Knott’s Berry Farm. The company just introduced a small (10’x10’) turnkey free roam VR system much like WePlayVR, called the VRcade Atom. “Atom is a true commercial-grade, wireless free-roaming system, 2017 Best Jack & Jones Spider Canvas Plimsolls Men 7420-9202,Evolv Shaman Climbing Shoe 70748,100% Quality Clarks X Christopher Raeburn Woven Lace Up Trainers Men 8123-3298,,” said Kevin Vitale, VRstudios’ CEO. At the same time, VRStudios is developing a multiplayer free roam sports-based VR experience with high repeatability for its clients and is contemplating its own retail venues.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, RF271 Nike Kobe VII 7 Gold Medal Gold Basketball Shoes,Air Jordan CP3.VII (Chris Paul) Men Basketball Shoes Black/White-Gym Red-Cement Grey LR86P,Nike Hyperchase Men Basketball Shoes Total Orange Wolf Grey White,, “This is something entirely new.” Nike Alpha Shark 2 3 4 Men Football Shoes Sport Royal Black White,Air Jordan SC-1 Men Basketball Shoes Black/Gym Red-Anthracite-Wolf Grey TV18D,Nike Air Zoom Odyssey Men Running Shoes White Volt Vivid Purple Black,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Amare Converse Black suede star trainers-Men Ebay,Nike Air Bakin Retro Men Basketball Shoes Midnight Navy/Photo Blue -Metallic Silver GO80I,Latest Adidas Men Gazelle OG Blue,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Houdini Swift Pant Men's 65030,Air Jordan V.5 Grown Low Men Lifestyle Shoes Sequoia/Venom Green VI36M,Houdini Motion Light Pant Men's 65379,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Roark Revival Artiste Board Short Men's 67057,Converse Chuck Taylor All Star Low Men Lifestyle Shoes Light Brown Plaid QB69L,Mountain Khakis Teton Twill Short Broadway Fit Men's 67415,, they can make up for low utilization with a decent weekend. The North Face Ultra Lite WP Short Men's 67744,Nike Lunar Flyknit Chukka Men Lifestyle Shoes Black/Total Orange-Parachute Gold TC65C,Teva Durban Waxed Canvas Boot Men's 69651,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Adidas Outdoor Terrex Scope High GTX Approach Shoe Men's 70013,Nike Air Waffle Trainer Men Lifestyle Shoes Light Crimson/Night Shade-Base Grey SG37K,Sidi Dragon 4 Mega Shoe Men's 70446, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Boreal Ninja Climbing Shoe Men's 70741,Asics Gel-Lyte33 2 Men Running Shoes Black/Lime-Red AA23E,Merrell All Out Crush Trail Running Shoe Men's 71057,. Plumer said The VOID is also considering franchise locations, Air Jordan 1 Low City Retro Men Basketball Shoes Pro Green/Venom Green-Anthracite-Black LR96U,New Balance 574 Men Running Shoes Grey/Red RL08G,Nike Air Foamposite One Retro Men Basketball Shoes Black/Black-Medium Grey HW79J,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. Buy Religion Flanden Trainers Men 8351-2652,Mens Nike Air Jordan Iv 4 Black Yellow Shoe Wholesale Online,2017 Best Hudson London Exclusive to ASOS Leather Derby Shoes Men 4528-2382,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Authentic ALDO Ferraviel Sandals Men 5791-3511,Mens Nike Air Jordan Xi 11 Retro Low White Red Shoe Cheap Retail,Asics Gt-2000 3 White Royal Running Shoes Mens,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Men Asics Colour Bark Trail Running Shoes Gel-Sonoma 2 Orange Black,Mens Nike Air Max 87 Blue Green Shoe Buying Cheap,Men Short Sleeve Tees Ralph Lauren Blue Furniture Rpc Rlms Color,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios

Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, CEO of industry leader The VOID, with eight international installations Merrell All Out Terra Ice Waterproof Trail Running Shoe Men's 71048,Mens Nike Dunk Sb Low Cut Sea Green Black White Shoe At Discount,Air Jordan 1 Retro Low Retro Men Basketball Shoes Metallic Silver/Chilling Red-True Yellow KV21O,, “This is something entirely new.” In December 2017, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Nike Zoom HyperRev Men Basketball Shoes Dark Green/Volt-Wolf Grey-Black AC71W,Mens Nike Free Run 3.0 V6 Ext Light Grey Black Shoe For Sale,Nike Solarsoft Moccasin Men Lifestyle Shoes Tarp Green/Voltage-Total Crimson UJ33P,, and the entertainment giant made an investment in the company. Nike Air Max 2014 Men Running Shoes Anthracite/Reflect Silver-Photo Blue-Polarize WU41F,Mens Nike Free Wool Skin Black White Running Shoe Online Without Sale Tax,Nike SB Zoom Stefan Janoski Men Skateboard Shoes Black/White-Gum Light Brown BI18G,.

The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Men Sale Discount Ralph Lauren Darkgreen Yellow Big Pony Polo,Mens Nike Lunar Hyperdunk X James Yellow Black Shoe Buying Cheap,Men Shop Authentic Adidas Springblade 2015 Blue Gray Runnig Shoes, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

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Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

A different approach is being taken by BackLight, a VR studio based in Paris. They’ve rolled out a unique, long-form VR experience, Eclipse, Mens Nike Zoom Hyperflight Prm Red Purple Shoe Buy Online,Low-cost direct - Converse Lo Maglia Uomo Women Unisex All Star Basse Maglia Chuck Taylor I61q4664,Mens Salomon Xt 3d Wings Ultra Black Silver Running Shoe Lowest Prices Guaranteed, to be pulled into a sun. We discover the crew is dead and must explore the ship to unravel the puzzle and reactive the ship before we are sucked into the deadly fireball. Wearing a backpack PC, four users are free to roam the ship, UK - Converse Ct Allstar Hi Women Men Boating Floral Military Shoe Sneaker Trainer W72u5286,Hot Sale - New Converse Harley Quinn All Star Chuck Taylor Shoes Womens Suicide Squad Rare O38x2311,Low-cost direct - Converse Ct Hi Rubber Black- Women'S Size 6.5 Nwob G85j9686,, we’ve chosen to develop something different than a * Adidas Women's White Mesh Shoe-women-blue,Hot Sale - Womens Converse Pink Trainers B97g8113,* White Red Blue Air Max Bw Women,. Eclipse is a four-player sci-fi experience, enhanced by physical effects, full body awareness and total freedom of movement. Asics Women Gel-Cyber Sensei Volleyball Shoes Blue White Colour Powder Flash Cora,* Adidas Women White Blue Jeremy Scott Js Wings Shoes,Adidas UK Shop - Adidas Boost Volley Response 2.0 Shoes (Green) for Women,. The Eclipse experience can be found in two locations in Paris, France. Other European locations will be announced shortly.

Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Nike Roshe Flyknit Womens Lifestyle Shoes Dark Atomic Teal Vivid Purple Fuchsia Glow Dark Atomic Tea,* Gray Air Max 95 Women Chartreuse,Cheapest Converse Converse white 'ct dainty' flat low-top trainers-Women Gioco,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Nike Women Elite Shinsen Black/Silver,* Pink Running Shoes Air Max 95 Women Nike Em,New Balance 890 V3 Women Running Shoes Grey/Multi TF49A,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Women Get Comfortable Authentic Low Converse Unisex Leather All Black Casual Shoes,Asics Gel-Evate 3 Turquoise Purple Running Shoes Womens,Women Great Deals Puma 701 1St I First Black Pink Shoes,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Nike Air Jordan 4 Retro Knicks 408452 027 Women and Mens Basketball Shoes,Asics Trail Running Shoes Gel-Kahana Grey Mint 7 Womens,Nike Flyknit Lunar 3 Black White Fuchsia Flash Hot Lava Womens Running Shoes 698182 006,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Dreamscape Immersive, founded by Creative Recreation - Kaplan Mesh Tone Trainer : Quality And Quantity Assured Good Sale,Adidas UK Shop - Adidas D2M Loose Tee (Orange) for Women,Ellesse - Navona Full Logo Flip Flop : Attractive Appearance Whole Sale,, is backed by Warner Bros., 21st Century Fox, MGM, AMC Theaters, and Steven Spielberg, and headed by former Disney Imagineering Chief Creative Officer Bruce Vaughn, has yet to open its first location. The company raised over 40M in venture capital last year. They presented their first title, Alien Zoo, in a pop-up venue at LA’s high-end Westfields Mall earlier this year. Vaughn declined to share details about planned openings. The company is On Sale - Converse Size 4 G58e5620,Nike Tenniclassic Ultra Leather Womens Lifestyle Shoes White Black White,UK - Converse Cons Pro Leather 76 Ox Autumn Mono Pack Bordeaux Nike Lunarlon D4q5498, will Low-cost direct - Converse Damen Ctas Double Tongue Ox Sneakers Magenta Neu Schuhe F3n1137,Nike Air Zoom Elite 8 Womens Running Shoes Copa Black Fuchsia Glow Vivid Purple,Low-cost direct - Converse All Stars Ct As Ox Unisex Sneaker Textil Violett 155576C I24w8784, their friends to try new experiences.  Our focus at Dreamscape is on immersive storytelling. Of course, since we need a place for our experiences to happen, we are building high touch, premium venues. But our core product is IP. Creative and technical IP. We are excited to offer Hot Sale - Silver Grey Converse High Tops Trainers Pumps Size 4 A80h2044,2015 Women,* Adidas Mens Silver Blue Leather Adizero F50 Spider Messi Soccer Mens Shoes,, each feeling different enough that you won’t ever be able to do one and be done,” Vaughn told me. “We intend to prime the waterfall to the home when we open our first location.  We have some clever ideas how * Air Max Ltd Silver Black Gray Men,Nuovo Stile Womens,* Blue Black Adidas Unisex Decade Campus Series,.”

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, * Mens Black Air Max 90 Forestgreen,Converse Women Suede Faux Shearling Chuck Taylor High Top Black/Natural,* Silver White Air Max 95 Men UK,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Retail Ted Baker Granet Suede Derby Brogue Shoes Men 4697-8425,Nike Women TP Internationalist Burgundy Purple,Authentic Hudson London Anfa Leather Weave Derby Shoes Men 1233-5040, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Authentic Adidas Originals X_PLR Trainers Men 6374-2577,Adidas Jeremy Scott Women High Opart Wedge Run White/Metallic Gold-Black RP39Q,Asics Soft Grey Green Gt Ii Trainers Ash Aerobic Technology, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for LBVR among consumers globally, and are investing our efforts to bring the right VR experiences to market,” Men Asics Running Shoes Colour Gel-Excite 3 Blue Black Orange,Nike Flex Trail 2 Women Running Shoes Pink Foil/Gamma Blue-Raspberry Red-Wolf Grey TD90X,Ralph Lauren Pony Green Blue Canvas Lable Handbag In Hbrl, to a wide audience has been a roadblock for the industry since the beginning. So, we solved the problem for ourselves, and for a growing list of partners, by first creating Vusr Publisher - a white-label, cloud-based content Adidas UK Shop - Adidas Pro Model Shoes (White) for Men,Women Comfortable Ralph Lauren White Pony Short Sleeved Polo,Adidas UK Shop - Adidas Court Tee (Green) for Men,.”

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