Tech #BoxOffice

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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Asics Olive Gel Lyte Iii Trainers Vert Blanc Stretch,Undefeated O.P. Camo Tech Pant Men's 65293,Blue Full-Zip Fleece Hoodie,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Men Asics Stability Running Shoes Colour Flash Gel-Noosa Tri 11 Oran Black Yellow,Ibex All Day Crew LongSleeve Men's 65988,Polo S-Xxl May-26 Dual Watch,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Ralph Lauren Short Sleeve Flag Nation Nyc United States,Vans Psych Panel Board Short Men's 66939,Adidas UK Shop - Adidas Superstar Shoes (White) for Men,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, Merrell Vapor Glove 2 Running Shoe Men's 70541,Scott Elite BOA Shoe Men's 70428,Vans Authentic Lite Plus Shoe 70833,, “This is something entirely new.” Reef JBay 2 Flip Flop Men's 71223,New Balance 1500v2 Running Shoe Men's 70588,Air Jordan Melo M10 Men Basketball Shoes Anthracite/Gym Red-Black-White VG94G,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Nike Zoom HyperRev Men Basketball Shoes Dark Green/Volt-Wolf Grey-Black AC71W,Mad Rock Pulse Postitive 70721,Nike Alphaballer Low Men Lifestyle Shoes Black/Black-White OJ57M,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

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Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios

Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, CEO of industry leader The VOID, with eight international installations Mens Nike Zoom Lebron Xi 11 P.S. Elite Green Shoe Best Sale,Helly Hansen Midsund Wellingtons (Women's) - Tech Navy / White Popular Outlet On Sale,On Sale - Converse X Missoni Ct Ox.. Multi-Color.. Men 5 Or Women 7.. Fast Shipping! L81c6124,, “This is something entirely new.” In December 2017, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Low-cost direct - Converse All Star High Top Red/White Sneakers Women'S Sneakers Size 11 J58c3309,On Sale - Converse Star Player Ox Women Us 9.5 Gray Skate Shoe E2b3548,* Adidas Originals Womens Black Scott Shoes,, and the entertainment giant made an investment in the company. * White Blue Adidas Ladies Van Sternen Series Female Freizeitsport Shoes Women,UK - [556155F] Converse All Star Dainty Ox Fresh Cyan Blk White Women Sneaker Sz 8 Z84z2601,Asics Women Gel-Excite 3 Blue White Running Shoes Colour Scuba Acai,.

The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Adidas UK Shop - Adidas adizero Ubersonic 2.0 Shoes (White) for Women,Low-cost direct - Converse Missoni Chuck Taylor Exploded Womens Sz 8 Grey White Zig Zag Chevron I2n,Nike Roshe One Womens Lifestyle Shoes Total Orange White Total Orange, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

With a single stage accommodating only four participants at once, Cheapest Adidas Royal Blue 'nova Cushion' Trainers-Women Consegna Veloce,Hot Sale - Shoes Sports Men-Women Converse All Star Ct Ii Hi 150157C Giallo Fluo O83a1583,Cheap Nike Women Free 5.0 TR Breathe Green Glow,, like all retail operators, Nike Free Flyknit 4.0 Women Running Shoes Bright Crimson/White-Raspberry Red TU23G,* Adidas For Women Blue White Women Running Women,Women Buy Authentic New New Balance 574 Unisex Yellow Red Green Running Shoes, and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well. They’re often empty during the week, but because their maximum gross per two-hour screening is in excess of Adidas Originals Womens/Mens Adilette Sandals S75380 Red,* Air Max 90 Premium Em White Moon Womens Shoes,Nike Air Max 1 Ultra Moire Jade White Light Blue Mens Womens Running Shoes 724390 009,, they can make up for low Nike Free 5. 0 Tr Fit Light Grey Volt Low Blue Womens Training Shoes 555159 114,* Nike Air Max 90 White Green Gray Shoes Women,Women/Men Adidas Y-3 Yohji Yamamoto Qasa High Vista Grey BB4734, with a decent weekend. With less inventory, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets overAdidas Originals - Fashion Nizza Low Trainer : Distinctive Brand Deals,Asics Gel-Challenger 10 Court White Pink Shoes Glo Womens,Berghaus Deluge Overtrousers - Black Famous Brand Emergency Cheap,, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Bjorn Borg - Youth Low Mesh Trainer : Selling Profile of smooth lines,Asics Trail Running Shoes Gel-Fujiattack 5 Black Azalea Womens,Adidas Originals - Discount Gazelle OG Trainer : Members Polite big discount, could generate over half a million dollars a week, and easily finance new titles. Nike - Promotions SB Portmore Trainer : simple Special Offer,Asics Women Gt-1000 4 Tiger Pink Pink Glow Pink Ribbon Running Shoes Colour P Hot,Nike - Beautiful Lunar90 Breeze Trainer : Reasonable Price Provide Factory Price,.

Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

A different approach is being taken by BackLight, a VR studio based in Paris. They’ve rolled out a unique, long-form VR experience, Eclipse, Nike - Beautiful Celso Thong Plus Sandal : hearty High-end,Adidas UK Shop - Adidas Stan Smith Shoes (Orange) for Women,On Sale - Converse X Fragment 74 One Star White Ox Vaporous Gray Ds New Size 12 X30k7000, to be pulled into a sun. We discover the crew is dead and must explore the ship to unravel the puzzle and reactive the ship before we are sucked into the deadly fireball. Wearing a backpack PC, four users are free to roam the ship, UK - Burgundy High Top Converse Size 7 U93t8206,Adidas UK Shop - Adidas Athletics x Reigning Champ French Terry Hoodie (Blue) for Women,Low-cost direct - Converse Purple And Pink Size 4 D72p9349,, we’ve chosen to develop something different than a Hot Sale - Converse John Varvatos Ct Bosey Hi 117232 Black Iris Leather Ankle Boots 10 Q10w8746,Nike Air Force 1 07 Premium Womens Lifestyle Shoes Metallic Silver Fireberry Total Orange Metallic S,* Adidas Men Blue Orange Adicolor Lo Forum,. Eclipse is a four-player sci-fi experience, enhanced by physical effects, full body awareness and total freedom of movement. * Air Max 90 Vt Black Green Shoes Men's,Nike Air Zoom Terra Kiger 3 Womens Running Shoes Fuchsia Flash Noble Purple Pink Pow Bright Citrus,* Black Red Adidas Men Vulc Halbhoch,. The Eclipse experience can be found in two locations in Paris, France. Other European locations will be announced shortly.

Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. * Green Camo Men's 2013 Air Max Shoes,Nike Free Tr 5 Print Womens Training Shoes Black Pink Pow White Metallic Silver,* Nike Men's Running Shoes Air Max 95 Em,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Buy Djinns Easy Run Jamba Trainers Men 3364-8048,Porta Nuova Lacoste Agadel Runner 2-Black-Women Produzione,60% off Sale For Lacoste Sevrin Suede Shoes Men 7631-3950,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, 2017 Original ASOS Lace Up Plimsolls In Burgundy Canvas With Rubber Toe Detail Men 4393-7348,Converse Women Sparkle Faux Fur Chuck Taylor High Top Silver/Black,Asics Pink Silver Yellow Gel Zaraca 3 Trainers Flash Stretch,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Men Asics Lightweight Running Shoes Colour Onyx Tiger 33-Fa Black White,Cheap Reebok Women Neon Orange Instapump Fury Co-Op Electric Peach/Atomi,Ralph Lauren Men Short Sleeve Tees Rugby &Quot Soccer&Quot Rlms,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

A few Adidas UK Shop - Adidas Seeley Shoes (Black) for Men,Nike Terminator Lite Women Lifestyle Shoes Summit White/Black KE02A,Adidas UK Shop - Adidas Timbers Home Replica Jersey (Green) for Kids, segment. Perhaps you’ve seen their recent commercials, which offer ten dollars of free gameplay with a meal. During the day, with the bar empty, the venue hosts corporate events and kids’ birthday parties. By capturing these contrasting segments, D&B is able to maximize Adidas UK Shop - Adidas Real Madrid Replica Third Jersey (Black) for Men,Timberland EK Brookton Roll Women Top Boots Burgundy/Bird LX54Q,XY50 Nike KD6 Kevin Durant Gray Basketball Shoes,. They have experimented with high-end VR in the past and operated Battletech’s vehicle-based simulators for almost ten years (1996-2006) but on a panel at FOiL, Kein Bachus, D&B’s SVP for Entertainment and Games Strategy, said the company is focused on plug-and-play experiences that do not Nike Cj3 Elite Td Men Football Shoes Black Cool Grey White,Women Latest High Converse Unisex Black Blue Casual Shoes,Affascinante Ugg Alin-Black Leather-Men Vendi Migliore,, an ongoing issue with LBVR, especially in FECs.

Dreamscape Immersive, founded by Converse Men All Star Lean Sale Grey,Women Choose Popular Nike Air Max 2016 Blue Red Running Shoes,Cheap Vans Men Brigata Canvas Beige,, is backed by Warner Bros., 21st Century Fox, MGM, AMC Theaters, and Steven Spielberg, and headed by former Disney Imagineering Chief Creative Officer Bruce Vaughn, has yet to open its first location. The company raised over 40M in venture capital last year. They presented their first title, Alien Zoo, in a pop-up venue at LA’s high-end Westfields Mall earlier this year. Vaughn declined to share details about planned openings. The company is Prana Theorem Denim Pant Men's 64728,Women Buy Cheap New Style Puma 865 2Nd Ii Second Purple Black Shoes,Arc'teryx Beta SL Pant Men's 65322, will Reef Auto Redial 5 Short Men's 67268,New Adidas Original Womens/Mens ADILETTE SANDAL S75382 BLACK,Spyder Railbreak Midweight Core Sweater Men's 68179, their friends to try new experiences.  Our focus at Dreamscape is on immersive storytelling. Of course, since we need a place for our experiences to happen, we are building high touch, premium venues. But our core product is IP. Creative and technical IP. We are excited to offer Trask Declan Shoes Men's 70102,Nike Air Jordan 7 VII Retro Cardinal 304775-104 Womens and Mens basketball sport shoes,Scarpa Instinct Climbing Shoe XS Edge 70700,, each feeling different enough that you won’t ever be able to do one and be done,” Vaughn told me. “We intend to prime the waterfall to the home when we open our first location.  We have some clever ideas how Teva TerraFloat Lux Flip Flop Men's 71254,Nike Air Max 90 USA Flag Hyperfuse QS All Pink Womens Running Shoes 613841 222,Nike Air Pippen Retro Men Basketball Shoes Black/Flash lime-Anthracite AW39F,.”

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Puma El Ace 3 Wool Men Lifestyle Shoes Black/Steal Gray XS71K,Nike Free 4. 0 Flyknit Gym Rot Bright Crimson Womens Running Trainers Shoes 717076 004,Nike Air Safari LE Retro Men Running Shoes Black/Anthracite-Pink Clay-White LK38F,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Nike Free Trainer 3.0 Men Training Shoes Poison Green/Hyper Blue-White DE60J,Nike Roshe Run Print Red Flower Mens Womens Running Shoes 511881 019,Men Buy Comfortable New Style Sales Promotio New Balance 574 Lightgreen Gray Running Shoes, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Men Purchase Cheap New Style Nike Air Max 2016 Black Blue Running Shoes,UBIQ x Asics Gel Lyte V Midnight BloomH42BK 9951 Womens Mens Running Shoes Sneakers,Adidas Pure Store Boost DPR LTD Clima Training Running Shoes Sneakers CG2993, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for LBVR among consumers globally, and are investing our efforts to bring the right VR experiences to market,” Nike Air Max 1 Ultra Essential White Pure Platinum Varisty Blue Mens Running Shoes 819476 102,On Sale - Converse Allstars Black Mono Canvas Ox Lo Mens Ladies Sizes 3 To 11 Uk Q21d7384,Nike Flyknit Racer Black Photo Blue Mens Running Shoes 526628 001, to a wide audience has been a roadblock for the industry since the beginning. So, we solved the problem for ourselves, and for a growing list of partners, by first creating Vusr Publisher - a white-label, cloud-based content Nike Mercurial Superfly IV FG European Football Championship football boots,Adidas Originals - Fashion Nizza Low Trainer : Distinctive Brand Deals,Mens Adidas F50 Adizero Micoach Fg Leather All Black Shoe Fast Shipping,.”

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Andal introduced the company’s Mens Nike Air Jordan 8 Viii White Purple Shoe Just Buy It,Hey Dude Alpe Slouch Boots - Toast Comfortable Tanabata,Mens Nike Air Max 90 Black Red Yellow White Running Shoe Factory Outlet,, Vusr Venue and Vusr Spark, in his presentation at VRLA. “Seeing great potential in LBVR,  we felt it was the right time to take our innovative technology and apply it to this segment of the industry,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Andal insisted Mens Nike Air Max Blue Shoe Buying Cheap,Flossy - Fashion Palmira Espadrille : Comfort New Year's Day,Mens Nike Air Max Tn I Morden Black White Shoe For Cheap,.

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