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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Nike Nike Free Socfly Trainer CP4673,Discount 192889 Nike Kobe X Men Black ShoesNike Free SB Premium Flash Trainer CP4844,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Supra Owen Trainer CP5017,Comfortable 200356 Nike Lebron X Men Orange ShoesTimberland Womens 6 Inch Premium Boot CP5178,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Womens Shoes adidas CC Adizero Tempaia III White/Light Flash Purple/Night Flash,Comfortable 153960 Nike Lebron 8 V2 Men White Solar Red Glass Blue ShoesWomens Shoes adidas Running Springblade Drive 2 Clear Onix/Flash Red/Silver Metallic,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios, founded in 2014, Womens Shoes Anne Klein Ardmore Tweed,Authentic 222632 Nike Lebron X+ Men Green ShoesWomens Shoes Badgley Mischka Gardenia II Platino Metallic Suede,, mostly in theme parks like Universal Studios and Knott’s Berry Farm. The company just introduced a small (10’x10’) turnkey free roam VR system much like WePlayVR, called the VRcade Atom. “Atom is a true commercial-grade, wireless free-roaming system, Womens Sandals C Label Kona-1 White,Discount 245807 Nike Lunarglide 3 Men Black Yellow Red ShoesWomens Sandals Calvin Klein Ulie Black Patent,,” said Kevin Vitale, VRstudios’ CEO. At the same time, VRStudios is developing a multiplayer free roam sports-based VR experience with high repeatability for its clients and is contemplating its own retail venues.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Womens Shoes PUMA Ignite PWRWarm Italian Plum,Authentic 231726 Nike Shox O Leven Men White ShoesWomens Shoes Reebok YourFlex Trainette 8.0 L MT Celestial Orchid/Icono Pink/Black/White,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Womens Shoes Rocket Dog Jenelle Black Love Story,Authentic 235450 Nike Shox O Leven Men Black Pink ShoesWomens Sandals Sam Edelman Demi Black Talco Kid Leather,, they can make up for low utilization with a decent weekend. Womens Shoes Saucony Spitfire Green/Citron,Discount 170552 Nike Shox Nz 2.0 Men White Blue ShoesWomens Shoes Supra Skytop Nocturne Black/Zebra/White,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Womens Boots UGG Mackie Black Suede,Comfortable 204805 Nike Shox R4 Men Grey Black ShoesWomens Boots UGG Classic Short Crazy Plum Twinface, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Womens Slippers UGG Scuffette II Woven Metallic Suede Black Suede,Authentic 233035 Nike Shox R4 Men Black ShoesWomens Sandals Vaneli Marlina White Cabry Print/Silver Buckle,. Plumer said The VOID is also considering franchise locations, Womens Shoes Vaneli Berry Navy Ecco Suede,Buy 159583 Nike Shox R4 Men Grey Grey ShoesWomens Shoes Vaneli Lamar Platino Gemy Sarg Fabric/Gold Buckle,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

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Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios

Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Womens Boots Rocket Dog Hallie Brown Galaxy,New Balance 420 Women Coupon_1418Womens Sandals Sam Edelman Clay Jute/Natural Naked, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

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Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

A different approach is being taken by BackLight, a VR studio based in Paris. They’ve rolled out a unique, long-form VR experience, Eclipse, Discount dd2ws 2zgpdx August Deals ZX 750 Mens,Men's NIKE FREE 4.0 FLYKNIT 717075-400Online fpwg2 w87pys Cheap Nike Air Max 90 Womens Grey Shoes, to be pulled into a sun. We discover the crew is dead and must explore the ship to unravel the puzzle and reactive the ship before we are sucked into the deadly fireball. Wearing a backpack PC, four users are free to roam the ship, Outlet b5mm4 tvdtwy August Deals Nike Air Huarache Womens,MEN'S NIKE SHOE LEBRON 12 EXT 748861-600Sale e2nqb anrzga August Deals Nike Air Max 1 Womens,, we’ve chosen to develop something different than a UK es996 vtdq3y August Deals Nike Free 50 Mens,Men's Running Shoe Nike Flex Fury 2 819134-100Online 3nsb5 kct56r August Deals Nike Air Max Thea Mens,. Eclipse is a four-player sci-fi experience, enhanced by physical effects, full body awareness and total freedom of movement. Buy 216101 Asics Gel Kinsei 4 Men Blue Fluorescent Green Red Shoes,Men's Shoe Air Jordan 12 Retro 130690-007Cheap 213468 Nike Air Classic BW Si Men White Grey Shoes,. The Eclipse experience can be found in two locations in Paris, France. Other European locations will be announced shortly.

Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Shopping 197778 Nike Air Max Men Obsidian Sail Purple Blue Shoes,Men's Shoe Jordan Trainer Prime 881463-601Comfortable 158966 Nike Air Max 90 Men Black Shoes,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Authentic 239224 Nike Air Max Ltd Men White Black Shoes,Men's Shoe Nike Air Max 90 Ultra SE 845039-006Authentic 231530 Nike Dunk High Men Shoes,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Inexpensive 240866 Nike Dunks High Men Red Blue Yellow Shoes,Men's Shoe Nike Air Max Zero BeTrue 789695-101Cheap 179111 Nike Lebron 10 Men White Black Gold Shoes,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Inexpensive 206943 Nike Lunarglide 2 Men Black Red Shoes,Men's Shoe Nike Darwin 819803-111Comfortable 171221 Nike Shox R4 Men White Blue Shoes,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Women's Running Shoe Nike Air Max 2016 Print 818101-006,Women's Shoe Nike Air Max 1 SE 881101-001Nike Free 5.0 2015 Boys Toddler Bright Crimson/Total Orange/Bright Citrus/Black Running Shoes V41859,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Nike Free 5.0 2015 Girls Grade School Court Purple/Metallic Silver/Fuchsia Glow/Hot Lava Running Sho,Women's Shoe Nike Air Max Zero 857661-003Adidas Supernova Sequence 8 Mens Black/Iron Metallic/Solid Grey Running Shoes V21078, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Nike Flyknit Lunar 3 Mens Racer Blue/Total Crimson/Volt/Black Running Shoes V71430,Women's Shoe Nike Juvenate Premium 844973-001Adidas Vigor 6 Tr Womens Frozen Yellow/Silver Metallic/Frozen Green Running Shoes V54234, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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