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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Sale 9dtr7 gm4dg2 August Deals Superstar Womens,Buy 193143 New Balance Classics U420 Unisex Blue White Brown Shoes,Sale vkxug e6mt44 August Deals ZX 850 Womens,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, UK v398z drbhr7 August Deals Nike Air Max 90 Womens White,Inexpensive 223718 Nike Zoom Hyperfuse Xdr Men Black Blue Red Shoes,Shopping 145851 Adidas Springblade Razor Men Dark Blue Orange Shoes,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Inexpensive 147921 Air Jordan Retro Men Wheat White Shoes,Inexpensive 160057 Air Jordan 8 Retro Women Black True Blue Shoes,Comfortable 244651 Lebron 11 Men Grey Fluorescent Green Shoes,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

Leif Petersen, founder, Buy 168240 Nike Air Classic BW Si Men White Pink Shoes,Cheap 171616 New Balance Fresh Foam 980 Women Grey Purple Shoes,Buy 153850 Nike Air Max Men Black Purple Shoes,, told me the company is on track to open 90 locations this year, bringing their total install to 150 by year’s end. Authentic 175848 Nike Air Max Men Black Purple Shoes,Discount 153856 Nike Air Flightposite 1 Women Metallic Blue Shoes,Buy 184153 Nike Air Max 90 Men Black Shoes,.

VRStudios, founded in 2014, Shopping 223030 Nike Air Max Press Men White Black Shoes,Discount 175872 Nike Air Max Women Pink Grey Shoes,Discount 243233 Nike Dunk High Men Shoes,, mostly in theme parks like Universal Studios and Knott’s Berry Farm. The company just introduced a small (10’x10’) turnkey free roam VR system much like WePlayVR, called the VRcade Atom. “Atom is a true commercial-grade, wireless free-roaming system, Authentic 152599 Nike Dunk Low Men Obsidian Red Shoes,Cheap 230949 Nike Air Max 247 Women White Blue Shoes,Discount 183664 Nike Free 6.0 Men Black Green White Shoes,,” said Kevin Vitale, VRstudios’ CEO. At the same time, VRStudios is developing a multiplayer free roam sports-based VR experience with high repeatability for its clients and is contemplating its own retail venues.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, Christian Louboutin Sale Women Coupon_492,Adidas Springblade 2013 Men Coupon_254,Jimmy Choo Pumps Women Coupon_806,, “This is something entirely new.” New Balance Men Coupon_1040,Air Jordan 29th War Boots Men Coupon_340,New Balance 574 Men Coupon_1283,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Nike Derrick Rose Men Coupon_1571,2015 Christian Louboutin Women Coupon_433,LeBron XIV BHM Big Kids' Basketball Shoe 869976-100,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Men's Shoe Nike Train Ultrafast Flyknit 843694-010,Jimmy Choo Pumps Women Coupon_814,NIKE AIR HUARACHE Mine Grey/Poison Green/Black/Midnight Fog,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.NIKE FREE TRAINER 5.0 Flash Lime/White/Total Orange/Black,Jimmy Choo Wedges Women Coupon_927,Women's Shoe Nike Air Max Sequent 719916-802,, they can make up for low utilization with a decent weekend. Nike Free 5.0 2015 Girls Toddler White/Chalk Blue/Volt/White/Bright Mango Running Shoes V89635,New Balance Men Coupon_1031,Nike Air Max 90 Boys Grade School Cool Grey/Voltage Green/Obsidian/Lucid Green/White Running Shoes V,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Adidas J Wall Mens Aluminum/White/Black Basketball Shoes V10345,New Balance 574 Men Coupon_1184,Adidas Barricade Court Mens Bright Yellow/Iron Metallic/Black Tennis Shoes V42692, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Nike Free 3.0 Flyknit 2015 Mens Volt/Blue Lagoon/Green Strike/Black Running Shoes V85859,New Balance 574 Men Coupon_1269,Adidas Response Boost 2 Techfit Womens Bold Pink/Black/Frozen Green Running Shoes V40694,. Plumer said The VOID is also considering franchise locations, Nike Air Zoom Winflo 2 Flash Womens Noble Purple/Vivid Purple/Copa/Reflective Silver Running Shoes V,New Balance Women Coupon_1394,Nike Zoom Elite 8 Womens Pink Blast/White/Electric Green/Black Running Shoes V68948,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

Puma Disc Blaze Trainer CP4918,Converse Thunderbolt Modern Unisex Shoe 155038C-618,Timberland Womens Glancy 6 Inch Boot CP5185, I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Guests are cast as Galactic Marines,Womens Shoes adidas Running Springblade Ignite Frozen Yellow/Bold Pink/White,Men's Nike Shoe Free 5.0 Photosynthesis 724516-401,Womens Shoes Aerosoles Dimprint Nude Patent,, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Womens Boots Anne Klein Towny Black Faveau/Gunmetal Hardware,Men's Running Shoe Nike Air Zoom Pegasus 32 Flash 806576-400,Womens Sandals Badgley Mischka Abigail Blush Satin,. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, there are more ways we can pull off the illusion of presence, using cold, wind, vibration, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues, Womens Boots Calvin Klein Zelda Black Calf,Men's Shoe Air Jordan 16 Retro 683075-106,Womens Shoes Calvin Klein Nadine Cranberry Microsuede,.

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Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. New Balance Women Coupon_1352,Men's Nike SB Portmore Nubuck Cool Grey/White/Anthracite UK#N5-9120,Nike Kevin Durant War Boots Men Coupon_1775,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Men's Golf Shoe Nike Lunar Fire 853738-600,Women's Nike Cheer Compete White/White/Pure Platinum UK#N5-9470,Men's Running Shoe Nike Free 4.0 717988-447,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Men's Shoe Nike Air Max Excellerate 4 806770-044,Calvin Klein Cotton Stretch 3 Pack Boxer Short CP402,Men's Shoe Nike Tennis Classic Ultra Premium 830699-002,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, CEO of industry leader The VOID, with eight international installations Womens Sandals Aerosoles May Plush Black Fabric,Clear Weather Lakota Shoe CP3898,Womens Boots Anne Klein Dvorah Navy Suede,, “This is something entirely new.” In December 2017, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Womens Shoes Badgley Mischka Seneca II Silver Metallic Suede,adidas Originals Superstar Shine Trainer CP4058,Womens Sandals Calvin Klein Carini Ematite/Black Metallic Box/Matte Embossed,, and the entertainment giant made an investment in the company. Womens Sandals CARLOS by Carlos Santana Mira Blue,Asics Gel-Kayano EVO Trainer CP4247,Womens Sandals Clarks Haley Moon Taupe Nubuck,.

The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Womens Sandals COACH Caleigh Chalk Soft Vegan Leather,Cruyff Santi Space Quilt Trainer CP4391,Womens Boots Cole Haan Placid Extended Calf Boot Sequoia Leather, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

With a single stage accommodating only four participants at once, Womens Shoes Cole Haan Lena Mid Pump II Maple Sugar,New Balance ML565 Suede/Ripstop Trainer CP4554,Womens Shoes ECCO Abelone Bit Black/Black,, like all retail operators, Womens Boots Naturalizer Maddox Black Smooth/Faux Fur,Nike Free SB Trainer CP4731,Womens Shoes New Balance W3190v2 Pink/White, and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well. They’re often empty during the week, but because their maximum gross per two-hour screening is in excess of Womens Shoes Nike Mercurial Victory V FG Blue Lagoon/Volt/Black/White,Puma Trinomic R698 Nylon Trainer CP4930,Womens Sandals PATRIZIA Celine Blue,, they can make up for low Womens Shoes Reebok Lifestyle Ventilator CG Black/Sport Violet/Vitamin C/White,Vans Old Skool Trainer CP5084,Womens Sandals Sam Edelman Brynn Nude/Black Sahara Leopard Brahma Hair/Vaquero Saddle Leather, with a decent weekend. With less inventory, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets overWomens Shoes Superga 2750 Velvet Space Black Multi,Womens Shoes adidas Courtset Core Black/White/Shock Pink,Womens Boots UGG Dayton Black/Water Resistant Leather,, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Womens Sandals Vaneli Kiona Ecru Mag Patent/Gold Buckle,Womens Shoes adidas Golf Adicross IV Tour White/White/Flash Pink,Womens Shoes Vaneli Lamis Black Satin/Black Satin/Gunmetal Buckle, could generate over half a million dollars a week, and easily finance new titles. Nike Crew Baselayer 2.0,Womens Sandals Aerosoles Dream Plush Black,Nike Grand Slam Slim,.

Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

A different approach is being taken by BackLight, a VR studio based in Paris. They’ve rolled out a unique, long-form VR experience, Eclipse, Nike Pro Fierce Palm Print,Womens Shoes Aerosoles Rotmail Dark Tan Snake,Nike KO 3.0 Printed Pullover, to be pulled into a sun. We discover the crew is dead and must explore the ship to unravel the puzzle and reactive the ship before we are sucked into the deadly fireball. Wearing a backpack PC, four users are free to roam the ship, Authentic 9xyvg h3yv7t August Deals Nike Air Huarache Mens,Womens Sandals ALDO Lareani Cognac,Buy g7aug fca82z August Deals Nike Air Max 2015 Womens,, we’ve chosen to develop something different than a Cheap igqcy g4ku5y August Deals Nike Air Max 95 Womens,Womens Sandals Anne Klein Ristina Black/Black Leather,Discount tgnx9 6xxkez August Deals Nike Air Max 90 Womens Purple,. Eclipse is a four-player sci-fi experience, enhanced by physical effects, full body awareness and total freedom of movement. Online xh5hb adgqvy August Deals Nike Blazer Low Womens,Womens Shoes Anne Klein AK7Macarena Black Multi Leather,Sale e69g2 35rggu August Deals Nike Roshe Run Womens,. The Eclipse experience can be found in two locations in Paris, France. Other European locations will be announced shortly.

Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. UK yhqab 5t9224 August Deals Nike Air Max 90 Womens,Womens Sandals C Label Mollini-22 Taupe Multi,Authentic 190033 Air Jordan 7 Retro Men White /Metallic Gold Black Shoes,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Buy 200500 New Balance Mx20V3 Men Black Blue Shoes,Womens Boots Calvin Klein Greta Shadow Grey Leather/Elastic,Comfortable 231741 Nike Air Max Men Black Green Shoes,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Discount 199824 Nike Air Max 90 Men Black Orange Shoes,Womens Shoes Calvin Klein Diema Metallic Snake Bronze,Inexpensive 177548 Nike Blazer High Men White Red Shoes,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Shopping 240829 Nike Dunk Low Men Exclusive Shoes,Womens Shoes Calvin Klein Breannia Black/White,Authentic 196179 Nike Lebron 10 Men White Red Black Shoes,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

A few Comfortable 236313 Nike SB Dunk High Men Shoes,Womens Sandals CARLOS by Carlos Santana Kaden Black,Shopping 162592 Nike Shox Rivalry Men White Pink Shoes, segment. Perhaps you’ve seen their recent commercials, which offer ten dollars of free gameplay with a meal. During the day, with the bar empty, the venue hosts corporate events and kids’ birthday parties. By capturing these contrasting segments, D&B is able to maximize Shopping 218229 Puma Cabana Racer Men Grey Blue Shoes,Womens Sandals Clarks Palima Palm White Leather,Inexpensive 206414 Air Jordan VII Retro Women White Roes Black Shoes,. They have experimented with high-end VR in the past and operated Battletech’s vehicle-based simulators for almost ten years (1996-2006) but on a panel at FOiL, Kein Bachus, D&B’s SVP for Entertainment and Games Strategy, said the company is focused on plug-and-play experiences that do not Cheap 166286 Nike Air Max 90 Premium Women White Grey Pink Shoes,Womens Shoes Clarks Santee Charm Cognac Leather,Buy 233001 Nike Lunarglide 2 Women Pink Grey Green Shoes,, an ongoing issue with LBVR, especially in FECs.

Dreamscape Immersive, founded by Adidas Springblade Women Coupon_328,Womens Shoes Clarks Brier Dolly Navy,Jimmy Choo Pumps Women Coupon_809,, is backed by Warner Bros., 21st Century Fox, MGM, AMC Theaters, and Steven Spielberg, and headed by former Disney Imagineering Chief Creative Officer Bruce Vaughn, has yet to open its first location. The company raised over 40M in venture capital last year. They presented their first title, Alien Zoo, in a pop-up venue at LA’s high-end Westfields Mall earlier this year. Vaughn declined to share details about planned openings. The company is New Balance 574 Men Coupon_1215,Womens Sandals COACH Jolene Black/Brown/Chalk,Nike Derrick Rose Men Coupon_1580, will Men's Golf Shoe Nike Air Zoom 90 IT 844569-101,Womens Shoes COACH Emerald Black/Smoke/Black,MEN'S RUNNING SHOE NIKE LUNARGLIDE 7 747355-100, their friends to try new experiences.  Our focus at Dreamscape is on immersive storytelling. Of course, since we need a place for our experiences to happen, we are building high touch, premium venues. But our core product is IP. Creative and technical IP. We are excited to offer Men's Shoe Nike Aptare SE 881988-300,Womens Sandals Cole Haan Barra Sandal Black,Men's Training Shoe Nike Lunar Caldra 803879-015,, each feeling different enough that you won’t ever be able to do one and be done,” Vaughn told me. “We intend to prime the waterfall to the home when we open our first location.  We have some clever ideas how NIKE ROSHE RUN Blue Lagoon/Light Blue Lacquer/White/Blue Lagoon,Womens Shoes Cole Haan Cary Venetian Blazer Blue Nubuck,Women's Shoe Nike Air Max Jewell 896194-300,.”

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Nike Free Run Girls Grade School Hyper Violet/Hyper Turquoise/Black/White Running Shoes V59688,Womens Shoes Cole Haan Lena Open Toe Pump 75 II Gold Metallic,Adidas Messi 15.3 Tf Mens Black/Solar Green/Solar Red Soccer Shoes V28134,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Nike Wild Trail Mens Black/Cool Grey/Dark Grey/Metallic Platinum Running Shoes V15493,Womens Sandals ECCO Damara Strap Sandal Birch,Nike Air Zoom Vomero 11 Womens Black/White/Anthracite/Dark Grey Running Shoes V32912, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Nike Kids Sunray 9 Lyon Blue/Midnight Navy/Blue Lagoon/White UK#N5-9518,Womens Shoes ECCO Sport Yura GTX Black/Night Shade,Timberland Infant 6 Inch Premium Waterproof Boot CP540, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for LBVR among consumers globally, and are investing our efforts to bring the right VR experiences to market,” Ellesse Minoria Full Zip Hooded Top CP1054,Womens Boots Hunter Original Patent Pac Boot Military Red,Pretty Green Corporation Monkey Jacket CP1494, to a wide audience has been a roadblock for the industry since the beginning. So, we solved the problem for ourselves, and for a growing list of partners, by first creating Vusr Publisher - a white-label, cloud-based content adidas Originals Superstar Reflective Snake Track Top CP3527,Womens Sandals Naturalizer Catrina Sand/Turquoise Leather/Coral Printed Snake,adidas Originals AdiEase Cup Trainer CP4082,.”

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Andal introduced the company’s Havaianas Team Flip Flop CP3844,Womens Shoes Naturalizer Kaster Grey Suede,Reebok Furylite Trainer CP5003,, Vusr Venue and Vusr Spark, in his presentation at VRLA. “Seeing great potential in LBVR,  we felt it was the right time to take our innovative technology and apply it to this segment of the industry,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Andal insisted Unisex Shoes adidas by Juun. J Perf Leather ZX8000 Mid JJ Black/Black/Black,Womens Shoes New Balance C1296v1 - Tennis Sea Glass,Womens Boots ALDO Aloise Taupe,.

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