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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. adidas Originals Los Angeles Trainer CP4182,Cheap 230506 Nike Dunks High Men Butter Flower ShoesCreative Recreation Cesario Low XVI Wool Trainer CP4324,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Hugo Boss Victual Trainer CP4494,Shopping 242343 Nike Dunks High Men Minnie Mouse ShoesNike Roshe Run Flyknit Trainer CP4635,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Nike Koth Ultra Mid Trainer CP4857,Authentic 183838 Nike Free 3.0 V2 Men Blue White ShoesRansom Valley Lite Trainer CP4973,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, Womens Shoes Cole Haan Melrose Sandal Black Multi Calf,Shopping 199277 Nike Free Trainer Men Gray Black White ShoesWomens Shoes Cole Haan Avery En Pointe Ballet Sugar Plum,, “This is something entirely new.” Womens Boots ECCO Touch 75 Zip Boot Black,Cheap 223788 Nike Hyperdunk Kobe Bryant Olympic Men White Blue ShoesWomens Shoes ECCO Abelone Slip On Bordeaux,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Womens Shoes GUESS Neodan Black Leather,Buy 190605 Nike Free Tr Fit Men Gray White Green ShoesWomens Shoes GUESS Mamari Grey Fabric,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Womens Shoes Nike Racquette Leather White/Black/Wolf Grey/White,Shopping 229451 Nike Lebron 11 Men ShoesWomens Boots PATRIZIA Vigorous Black,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Womens Shoes PATRIZIA Thinker Orange,Inexpensive 147215 Nike Lebron 11 Men ShoesWomens Shoes Reebok Reebok Royal Glide White/Steel/Reebok Royal,, they can make up for low utilization with a decent weekend. Womens Boots Rocket Dog Weekender Brown Galaxy/Glazed,Buy 148471 Nike Lunar Orbit Men Black White ShoesWomens Boots Sam Edelman Joelle Black,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Womens Shoes Sam Edelman Laura Sterling,Inexpensive 182700 Nike Lunareclipse Shield Men Black White ShoesWomens Shoes Saucony Originals Bullet Blue/White, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Womens Boots Timberland 6" Premium Boot Tan Waxed Canvas,Cheap 216003 Nike Lunarelite Men Gray Black White ShoesWomens Boots UGG Jasper Black Leather,. Plumer said The VOID is also considering franchise locations, Womens Boots UGG Abree Short Aubergine,Authentic 245009 Nike Lunarelite Men Gray Fluorescence Green ShoesWomens Boots Vaneli Reagan Black Suede/Matching Elastic,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Andal introduced the company’s newest products, Jimmy Choo Bridal Women Coupon_709,Discount 229564 Nike Roshe Run Unisex Green Floral Print ShoesCheap 155804 Nike Free Run 3 Women Pink White Shoes,,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Adidas Porsche Design VI Men Coupon_215,Cheap 233839 Air Jordan 11 Retro Women White ShoesNew Balance 574 Women Coupon_1477,.

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. Nike Kids Jr Hypervenom Pro IC Soccer Wolf Grey/White/Total Orange UK#N5-9182,Shopping 179456 Nike Dunk High Women Canvas Shoesadidas Originals Infant Stan Smith Trainer CP461,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Converse Nursery Chuck Taylor All Star High Side Zip Trainer CP736,Buy 210270 Nike Free 5.0 V4 Women Black Blue ShoesCruyff Escola Lounge Hooded Top CP1040,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Duck & Cover Moriarty Jacket CP1345,Discount 243217 Nike Hyperdunk Women Red Blue ShoesJack & Jones Braid Basket Weave Knit CP1824,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Womens Sandals PATRIZIA Boppe Beige,Platforms Jimmy Choo Women Coupon_988Womens Shoes PUMA Ignite XT Core Black/Periscope/White, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

With a single stage accommodating only four participants at once, Womens Shoes Rocket Dog Myrna Black Hawaii Dreams,New Balance Men Coupon_1066Womens Shoes Sam Edelman Monroe Black/Ivory,, like all retail operators, Womens Shoes Superga 2311 Quilted White,New Balance 574 Men Coupon_1162Womens Boots UGG Chancery Brown Twinface/Leather, and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well. They’re often empty during the week, but because their maximum gross per two-hour screening is in excess of Womens Slippers UGG Aira Serape Skyline Jacquard,New Balance 574 Men Coupon_1276Womens Shoes Vaneli Trine Black,, they can make up for low Womens Shoes Vaneli Birdine White Nappa,New Balance 996 Men Coupon_1320Nike Hyperadapt Shield, with a decent weekend. With less inventory, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets overMen's Superstar Shoe Box Track Jacket,New Balance 1400 Women Coupon_1402Nike Pro Hypercool Compression,, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Kyrie "Points On Points",Nike Derrick Rose Men Coupon_1594Nike All Time Tech Vixen Full-Zip, could generate over half a million dollars a week, and easily finance new titles. Authentic 55he6 67t6i8 August Deals Nike Air Max Tavas Womens,Nike Derrick Rose Men Coupon_1631Authentic wthg2 w3f7dv August Deals Nike Air Max 95 Womens,.

Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

A different approach is being taken by BackLight, a VR studio based in Paris. They’ve rolled out a unique, long-form VR experience, Eclipse, Buy wtpew ng3vf9 Cheap Adidas Superstar Womens Pink Shoes,Nike Kevin Durant Men Coupon_1681Cheap vkahr 8k7f9w Cheap Adidas Superstar Womens Black Shoes, to be pulled into a sun. We discover the crew is dead and must explore the ship to unravel the puzzle and reactive the ship before we are sucked into the deadly fireball. Wearing a backpack PC, four users are free to roam the ship, Discount tdggd zbfps9 August Deals Nike Free 50 Womens,LeBron XIV BHM Big Kids' Basketball Shoe 869976-100Online q62wx 7yu2fp August Deals Nike Air Max Thea Mens,, we’ve chosen to develop something different than a Outlet v44a9 p6ahu5 August Deals Nike Roshe Run Womens,Men's Basketball Shoe Nike Hyperdunk 2016 844359-011Sale w669p b527en August Deals Nike Air Max 90 Womens Pink,. Eclipse is a four-player sci-fi experience, enhanced by physical effects, full body awareness and total freedom of movement. Discount 208777 Air Jordan 11 Retro Kid Black Gamma Blue Black Shoes,Men's Firm-Ground Soccer Cleat Nike Mercurial Vapor X Leather FG 747565-001Cheap 151098 Air Jordan 5 Retro Men White Grey Jade Shoes,. The Eclipse experience can be found in two locations in Paris, France. Other European locations will be announced shortly.

Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Cheap 220596 New Balance Classics Ml402 Men Maroon Shoes,men's NIKE AIR MAX 2015 698902-400Comfortable 191039 Nike Air Force 1 Men White Black Grey Shoes,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Shopping 213560 Nike Air Max Men Black Red Shoes,Men's NIKE FREE 4.0 FLYKNIT 717075-601Buy 153352 Nike Air Max 90 Men White Red Shoes,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Buy 180701 Nike Air Max Ultra Men Black Red Shoes,Men's Nike Shoe Zoom Wildhorse 2 654441-601Inexpensive 185425 Nike Dunk High Men White Red Black Shoes,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Inexpensive 226791 Nike Free Flyknit 4.0 Men White Brave Blue Shoes,Men's Running Shoe Nike Air Zoom Vomero 11 818099-001Authentic 172368 Nike Lunareclipse Shield Men Grey White Blue Shoes,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

A few Shopping 197775 Nike Shox Nz Men White Red Shoes,Men's Shoe Air Jordan 4 Retro 308497-425Buy 214046 Nike Shox R4 Men Black Shoes, segment. Perhaps you’ve seen their recent commercials, which offer ten dollars of free gameplay with a meal. During the day, with the bar empty, the venue hosts corporate events and kids’ birthday parties. By capturing these contrasting segments, D&B is able to maximize Buy 192947 Nike Zoom Kobe VIII Basketball Men Green Shoes,Men's Shoe Jordan Trainer Prime 881463-102Discount 171246 Nike Roshe Run Unisex White Shoes,. They have experimented with high-end VR in the past and operated Battletech’s vehicle-based simulators for almost ten years (1996-2006) but on a panel at FOiL, Kein Bachus, D&B’s SVP for Entertainment and Games Strategy, said the company is focused on plug-and-play experiences that do not Buy 164531 New Balance Wc696 Women Blue Pink Shoes,Men's Shoe Nike Air Max 90 Ultra 2.0 Flyknit 875943-300Inexpensive 224329 Nike Classic Cortez Nylon Women Fluorescent Green Yellow Shoes,, an ongoing issue with LBVR, especially in FECs.

Dreamscape Immersive, founded by Comfortable 158932 Nike Lunarglider 2 Women White Black Shoes,Men's Shoe Nike Air Zoom Odyssey 2 844545-001Adidas Springblade 2013 Men Coupon_273,, is backed by Warner Bros., 21st Century Fox, MGM, AMC Theaters, and Steven Spielberg, and headed by former Disney Imagineering Chief Creative Officer Bruce Vaughn, has yet to open its first location. The company raised over 40M in venture capital last year. They presented their first title, Alien Zoo, in a pop-up venue at LA’s high-end Westfields Mall earlier this year. Vaughn declined to share details about planned openings. The company is Giuseppe Zanotti Sale Women Coupon_648,Men's Shoe Nike Flyknit Lunar 3 698181-405Platforms Jimmy Choo Women Coupon_979, will New Balance 999 Men Coupon_1338,Men's Shoe Nike Mayfly Woven 833132-002Nike Derrick Rose Men Coupon_1636, their friends to try new experiences.  Our focus at Dreamscape is on immersive storytelling. Of course, since we need a place for our experiences to happen, we are building high touch, premium venues. But our core product is IP. Creative and technical IP. We are excited to offer Men's Boot Nike SFB 6" Leather 862507-300,Men's Shoe Nike Zoom Ascension 832234-003Men's Running Shoe Nike Air Max 2015 698902-009,, each feeling different enough that you won’t ever be able to do one and be done,” Vaughn told me. “We intend to prime the waterfall to the home when we open our first location.  We have some clever ideas how Men's Shoe Nike Air Huarache Ultra 819685-003,Men's Training Shoe Nike Free Trainer 1.0 807436-002Men's Shoe Nike Lunar Caldra Amplify 845602-400,.”

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Nike Men's Shoe Air Force 1 Mid 07 315123-111,men's Unisex Running Shoe Nike Air Zoom Streak 5 815668-134Nike Men's Training Shoe Metcon 1 Game Royal/Midnight Navy/Light Retro/White,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Women's Shoe Nike Free Focus Flyknit 844817-601,Nike Air Max Zero Unisex Shoe 789695-001Adidas Energy Bounce 2 Boys Grade School Dgh Solid Grey/White/Vivid Red Running Shoes V53069, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Women's Training Shoe Nike Lunar Sculpt 818062-801,NIKE FREE 4.0 FLYKNIT Black/Poison Green/Total Orange/WhiteNike Air Max 90 Mens Black/Wolf Grey/Dark Grey/Black Running Shoes V37459, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Andal introduced the company’s Creative Recreation Nursery Cesario Low XVI Trainer CP753,Women's Shoe Nike Air Zoom Elite 8 748589-101Nike Tech Fleece AW77 Hooded Top CP1124,, Vusr Venue and Vusr Spark, in his presentation at VRLA. “Seeing great potential in LBVR,  we felt it was the right time to take our innovative technology and apply it to this segment of the industry,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Andal insisted Original Penguin Hooded Ratner Jacket CP1488,Women's Shoe Nike Free Train Connect 843966-100Henri Lloyd Brixham Swim Short CP2315,.

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