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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

Nike Air Hooded Top CP1128,Discount 151642 Nike Shox O Nine Men White Black ShoesCarhartt Anchorage Parka Jacket CP1284,, and large-scale international attractions like Oriental Science Fiction Valley, which opened April 29th, Jack & Jones McNelson Light PU Biker Jacket CP1425,Discount 155517 Nike Shox Nz Men White ShoesNike Flex Fury Womens Black/Wolf Grey/Cool Grey/White Running Shoes V37440,, China, open to the public. Ellesse Cassano Running Short CP2125,Shopping 198482 Nike Shox R2 Men White Blue ShoesNicce White Noise Swim Short CP2325,. Two Bit Circus is imminently opening its downtown-LA attraction, a full-service bar & restaurant which offers an array of VR experiences and casual entertainment like robot bartenders. More expensive, Farah Drape High Desert Boot CP3743,Comfortable 183639 Nike Shox Nz Men Black Yellow ShoesClarks Originals Wallabee Shoe CP3887,, Pure Imagination, adidas Originals Busenitz Trainer CP4026,Comfortable 194607 Nike Shox Qualify Men Black Red ShoesAsics Gel-Lyte III Pure Pack Trainer CP4197,, Backlight (France), HADO (Singapore), Battleverse (Toronto) and the newly announced Figment, have dozens of openings planned between them this year. Creative Recreation Santos Trainor CP4347,Cheap 196506 Nike Shox O Leven Men White Purple ShoesLacoste Carnaby Evo Marl Trainer CP4506,, hungry for high revenue cutting-edge VR, are snapping up smaller VR installations like Hologate and WePlayVR (from AiSolve), which are optimized for their operating environments. Nike Stefan Janoski Max Trainer CP4646,Buy 214052 Nike Shox O Nine Men White Cyan ShoesNike KD VIII 'PG County' Trainer CP4797,, says the global location-based VR entertainment market will more than double in 2018, Ralph Lauren Polo Jermain Trainer CP4953,Comfortable 241095 Nike Shox R4 Men Grey ShoesVans Old Skool T&L Trainer CP5100,.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Havaianas Womens Slim Flip Flop CP5230,Inexpensive 220666 Nike Shox O Nine Men Black ShoesWomens Shoes adidas BBNEO Raleigh Mid Cyber Metallic / Cyber Metallic / Running White,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Womens Boots Aerosoles In An Instint Dark Tan Combo,Comfortable 204805 Nike Shox R4 Men Grey Black ShoesWomens Sandals Aerosoles Boyzenberry Navy Stripe,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Womens Boots ALDO Lillianne Rust,Authentic 245936 Nike Shox Qualify Men Grey Black ShoesWomens Shoes ALDO Afelisa Silver,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios, founded in 2014, Womens Sandals Calvin Klein Udela Warm Gold/Black Leather,Buy 170310 Nike Shox R4 Men Pink White ShoesWomens Shoes Calvin Klein Garda Black Patent,, mostly in theme parks like Universal Studios and Knott’s Berry Farm. The company just introduced a small (10’x10’) turnkey free roam VR system much like WePlayVR, called the VRcade Atom. “Atom is a true commercial-grade, wireless free-roaming system, Womens Boots CARLOS by Carlos Santana Claudia Wide Shaft Black,Cheap 196424 Nike Shox R4 Men Black Pink ShoesWomens Boots Clarks Leyden Scale Brown Leather,,” said Kevin Vitale, VRstudios’ CEO. At the same time, VRStudios is developing a multiplayer free roam sports-based VR experience with high repeatability for its clients and is contemplating its own retail venues.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, Womens Boots Naturalizer Tandie Black Smooth,Discount 174839 Nike Zoom Hyperfuse Tb Men Black ShoesWomens Shoes Naturalizer Hutton Red Pepper/Saddle Tan/Ginger Leather,, “This is something entirely new.” Womens Shoes New Balance Fresh Foam Boracay Silver/Purple,Cheap 174505 Nike Zoom Hyperfuse Tb Men White Red Grey ShoesWomens Shoes New Balance Classics WL410 Navy Suede/Textile,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Womens Shoes Nike Mercurial Victory V FG Blue Lagoon/Volt/Black/White,Authentic 170662 Nike Zoom Hyperdunk Men Pink Black ShoesWomens Shoes Nike Flex Supreme TR4 Bright Mango/Bright Crimson/White/Squadron Blue,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Womens Sandals Sam Edelman Asbury Natural Naked,Comfortable 208900 Nike Zoom Hyperfuse Low Men Black White ShoesWomens Shoes Sam Edelman Ocie Black Modena Calf Leather/Kid Suede Leather,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Womens Shoes Superga 2750 Floweryutaw Blue Multi,Discount 241878 Nike Zoom Kobe VIi Men Black White Red ShoesWomens Boots UGG Grandle Java,, they can make up for low utilization with a decent weekend. Womens Boots UGG Rosana Black Suede,Shopping 153526 Nikelebron11 Men Sky Blue Black Grey ShoesWomens Shoes UGG Karlina Geo Perf Black Suede,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Womens Sandals Vaneli Kinna Multi Fuchsia Blix Print,Shopping 230463 Nikelebron11 Men Galaxy ShoesWomens Shoes Vaneli Maxim Camel Hair/Black, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Womens Shoes Vaneli Darcy Black Suede/Matching Elastic,Comfortable 211006 Puma Drift Cat III Sf Men Brown ShoesMen's Cleveland Cavaliers Blazers Ultimate Long Sleeve Hoodie,. Plumer said The VOID is also considering franchise locations, TW Adaptive Fit,Buy 188758 Puma Drift Cat Sf Men Red White ShoesMERCEDES AMG PETRONAS Track Jacket,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

A different approach is being taken by BackLight, Women's Training Boxy Tee,Authentic 191241 Puma Lifestyle Low VIolet Men Black Violet ShoesNike Element Half-Zip (Shamrock),, long-form VR experience, Eclipse, Youth FC Bayern Home Replica Player Shorts,Inexpensive 245541 Adidas Originals ZX850 Unisex Green ShoesNike Graphic,. We discover the crew is dead and must explore the ship to unravel the puzzle and reactive the ship before we are sucked into the deadly fireball. Wearing a backpack PC, four users are free to roam the ship, Women's V Tee,Buy 229179 Air Jordan 13 (Xiii) Unisex Black Red ShoesVarious Sizes kGwrJFxR Salomon Running Shoes Athletic online sale Speedcross 3 Mid Blue Cyan,. Eclipse is a four-player sci-fi experience, enhanced by physical effects, full body awareness and total freedom of movement. Players discover two spaceships during their adventure, without teleporting once. Authentic 7mfw6 48cup3 August Deals Nike Blazer Low Womens,Inexpensive 205475 New Balance Mw659 Unisex Grey ShoesAuthentic t88f9 k526px August Deals Nike Blazer Low Mens,.” Said Frédéric Lecompte, co-founder of BackLight. The Eclipse experience can be found in two locations in Paris, France. Buy ga49g hc7eps August Deals Nike Air Max 1 Ultra Moire 1 Womens,Comfortable 228274 Asics Street Conbest Unisex Navy Blue Green ShoesBuy zmsgh g5rwyk August Deals Nike Air Max 90 Womens,.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for Adidas Springblade Men Coupon_221,Shopping 217003 Nike Free Run Women Gray Blue ShoesChristian Louboutin Sale Women Coupon_476, Secret Location, a content creator and distributor for emerging platforms like LBVR. “Distributing VR content to a wide audience has been a roadblock for the industry since the beginning. So, we solved the Jimmy Choo Bridal Women Coupon_727,Shopping 226950 Nike Free Tr Fit Women Orange White ShoesPlatforms Jimmy Choo Women Coupon_998,, and for a growing list of partners, New Balance 574 Men Coupon_1237,Buy 237166 Nike Lunarglide 2 Women Gray Orange ShoesNew Balance 574 Women Coupon_1491,, cloud-based content management system for VR.”

Andal introduced the company’s newest products, Nike Derrick Rose Men Coupon_1668,Cheap 162085 Nike Zoom Kobe VI Women White Blue ShoesMen's Basketball Shoe Nike Zoom KD 9 843392-610,,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Men's NIKE FREE 4.0 FLYKNIT 717075-400,Adidas Bounce Titan 2013 Men Coupon_047MEN'S RUNNING SHOE NIKE LUNARGLIDE 7 747355-003,.

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. Brave Soul MJK Juke Hooded Bomber Jacket CP1261,Jimmy Choo heels Women Coupon_775The North Face 1985 Rage Celebration Jacket CP1538,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Calvin Klein One Logo Tape Swim Short CP2295,Jimmy Choo Pumps Women Coupon_830Havaianas Top Mix Flip Flop CP3847,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Lacoste Frasier Slide Sandal CP3853,Jimmy Choo Wedges Women Coupon_925Creative Recreation Cesario Low Woven Trainer CP4381,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Womens Shoes Saucony Spitfire Green/Citron,Men's Boot Jordan Future 854554-300Womens Boots UGG Classic Cardy Grey, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

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Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

A different approach is being taken by BackLight, a VR studio based in Paris. They’ve rolled out a unique, long-form VR experience, Eclipse, Outlet 29gus wysgz7 August Deals Nike Roshe Run Womens,Men's Shoe Nike Air Max BW Ultra 819475-001Sale 4nean 22airg Cheap Adidas Superstar Womens Gold Shoes, to be pulled into a sun. We discover the crew is dead and must explore the ship to unravel the puzzle and reactive the ship before we are sucked into the deadly fireball. Wearing a backpack PC, four users are free to roam the ship, UK 62ab2 vi6ex2 August Deals Nike Air Max 1 Womens,Men's Shoe Nike Air Presto Mid Utility 859524-001Inexpensive 239747 Nike Dunk High Kid Shoes,, we’ve chosen to develop something different than a Cheap 206970 Air Jordan 8 Retro Men Black Bright Citrus Grey Royal Shoes,Men's Shoe Nike Air Zoom Talaria '16 SP 844695-100Authentic 220816 New Balance Fresh Foam 980 Men Silver Yellow Shoes,. Eclipse is a four-player sci-fi experience, enhanced by physical effects, full body awareness and total freedom of movement. Shopping 244190 Nike Air Force 1 Men White Grey Snake Patent Leather Shoes,Men's Shoe Nike Jordan Galaxy 820255-402Cheap 168647 Nike Air Max Men Black Shoes,. The Eclipse experience can be found in two locations in Paris, France. Other European locations will be announced shortly.

Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Discount 209178 Nike Air Max 90 Men White Cyan Shoes,Men's Shoe Nike Roshe Two SE 859543-600Comfortable 166176 Nike Blazer High Men Black Orange Shoes,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Shopping 231332 Nike Dunk Low Men Brown Blue Shoes,Men's Shoe NikeCourt Zoom Cage 2 705247-840Cheap 149539 Nike Free Run Men Grey Black Shoes,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Inexpensive 206258 Nike Lebron 8 Men Black White Yellow Shoes,Men's Training Shoe Nike Metcon 2 819899-464Comfortable 238303 Nike Shox Conundrum Men Grey Black Shoes,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Inexpensive 244673 Nike Shox Rivalry Men White Gold Shoes,NIKE AIR HUARACHE Hyper Pink/Medium Ash/Dark Ash/Dusty CactusAuthentic 199219 Nike Zoom Kobe VI Men Joker Grey Blue Shoes,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

A few Shopping 190908 Nike Roshe Run Unisex Gray Green Cyan Shoes,NIKE AIR ZOOM PEGASUS 31 White/Clearwater/Antarctica/BlackComfortable 200271 Nike Air Flightposite 1 Women Shoes, segment. Perhaps you’ve seen their recent commercials, which offer ten dollars of free gameplay with a meal. During the day, with the bar empty, the venue hosts corporate events and kids’ birthday parties. By capturing these contrasting segments, D&B is able to maximize Cheap 183541 Nike Classic Cortez Nylon Rose Women Black Rose Red Shoes,NIKE FREE TRAINER 3.0 V3 Pure Platinum/Flash Lime/Black/WhiteDiscount 160268 Nike Lunarmax Women White Blue Shoes,. They have experimented with high-end VR in the past and operated Battletech’s vehicle-based simulators for almost ten years (1996-2006) but on a panel at FOiL, Kein Bachus, D&B’s SVP for Entertainment and Games Strategy, said the company is focused on plug-and-play experiences that do not Adidas Springblade 2013 Men Coupon_265,NIKE ROSHE RUN Jade Stone/White/Jade StoneGiuseppe Zanotti Sale Women Coupon_658,, an ongoing issue with LBVR, especially in FECs.

Dreamscape Immersive, founded by New Balance Men Coupon_1008,Women's Running Shoe Nike Free RN 831509-101New Balance 996 Men Coupon_1318,, is backed by Warner Bros., 21st Century Fox, MGM, AMC Theaters, and Steven Spielberg, and headed by former Disney Imagineering Chief Creative Officer Bruce Vaughn, has yet to open its first location. The company raised over 40M in venture capital last year. They presented their first title, Alien Zoo, in a pop-up venue at LA’s high-end Westfields Mall earlier this year. Vaughn declined to share details about planned openings. The company is Nike Derrick Rose Men Coupon_1655,Women's Shoe Nike Air Presto 878068-002Men's Firm-Ground Soccer Cleat Nike Hypervenom Phantom II FG 747213-703, will Men's Running Shoe Nike Air Max 2015 698902-407,Women's Shoe Nike Free TR 6 833413-160Men's Shoe Nike Air Huarache Run Premium 704830-003, their friends to try new experiences.  Our focus at Dreamscape is on immersive storytelling. Of course, since we need a place for our experiences to happen, we are building high touch, premium venues. But our core product is IP. Creative and technical IP. We are excited to offer Men's Shoe Nike Kwazi SE 861687-200,Adidas Rose 4.5 Boys Toddler Black/Light Scarlet Basketball Shoes V21181Men's Training Shoe Nike Train Prime Iron DF 832219-100,, each feeling different enough that you won’t ever be able to do one and be done,” Vaughn told me. “We intend to prime the waterfall to the home when we open our first location.  We have some clever ideas how NIKE LUNARTEMPO Dove Grey/Black/White/Poison Green,Nike Cortez 07 Boys Preschool White/White/Wolf Grey Running Shoes V96062Women's Shoe Nike Flyknit Zoom Agility 698616-502,.”

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Adidas D Rose Lakeshore Boys Grade School White/Light Scarlet/Light Onix Basketball Shoes V92169,Adidas Messi 15.1 Fg Boys Grade School Black/Solar Green/Solar Red Soccer Shoes V27797Adidas D Rose 4.5 Mens White/White/Black Basketball Shoes V95054,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Nike Air Huarache Utility Mens Black Running Shoes V12102,Nike Shox Nz Si Plus Boys Grade School Black/Dark Grey/Black/Metallic Silver Running Shoes V17049Nike Zoom Winflo 2 Mens Dark Grey/Soar/White/Black Running Shoes V50665, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Nike Air Max 1 Ultra Womens Dark Grey/Dark Grey/Black/Pure Platinum Running Shoes V50231,Adidas Adizero Crazy Light 2 Mens Infrared/Black/White Basketball Shoes V60100Men's Nike Hypervenom Phelon II IC Wolf Grey/Total Orange/Black/Black UK#N5-9313, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for LBVR among consumers globally, and are investing our efforts to bring the right VR experiences to market,” Women's Nike In-Season TR 5 Deep Royal Blue/Fuchsia Glow/Blue Lagoon/White UK#N5-9538,Adidas J Wall Mens Zero Met/Gold Met/Pink Basketball Shoes V99882Creative Recreation Infant Kaplan Metallic Mesh Trainer CP503, to a wide audience has been a roadblock for the industry since the beginning. So, we solved the problem for ourselves, and for a growing list of partners, by first creating Vusr Publisher - a white-label, cloud-based content Franklin & Marshall Small Seal Full Zip Hooded Top CP1061,Adidas Pure Boost Mens Infrared/White Running Shoes V60336Jack & Jones Premium Dave Driver Mac Jacket CP1427,.”

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Andal introduced the company’s Criminal Damage Noir Windbreaker Jacket CP1332,Adidas Voloomix Mens Black/White Slippers V31345Clae Strayhorn Leather Shoe CP3873,, Vusr Venue and Vusr Spark, in his presentation at VRLA. “Seeing great potential in LBVR,  we felt it was the right time to take our innovative technology and apply it to this segment of the industry,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Andal insisted Converse Chuck Taylor All Star Ox Trainer CP4286,Nike Air Max Ltd Mens White/White/Black/Cool Grey Running Shoes V95194Nike Paul Rodriguez CTD Trainer CP4648,.

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