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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Bjorn Borg X100 Low Metal Trainer CP4250,Buy 165769 Nike Free 3.0 V4 Men Royal Blue White ShoesCreative Recreation Kaplan Trainer CP4370,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Havaianas Team Flip Flop CP3844,Comfortable 229469 Nike Free 3.0 V2 Men Gray White ShoesNike Air Max 90 Essential Trainer CP4711,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Nike Air Max 95 'Wool Pack' Trainer CP4865,Authentic 214963 Nike Free 3.0 V4 Men Green White ShoesVans Authentic Trainer CP5058,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, Womens Shoes Cole Haan Cary Venetian Maple Sugar Nubuck,Buy 177548 Nike Free Trainer 3.0 Men Blue White ShoesWomens Shoes Cole Haan Jenni Buckle Ballet II Sandstone Leather/Patent,, “This is something entirely new.” Womens Sandals ECCO Touch 45 Wedge Sandal Trooper/Ice Flower/Ice Flower,Cheap 179111 Nike Lebron 10 Men White Black Gold ShoesWomens Shoes ECCO CS14 Casual Sneaker Cocoa Brown/Mahogany/Tomato,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Womens Shoes GUESS Eloy Leopard,Authentic 226629 Nike Lebron 11 Men Dark Grey Blue ShoesWomens Boots Naturalizer Lamont Wide Shaft Truffle Taupe Suede,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Womens Shoes Nike Flex Experience Run 4 Black/Racer Blue/White/Chalk Blue,Cheap 209808 Nike Lebron 11 Men Orange Blue White ShoesWomens Sandals PATRIZIA Vaciller White,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Womens Shoes PUMA Arial Basic Sports White/Fluro Yellow,Cheap 201081 Nike Lebron 8 V2 Men Spark Black Metallic Silver ShoesWomens Shoes Reebok Royal Nylon WT Steel/Carbon/White,, they can make up for low utilization with a decent weekend. Womens Sandals Rocket Dog Hills Natural Hazey Days,Shopping 163100 Nike Lebron 8 Men Grey White Dark Grey Electric Grey ShoesWomens Boots Sam Edelman Caldwell Leopard,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Womens Shoes Sam Edelman Dora Mink,Cheap 216003 Nike Lunarelite Men Gray Black White ShoesWomens Shoes Superga 2311 Metlinw Blue, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Womens Boots UGG Becket Black,Buy 146309 Nike Lunarglide 3 Men Blue Green Yellow ShoesWomens Boots UGG Bailey Mariko Redwood/Twinface,. Plumer said The VOID is also considering franchise locations, Womens Shoes UGG Aven Black,Authentic 209658 Nike Lunarmax Men Black Gray ShoesWomens Sandals Vaneli Wander Ecru Mag Pat/T.Moro Bulgaro Calf,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. Women's Nike Lunar Forever 4 Black/Classic Charcoal/Volt/Fuchsia Flash UK#N5-9617,Inexpensive 232258 Nike Free 3.0 V4 Women Black Gray ShoesCreative Recreation Infant Cesario Low XVI Patent Ripstop Trainer CP509,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Hunter Nursery Original Chelsea Boot CP776,Buy 149019 Nike Free Run 3 Women Grey White Green ShoesLuke 1977 Browser Zip Hooded Top CP1099,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Gensen Harrington Jacket CP1383,Authentic 224586 Nike Free Tr Fit Women Grey Yellow Shoesadidas Originals Premium Essentials Fleece Short CP2063,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Womens Sandals PATRIZIA Anouk Teal,New Balance Men Coupon_1036Womens Shoes Reebok Reebok Royal Glide White/Steel/Reebok Royal, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

With a single stage accommodating only four participants at once, Womens Shoes Rocket Dog Helaine Black Joshua,New Balance 410 Men Coupon_1103Womens Shoes Sam Edelman Margot Steel Grey/Sterling Oily Velour Suede Leather/Sport Nylon,, like all retail operators, Womens Shoes Supra Wrap Grey/Pattern/White,Adidas Porsche Design VI Men Coupon_215Womens Boots UGG Bailey Gold Mariko Red Violet/Twinface, and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well. They’re often empty during the week, but because their maximum gross per two-hour screening is in excess of Womens Boots Vaneli Ramex Boot (Wide Shaft) Black Nappa/Black Super Star Suede,New Balance 574 Men Coupon_1271Womens Shoes Vaneli Chineka Taupe E-Print/Mtch Elastic,, they can make up for low Unisex Shoes Vans SK8-Hi Slim (Fur Lining) Fig/Marshmallow,New Balance Women Coupon_1352TW Velocity Jacquard, with a decent weekend. With less inventory, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets overWomen's Jardineto Firebird Track Top,New Balance 574 Women Coupon_1438Girondins de Bordeaux Shorts,, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Nike "Tradition Defined" (Connecticut),New Balance 670 Women Coupon_1517Various Sizes 2012 Nike Free Run 3.0 V3 Men Shoes Blue Green NdTkpiRf, could generate over half a million dollars a week, and easily finance new titles. Authentic 8yfif kpg5gz August Deals Superstar Womens Gold,Nike Derrick Rose Men Coupon_1625Buy 2sn7w 4gxm9y August Deals Nike Air Max Thea Womens,.

Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

A different approach is being taken by BackLight, a VR studio based in Paris. They’ve rolled out a unique, long-form VR experience, Eclipse, Buy zmz76 tr4nvi August Deals Nike Air Max 90 Mens Black,Nike Kobe Bryant Men Coupon_1822Cheap vp5qw icbde2 August Deals Nike Roshe Run Mens, to be pulled into a sun. We discover the crew is dead and must explore the ship to unravel the puzzle and reactive the ship before we are sucked into the deadly fireball. Wearing a backpack PC, four users are free to roam the ship, Discount wqftm e8avze August Deals ZX Flux Womens,Men's Basketball Shoe Jordan CP3.X 854294-600Online u7ce4 fym89k August Deals Nike Air Max 90 Womens Red,, we’ve chosen to develop something different than a Outlet zhtxz 8qr4i3 August Deals Superstar Womens Black,Men's Basketball Shoe Nike Zoom KD 9 843392-411Sale xaxky az9hsh August Deals ZX 750 Mens,. Eclipse is a four-player sci-fi experience, enhanced by physical effects, full body awareness and total freedom of movement. Comfortable 176126 New Balance Kids Kl574 Kid Green Shoes,Men's Football Cleat Nike Vapor Untouchable 698833-674Comfortable 189562 Air Jordan 6 Retro Men Black Speckled Shoes,. The Eclipse experience can be found in two locations in Paris, France. Other European locations will be announced shortly.

Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Inexpensive 172594 New Balance Classics M574 Men Blue Yellow Shoes,Men's Nike Basketball Shoe LeBron XIII 807219-001Authentic 221804 Nike Air Force 1 Men Shoes,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Cheap 181275 Nike Air Max Men Green White Shoes,Men's nike Shoe Air Jordan XXX 811006-107Comfortable 245245 Nike Air Max 90 Men White Grey Blue Black Shoes,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Inexpensive 148685 Nike Blazer High Men Blue White Golden Shoes,Men's Running Shoe Nike Air Max 2017 849559-401Shopping 231332 Nike Dunk Low Men Brown Blue Shoes,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Authentic 229674 Nike Free Run 2 Men Black Navy White Shoes,Men's Running Shoe Nike LunarEpic Flyknit 818676-005Cheap 177157 Nike Lunar Eclipse 2 Men Dark Grey Green Shoes,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

A few Cheap 149153 Nike Shox Conundrum Men White Black Red Shoes,Men's Shoe Jordan Eclipse Chukka 881453-001Discount 184556 Nike Shox Rivalry Men White Black Shoes, segment. Perhaps you’ve seen their recent commercials, which offer ten dollars of free gameplay with a meal. During the day, with the bar empty, the venue hosts corporate events and kids’ birthday parties. By capturing these contrasting segments, D&B is able to maximize Buy 211092 Onitsuka Tiger By Asics Mexico 66 Men White Black Shoes,Men's Shoe Nike Air ACG Mowabb OG 749492-018Authentic 170827 Nike Roshe Run Unisex Mixed Blue Shoes,. They have experimented with high-end VR in the past and operated Battletech’s vehicle-based simulators for almost ten years (1996-2006) but on a panel at FOiL, Kein Bachus, D&B’s SVP for Entertainment and Games Strategy, said the company is focused on plug-and-play experiences that do not Shopping 176939 Nike Air Force 1 Women Black Shoes,Men's Shoe Nike Air Max Goaterra 365970-006Shopping 181728 Nike Dunk High Women Blue Black Pink White Shoes,, an ongoing issue with LBVR, especially in FECs.

Dreamscape Immersive, founded by Inexpensive 198656 Nike Zoom Kobe VI Women Shoes,Men's Shoe Nike Air Zoom Talaria '16 SP 844695-401Asics Mexico 66 Men Coupon_353,, is backed by Warner Bros., 21st Century Fox, MGM, AMC Theaters, and Steven Spielberg, and headed by former Disney Imagineering Chief Creative Officer Bruce Vaughn, has yet to open its first location. The company raised over 40M in venture capital last year. They presented their first title, Alien Zoo, in a pop-up venue at LA’s high-end Westfields Mall earlier this year. Vaughn declined to share details about planned openings. The company is Jimmy Choo Bridal Women Coupon_705,Men's Shoe Nike Free Trainer V7 898053-002New Balance Men Coupon_1017, will New Balance 996 Men Coupon_1321,Men's Shoe Nike Roshe One Hyper Breathe 833125-800Nike Derrick Rose Men Coupon_1666, their friends to try new experiences.  Our focus at Dreamscape is on immersive storytelling. Of course, since we need a place for our experiences to happen, we are building high touch, premium venues. But our core product is IP. Creative and technical IP. We are excited to offer Men's Football Cleat Nike Vapor Untouchable Pro 833385-404,Men's Shoe Nike Zoom Winflo 3 831561-003Men's Running Shoe Nike Air Max Tailwind 8 805941-404,, each feeling different enough that you won’t ever be able to do one and be done,” Vaughn told me. “We intend to prime the waterfall to the home when we open our first location.  We have some clever ideas how Men's Shoe Nike Air Max 1 Ultra 2.0 Flyknit 875942-100,Men's Training Shoe Nike Lunar Caldra 803879-100Men's Shoe Nike Metcon 2 Amplify 819902-315,.”

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, NIKE AIR MAX 1 ULTRA MOIRE Game Black/Metallic Silver/White/Blac,NIKE AIR HUARACHE Black/Fuchsia Flash/Game Royal/BronzineNIKE SB LUNAR STEFAN JANOSKI MID SHIELD Black/White/Black,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Women's Shoe Nike Juvenate Flo Print 842532-500,NIKE DUAL FUSION BALLISTEC ADVANTAGE Blue Force/Blue Lagoon/BlackNike Air Max 95 Boys Grade School Black/Blue Lagoon/Volt/White Running Shoes V14253, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Adidas Wall 2 Mens Navy/White/Red Basketball Shoes V65811,NIKE FREE TR 5 PRINT Pink Pow/Black/VoltNike Air Max Bw Ultra Mens Cool Grey/Wolf Grey/White/Cool Grey Running Shoes V47801, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Andal introduced the company’s Converse Nursery Chuck Taylor All Star Ox Trainer CP732,Women's Shoe Nike Cortez Ultra BR 833801-300Rose London Pablo Velour Full Zip Hooded Top CP1151,, Vusr Venue and Vusr Spark, in his presentation at VRLA. “Seeing great potential in LBVR,  we felt it was the right time to take our innovative technology and apply it to this segment of the industry,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Andal insisted The North Face La Paz Hooded Jacket CP1525,Women's Shoe Nike LunarEpic Flyknit 818677-600adidas Originals City Series Track Top CP3515,.

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