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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Womens Shoes Cole Haan Tali Lace Wedge Black/Black Patent,New Balance Women Coupon_1388Womens Shoes Cole Haan Cyro Sandal Black/Optic White Snake Print,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Womens Shoes Cole Haan Fair Haven Pump Zinfandel Suede,New Balance Women Coupon_1391Womens Sandals ECCO Damara Strap Sandal Black,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Womens Shoes ECCO Mobile III Premium Sneaker Dark Shadow/Dark Shadow Metallic/Black,New Balance 574 Women Coupon_1434Womens Shoes GUESS Carnney Silver Fabric,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios, founded in 2014, Womens Shoes New Balance WX20v5 Navy/Light Blue,New Balance 574 Men Coupon_1232Womens Shoes Nike Flex Fury Pink Pow/Liquid Lime/Volt/Black,, mostly in theme parks like Universal Studios and Knott’s Berry Farm. The company just introduced a small (10’x10’) turnkey free roam VR system much like WePlayVR, called the VRcade Atom. “Atom is a true commercial-grade, wireless free-roaming system, Womens Shoes Nike Zoom Winflo 2 Vivid Purple/Fuchsia Glow/White/Hyper Orange,New Balance 574 Women Coupon_1427Womens Boots PATRIZIA Wasabi Black,,” said Kevin Vitale, VRstudios’ CEO. At the same time, VRStudios is developing a multiplayer free roam sports-based VR experience with high repeatability for its clients and is contemplating its own retail venues.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

Womens Sandals Sam Edelman Daphnie Jute/Buff Nude,New Balance 574 Women Coupon_1480Womens Shoes Sam Edelman Linda Black Silk Velvet Lace,, and the economic challenges that come with selling entertainment in a retail environment. Free roam VR is the only true VR available to consumers today. Users are fully immersed, Womens Shoes Saucony Originals Jazz O Rainbow Grey/Blue,Nike Derrick Rose Men Coupon_1589Womens Boots Timberland 6" Premium Boot Dark Grey Waxed Canvas,, as are the others in the simulation, and can walk naturally in a virtual world, with full agency, freedom of movement and interaction. Womens Boots UGG Zea Stout Leather,New Balance 751 Women Coupon_1520Womens Sandals UGG Allvey Black,, overall, every single one of these experiences is any less than flat out amazing. Womens Slippers UGG Symona Serape Cream Jacquard,Nike Derrick Rose Men Coupon_1627Womens Sandals Vaneli Keary Natural Cork,. What investors see in free-roam LBVR is not an illusion.

“This is nothing like the movie business,” says Cliff Plumer, Womens Shoes Vaneli Arelle Black Focus Print,Nike Derrick Rose Men Coupon_1580Womens Shoes Vaneli Louise Black Suede,, “This is something entirely new.” Men's Wall Cherry Tee,Nike Kevin Durant Men Coupon_1701Nike Shield Wind,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, ESS Bulky Jacket M,Nike Kevin Durant Men Coupon_1728Women's Galactic Trefoil Tee,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

The VOID opened a new mall location in The Glendale Galleria in Glendale, Nike Dri-FIT Essential,Nike Kevin Durant Men Coupon_1689Nike MM Fly Blade Block,, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part,Jordan Jumpman Graphic Brushed Crew,Nike Kevin Durant War Boots Men Coupon_1786Men's Authentic Logo Tee,, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.UK Sale Nike Huarache Free Mens Run Trainers LE Black / Blue lWFeprbv,Nike Kobe Bryant Men Coupon_1790Wholesale UK 2017/18 Nike Lunar Force 1 Low Mens Shoes Black Suede Vm53wKGu,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Authentic d3svx pw8gt9 August Deals ZX 850 Womens,LeBron XIV BHM Big Kids' Basketball Shoe 869976-100Authentic uvkw4 q3uvk2 August Deals Nike Air Max 90 Mens Blue,, they can make up for low utilization with a decent weekend. Buy eq553 9x9vmg August Deals Nike Air Huarache Mens,Men's Baseball Cleat Nike Huarache 2K Filth 749359-610Cheap 2avsf 58c6nh August Deals Ultra Boost Mens,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Cheap kyqfu ygxurm August Deals Nike Air Max 2016 Womens,Men's Basketball Shoe Jordan CP3.IX AE 833909-603Discount 8kgcw p6fzhy August Deals ZX Flux Womens, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Discount tbu7n anqsmd August Deals Nike Blazer Low Womens,Men's Basketball Shoe Kobe XI Elite 822675-670Online cgwig r8mwm6 August Deals Yeezy 350 Boost Mens,. Plumer said The VOID is also considering franchise locations, Online wxfzi ydu6me August Deals Nike Air Max 90 Womens Grey,Men's Boot Nike Lunar Force 1 Duckboot 805899-002Outlet p98ga 6tk3yg August Deals Nike Air Max Tavas Mens,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

Authentic 147196 Nike Air Max 90 Men White Black Shoes,MEN'S NIKE FREE TRAINER 3.0 V4 749361-066Shopping 214810 Nike Air Max Ltd Men White Yellow Shoes, I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Guests are cast as Galactic Marines,Buy 208355 Nike Air Yeezy Men Black Pink Shoes,Men's Nike Shoe CJ3 Flyweave Trainer (Lions)725231-413Authentic 230105 Nike Dunk High Men Shoes,, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Inexpensive 181297 Nike Dunks Low SB Men Blue Silver Shoes,Men's Nike Shoe KD 8 Lifestyle 749637-400Comfortable 218318 Nike Free 7.0 V2 Men Dark Grey Red White Shoes,. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, there are more ways we can pull off the illusion of presence, using cold, wind, vibration, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues, Comfortable 147157 Nike Kobe 9 Men Turquoise Shoes,Men's Nike Shoe Nike SB Dunk Low Pro Ishod Wair 819674-019Cheap 202931 Nike Lunarglide 3 Men White Blue Pink Shoes,.

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Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for NIKE AIR MAX 2015 White/Black/Clearwater,Men's Shoe Nike LunarEpic Low Flyknit 843764-002Nike Men's Basketball Shoe Kyrie 3, Secret Location, a content creator and distributor for emerging platforms like LBVR. “Distributing VR content to a wide audience has been a roadblock for the industry since the beginning. So, we solved the Women's Shoe Nike Air Max Jewell 896194-100,Men's Shoe Nike Roshe One Hyper Breathe 833125-300Adidas Rose 4.5 Boys Toddler Clear Grey/Light Scarlet/Dark Onix Basketball Shoes V44484,, and for a growing list of partners, Adidas Element Refine Boys Grade School Collegiate Royal/White/Black Running Shoes V46152,Men's Shoe Nike Ultra XT Mesh 833910-001Women's Shoe Nike Flyknit Zoom Agility 698616-301,, cloud-based content management system for VR.”

Andal introduced the company’s newest products, Adidas Supernova Boost Glide 8 Mens Blue/White/Collegiate Navy Running Shoes V40669,Men's Shoe Nike Zoom Mercurial Flyknit 852616-600Nike Air Max Tavas Mens Cool Grey/White/Pure Platinum Running Shoes V47709,,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Nike Roshe One Mens Loyal Blue/University Red/Loyal Blue Running Shoes V62397,MEN'S TRAINING SHOE NIKE METCON 1 704688-002Adidas Pure Boost X Trainer Womens Black/Dark Grey/Sun Glow Training Shoes V17803,.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. Womens Shoes Anne Klein Jarry Black Sparkle,Women's Shoe Nike Air Max Thea Textile 819639-003Womens Sandals C Label Adler-14 Orange,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Womens Sandals Calvin Klein Mirian Sandstorm Patent,Women's Shoe Nike Free TR 6 833413-002Womens Shoes Calvin Klein Carice Silver Box Metallic Leather,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Womens Boots Clarks Glick Willa Black Nubuck,Women's Shoe Nike LunarEpic Flyknit 818677-700Womens Shoes Clarks Esha Haven Brown Leather,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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