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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

Selected Simple Jacket CP1514,Authentic 218819 Nike Zoom Hyperfuse Men Red Black ShoesAntony Morato Fleece Short CP2076,, and large-scale international attractions like Oriental Science Fiction Valley, which opened April 29th, Havaianas Nursery Brasil Logo Flip Flop CP772,Authentic 151529 Nike Zoom Hyperfuse Tb Men Black Red Gold ShoesKappa Allen Track Top CP3576,, China, open to the public. Havaianas Brasil Flip Flop CP3846,Buy 190782 Nike Zoom Hyperfuse Low Men Silver Blue Shoesadidas Originals Stan Smith Trainer CP3976,. Two Bit Circus is imminently opening its downtown-LA attraction, a full-service bar & restaurant which offers an array of VR experiences and casual entertainment like robot bartenders. More expensive, adidas Originals ZX 8000 Boost Trainer CP4155,Inexpensive 240178 Nike Zoom Hyperfuse Men Orange White Mid ShoesBjorn Borg X100 Low Rub Trainer CP4255,, Pure Imagination, Criminal Damage Python High Trainer CP4385,Inexpensive 157217 Nike Zoom Hyperfuse Tb Men Black Green ShoesLacoste Straightset Trainer CP4523,, Backlight (France), HADO (Singapore), Battleverse (Toronto) and the newly announced Figment, have dozens of openings planned between them this year. Nike Air Force 1 '07 Premium Trainer CP4683,Cheap 231787 Nike Zoom Hyperfuse Xdr Men White Royal Blue ShoesNike Free SB Premium Flash Trainer CP4844,, hungry for high revenue cutting-edge VR, are snapping up smaller VR installations like Hologate and WePlayVR (from AiSolve), which are optimized for their operating environments. Supra Owen Trainer CP5014,Shopping 228338 Nike Zoom Kobe IV Men Red White ShoesY3 Boost QR Trainer CP5126,, says the global location-based VR entertainment market will more than double in 2018, Womens Shoes adidas Speed Trainer 2 Bold Blue/Silver Metallic/Bright Cyan,Inexpensive 224647 Nike Zoom Kd IV Men Mavericks White Midnight Navy Grey ShoesWomens Shoes adidas Outdoor AX2 Viridian/Black/Semi Frozen Yellow,.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Womens Sandals Aerosoles Wip Away White,Buy 184483 Nike Zoom Kobe V Men Blue Black White ShoesWomens Shoes Aerosoles Fast Ride Black,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Womens Boots ALDO Luckie Light Brown,Discount 172197 Nike Zoom Kobe V Men White Black Red ShoesWomens Boots Anne Klein Cijiw - Wide Calf Black Suede Combo,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Womens Shoes Anne Klein AKCristyn Black Leather,Cheap 245321 Nike Zoom Hyperfuse Men Green Black White ShoesWomens Shoes Badgley Mischka Drama Pewter Metallic Mesh,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

Leif Petersen, founder, Womens Shoes Badgley Mischka Allie Ivory Satin/Silk Chiffon,Authentic 189678 Nike Zoom Kobe VI Men Purple ShoesWomens Boots Calvin Klein Bionda Black Leather,, told me the company is on track to open 90 locations this year, bringing their total install to 150 by year’s end. Womens Sandals Calvin Klein Niobe Silver Metallic Box/Leather,Shopping 196170 Nike Zoom Hyperfuse Tb Men Green ShoesWomens Shoes Calvin Klein Ellasandra Black/White Leather,.

VRStudios, founded in 2014, Womens Sandals CARLOS by Carlos Santana Tender Taupe PU,Shopping 147236 Nike Zoom Hyperfuse Tb Men Black Blue White ShoesWomens Boots Clarks Pita Austin Dark Tan Leather,, mostly in theme parks like Universal Studios and Knott’s Berry Farm. The company just introduced a small (10’x10’) turnkey free roam VR system much like WePlayVR, called the VRcade Atom. “Atom is a true commercial-grade, wireless free-roaming system, Womens Sandals Clarks Romantic Moon Natural Snake,Shopping 194714 Nike Zoom Kobe VIi Men Orange Grey Black ShoesWomens Shoes Clarks Santee Charm Black Leather,,” said Kevin Vitale, VRstudios’ CEO. At the same time, VRStudios is developing a multiplayer free roam sports-based VR experience with high repeatability for its clients and is contemplating its own retail venues.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, Womens Shoes New Balance WX608v4 White/Mint,Cheap 222531 Puma Life Series Men Black Green ShoesWomens Shoes New Balance Classics WL574 Blue/Orange Textile,, “This is something entirely new.” Womens Shoes Nike Zoom Fit Soar/Green/Glow/Wolf Grey/White,Inexpensive 213229 Puma Cabana Racer Men Orange Grey ShoesWomens Shoes Nike Free 5.0 TR Fit 5 PRT Squadron Blue/Bright Mango/Blue Grey/White,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Womens Sandals PATRIZIA Evangeline White,Discount 196188 Nike Zoom Hyperfuse Tb Men Blue Orange ShoesWomens Shoes PUMA Pulse XT Graphic Blue Coral/Clearwater,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Womens Shoes Superga 2311 Leahorsew Bordeaux,Comfortable 172041 Adidas Originals ZX 700 Unisex Blue White ShoesWomens Boots UGG Bailey Bow Chocolate Twinface,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Womens Boots UGG Sequoia Chocolate Leather,Comfortable 231133 Nike Roshe Run Unisex Black ShoesWomens Shoes UGG Antora I Do! White Suede,, they can make up for low utilization with a decent weekend. Womens Boots Vaneli Artemis Black Suede/Brown Coryl,Comfortable 199579 Nike Zoom Hyperfuse Xdr Men Black Red ShoesWomens Shoes Vaneli Bonnee White Nappa/Pure White Smack Patent/Silver,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Womens Shoes Vaneli Grania Black Miniliz/Black Elastic,Cheap 149062 Adidas Springblade Razor Women Pink Orange ShoesWomens Shoes Vans Dazie - Hi MTE (MTE) Black, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Nike Tournament,Cheap 181707 Air Jordan 18 Original OG Women White Pink ShoesNike Tech Fleece Hoodie,. Plumer said The VOID is also considering franchise locations, Women's Regista Cycling Tee,Buy 195048 Air Jordan 6 Women White Pink Bright Grape Black ShoesNike 5" Phenom 2-in-1,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. Jack & Jones Button Bush Shoulder Knit CP1822,New Balance 574 Men Coupon_1150Ellesse Petrella Track Top CP3549,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, adidas Originals Adizero Adios Boost Trainer CP3957,New Balance 574 Men Coupon_1235Asics Gel-Lyte V Trainer CP4213,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Hugo Boss Gym Soft Trainer CP4490,New Balance 574 Men Coupon_1293Nike Air Huarache Low Trainer CP4766,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios

Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Womens Boots UGG Emalie Stout,Men's Running Shoe Nike Air Max 2017 849559-600Womens Sandals UGG Bria Silver Leather, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

With a single stage accommodating only four participants at once, Womens Sandals Vaneli Kathie Fuchsia Soft Nabuk/Match Ferns Patent/Silver Buckle,Men's Running Shoe Nike LunarGlide 7 747355-600Womens Shoes Vaneli Aretha Black Nappa,, like all retail operators, Nike Elite Wing,Men's Shoe Jordan B. Fly 881444-016Italia Stadium Jacket, and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well. They’re often empty during the week, but because their maximum gross per two-hour screening is in excess of Men's adistar 9-Inch Shorts,Men's Shoe Jordan Reveal 834064-605Youth AC Milan Home Replica Player Shorts,, they can make up for low Kids Essentials Full Zip Hoodie,Men's Shoe Nike Air Max BW OG 819522-051Wholesale Trade Adidas Jeremy Scott 3 Tongue Shoes Men White Black maoT7DkW, with a decent weekend. With less inventory, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets overAuthentic f3655 yhniyq August Deals Nike Air Max 90 Womens Grey,Men's Shoe Nike Air Presto Ultra Flyknit 835570-007Buy et6q6 pgaqs8 August Deals Superstar Womens White,, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Cheap 9grmw biki47 Cheap Nike Air Max 90 Womens Shoes,Men's Shoe Nike Dual Fusion Ballistec Advantage 685278-441Discount 9sb9d fw4zsa August Deals Nike Air Max Tavas Mens, could generate over half a million dollars a week, and easily finance new titles. Online 89gqu vq8nhi August Deals NMD Womens,Men's Shoe Nike Kobe Mamba Instinct 852473-006Outlet 58gua vrygfd August Deals Nike Roshe Run Womens,.

Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

A different approach is being taken by BackLight, a VR studio based in Paris. They’ve rolled out a unique, long-form VR experience, Eclipse, Sale akp7h wmhd4i August Deals Superstar Womens Pink,Men's Shoe Nike Roshe One Hyper Breathe 833125-300UK agun7 czxeuk August Deals Nike Air Max Thea Womens, to be pulled into a sun. We discover the crew is dead and must explore the ship to unravel the puzzle and reactive the ship before we are sucked into the deadly fireball. Wearing a backpack PC, four users are free to roam the ship, Inexpensive 217211 Adidas Originals Campus II Men Royal White Shoes,Men's Shoe Nike Air Huarache Ultra 819685-011Inexpensive 221675 Air Jordan VII Retro Men Black Chambray Light Graphite Shoes,, we’ve chosen to develop something different than a Authentic 202714 New Balance Mx623V2 Men Blue Navy Shoes,Men's Training Shoe Nike Lunar Caldra 803879-417Comfortable 189758 Nike Air Force 1 Men Silver White Shoes,. Eclipse is a four-player sci-fi experience, enhanced by physical effects, full body awareness and total freedom of movement. Cheap 190932 Nike Air Max 1 Men Black White Yellow Shoes,Nen's nike KOBE X 705317-403Comfortable 170472 Nike Air Max Jr Men Black Orange Shoes,. The Eclipse experience can be found in two locations in Paris, France. Other European locations will be announced shortly.

Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Discount 163754 Nike Classic Cortez Nylon Men Blue White Green Shoes,NIKE AIR ZOOM PEGASUS 31 Black/Anthracite/Fuchsia Flash/ReflectDiscount 244602 Nike Dunk Low Men Black White Purple Shoes,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Inexpensive 170203 Nike Free Run 2 Men Blue Orange Shoes,NIKE FREE 4.0 FLYKNIT Electric Green/Vapor Green/Poison Green/BlCheap 213236 Nike Lunarglide 3 Men Black White Shoes,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Buy 215673 Nike Shox O Nine Men Black Grey Shoes,Nike Men's Basketball Shoe Kyrie 3Authentic 204973 Nike Zoom Hyperdunk Men Black Yellow Purple Shoes,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Shopping 209395 Onitsuka Tiger By Asics Machu Racer Men Red White Shoes,Nike Zoom Rival Waffle XC Unisex Track Shoe 749350-370Discount 218253 Adidas Climacool Ride Women Pink Silver Shoes,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

A few Inexpensive 178719 Nike Air Force 1 Women White Columbia Blue Shoes,Women's Shoe Nike Air Max 1 Ultra Essentials 704993-102Authentic 188593 Nike Dunk High Women Rainbow White Light Rose Bright Peach Shoes, segment. Perhaps you’ve seen their recent commercials, which offer ten dollars of free gameplay with a meal. During the day, with the bar empty, the venue hosts corporate events and kids’ birthday parties. By capturing these contrasting segments, D&B is able to maximize Adidas Athletic Hard II Men Coupon_001,NIKE ZOOM TERRA KIGER 2 GREENAdidas Originals JS Women Coupon_313,. They have experimented with high-end VR in the past and operated Battletech’s vehicle-based simulators for almost ten years (1996-2006) but on a panel at FOiL, Kein Bachus, D&B’s SVP for Entertainment and Games Strategy, said the company is focused on plug-and-play experiences that do not Jimmy Choo Boots Women Coupon_676,Women's Shoe Nike Roshe LD-1000 819843-004New Balance Men Coupon_1026,, an ongoing issue with LBVR, especially in FECs.

Dreamscape Immersive, founded by New Balance Women Coupon_1350,Nike Roshe One Girls Toddler Black/Vivid Pink/White/Pink Pow Running Shoes V29537Nike Derrick Rose Men Coupon_1632,, is backed by Warner Bros., 21st Century Fox, MGM, AMC Theaters, and Steven Spielberg, and headed by former Disney Imagineering Chief Creative Officer Bruce Vaughn, has yet to open its first location. The company raised over 40M in venture capital last year. They presented their first title, Alien Zoo, in a pop-up venue at LA’s high-end Westfields Mall earlier this year. Vaughn declined to share details about planned openings. The company is Men's Firm-Ground Soccer Cleat Nike Mercurial Veloce II Leather FG 768808-001,Men's Training Shoe Nike Metcon 3 852928-100Men's Running Shoe Nike Air Zoom Elite 8 748588-700, will Men's Shoe Nike Air Max 2016 Print 818135-400,Adidas X 15.1 Fg/Ag Boys Grade School Black/Shock Mint/White Soccer Shoes V26266Men's Shoe Nike LunarEpic Low Flyknit 843764-002, their friends to try new experiences.  Our focus at Dreamscape is on immersive storytelling. Of course, since we need a place for our experiences to happen, we are building high touch, premium venues. But our core product is IP. Creative and technical IP. We are excited to offer Men,Nike Flex Fury Girls Grade School Black/Vivid Pink/White/Pink Pow Running Shoes V29661NIKE ROSHE RUN Midnight Navy/Black-White,, each feeling different enough that you won’t ever be able to do one and be done,” Vaughn told me. “We intend to prime the waterfall to the home when we open our first location.  We have some clever ideas how Women's Shoe Nike Free Focus Flyknit 844817-601,Adidas Crazy 97 Mens Regal Purple/White/Gold Basketball Shoes V72497Adidas J Wall Boys Grade School Scarlet/White Basketball Shoes V74005,.”

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Adidas J Wall Mens Aluminum/White/Navy Basketball Shoes V10393,Adidas D Rose 773 Iii Mens White/Black/White Basketball Shoes V88800Nike Air Max 2015 Mens Black/White/Black Running Shoes V33198,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Adidas Anyanda Flex Womens Black/Iron Metallic Flip Flops V21044,Adidas Pure Boost Zg Mens Blue/Shock Blue/Solar Yellow/White Running Shoes V40293Nike Air Max Thea Womens Black/White/Metallic Silver Running Shoes V35280, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Men's Nike Air Relentless 4 Lyon Blue/Black/White/Blue Graphite UK#N5-9255,Adidas X 15.1 Fg/Ag Mens Solar Yellow/Frozen Yellow/Black Soccer Shoes V78091adidas Originals Classic Backpack CP01, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Andal introduced the company’s Fred Perry Byron Mid Suede Shoe CP3914,Nike Lunarestoa 2 Mens White/Black Running Shoes V86897Converse Chuck Taylor All Star Ox Mono Trainer CP4270,, Vusr Venue and Vusr Spark, in his presentation at VRLA. “Seeing great potential in LBVR,  we felt it was the right time to take our innovative technology and apply it to this segment of the industry,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Andal insisted Nike Air Foamposite Pro Trainer CP4632,Nike Zoom Winflo 2 Mens Wolf Grey/Black/White/Bright Crimson Running Shoes V97084Supra Owen Reflective Trainer CP5019,.

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