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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Womens Shoes Calvin Klein Whinnie Black,Buy 227791 Nike Free Tr Fit Women Grey Pink White ShoesWomens Boots CARLOS by Carlos Santana Brie Doe,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Womens Boots Clarks Pita Austin Dark Tan Leather,Discount 234677 Nike Hyperdunk Women Black White ShoesWomens Sandals Clarks Hayla Cavern White Leather,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Womens Shoes Clarks Charron Artic Navy Nubuck,Comfortable 192956 Nike Lunarglide 2 Women Grey Pink Black ShoesWomens Shoes Clarks Lorry Grace Black,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios, founded in 2014, Womens Shoes Cole Haan Bradshaw Pump 85 Charcoal Multi Haircalf,Adidas Athletic Hard II Men Coupon_001Womens Shoes Cole Haan Fair Haven Pump Zinfandel Suede,, mostly in theme parks like Universal Studios and Knott’s Berry Farm. The company just introduced a small (10’x10’) turnkey free roam VR system much like WePlayVR, called the VRcade Atom. “Atom is a true commercial-grade, wireless free-roaming system, Womens Sandals ECCO Sport Kawaii Sandal II Black/Black/Dark Shadow Starbuck/Suede/Decoration,Inexpensive 226020 Nike Roshe Run Women Grey Peach Blossom Shiny Red ShoesWomens Shoes ECCO CS14 Strap Black/Black,,” said Kevin Vitale, VRstudios’ CEO. At the same time, VRStudios is developing a multiplayer free roam sports-based VR experience with high repeatability for its clients and is contemplating its own retail venues.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, Womens Sandals Sam Edelman Giselle Black/New Nude Leopard,Adidas Porsche Design S3 Men Coupon_202Womens Shoes Sam Edelman Ciara Brown/Black,, “This is something entirely new.” Womens Shoes Saucony Originals Jazz Low Pro Red/Teal,Adidas Porsche Design VI Men Coupon_209Womens Shoes Timberland Earthkeepers Hookset Handcrafted Oxford Dark Pink,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Womens Boots UGG Denhali Black Leather,Adidas Springblade Men Coupon_227Womens Boots UGG Collection Savona Brown Leather,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Jordan Flight Diamond Cloud LE,Adidas Springblade 2013 Women Coupon_338TW Velocity Jacquard,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Nike Face-Off Stock,Asics Running Shoes Women Coupon_396Nike Intentional Open-Hem Fleece,, they can make up for low utilization with a decent weekend. Jordan All Around,Christian Louboutin Sale Men Coupon_4142016 Portugal Stadium Home,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Jordan Wings,Christian Louboutin Fifi 100mm Women Coupon_440Youth Training Track Suit, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Wholesale Trade 2013 Nike SOLARSOFT MOCCASIN Womens Breathable Shoes Orange Black 77sm1Pxz,Christian Louboutin Sale Women Coupon_488Authentic 4x7zx my6yqq August Deals Nike Air Max Tavas Womens,. Plumer said The VOID is also considering franchise locations, Authentic qbefi 6vnk2a August Deals Nike Air Max 95 Womens,Christian Louboutin Sale Women Coupon_546Buy 6spqi v8xivc August Deals ZX 850 Mens,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

Inexpensive 196846 Nike Air Max Ltd II Men White Grey Shoes,Platforms Jimmy Choo Women Coupon_987Inexpensive 197928 Nike Classic Cortez Nylon Sapphire Men Black Blue Shoes,. Founded in 1982, with 113 locations throughout the US, D&B is the only large-scale operator in the growing segment. Perhaps you’ve seen their recent commercials, which offer ten dollars of free gameplay with a meal. During the day, with the bar empty, Comfortable 194962 Nike Dunk Low Men White Blue Metallic Silver Shoes,New Balance Men Coupon_1056Inexpensive 210169 Nike Free 3.0 V2 Suede Men Gray Black White Shoes,, D&B is able to maximize its utilization. They have experimented with high-end VR in the past and operated Battletech’s vehicle-based simulators for almost ten years (1996-2006) but on a panel at FOiL, Kein Bachus, D&B’s SVP for Entertainment and Games Strategy, said the company is focused on plug-and-play experiences that do not require operators, Inexpensive 196161 Nike Free Tr Fit 2 Men Blue Yellow Grey Shoes,New Balance 373 Men Coupon_1097Buy 176224 Nike Lebron 11 Men Green White Total Orange Shoes,, is backed by Warner Bros., Comfortable 220984 Nike Roshe Run Men Black Grey White Shoes,New Balance 574 Men Coupon_1137Cheap 216923 Nike Shox O Leven Men Black Green Shoes,, MGM, AMC Theaters, and Steven Spielberg, and headed by former Disney Imagineering Chief Creative Officer Bruce Vaughn, has yet to open its first location. The company raised over 40M in venture capital last year. Discount 225406 Nike Shox Rivalry Men Black Pink Shoes,New Balance 574 Men Coupon_1197Authentic 223485 Nike Zoom Kobe V Men White Gold Shoes,, Alien Zoo, Comfortable 146322 Puma Future Cat Men Black Yellow Shoes,New Balance 574 Men Coupon_1256Buy 184477 Nike Roshe Run Unisex Light Gray Blue Shoes,. “People will visit a unique place once to try it out but will keep coming back and bring their friends to try new experiences.  Our focus at Dreamscape is on immersive storytelling. Of course, since we need a place for our experiences to happen, we are building high touch, premium venues. But our core product is IP. Creative and technical IP. Discount 164739 New Balance Fresh Foam 980 Women Silver Coral Shoes,New Balance 574 Men Coupon_1279Comfortable 171882 Nike Air Max Women Black Shoes,,” Vaughn told me. “We intend to prime the waterfall to the home when we open our first location.  We have some clever ideas how to connect physical venues and the home.”

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for Men's Football Cleat Nike Vapor Untouchable Pro 833385-343,Nike Derrick Rose Men Coupon_1642Men's Nike Shoe Jordan Westbrook 0 768934-001, Secret Location, a content creator and distributor for emerging platforms like LBVR. “Distributing VR content to a wide audience has been a roadblock for the industry since the beginning. So, we solved the Men's Shoe Air Jordan XXXI Low (Marquette) 897564-406,Nike Kevin Durant Men Coupon_1736Men's Shoe Nike Air Max Excellerate 4 806770-666,, and for a growing list of partners, Men's Shoe Nike Kobe Mamba Instinct 852473-400,Nike Kevin Durant Men Coupon_1754Men's Shoe NikeLab ACG Lupinek Flyknit Low SFB 853954-002,, cloud-based content management system for VR.”

Andal introduced the company’s newest products, NIKE AIR REVOLUTION SKY HI Black/Clearwater/White/Metallic Silve,Men's Baseball Cleat Nike Air Swingman Legend (Silver Streak) 807130-001NIKE SB LUNAR STEFAN JANOSKI MID SHIELD Black/Sail,,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Women's Shoe Nike Air Presto Ultra Flyknit 835738-100,Men's Basketball Shoe Air Jordan XXXI 845037-021Nike Free 5.0 2015 Girls Toddler Black/Vivid Pink/Pink Pow/Metallic Silver Running Shoes V29437,.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

TSik Silk Ripped Distressed Hareem Denim Jean CP913,Men's Nike Shoe Hyperfr3sh 759996-2004Bidden MA1 Fur Hood Jacket CP1188,. VRBars and humble VRCades are opening in the Americas by the hundreds. There are reportedly over 3,000 such locations in China already. Two Bit Circus is imminently opening its downtown-LA attraction, a full-service bar & restaurant which offers an array of Nike MPT Tech Hyperfuse Windrunner Jacket CP1473,Men's Running Shoe Nike Air Max 2015 698902-009Jack & Jones Morgan Long Short CP2159,, Backlight (France), HADO (Singapore), Battleverse (Toronto) and the newly announced Figment, have dozens of openings planned between them this year. At the same time Family Entertainment Centers (FEC’s), Timberland 6 Inch Premium Boot CP3757,Men's Running Shoe Nike Air Zoom Vomero 10 717440-408adidas Originals Spezial Trainer CP4044, installations like Hologate and WePlayVR (from AiSolve), which are optimized for their operating environments. Alexis Macklin, of Greenlight Insights, says the global location-based Converse Fulton Trainer CP4291,MEN'S NIKE AIR ZOOM ELITE 8 748588-100Le Coq Sportif Arthur Ashe International Sport Trainer CP4544,, and will grow to over $8 billion by the end of 2022.

AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. Nike Koth Ultra Mid Trainer CP4858,Men's Shoe Jordan Horizon Low 845098-010Y3 Snow Model Trainer CP5118,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Womens Shoes adidas Climacool Cosmic Boost Light Purple/Yellow,Men's Shoe Jordan Trainer Prime 881463-417Womens Sandals Aerosoles Stone Plush Black,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Womens Boots ALDO Frido Black Leather,Men's Shoe Nike Air Max 90 SneakerBoot 684714-001Womens Shoes Anne Klein Octavie Silver Leather,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios

Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, CEO of industry leader The VOID, with eight international installations Womens Shoes Saucony Velocity 5 Purple/Pink/Light Blue,NIKE AIR ZOOM ELITE 7 Black/White/VoltWomens Shoes Timberland Brattleboro 6" Slush Grey,, “This is something entirely new.” In December 2017, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Womens Boots UGG Dixi Flora Perf Chestnut Water Resistant Suede,NIKE FREE 4.0 FLYKNIT Wolf Grey/Pink Pow/Total Orange/BlackWomens Sandals Vaneli Bernita Black Nappa/Black Darry Print/Gunmetal Ring,, and the entertainment giant made an investment in the company. Womens Shoes Vaneli Maryjo Natural Bulgaro/Gold Buckles,NIKE LUNARGLIDE 6 Black/Pure Platinum/Cool Grey/WhiteNike Vapor 1.0 Dri-FIT Unhemmed,.

The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Nike Ace Melt Away Racerback,NIKE AIR MAX 90 PREMIUM Metallic Silver/Pink Pow/Fireberry/WhitYouth Star Wars Modern Tee, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

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Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Men's Nike Hypervenomx Finale IC Black Chilling/Red/White UK#N5-8788,Men's Nike Flex Experience RN 4 Prem Anthracite/White/White UK#N5-9093Comutor 12 Hour Panel Backpack CP28,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, adidas Originals Nursery ZX Flux Trainer CP701,Men's Nike SB Check Nubuck Cool Grey/Dark Grey/White/Black UK#N5-9551Kings Will Dream Gela Overhead Hooded Top CP1091, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Native Youth Ripstop Padded Tech Parka Jacket CP1461,Women's Nike Core Motion TR 2 Mesh Ocean Fog/Blue Grey/White/Metallic Platinum UK#N5-950811 Degrees Tropical Fade Swim Short CP2277, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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