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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Womens Sandals Aerosoles True Plush Nude,Shopping 234536 Nike Zoom Kobe VI Men White Purple ShoesWomens Boots ALDO Cydnee Rust,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Womens Shoes ALDO Leinan Nude,Shopping 147236 Nike Zoom Hyperfuse Tb Men Black Blue White ShoesWomens Sandals Anne Klein Halina Black/Black Fabric,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Womens Shoes Anne Klein Barb Black Suede,Cheap 242199 Nike Zoom Kobe VIi Men Black Green ShoesWomens Shoes Badgley Mischka Signify Black Diamond Drill Fabric,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, Womens Shoes New Balance 560v6 Metallic SIlver/Exuberant Pink,Shopping 181728 Air Jordan 11Lab4 Unisex Red/White ShoesWomens Shoes Nike Racquette Leather Black/White/Black,, “This is something entirely new.” Womens Shoes Nike Air Zoom Elite 8 Copa/Black/Fuchsia Glow/Vivid Purple,Authentic 172402 Air Jordan 5 Retro Unisex Black Metallic Silver ShoesWomens Boots PATRIZIA Insightful Grey,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Womens Sandals PATRIZIA Yara Black,Comfortable 167497 Nike Air Max Unisex Turquoise Blue Black ShoesWomens Shoes PUMA Golf FAAS Lite at 6pm.com,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Womens Shoes Superga 2750 Linembrw By Jennifer Meyer Navy/Pink,Discount 235833 Adidas Springblade Razor Women Black Pink Silver ShoesWomens Boots UGG Adyson Gooseberry Leather,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Womens Boots UGG Fairmont Black Twinface,Buy 191498 Adidas Originals ZX 700 Women Grey Collegiate Red White ShoesWomens Slippers UGG Ansley Skyline,, they can make up for low utilization with a decent weekend. Womens Sandals Vaneli Maryati Tan Bulgaro/Gold Buckle,Cheap 167075 Nike Roshe Run Unisex Dark Blue Carbon Black Green ShoesWomens Shoes Vaneli SELY Black E-Print,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Womens Shoes Vaneli Garlyn Red Tresy Velvet,Comfortable 206417 Adidas Originals ZX 700 Women Black Pink ShoesNike Hyper Elite Winterized Motion, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Nike Knit,Discount 228188 Asics Gelnoosa Tri 8 Women Pink Purple ShoesWomen's Padded Jacket,. Plumer said The VOID is also considering franchise locations, Golf Lux Tech Polo,Cheap 224250 Asics Gelnoosa Tri 8 Women Pink Blue ShoesColour Block Boxer Shorts 2 Pack,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

Discount x422n 9gwybu August Deals Nike Air Max 90 Mens,Authentic 211065 Nike Air Max Women Grey Orange ShoesOnline mfscf 6zgvah August Deals Nike Air Max 2015 Mens, I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Guests are cast as Galactic Marines,Outlet bfysb dkqmr9 August Deals Nike Air Huarache Womens,Inexpensive 219296 Nike Air Max Women Black Blue ShoesSale 5n5nk gaueqz August Deals Superstar Womens,, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Sale q74wp wybyz3 August Deals Nike Roshe Run Womens,Buy 229870 Nike Air Max 90 Women Blue Grey White ShoesUK h5mgu ne7ng9 August Deals Nike Roshe Run Mens,. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, there are more ways we can pull off the illusion of presence, using cold, wind, vibration, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues, Shopping 181233 Nike Dunk High Kid Black Yellow Shoes,Authentic 178826 Nike Air Max Tailwind Women Black Pink ShoesDiscount 211083 Air Jordan 11 Men White Black Metallic Gold Shoes,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for Jimmy Choo Boots Women Coupon_690,Adidas Springblade 2013 Men Coupon_257Jimmy Choo Wedges Women Coupon_941, Secret Location, a content creator and distributor for emerging platforms like LBVR. “Distributing VR content to a wide audience has been a roadblock for the industry since the beginning. So, we solved the New Balance 574 Men Coupon_1168,Adidas Bounce Titan V Women Coupon_298New Balance 373 Women Coupon_1409,, and for a growing list of partners, Nike Kevin Durant Men Coupon_1721,Asics Mini BMW Men Coupon_367Men's Basketball Shoe Kobe XI Elite 822675-100,, cloud-based content management system for VR.”

Andal introduced the company’s newest products, Hi Women's Shoe Nike Air Force 1 654440-004,Christian Louboutin Sale Women Coupon_459Men's Running Shoe Nike Flex Fury 2 819134-100,,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Men's Shoe Kobe XI Elite Low 4KB 824463-199,Christian Louboutin Sale Women Coupon_512Men's Shoe Nike Cortez Ultra 833142-002,.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. Jack & Jones Houston Fleece Short CP2156,New Balance 574 Men Coupon_1254Timberland Euro Sprint Hiker Boot CP3754,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, adidas Originals Racer Lite EM Trainer CP4003,New Balance 891 Men Coupon_1301Converse Star Player Wax Tech Ox Trainer CP4281,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, New Balance M574 Trainer CP4564,New Balance 373 Women Coupon_1411Nike Paul Rodriguez 9 R/R Trainer CP4841,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, Womens Shoes Vaneli Landis Black,Men's Shoe Air Jordan XXXI Low (Marquette) 897564-406Womens Shoes Vaneli Wiley Black Suede,, like all retail operators, Training Women’s Yogini Bra,Men's Shoe Jordan Jumpman Team II 819175-417Nike Tech Fleece Printed, and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well. They’re often empty during the week, but because their maximum gross per two-hour screening is in excess of Nike Tempo Rival,Men's Shoe Nike Air Max 2016 Print 818135-020Hurley Dri-FIT Icon Long-Sleeve,, they can make up for low Women's Techfit 5-Inch Short Tights,Men's Shoe Nike Air Penny II 333886-100Wholesale UK 2017/18 Nike Lunar Force 1 Low Mens Shoes Black Suede Vm53wKGu, with a decent weekend. With less inventory, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets overAuthentic nm3y8 9pp8c7 August Deals Nike Air Max 2015 Womens,Men's Shoe Nike Air Zoom Pegasus 92 Premium 844654-002Buy hghm5 2wgvas August Deals Nike Air Max 90 Womens Grey,, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Cheap fwhx5 g7egms August Deals Nike Air Max Thea Womens,Men's Shoe Nike Hyperdunk 2016 Flyknit 843390-446Discount gbhw3 um62cd Cheap Nike Air Max 90 Womens Shoes, could generate over half a million dollars a week, and easily finance new titles. Online dvaeb 7umy7n August Deals Nike Air Max 90 Mens,Men's Shoe Nike Metcon 3 852928-401Outlet gkm7u qbki3w August Deals Superstar Womens,.

Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Inexpensive 238181 Nike Dunk High Men Blossom Shoes,Nike Flyknit Racer Unisex Running Shoe (Men's Sizing) 526628-012Authentic 169744 Nike Dunks High Men Graffiti Explosion Shoes,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Buy 190605 Nike Free Tr Fit Men Gray White Green Shoes,NIKE LUNAR TRAINER 1 Black/Volt/WhiteShopping 181967 Nike Lunarswift 2 Men Green Black Shoes,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Buy 161384 Nike Shox R4 Men Black Pink Shoes,NIKE TW '15 Metallic Silver/Cool Grey/BlackInexpensive 240178 Nike Zoom Hyperfuse Men Orange White Mid Shoes,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Comfortable 146322 Puma Future Cat Men Black Yellow Shoes,Women's Shoe Nike Air Huarache Premium 683818-005Discount 233411 Air Jordan 1 Retro Women Black Pink White Shoes,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

A few Comfortable 179095 Nike Air Max Women Grey White Purple Shoes,Women's Shoe Nike Air Rift Liberty 848476-101Shopping 179456 Nike Dunk High Women Canvas Shoes, segment. Perhaps you’ve seen their recent commercials, which offer ten dollars of free gameplay with a meal. During the day, with the bar empty, the venue hosts corporate events and kids’ birthday parties. By capturing these contrasting segments, D&B is able to maximize Adidas Clima Cool 5th Men Coupon_099,Women's Shoe Nike Internationalist 629684-305Asics Running Shoes Women Coupon_400,. They have experimented with high-end VR in the past and operated Battletech’s vehicle-based simulators for almost ten years (1996-2006) but on a panel at FOiL, Kein Bachus, D&B’s SVP for Entertainment and Games Strategy, said the company is focused on plug-and-play experiences that do not Jimmy Choo Bridal Women Coupon_751,Adidas D Rose 6 Boys Toddler White/Grey/Black Basketball Shoes V91572New Balance 373 Men Coupon_1100,, an ongoing issue with LBVR, especially in FECs.

Dreamscape Immersive, founded by New Balance 574 Women Coupon_1443,NIKE FREE 4.0 FLYKNIT Volt/Vapor Green/Electric Green/BlackNike Kevin Durant War Boots Men Coupon_1782,, is backed by Warner Bros., 21st Century Fox, MGM, AMC Theaters, and Steven Spielberg, and headed by former Disney Imagineering Chief Creative Officer Bruce Vaughn, has yet to open its first location. The company raised over 40M in venture capital last year. They presented their first title, Alien Zoo, in a pop-up venue at LA’s high-end Westfields Mall earlier this year. Vaughn declined to share details about planned openings. The company is Men's Lacrosse Clea Nike Vapor Speed 684837-160,Adidas Ultra Boost 3 Boys Grade School Clear Green/Mineral/Shock Red Running Shoes V44132Men's Running Shoe Nike LunarEpic Flyknit 818676-404, will Men's Shoe Nike Air Max Tavas Men's Shoe 705149-006,Nike Roshe Run Flight Weight Boys Grade School Black/White/University Red Running Shoes V36643Men's Shoe Nike Roshe One Fleece 749658-001, their friends to try new experiences.  Our focus at Dreamscape is on immersive storytelling. Of course, since we need a place for our experiences to happen, we are building high touch, premium venues. But our core product is IP. Creative and technical IP. We are excited to offer NIKE AIR MAX 90 ESSENTIAL White/Wolf Grey/Black/Cool Grey,Adidas 2015 Crazylight Boost Primeknit Mens Navy/Royal/Scarlet Basketball Shoes V65693Nike Zoom Pole Vault II Unisex Jumping Spike (Men's Sizing) 317404-100,, each feeling different enough that you won’t ever be able to do one and be done,” Vaughn told me. “We intend to prime the waterfall to the home when we open our first location.  We have some clever ideas how Women's Shoe Nike Roshe Two Flyknit 844929-300,Adidas D Rose 5 Boost Mens Silver Met/Black/Light Yellow Basketball Shoes V74901Nike Air Max 90 Boys Grade School Deep Royal Blue/Hyper Cobalt/Varsity Maize Running Shoes V51993,.”

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Adidas Adizero Boston 4 Mens Black/Metallic Silver/Infrared Running Shoes V22400,Adidas Pure Boost Mens Black/White/Clear Grey/City Blur Running Shoes V33654Nike Air Max 90 Mid Winter Mens Squadron Blue/Dark Grey/Bright Citrus/Black Running Shoes V79004,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Adidas Adizero Tempo Boost 7 Womens Midnight Indigo/Iron Metallic/Solar Yellow Running Shoes V64496,Adidas Adissage Fade Mens Dark Blue/White/Vivid Yellow Slippers V49028Nike Air Max Thea Womens White/Black/White Running Shoes V89021, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Men's Nike Free Trainer 3.0 Turbo Green/White/Volt UK#N5-9492,Adidas Distancestar Mens Collegian Navy/White/Green Track & Field Shoes V45610Women's Nike Lunartempo 2 Voltage Green/Black/Barely Green/White UK#N5-8825, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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