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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Womens Sandals Aerosoles Cherry Plush Blue,Comfortable 181282 Nike Zoom Kobe VIi Men White Black Concord Grey ShoesWomens Boots ALDO Genn Taupe,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Womens Shoes ALDO Lennoxville Black,Buy 195999 Nike Zoom Kobe VIi Men Black ShoesWomens Sandals Anne Klein Olexia Black/Black Leather,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Womens Shoes Anne Klein Barb Dark Taupe Synthetic,Discount 245251 Nike Zoom Kobe VIi Men Black Blue Purple ShoesWomens Boots C Label Cathy-8 Black,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, Womens Shoes New Balance Fresh Foam Zante Pink/Navy,Authentic 172402 Air Jordan 5 Retro Unisex Black Metallic Silver ShoesWomens Shoes Nike Flex 2015 RUN Black/Hot Lava/White,, “This is something entirely new.” Womens Shoes Nike Flex Trainer 5 Black/Vivid Purple/Bright Grape/Metallic Silver,Comfortable 217734 Nike Free 4.2 Unisex Cold Grey Violet ShoesWomens Boots PATRIZIA Cornerstone Navy,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Womens Shoes PATRIZIA Christine Brown,Shopping 162137 Nike Free 4.0 Unisex Grey Green ShoesWomens Shoes Reebok Zone Cushrun MT Flat Grey/Citrus Glow/Lush Orchid/Graphite/White/Steel,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Womens Shoes Supra Stacks II Black/White,Authentic 213523 Adidas Originals ZX 700 Women Red ShoesWomens Boots UGG Dandylion Tres Black Knit/Leather,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Womens Boots UGG Darth Vader Classic Short Crystal Black,Cheap 149376 Adidas ZX 700 Women Dark Blue ShoesWomens Slippers UGG Aira Serape Furious Fuchsia Jacquard,, they can make up for low utilization with a decent weekend. Womens Sandals Vaneli Laycie Desert Suede,Buy 167684 Adidas Originals ZX 700 Women Blue Pink ShoesWomens Shoes Vaneli Mariana Black Oasis,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Womens Shoes Vaneli Grania Camel Dino Hair,Inexpensive 160803 Air Jordan Spizike Women White Grey Purple ShoesHurley One And Only Luxe, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Hurley One And Only Full-Zip,Comfortable 195146 Air Jordan 1 Retro Women Black Peach ShoesMen's DGK Hoodie,. Plumer said The VOID is also considering franchise locations, Piqué Polo,Discount 164739 New Balance Fresh Foam 980 Women Silver Coral ShoesPitch Shorts,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

Online 2vgtg 2un3qs August Deals Nike Air Max 2015 Womens,Buy 191966 Nike Air Force 1 Women Green White ShoesOnline phpaf 7qn935 August Deals Nike Air Max 2016 Mens, I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Guests are cast as Galactic Marines,Outlet dpc5r giwght August Deals Nike Air Max Tavas Womens,Cheap 171955 Nike Air Max 90 Women Yellow ShoesSale 7strz ai6ea3 August Deals Nike Air Max 90 Womens Grey,, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Sale t9xzw g83kfa August Deals Nike Air Max 90 Mens Black,Shopping 149667 Nike Air Max Women Grey Pink ShoesUK ix7pf quarr6 August Deals Superstar Mens,. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, there are more ways we can pull off the illusion of presence, using cold, wind, vibration, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues, Inexpensive 194577 Adidas Match Play Mid Casual Men Navy Blue Shoes,Inexpensive 189140 Nike Classic Cortez Nylon Women Green Pink ShoesBuy 236053 Air Jordan 1 Men Dark Brown Shoes,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. Good For Nothing Tennis Short CP2142,New Balance 574 Men Coupon_1241Timberland Earthkeepers Groveton Alpine Hiker Boot CP3760,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, adidas Originals Superstar Snake Pack Trainer CP4048,New Balance 996 Men Coupon_1318adidas Originals ZX Flux Techfit Trainer CP4087,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Nike Lunar Force 1 Sneakerboot CP4610,New Balance Women Coupon_1364Nike Air Flight Huarache 'Blackout' Pack Trainer CP4870,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Womens Boots UGG Appalachin Chestnut Suede,Men's Running Shoe Nike Free RN Distance 827115-301Womens Slippers UGG Ansley Antoinette Burgundy Wine Textile, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

With a single stage accommodating only four participants at once, Womens Shoes Vaneli Marilyn Brown/Aqua,Men's Shoe Jordan Eclipse 724010-022Womens Shoes Vaneli Neddy Black Suede 2,, like all retail operators, Hurley Vivienne Maxi,Men's Shoe Nike Air Berwuda 555305-006Men's Jungle Tee, and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well. They’re often empty during the week, but because their maximum gross per two-hour screening is in excess of Nike 7" Phenom 2-in-1,Men's Shoe Nike Air Max 90 Ultra Essential 819474-010Women’s Boyfriend Sweater,, they can make up for low Women's V Tee,Men's Shoe Nike Air Presto Ultra Flyknit 835570-401Wholesale Trade Nike Mens Snow Boots Blue White GugUEdiN, with a decent weekend. With less inventory, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets overAuthentic rdzry fgbwre August Deals Nike Blazer Mens,Men's Shoe Nike Free RN 831508-402Buy ngb3n atb5vz August Deals Nike Air Max 90 Womens Pink,, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Cheap izq6v yyv2gg August Deals Nike Air Presto Womens,Men's Shoe Nike Kwazi SE 861687-200Discount keb9k swvnmm Cheap Nike Air Max 90 Womens Black Shoes, could generate over half a million dollars a week, and easily finance new titles. Online haqp5 pzpxcz August Deals Nike Air Max 90 Mens Black,Men's Shoe Nike Roshe One 511881-447Outlet m4gp2 sw9tu8 August Deals Nike Air Max 90 Mens Blue,.

Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

A different approach is being taken by BackLight, a VR studio based in Paris. They’ve rolled out a unique, long-form VR experience, Eclipse, Sale k83ui 6mmmsg August Deals Nike Air Max 90 Womens Orange,Men's Shoe Nike Zoom Train Toranada 835657-003UK ndsby gd2med August Deals Nike Air Max 90 Womens White, to be pulled into a sun. We discover the crew is dead and must explore the ship to unravel the puzzle and reactive the ship before we are sucked into the deadly fireball. Wearing a backpack PC, four users are free to roam the ship, Buy 172337 Adidas Springblade Razor Men Blue Black Silver Shoes,Men's Training Shoe Nike Lunar Caldra 803879-616Cheap 171240 Asics Gelnoosa Tri 9 Men Black White Shoes,, we’ve chosen to develop something different than a Inexpensive 166262 Nike Air Classic BW Si Men Black White Shoes,Nike Air Force 1 07 LV8 University Blue Legend/White/Gum Light Brown/Blue LegendCheap 168041 Nike Air Max Men White Grey Black Shoes,. Eclipse is a four-player sci-fi experience, enhanced by physical effects, full body awareness and total freedom of movement. Buy 169041 Nike Air Max 90 Men Black Shoes,NIKE AIR MAX ZERO White/Rift Blue/Hyper Jade/Midnight NavyDiscount 212759 Nike Air Max Press Men White Red Shoes,. The Eclipse experience can be found in two locations in Paris, France. Other European locations will be announced shortly.

Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Cheap 237279 Nike Dunk High Men White Grey Blue Shoes,Nike Flyknit Racer Unisex Running Shoe (Men's Sizing) 526628-800Buy 229338 Nike Free 3.0 V3 Men Royal Blue White Shoes,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Authentic 146631 Nike Hyperize Kobe Bryant Olympic Men White Red Blue Shoes,Nike Men's Basketball Shoe Kyrie 3Shopping 181340 Nike Lunarglide 2 Men Gray Black Shoes,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Buy 241386 Nike Shox R4 Men White Pink Shoes,Nike Zoom Rival Waffle XC Unisex Track Shoe 749350-004Discount 213465 Nike Shox Rivalry Men Black Pink Shoes,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Buy 220957 Puma Future Cat Super Lt Men Blue White Shoes,Women's Shoe Nike Air Max 1 Ultra Essentials 704993-500Comfortable 174894 Air Jordan VI Original Women White Infrared Black Shoes,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Dreamscape Immersive, founded by New Balance 574 Women Coupon_1498,Nike Roshe One Boys Preschool Wolf Grey/Cool Grey/White Running Shoes V97241Nike LeBron James Men Coupon_1858,, is backed by Warner Bros., 21st Century Fox, MGM, AMC Theaters, and Steven Spielberg, and headed by former Disney Imagineering Chief Creative Officer Bruce Vaughn, has yet to open its first location. The company raised over 40M in venture capital last year. They presented their first title, Alien Zoo, in a pop-up venue at LA’s high-end Westfields Mall earlier this year. Vaughn declined to share details about planned openings. The company is MEN'S NIKE AIR ZOOM ELITE 8 748588-107,Adidas Springblade Drive Boys Grade School Black/Onix/Metallic Silver Running Shoes V23585MEN'S RUNNING SHOE NIKE LUNARGLIDE 7 747355-006, will Men's Shoe Nike Air Max 2016 806771-101,Nike Cortez Girls Grade School Black/Vivid Pink/White Running Shoes V29470Men's Shoe Nike SB Trainerendor 616575-146, their friends to try new experiences.  Our focus at Dreamscape is on immersive storytelling. Of course, since we need a place for our experiences to happen, we are building high touch, premium venues. But our core product is IP. Creative and technical IP. We are excited to offer Nike Air Max Zero Unisex Shoe 789695-105,Adidas Crazy 8 Mens Black Basketball Shoes V11973Women's Shoe Nike Air Max 2016 806772-106,, each feeling different enough that you won’t ever be able to do one and be done,” Vaughn told me. “We intend to prime the waterfall to the home when we open our first location.  We have some clever ideas how Adidas Rose 3.5 Boys Toddler Joy Blue/Satellite/Altitude Basketball Shoes V60497,Adidas D Rose 773 Iii Mens Black/White Basketball Shoes V31043Nike Huarache Run Boys Grade School Black/White/White Running Shoes V37262,.”

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Adidas Energy Boost 3 Mens Mid Grey/Black/Blue Running Shoes V64113,Adidas Response Boost 2 Techfit Mens Solar Orange/White/Blue Running Shoes V77373Nike Air Zoom Pegasus 32 Mens Pure Platinum/Dark Grey/Black Running Shoes V69845,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Adidas Solar Boost Womens Black/White/Flash Red Running Shoes V34304,Adidas Samba Millennium Mens Black/White/Gold Soccer Shoes V34465Nike Classic Cortez Womens White/Black/White Running Shoes V89106, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Men's Nike Mercurial Veloce II FG Urban Lilac/Bright Mango/Black UK#N5-9489,Nike Air Max 2016 Mens Summit White/White/Black Running Shoes V79537Calvin Klein Cotton Stretch 3 Pack Boxer Short CP406, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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